Once viewed as something people did briefly before or after workouts, stretching is increasingly recognized as a key component of mobility, recovery and long-term physical health. For brands entering the wellness space early, that shift presents an opportunity to help define what the category becomes, and that’s exactly what iFlex® Stretch Studios is doing. By Tamara Rahoumi
Originally created by some of the founders of The Joint Chiropractic, iFlex® Stretch Studios opened in March 2022 with a corporate store in Chandler, Arizona. In the winter of 2024, boutique fitness franchising company Sequel Brands purchased the brand, adding to its growing roster of wellness and fitness companies. Sequel Brands saw an opportunity to apply its expertise in the fitness and wellness industries to create an iteration of iFlex Stretch Studios as a premier, modern, technology-driven stretch studio. By Kelsi Trinidad
In the evolving world of wellness, recovery has emerged as the next frontier. Once an afterthought in fitness, it’s now a full-fledged category driven by a cultural shift toward longevity, mobility and preventive health. Assisted stretching, once niche, is now central to that story. By Tamara Rahoumi
At iFlex® Stretch Studios, success starts with people. While the brand is anchored in one of the fastest-growing segments of wellness – assisted stretching – what truly sets it apart is its ability to empower franchise owners from every background to thrive. By Tamara Rahoumi
Assisted stretching is one of the fastest-growing segments in the wellness industry, and iFlex® Stretch Studios is positioned at the forefront. The brand combines an accessible, premium client experience with forward-looking technology and a business model engineered for strong unit economics, making it a compelling opportunity for aspiring franchise owners. By Tamara Rahoumi