January 2026 Issue – Digital Articles

January 2026 Issue – Digital Articles2026-01-01T01:48:56-05:00

Columns

FAMILY AFFAIR: NaturaLawn® of America

Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems. By Kelsi Trinidad

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FITNESS + WELLNESS: Out With The Old & In With The New, Dawn Abbamondi

As we round out the end of 2025 we look back on what went well and what can be even better in the future. In early 2026, I have to celebrate those emerging brands I hold near and dear to my heart. This past year, they focused and worked to adopt best practices early in their brand development. This allowed them to compete with established brands – in their unique industry – while also competing with others in the larger universe of franchises. By Dawn Abbamondi

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FITNESS + WELLNESS: COVER STORY: Pilates Addiction

The way people think about fitness has fundamentally changed. It’s no longer a task to check off; it’s a lifestyle choice tied to longevity, balance and belonging. It has been over five years since the 2020 global pandemic, and in that time, many people have started thinking about movement as a cornerstone of their well-being and quality of life, rather than just a path to looking fit. By Tamara Rahoumi

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FITNESS + WELLNESS: BODY20

BODY20 is the nation’s fastest-growing electro-muscle stimulation (EMS) fitness franchise, and it’s revolutionizing how Americans work out by delivering full-body results in tech-driven 20-minute sessions. According to Lindsay Junk, the brand’s
new CEO, it’s a game-changing fitness option for athletes, busy professionals, people recovering from injury and anyone looking for a time-efficient, low-impact workout
. By Jessica Petrucelli

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FITNESS + WELLNESS: Heyday Skincare

Heyday Skincare was founded in 2015 in New York City, aiming to make self-care through regular facial services more accessible to the everyday consumer. Founders Adam Ross and Michael Pollak, friends from business school, saw a gap in the wellness market for spa treatments. They noticed that treatments tended to be costly and time-consuming and that most people saw them more as occasional luxury services rather than regular maintenance. To fill this gap, the two friends built a business on the mantra, “Get a facial on your lunch break.” By Kelsi Trinidad

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FITNESS + WELLNESS: Prime IV Hydration & Wellness

As the wellness industry continues to evolve, Prime IV Hydration & Wellness plans to stay ahead of the curve by expanding its footprint, refining its offerings and reimagining what it means to prioritize vitality as a way of life. The brand’s vision for 2026 is clear: turn wellness from a trend into a lifestyle movement rooted in science, safety and compassion. By Lizzy Yeserski

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FITNESS + WELLNESS: Tee Box

For many people, golf has lived in two separate worlds: a leisure activity on one side and a serious sport on the other. However, today’s wellness landscape is closing that divide. People want movement that feels good, improves performance and fits naturally into their lives. They want community, measurable progress and entry points into activities they’ve always been curious about but never knew how to begin. That broader shift is exactly where Tee Box has found its footing. By Tamara Rahoumi

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Features

Home Helpers Home Care: From Crisis to Comfort

After two decades in residential real estate, Hilary and Greg Eldridge were ready for a new chapter – one that would allow them to help people while making a deeper impact in their Chicago hometown. Hilary’s personal experience caring for her father, who developed Parkinson’s disease in his 80s, inspired their career shift. By Jessica Petrucelli

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HomeVestors: Leadership with Purpose: Joshua Waltzer’s Vision

When Joshua L. Waltzer stepped into the role of CEO at HomeVestors®, he brought with him a clear focus: to help franchisees thrive through stronger systems, smarter tools and a renewed commitment to trust. With a career spanning financial and real estate services, including time as head of residential bridge lending at Silver Hill Capital, Waltzer understands what it takes to balance analytics with human connection. By Tamara Rahoumi

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FranServe, Inc.: Confidence, Core Values & Growth

For a second year in a row, FranServe, Inc., the world’s largest franchise consulting organization, has made it onto the annual Inc. 5000 list of the fastest-growing private businesses in America. Alesia Visconti, FranServe’s CEO and President, attended the awards ceremony and black-tie gala, proudly representing the company. She was asked about her experience at the event and how FranServe achieved this recognition once again. By Nancy E. Williams

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