In the midst of the 2020 pandemic, Tee Box founder Preston Unck took up golf as a new hobby. He quickly fell in love with the game but found that there wasn’t a straightforward way to get better at it. Although swing coaches were available, Unck wanted a way to improve both his mechanics and the physical conditioning needed to elevate his game. By Kelsi Trinidad
For many people, golf has lived in two separate worlds: a leisure activity on one side and a serious sport on the other. However, today’s wellness landscape is closing that divide. People want movement that feels good, improves performance and fits naturally into their lives. They want community, measurable progress and entry points into activities they’ve always been curious about but never knew how to begin. That broader shift is exactly where Tee Box has found its footing. By Tamara Rahoumi