group fitness

24 06, 2022

World’s Greatest Athlete Set to Open First Eat the Frog Fitness Franchised Studios in Clear Lake and Keller, Texas.

2022-06-24T10:27:26-04:00June 24th, 2022|Tags: , , , |

KELLER, Texas — Leading group training franchise Eat the Frog Fitness is preparing to open its first two locations in Texas. Launched by owners Mike and Heidi Lusky (Keller) and Cameron Jordan and Gary Endler (Clear Lake), these new locations are the latest step in Eat the Frog’s rapid expansion across the United States.

Eat The Frog Fitness Co-Founder, Bryan Clay, is an Olympic Gold Medalist with 20+ years as a professional athlete. As fans of the sport know, Olympic Gold Medal Decathletes earn the title “World’s Greatest Athlete.” Not only did Clay earn this distinction, but he achieved it by the widest margin in over 40 years.

After retiring, Clay wanted to make an elite fitness experience accessible to everyone, something he felt the fitness industry was missing. He used the knowledge he gained from world-class coaches, nutritionists, and technologies throughout his career. The outcome was Eat the Frog, a fitness franchise that offers group training with elite-level coaching and insights that are convenient, affordable, simple… and super personal.

With the launch of these new locations in Texas, Eat the Frog is breaking into yet another market, continuing the company’s rapid expansion. In 2022, the gym space boomed to a valuation of $33 billion, and the fitness industry is forecasted to be over $434 billion by 2028. Entrepreneurs in Texas are opening fitness studios to capitalize on this fast-growing industry while licenses are still available.

About Eat The Frog Fitness

Eat The Frog Fitness (eatthefrogfitness.com)  is about doing the work and not procrastinating. Eat The Frog is one of the fastest-growing boutique fitness franchise companies. Backed by elite athletic insights – Eat The Frog Fitness has developed a unique hyper-personalized approach to fitness that combines the best of personal training, group fitness, FitTech, and community to help members achieve real results. Eat The Frog Fitness disrupts the industry completely. Get the motivation of a group and the results of personal training with an individual training plan, custom heart rate algorithm, one-on-one coach support, and a truly immersive workout experience. So even though fitness is hard, with Eat The Frog, you’ll feel like you have an entire team of professionals at your back.

For more franchising information, visit FrogFranchise.com.

8 04, 2022

Eat The Frog Fitness Go’in Big in Texas

2022-04-08T13:44:06-04:00April 8th, 2022|Tags: , , , , , |

FORT WORTH, Texas — The franchise Eat The Frog Fitness is opening new locations across Texas and the rest of the United States, making it one of the fastest-growing fitness franchise brands in the United States. “With explosive growth (1,150%) in just three years, we’ve rapidly become one of the leading franchise opportunities in the fitness industry,” says CEO and Co-Founder, Joe Culver.

Currently, Eat The Frog Fitness has 30 locations open including 6 in pre-sale with an additional 40+ in development.. This is driving expansion in markets like California, Kansas, North Carolina, Florida, Arizona, Illinois, and more. The brand is also breaking into entirely new markets in Iowa, New Jersey, and Texas, with plans to launch several corporate studios in the Texas market over the next two years. Five new franchisee groups have also joined the brand in the past quarter.

NBA player and Eat The Frog investor Anthony Tolliver said, “the aggressive expansion of Eat The Frog Fitness into Texas is a great step for the brand. I am personally excited to have several new studios opening throughout my home state.”

Eat The Frog Fitness has a proven franchise-based business model that benefits franchisees and members. Eat The Frog features:

  • Workouts in an immersive studio experience
  • One-on-one coaching
  • Live and virtual training
  • A 24/7 business model that minimizes the need for staffing while maximizing membership potential
  • 16, 20, and 24 station models – offering flexibility to enter any market

About Eat The Frog Fitness

Eat The Frog Fitness (eatthefrogfitness.com) is about doing the work and not procrastinating. Co-Founded by Olympic Gold Medalist Bryan Clay, Eat The Frog is one of the fastest-growing boutique fitness franchise companies. Backed by elite athletic insights – Eat The Frog Fitness has developed a unique hyper-personalized approach to fitness that combines the best of personal training, group fitness, FitTech, and community to help members achieve real results. Eat The Frog disrupts the fitness industry completely. You get the motivation of a group and the results of personal training with an individual training plan, custom heart rate algorithm, one-on-one coach support, and a truly immersive workout experience. So even though fitness is hard, with Eat The Frog, you’ll feel like you have an entire team of professionals at your back. For more franchising information, visit FrogFranchise.com. Media inquiries can be directed to marketing@etffitness.com.

15 09, 2021

CITYROW Names Veteran Brand Builder Sharon Fox to Board of Directors

2021-09-15T12:03:43-04:00September 15th, 2021|Tags: , , , , |

Bolsters Advisory Board with Executives from Drybar, Focus Brands, iHeartMedia and Nike.

NEW YORK — CITYROW (the Company), a leading omnichannel fitness brand offering rowing classes through its combined at-home digital platform and nationwide brick-and-mortar studio network, announced today the expansion of its Director and Advisory Boards. Sharon Fox will join the Company’s board of directors and Kat Cole (formerly Focus Brands), Michele Laven (iHeartMedia), Michael Landau (Drybar) and Danny Tawiah (formerly Nike) have joined its advisory board.

“Sharon is credited with building highly-recognized consumer brands and we feel incredibly fortunate that she has agreed to apply her knowledge and expertise to CITYROW as we continue to expand our operational footprint across our omnichannel network — including our in-person studios and digital fitness platform,” said CITYROW CEO and Founder, Helaine Knapp. “As a female founded business, it is important that we surround ourselves with experienced and strong female leaders like Sharon.”

Sharon Fox joins CITYROW on the heels of the Company’s successful completion of a $12 million Series A round. A proponent of female leaders on corporate boards, Fox has also served on the boards of aden + anais, Schleich and Criteo.

Sharon brings 25+ years of business experience to this appointment. She is currently a Growth Operating Partner at Stride Consumer Partners where she has worked across the portfolio to support founders and their talented teams as they drive toward their brand building ambitions. She also served as the CMO of two mission-driven brands, Freshly and Melissa & Doug. In addition, Fox worked at Amazon, leading the post acquisition integration of the Quidsi sites, including Diapers.com and Soap.com. She began her career in brand management at Kraft Foods and also subsequently worked at Unilever. Fox earned a B.S. in Industrial Operations Engineering from the University of Michigan and an MBA from Harvard Business School.

“Helaine and her team have established an incredible brand, passionate community and omnichannel fitness offering,” said Fox. “I look forward to helping the CITYROW team strengthen and expand their brand awareness, reach and presence. CITYROW has a tremendous opportunity to become one of the de facto leaders in both the explosive rowing and overall digital fitness category. CITYROW’s extensive offering of diverse fitness content underscores their core mission to make a total body high intensity exercise routine that is low impact, results driven and sustainable.”

CITYROW also adds a diverse group of seasoned business professionals to its Advisory Board.

  • Kat Cole, former COO and President of FOCUS Brands, as well as Board Member of several companies including Human Co, Slice and Milk Bar.
  • Michele Laven, Chief Human Resources Officer and Chief Diversity Officer at iHeartMedia.
  • Michael Landau, Co-founder and Executive Chairman of the Board of Directors at Drybar.
  • Danny Tawiah has held senior executive global leadership roles, including Nike Global VP of Digital Brand & Innovation. He is currently Managing Director of Mandalah US West Coast.

“I believe that the future of fitness is omnichannel, and CITYROW is one of the few companies that has the right team and strategy in place to bring this model to the masses,” said Cole. “Having built global omnichannel franchises throughout my career, I am excited to bring my experience and work with Helaine and her team to expand CITYROW’s presence across the nation.”

A pioneer in smart and omnichannel fitness, CITYROW now boasts more than 4,000 monthly subscribers who have access to a vast library of more than 700 on-demand classes. The Company has sold 65 franchises (11 built and operational) throughout the United States, and expects to open a combined twelve additional company-owned and franchise studios in the next 12 months.

Today, fitness-minded consumers seeking a high intensity, low-impact, results-focused workout visit locations in New York City, Los Angeles, San Diego, Atlanta, Boca Raton and Dallas. More than 10% of in-person CITYROW class participants use the CITYROW GO Rower at home, highlighting the growing trend of omnichannel fitness consumption as consumers seek to take advantage of the convenience of on-demand home workouts, combined with the heightened experience and community that can only be delivered in-person.

About CITYROW

CITYROW is an omni-channel fitness brand that offers workouts through its connected at-home rowers, digital platform and studio locations nationwide. CITYROW has redefined rowing by making it fun, approachable and accessible for anyone through its signature style of form-focused instruction, unique class formats and proprietary technology designed to help consumers track their performance and progress.

21 07, 2021

CITYROW Secures $12M Series A Round to Support Continued Growth of Omnichannel Streaming and In-Person Fitness Company

2021-07-21T14:58:11-04:00July 21st, 2021|Tags: , , , , |

–Financing Round Led by JW Asset Management; Company Adds JW CFO Jason Klarreich and Fyllo CEO Chad Bronstein to Board of Directors–
–Funds to be Used to Enhance Platform and Launch Live Streaming Fitness Classes–

NEW YORK — CITYROW (the Company), a leading omnichannel fitness brand offering rowing classes through its combined at-home digital platform and nationwide brick-and-mortar studio network, announced today the closing of a $12 million Series A Round. The financing round was led by JW Asset Management and also included Sol Global and K2. JW Asset Management CFO Jason Klarreich and Fyllo Founder and CEO Chad Bronstein have joined the Company’s Board of Directors. Proceeds from the raise will be used to enhance the Company’s at-home digital platform, launch live-streaming classes and expand its company-owned and franchise studio model.

Since opening its first brick-and-mortar studio in 2014 and launching its digital platform in 2018, CITYROW has experienced tremendous growth, which is largely attributable to sales of rowing machines, monthly subscriptions of its connected at-home rowing platform and franchise sales. Over the last 12 months, the Company has experienced 375% revenue growth.

A pioneer in smart and omnichannel fitness, CITYROW now boasts more than 4,000 monthly subscribers who have access to a vast library of more than 700 on-demand classes. The Company has sold 65 franchises (11 built and operational) throughout the United States, and expects to open a combined twelve additional company-owned and franchise studios in the next 12 months.

“CITYROW has all the elements in place to bring our scalable, omnichannel fitness model to the masses. Our hybrid offering empowers anyone, anywhere — at-home or in-studio — access to the CITYROW experience. We have built an unbelievable technology platform, fitness team and a strong board, including proven business leaders like Jason and Chad. Each of our valued board members and advisors is committed to supporting our future capital raising efforts, as well as providing operational guidance and helping shape our vision for the future,” said Helaine Knapp, Founder and Chief Executive Officer of CITYROW.

Knapp continued, “With access to additional capital, CITYROW will launch live-streaming, expand the number and types of classes offered, and continue to strengthen our proprietary performance tracking and measurement platform. Other important initiatives include bolstering our operations, building a more seamless integration between the in-studio and at-home experience and expanding our studio footprint to provide an incomparable experience to the thousands of individuals who rely on CITYROW to drive their fitness regimen.”

“CITYROW’s unbelievable 97% customer retention rate validates the strong and sticky business Helaine and her team have built over the last 7 years,”  said Jason Klarreich. “The Company’s diversified product offering, combining the positive attributes of both on-demand and in-person fitness, has created a loyal and growing community of users across the country. We are confident that under Helaine’s leadership, CITYROW will continue to establish itself as a world class brand and overall business model.”

Today, fitness-minded consumers seeking a high intensity, low-impact, results-focused workout visit locations in New York City , Los Angeles, San Diego, Atlanta, Boca Raton and Dallas. More than 10% of in-person CITYROW class participants use the CITYROW GO Rower at home, highlighting the growing trend of omnichannel fitness consumption as consumers seek to take advantage of the convenience of on-demand home workouts, combined with the heightened experience and community that can only be delivered in-person.

Chad Bronstein added, “Once I experienced CITYROW, I was hooked.  I knew this was a company and management team I needed to get behind.  Helaine has proven to be an incredibly strong leader that has evolved the business from solely an in-person studio offering, to a national, omnichannel tech brand. She has a clear vision for the future and the motivation and ability to execute.”

About CITYROW

Founded in 2014 by Helaine Knapp, CITYROW is an omni-channel fitness brand that offers workouts through its connected at-home rowers, digital platform and studio locations nationwide. CITYROW has redefined rowing by making it fun, approachable and accessible for anyone through its signature style of form-focused instruction, unique class formats and proprietary technology designed to help consumers track their performance and progress.

Consumers can access workouts through a CITYROW GO Rower, the CITYROW GO App, or with a live instructor in a group fitness setting at a CITYROW studio location. The brand has 12 studios across the country with additional locations set to open in the near-future. For more information, visit www.cityrow.com.