STRIDE

4 11, 2021

Xponential Fitness, Inc. Announces Exclusive Strategic Development Agreement with the Operator of the LA Fitness and City Sports Club Brands

2021-11-04T12:27:43-04:00November 4th, 2021|Tags: , , , , , , , , |

The agreement expands Xponential’s footprint and membership base by bringing its boutique fitness brand studios to over 500 LA Fitness and City Sports Club locations across the country.

IRVINE, Calif. — Xponential Fitness, Inc. (NYSE: XPOF) (“Xponential” or “the Company”), a curator of leading boutique fitness brands, and Fitness International, LLC, operator of LA Fitness (“LAF”) and City Sports Club (“CSC”), today announced an exclusive development agreement. The agreement lays out a minimum development of over 350 franchised locations over five years to add Xponential brands in more than 500 Fitness International locations.

This development commitment will afford Xponential Fitness the opportunity to invite existing franchisees who own a studio with an LAF or CSC location within their protected territory to open an Xponential brand studio inside of these locations. A membership to an Xponential brand studio within an LAF or CSC facility will be available to existing gym members for an additional cost.

Studio development time and buildout costs of these locations will be less than those of a traditional standalone studio, and existing franchise partners will have an opportunity to drive additional revenues while operating these locations free of initial franchise fees and lower marketing fund fees. AUVs at these locations are expected to be lower than those of traditional studio locations; however, this opportunity provides for reduced operating costs than standalone studios.

“We are pleased to enter into an exclusive development agreement with Fitness International to further our mission of making boutique fitness accessible to everyone, increasing our total addressable market, and providing expansion opportunities to our franchisees,” said Anthony Geisler, CEO of Xponential Fitness, Inc. “This provides a unique opportunity for franchisees to increase their reach and overall revenue generation within their protected territories. We look forward to delivering best-in-class boutique fitness to the LA Fitness and City Sports Club communities.”

“We are proud to welcome Xponential brand studios to our LA Fitness and City Sports Club locations,” said Jill Grueling, President, Club Operations of Fitness International. “Xponential will bring additional high-quality fitness experiences to our members. We are confident their boutique fitness brands will provide an excellent complement to our members’ existing workout routines.”

Development of Xponential Fitness brand studios within Fitness International locations is expected to begin in the first quarter of 2022 and will not have an immediate impact on Company revenues during the current calendar year. Management looks forward to updating the investment community further on the strategic benefits of this partnership on its upcoming third quarter earnings conference call on November 11, 2021 at 2 PM PT / 5 PM ET. More information on the third quarter earnings call can be found on Xponential’s investor relations website.

About Fitness International
Fitness International, LLC is one of the fastest-growing health club chains in the U.S., with over 700 locations across 27 U.S. states and Canada. Operating the brand names LA Fitness, Esporta Fitness, and City Sports Club, the company’s mission is to help as many people as possible achieve the benefits of a healthy lifestyle by creating a nationwide network of health clubs, offering its members the widest range of amenities and the friendliest service at an affordable price. To learn more about Fitness International’s growth, visit lafitness.com, esportafitness.com, and citysportsfitness.com. Follow Fitness International on Facebook, Instagram or by downloading its mobile apps.

Forward-Looking Statements
This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections of future performance based on management’s judgment, beliefs, current trends, and anticipated financial performance. These forward-looking statements include, but are not limited to, statement relating to the execution of the Company’s growth strategies.  Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, the impact of COVID-19 pandemic on our business and franchisees; difficulties and challenges in opening studios by franchisees; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international market; and loss or reputation and brand awareness; and other risks as described in the filings of Xponential with the Securities and Exchange Commission, including the Quarterly Report on Form 10-Q. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today’s date, unless otherwise stated, and Xponential undertakes no duty to update such information, except as required under applicable law.

About Xponential Fitness, Inc.

Founded in 2017 and headquartered in Irvine, California, Xponential Fitness, Inc. (NYSE: XPOF) is a curator of leading boutique fitness brands across multiple verticals. Through its mission to make boutique fitness accessible to everyone, the Company has built and curated a diversified platform of ten boutique fitness brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly-qualified instructors in studio locations across the 48 U.S. states and Canada, and through master franchise or international expansion agreements in 10 additional countries as of October 13, 2021. Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

28 06, 2021

Xponential Fitness, Inc. Announces Filing of Registration Statement for Proposed Initial Public Offering

2021-06-28T17:32:38-04:00June 28th, 2021|Tags: , , , , , , , , |

IRVINE, Calif. — Xponential Fitness, Inc., a curator of leading boutique fitness brands, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Xponential Fitness has applied to list its Class A common stock on the New York Stock Exchange under the symbol “XPOF.”

BofA Securities, Jefferies and Morgan Stanley are acting as joint lead bookrunners for the proposed offering. Guggenheim Securities, Citigroup and Piper Sandler are acting as bookrunners for the proposed offering. Baird and Raymond James are acting as co-managers for the proposed offering.

The proposed offering will be made only by means of a prospectus. A copy of the preliminary prospectus, when available, may be obtained from: BofA Securities, Inc., Attn: Prospectus Department, NC1-004-03-43, 200 North College Street, 3rd Floor, Charlotte, NC 28255, email: dg.prospectus_requests@bofa.com; Jefferies LLC, Attn: Equity Syndicate Prospectus Department, 520 Madison Avenue, New York, NY 10022, telephone: (877) 821-7388, email: Prospectus_Department@Jefferies.com; or Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Any offers, solicitations or offers to buy, or any sales of securities will be made in accordance with the registration requirements of the Securities Act of 1933, as amended.

About Xponential Fitness, Inc.

Founded in 2017 and headquartered in Irvine, California, Xponential Fitness, Inc., is a curator of leading boutique fitness brands across multiple verticals. Through its mission to make boutique fitness accessible to everyone, the Company has built and curated a diversified platform of nine boutique fitness brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly-qualified instructors in studio locations across 48 U.S. states and 10 additional countries as of March 31, 2021. Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and Rumble, a boxing-inspired full-body workout.

12 05, 2021

STRIDE Expands to the Mile High City with Agreements to Open Seven Denver-Area Studios

2021-05-12T11:22:59-04:00May 12th, 2021|Tags: , , , , , |

Emerging Boutique Fitness Concept Focused on Walking and Running Inks Deals to Open in Metro and Surrounding Areas.

IRVINE, Calif. — STRIDE, a boutique fitness franchise that is reinventing the definition of a runner through treadmill-based interval training, announced today it has signed a new agreement which gives the franchise partner the opportunity to bring seven new studios to the greater Denver area. Backed by boutique fitness curator Xponential Fitness, the treadmill studio franchise seeks to create a welcoming, supportive space where anybody can be a walker or runner.

The first of the seven new studios is expected to open its doors in fall 2021 with additional locations soon after. The first two locations are planned to open in the Denver Tech Center and Southeast Aurora. The Denver deal was signed by brothers, Alfonso and Andres Osuna, who will be opening their additional new studios throughout the Denver metro area. While this will be their first franchise business, they own and operate a Colorado-based real estate investment and property management company as well as  a digital marketing company in Monterrey, Mexico. They also have past experience managing fitness centers.

Colorado has consistently ranked as the fittest state in the union for the last decade and yet, there is no single indoor space dedicated to walking, jogging, and running,” said Jeff Stokes, President of STRIDE. “We saw such a great opportunity to reach the people of Denver and help fill the void by providing safe, healthy, beautiful spaces where anyone can walk, jog, run and transform.”

Founded in 2017 in Pasadena, CA, STRIDE taps into the millions of runners and people who identify as walkers in the United States with its treadmill-based workouts that provide a mix of cardio and strength intervals, all performed on STRIDE’s state-of-the-art Woodway Treadmills. Whether someone wants to walk, jog, or run, there are levels for everyone to participate, progress, and prosper. With three core class formats and a unique leveling system that allows clients to take every class as a walker or runner, each individual is able to find the workout that best aligns with their fitness abilities and goals.

In addition to Denver, STRIDE has recently announced several other franchise agreements in markets including  Chicago, San Diego, Dallas, Austin, Atlanta, Pittsburgh, Phoenix, Jacksonville Beach, FL, Manhattan Beach, CA and Irvine, CA.

As part of its parent company, Xponential Fitness, and supported by its seasoned corporate team with decades in fitness franchising, STRIDE offers franchisees tremendous support, infrastructure, and knowledge to ensure their success in launching and operating a franchise. The total investment range to open a STRIDE studio is $366,750$546,950. For more information about STRIDE, you can visit https://www.runwithstride.com/franchise.

ABOUT STRIDE:

Founded in 2017, STRIDE is a treadmill-based cardio and strength workout designed for every fitness level. An engaging program led by dynamic authorized trainers, STRIDE offers a supportive and inclusive environment providing three signature class formats including interval, endurance-based and strength training.  STRIDE is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands. To learn more about STRIDE, visit https://runwithstride.com/.

26 03, 2021

Xponential Fitness Ready to ‘Rumble’ with Addition of Boutique Boxing Concept

2021-03-26T10:05:48-04:00March 26th, 2021|Tags: , , , , , , , , |

Boxing Brand with Celebrity Ties Becomes Ninth Acquisition for Boutique Fitness Leader’s Curated Family of Franchised Fitness Brands.

IRVINE, Calif.Xponential Fitness has announced today the acquisition of Rumble, the latest brand added to its portfolio, further highlighting the company’s position as the largest curator of boutique fitness brands in the world. Rumble, a boutique boxing concept, joins the other eight brands under the Xponential Fitness umbrella including Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.

Founded in 2017, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. The company was started in the heart of Chelsea in New York City and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.

Signaling Anthony Geisler’s ‘return to the ring’ after almost 10 years, the acquisition will see Xponential Fitness work quickly to start franchising the concept, leveraging its seasoned team with decades of fitness and franchising expertise. Rumble has massive brand loyalty and widespread appeal partly thanks to attracting top names like Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart to its studios.

“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”

In February, Rumble launched Rumble TV, a live and on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts.

“We are thrilled to announce our deal with Xponential,” said Andy Stenzler, Co-Founder of Rumble. “They are certainly the premier franchisor in our industry and thus the perfect partner to bring the Rumble experience across the globe.”

“Our loyal Rumble customers will love being part of the amazing family of Xponential brands that will cater to all of their fitness needs,” said Ashley Camerini, CEO of Rumble. “We are looking forward to seeing Rumble grow with such an incredible industry leader.”

Backed by Anthony Geisler and Snapdragon Capital Partners, Xponential Fitness saw extensive growth over the past few years, awarding 917 franchise territories and opening 394 new locations in 2019 and 263 franchise territories, and opening 240 new studio openings in 2020, even at the height of the coronavirus pandemic. Throughout 2021, the brands will continue to focus on accelerating growth domestically and internationally. Notable recent international debuts include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar, Club Pilates locations in Japan and South Korea, as well as the first of many CycleBar studios in Australia. New franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain, and the Dominican Republic.

To learn more about the Rumble franchise opportunity in the coming months, please visit https://www.xponential.com/rumble-franchise-inquiry

ABOUT SNAPDRAGON CAPITAL PARTNERS:

Snapdragon is a private equity investment firm founded in 2018 targeting concentrated investments in growth consumer businesses benefitting from long-term secular trends. Snapdragon invests in both majority and minority positions with health & wellness as one of its core areas of focus.  In addition to Xponential Fitness, Snapdragon is an investor in Nutraceutical, a vertically integrated provider of branded supplements, personal care, and other natural products.

ABOUT RUMBLE:

Rumble is a group fitness company with locations in New York City, Los Angeles, Washington DC, Philadelphia, Palo Alto and San Francisco, with a Chicago location coming soon. Rumble Boxing was founded in January 2017 as a boxing-inspired group fitness concept in the heart of Chelsea in New York City. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. In 2021, Rumble launched Rumble TV, a live & on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google).

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running, and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and most recently, Rumble, a boxing-inspired strength and conditioning concept. Visit www.xponential.com to learn more.

25 01, 2021

Xponential Fitness Lands Three Brands on Entrepreneur’s 2021 Franchise 500®

2021-01-25T14:31:17-05:00January 25th, 2021|Tags: , , , , , , , , |

Club Pilates, Pure Barre and CycleBar Rank at 104, 119, and 351 Respectively on the Coveted List.

IRVINE, Calif. — 2020 did not hold back the brands of Xponential Fitness, the largest curator of premium boutique fitness brands across eight different verticals. Three of the company’s brands – Club Pilates, Pure Barre and CycleBar – landed a spot in Entrepreneur magazine’s coveted 2021 Franchise 500 list as a result of another year of impressive unit growth, financial strength and stability and brand power. Club Pilates was ranked 104; Pure Barre was ranked 119, up from its previous spot of 300; and CycleBar landed at 351, up 128 spots from last year.

“The strong showing on Entrepreneur’s Franchise 500 across these three Xponential Fitness brands demonstrates that boutique fitness is here to stay and the best is yet to come,” said Sarah Luna, President of Xponential Fitness. “Our members love the world-class workouts and unmatched sense of community we provide, whether that’s inside our studios or virtually, and these rankings are a testament to our franchise owners’ passion, commitment and hard work day in and day out, especially given the challenges 2020 presented them.”

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 42-year-old ranking formula continues to evolve as well. The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.

While some fitness brands struggled to find their footing following the onset of the pandemic and other challenges that arose in 2020, Xponential Fitness proved to be a beacon of resilience and creativity in the industry. When adversity struck, franchise owners were empowered to pivot by offering outdoor and virtual workouts, with some brands even renting out equipment to keep members healthy and engaged. The company’s strategies have proven effective as it has retained more than 86% of members across all eight brands, which also include YogaSix, Row House, StretchLab, AKT, and STRIDE.

Xponential Fitness also saw extensive growth over the past year, signing numerous franchise deals and opening new locations around the world, even at the height of the coronavirus pandemic. Notably, the company opened five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar locations, as well as the first of many CycleBar studios in Australia. Exciting new franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain and the Dominican Republic.

Beyond the in-studio experience in 2020, Xponential debuted online workouts across all of its brands last year through its proprietary streaming platform called GO, bringing premium classes directly to consumers’ homes.

To view Pure Barre, Club Pilates and CycleBar in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2021 issue of Entrepreneur, available on newsstands January 26. For more information about all Xponential Fitness brands, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

23 09, 2020

Xponential Fitness Debuts Five Boutique Fitness Brands in Saudi Arabia

2020-09-23T12:02:48-04:00September 23rd, 2020|Tags: , , , , , , , , |

Global Boutique Fitness Curator Opens Flagship Studios in EVOX Fitness and Wellness Clubs in Riyadh.

IRVINE, Calif. — As part of a major multi-brand deal, Xponential Fitness, the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today. The newly opened studios represent the brands – Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – included in the Master Franchise Agreement signed last summer to bring more than 50 Xponential Fitness studios to the country over the next few years.

The initial studios are housed inside of the brand new, state-of-the-art EVOX Clubs, which have separate facilities for both men and women, in Riyadh. The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts. The EVOX Club for Men features the CycleBar brand.

“These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development. We expect this will be one of hundreds more successful international openings for our brands.”

The studios opening in the EVOX Clubs in Riyadh mark the first collaboration between Xponential Fitness and Ezdihar Sports, one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company. The Alhokair company is publicly traded on the Saudi Stock Exchange, and operates in a range of industries including movie cinemas, food and beverage, construction and fashion retail, with over 1,700 stores across the Middle East.

After its initial overseas expansion, which began with the signing of a large-scale deal to bring 165 Club Pilates studios to Japan, two of which are now open, Xponential Fitness set its sights on further expansion outside the U.S. Since then, the company has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria , lifting its reach to four continents. As of August 31, 2020, Xponential Fitness has over 1600 studios across its eight brands.

For more information about Xponential Fitness and its eight brands, visit www.xponential.com. To learn more about its new facilities in Saudi Arabia, visit https://evoxclubs.com/.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

10 09, 2020

Xponential Fitness Signs Exclusive Multi-Year Global Deal with ClassPass, Includes Video and Corporate Wellness

2020-09-10T00:51:26-04:00September 10th, 2020|Tags: , , , , , , , , |

Xponential names ClassPass the exclusive B2C and B2B aggregator and Corporate Wellness partner for Xponential brands worldwide.

NEW YORK — Xponential Fitness, the largest boutique fitness franchisor, today named ClassPass the exclusive aggregator for all eight of their brands worldwide. Xponential is the curator of leading brands across every vertical of the boutique fitness space, with a portfolio that includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE. In addition to almost 1600 studio locations in the US and Canada alone, Xponential has close to 4000 franchise licenses sold across 10 countries. With this partnership, any Xponential studio or franchisee who opts to market in-person or digital fitness classes through an aggregator will do so through ClassPass.

“Our brands have seen proven benefits from ClassPass’s transition from the Unlimited model to Credits and the release of its inventory management tools for studios,” said Anthony Geisler, CEO of Xponential Fitness. “Given the positive impact ClassPass has had for our franchise partners, we are excited to enhance the partnership, especially as ClassPass continues to rapidly acquire new corporate and enterprise clients.”

Founded in 2013, ClassPass is the largest aggregator of fitness and wellness brands. ClassPass offers access to 30,000 studios, gyms and wellness providers, as well as a growing catalog of on-demand and livestreamed digital fitness options. In addition to building the largest B2C fitness marketplace in the world, ClassPass also entered the employee benefits space in 2019. ClassPass now partners with more than 2,000 corporate clients, equipping employers with flexible Corporate Wellness options for their teams. Individual subscribers and professionals on employee-sponsored plans will both have access to Xponential’s suite of high energy, motivating workouts.

“ClassPass curates the top fitness brands in the world, all through one membership. Xponential brands such as Club Pilates, Pure Barre, CycleBar and Row House are some of the most popular and sought after classes by our members, and we’re thrilled to add on-demand and livestream video content as part of this expanded partnership,” said Fritz Lanman, CEO of ClassPass. “This multi-year deal will provide our corporate clients with exclusive access to Xponential brands, something no other Corporate Wellness program offers.”

ABOUT CLASSPASS:

Founded in 2013, ClassPass is a membership that provides access to the world’s largest network of fitness and wellness experiences. ClassPass partners with more than 30,000 pre-vetted exercise studios, health clubs and wellness providers to offer a broad range of digital and in-person classes including yoga, cycling, Pilates, strength training, boxing and more. In addition to workouts, members can instantly book inspiring wellness experiences, such as massages, acupuncture, and spa treatments. ClassPass also helps studios around the globe to merchandise their excess inventory, find new customers and generate new streams of revenue. Learn more at http://classpass.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

6 05, 2020

STRIDE Partners with Road Runner Sports to Host Virtual Race for Runners Nationwide

2020-05-06T10:00:17-04:00May 6th, 2020|Tags: , , , , |

Runners and Walkers Can Sign Up to Complete 5K or 10K Distance on Global Running Day.

IRVINE, Calif. — STRIDE, the national boutique fitness franchise that offers treadmill-based cardio and strength workouts, announced today it has partnered with Road Runner Sports, the world’s largest running and walking store, to host a national virtual race June 3, 2020, which is Global Running Day. Registration is now open through May 31 for a $35 entry fee, with a portion of the proceeds being donated to Feeding America®. Those who sign up will receive a downloadable bib number, branded t-shirt, finish line photo and participation medal along with a training plan from STRIDE and access to the brand’s “Go the Distance While You Keep Your Distance” Facebook Page, which offers daily running, strength training, and recovery workouts.

“I’ve been in the running business a long time—37 years—and I’ve seen the industry change dramatically with the times,” said Mike Gotfredson, CEO and founder of Road Runner Sports. “That’s why I believe virtual races like the one we’re creating with STRIDE are a big part of the future of running. It’s a fun, safe way for runners and walkers all over America and the world to connect.”

With social distancing guidelines still in effect in most states, runners and walkers across the nation can sign up to run a 5K or 10K distance by themselves indoors on a treadmill or outdoors on a street, track, beach or trail. On race day, participants will submit a photo of their treadmill or screenshot from their tracking device that shows their distance and pace, as well as a photo of themselves at the “finish line” via STRIDE’s custom race day landing page. STRIDE will then livestream these posts on the landing page and share all of the photos through social media to commemorate everyone’s success.

“With so many big races cancelled across the country due to coronavirus, we are excited to partner with Road Runner Sports to give runners a safe event to train for and participate in,” said Jeff Stokes, President of STRIDE. “This virtual race is truly for everybody. You can walk, jog or run the distance inside or outside, however you are most comfortable, and celebrate with thousands of other runners across the nation when you finish.”

STRIDE has always prided itself on the notion that anybody can be a runner regardless of age, fitness level or ability. Founded in 2017 and part of the Xponential Fitness family of brands, the boutique fitness brand offers treadmill-based workouts that provide a mix of cardio and strength intervals, all performed on their state-of-the-art Woodway Treadmills. With three core class formats and a unique leveling system that allows clients to take every class as a walker or runner, each individual is able to find the workout that best aligns with their fitness abilities and goals.

While STRIDE has temporarily closed its studios’ doors during the current pandemic, running has seen a boom in popularity as it’s one of the few activities that allows people to get outside and exercise in a safe manner.

“We have to find the silver lining in these difficult times,” said Stokes. “We may not be able to help people discover their inner runners with our studio classes right now, but STRIDE and Road Runner Sports together want to do our part to keep everyone active and healthy. This virtual race is just one of the many exciting ways we can do that until everyone is able to safely return to the boutique fitness setting. We can still go the distance while we social distance.”

STRIDE currently has two locations in California, and over 50 in development in cities across the country, including Scottsdale, Jacksonville Beach, Chicago, Tulsa, Dallas and Knoxville. For more information about STRIDE, visit www.runwithstride.com. To sign up for the virtual race, visit https://lp.runwithstride.com/virtual-race.

ABOUT ROAD RUNNER SPORTS:

Founded in the Gotfredson family garage in 1983, Road Runner Sports has grown to become the leading American retailer of running gear while still remaining family owned. Its specialty is helping people who run, train, and work out find the perfect fitting running shoes to remain injury-free and feeling great. Road Runner Sports is headquartered in San Diego, California. They have retail stores throughout California, Oregon, Washington, Arizona, Colorado, Illinois, Georgia, New Jersey, Pennsylvania, Virginia, Maryland and Ohio.

SOURCE STRIDE

ABOUT STRIDE:

Founded in 2017, STRIDE is a treadmill-based cardio and strength workout designed for every fitness level. An engaging program led by dynamic authorized trainers, STRIDE offers a supportive and inclusive environment providing three signature class formats including interval, endurance-based and strength training. STRIDE is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands. To learn more about the STRIDE franchise opportunity, visit https://runwithstride.com/.