Sequel Brands Archives | Franchise Dictionary Magazine

31 03, 2026

FAMILY AFFAIR: Pilates Addiction

Paul Zboichyk2026-03-31T22:45:24-04:00March 31st, 2026|Tags: boutique fitness franchise, Pilates Addiction, Sequel Brands|

Pilates Addiction operates a modern, scalable boutique fitness franchise that fuses intensity with integrity, delivering heart-pumping, precision-focused workouts that challenge and transform. Margaret and Lance Podell are currently in the presale process for their first studio in Short Hills, New Jersey. Lance has served as CEO and general manager at both corporate and startup companies, while Margaret continues her role as a trusts and estates attorney. After extensive research and help from Jeff Shafritz, a franchise consultant, they decided to bet on themselves by investing in a Pilates Addiction franchise. By Nancy E. Williams

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31 03, 2026

SENIOR + MEDICAL CARE: Beem Light Sauna

Paul Zboichyk2026-03-31T20:16:45-04:00March 31st, 2026|Tags: Beem Light Sauna, Infrared Sauna and Light Therapy, Sequel Brands|

Sarah Cox was the owner of her own successful piano studio, with long waitlists for her private lessons. However, it became difficult to juggle classes and being present for her own children. When her children were able to attend elementary school, Cox was ready to embark on a new business project. Her husband introduced her to the beem® Light Sauna franchise opportunity, and Cox immediately knew it was a great fit. By Kelsi Trinidad

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28 02, 2026

Looking to the Future: iFlex® Stretch Studios

Paul Zboichyk2026-02-28T18:40:29-05:00February 28th, 2026|Tags: iFlex Stretch Studios, Sequel Brands, Stretch Therapy|

Originally created by some of the founders of The Joint Chiropractic, iFlex® Stretch Studios opened in March 2022 with a corporate store in Chandler, Arizona. In the winter of 2024, boutique fitness franchising company Sequel Brands purchased the brand, adding to its growing roster of wellness and fitness companies. Sequel Brands saw an opportunity to apply its expertise in the fitness and wellness industries to create an iteration of iFlex Stretch Studios as a premier, modern, technology-driven stretch studio. By Kelsi Trinidad

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31 12, 2025

FITNESS + WELLNESS: BODY20

Paul Zboichyk2025-12-31T04:23:00-05:00December 31st, 2025|Tags: Body20, EMS Fitness Franchise, Sequel Brands|

BODY20 is the nation’s fastest-growing electro-muscle stimulation (EMS) fitness franchise, and it’s revolutionizing how Americans work out by delivering full-body results in tech-driven 20-minute sessions. According to Lindsay Junk, the brand’s
new CEO, it’s a game-changing fitness option for athletes, busy professionals, people recovering from injury and anyone looking for a time-efficient, low-impact workout. By Jessica Petrucelli

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31 12, 2025

FITNESS + WELLNESS: COVER STORY: Pilates Addiction

Paul Zboichyk2025-12-31T04:02:24-05:00December 31st, 2025|Tags: Pilates Addiction, Pilates Franchise, Sequel Brands|

The way people think about fitness has fundamentally changed. It’s no longer a task to check off; it’s a lifestyle choice tied to longevity, balance and belonging. It has been over five years since the 2020 global pandemic, and in that time, many people have started thinking about movement as a cornerstone of their well-being and quality of life, rather than just a path to looking fit. By Tamara Rahoumi

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30 09, 2025

Pilates Addiction: An Aggressive National Rollout Underway

Paul Zboichyk2025-09-30T18:48:45-04:00September 30th, 2025|Tags: Fitness and Wellness, Pilates Addiction, Sequel Brands|

Pilates Addiction opened its first franchise studio in West Hollywood this May, immediately planting a flag in one of the most competitive boutique fitness markets in the country. The debut showcased the brand’s modern athletic approach rooted in classical Pilates – and set the stage for what’s next: a national rollout already underway in Los Angeles and New York. By Jessica Petrucelli

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