boutique fitness franchise

23 09, 2020

Xponential Fitness Debuts Five Boutique Fitness Brands in Saudi Arabia

2020-09-23T12:02:48-04:00September 23rd, 2020|Tags: , , , , , , , , |

Global Boutique Fitness Curator Opens Flagship Studios in EVOX Fitness and Wellness Clubs in Riyadh.

IRVINE, Calif. — As part of a major multi-brand deal, Xponential Fitness, the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today. The newly opened studios represent the brands – Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – included in the Master Franchise Agreement signed last summer to bring more than 50 Xponential Fitness studios to the country over the next few years.

The initial studios are housed inside of the brand new, state-of-the-art EVOX Clubs, which have separate facilities for both men and women, in Riyadh. The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts. The EVOX Club for Men features the CycleBar brand.

“These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development. We expect this will be one of hundreds more successful international openings for our brands.”

The studios opening in the EVOX Clubs in Riyadh mark the first collaboration between Xponential Fitness and Ezdihar Sports, one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company. The Alhokair company is publicly traded on the Saudi Stock Exchange, and operates in a range of industries including movie cinemas, food and beverage, construction and fashion retail, with over 1,700 stores across the Middle East.

After its initial overseas expansion, which began with the signing of a large-scale deal to bring 165 Club Pilates studios to Japan, two of which are now open, Xponential Fitness set its sights on further expansion outside the U.S. Since then, the company has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria , lifting its reach to four continents. As of August 31, 2020, Xponential Fitness has over 1600 studios across its eight brands.

For more information about Xponential Fitness and its eight brands, visit www.xponential.com. To learn more about its new facilities in Saudi Arabia, visit https://evoxclubs.com/.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

10 09, 2020

Xponential Fitness Signs Exclusive Multi-Year Global Deal with ClassPass, Includes Video and Corporate Wellness

2020-09-10T00:51:26-04:00September 10th, 2020|Tags: , , , , , , , , |

Xponential names ClassPass the exclusive B2C and B2B aggregator and Corporate Wellness partner for Xponential brands worldwide.

NEW YORK — Xponential Fitness, the largest boutique fitness franchisor, today named ClassPass the exclusive aggregator for all eight of their brands worldwide. Xponential is the curator of leading brands across every vertical of the boutique fitness space, with a portfolio that includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE. In addition to almost 1600 studio locations in the US and Canada alone, Xponential has close to 4000 franchise licenses sold across 10 countries. With this partnership, any Xponential studio or franchisee who opts to market in-person or digital fitness classes through an aggregator will do so through ClassPass.

“Our brands have seen proven benefits from ClassPass’s transition from the Unlimited model to Credits and the release of its inventory management tools for studios,” said Anthony Geisler, CEO of Xponential Fitness. “Given the positive impact ClassPass has had for our franchise partners, we are excited to enhance the partnership, especially as ClassPass continues to rapidly acquire new corporate and enterprise clients.”

Founded in 2013, ClassPass is the largest aggregator of fitness and wellness brands. ClassPass offers access to 30,000 studios, gyms and wellness providers, as well as a growing catalog of on-demand and livestreamed digital fitness options. In addition to building the largest B2C fitness marketplace in the world, ClassPass also entered the employee benefits space in 2019. ClassPass now partners with more than 2,000 corporate clients, equipping employers with flexible Corporate Wellness options for their teams. Individual subscribers and professionals on employee-sponsored plans will both have access to Xponential’s suite of high energy, motivating workouts.

“ClassPass curates the top fitness brands in the world, all through one membership. Xponential brands such as Club Pilates, Pure Barre, CycleBar and Row House are some of the most popular and sought after classes by our members, and we’re thrilled to add on-demand and livestream video content as part of this expanded partnership,” said Fritz Lanman, CEO of ClassPass. “This multi-year deal will provide our corporate clients with exclusive access to Xponential brands, something no other Corporate Wellness program offers.”

ABOUT CLASSPASS:

Founded in 2013, ClassPass is a membership that provides access to the world’s largest network of fitness and wellness experiences. ClassPass partners with more than 30,000 pre-vetted exercise studios, health clubs and wellness providers to offer a broad range of digital and in-person classes including yoga, cycling, Pilates, strength training, boxing and more. In addition to workouts, members can instantly book inspiring wellness experiences, such as massages, acupuncture, and spa treatments. ClassPass also helps studios around the globe to merchandise their excess inventory, find new customers and generate new streams of revenue. Learn more at http://classpass.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

6 03, 2019

The Barre Code Launches On-Demand, powered by SweatWorking

2019-03-06T15:32:15-05:00March 6th, 2019|Tags: , , , , , , |

CHICAGO — The Barre Code, a national boutique fitness franchise headquartered in Chicago, IL, has partnered with Chicago-based SweatWorking to extend its offerings to include “The Barre Code On-Demand.” With this digital program, The Barre Code is further adapting to its clients’ busy lifestyles, so they can truly “live by The Barre Code.”

Co-founders Ariana Chernin and Jillian Lorenz introduced The Barre Code to Chicago in 2010. The fitness duo has continued to provide a best-in-class fitness program and an empowering community nationwide with over 50 studios.

“We understand that our clients are real women with busy lives, and a studio-only program may not work for them all the time, so we’ve incorporated a digital program into our memberships as a way to truly adapt and evolve with our clients’ lifestyles,” says Dana Farber, Vice President of Brand Strategy for The Barre Code.

Seeing an opportunity for growth, The Barre Code partnered with SweatWorking, whose app-based program enhances their fitness partners’ workouts, bringing the experience to life outside of the studio. In addition to 70+ cardio, strength, and restorative workouts, The Barre Code On-Demand also features app-exclusive challenges, nutritional & wellness content, playlists, and more.

“We’re excited to create an even more connected fitness experience for The Barre Code,” says Justin Cohen, co-founder and President of SweatWorking. “Members who have fallen in love with this amazing brand will now have even more access on demand.”

The Barre Code On-Demand is sold at all studio locations or sold online for non-studio members.

ABOUT THE BARRE CODE

The Barre Code goes beyond the barre to offer cardio, strength training, and restorative classes with an emphasis on positivity and empowerment. Clients of all fitness levels and abilities will leave feeling stronger than ever with a wide variety of class styles, body-positive motivation, and custom-curated playlists. Find a Barre Code studio near you: www.thebarrecode.com.

ABOUT SWEATWORKING

SweatWorking is a turnkey digital fitness platform that enables gyms to share workouts members love through streaming video and audio content on its iOS and Android app. SweatWorking empowers its partners to generate additional revenue and enhance their brand via their proprietary digital content on custom branded channels. Get a glimpse of the platform here. SweatWorking is the sister company of aSweatLife, a recognized online fitness media company.