10 09, 2020

Xponential Fitness Signs Exclusive Multi-Year Global Deal with ClassPass, Includes Video and Corporate Wellness

2020-09-10T00:51:26-04:00September 10th, 2020|Tags: , , , , , , , , |

Xponential names ClassPass the exclusive B2C and B2B aggregator and Corporate Wellness partner for Xponential brands worldwide.

NEW YORK — Xponential Fitness, the largest boutique fitness franchisor, today named ClassPass the exclusive aggregator for all eight of their brands worldwide. Xponential is the curator of leading brands across every vertical of the boutique fitness space, with a portfolio that includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE. In addition to almost 1600 studio locations in the US and Canada alone, Xponential has close to 4000 franchise licenses sold across 10 countries. With this partnership, any Xponential studio or franchisee who opts to market in-person or digital fitness classes through an aggregator will do so through ClassPass.

“Our brands have seen proven benefits from ClassPass’s transition from the Unlimited model to Credits and the release of its inventory management tools for studios,” said Anthony Geisler, CEO of Xponential Fitness. “Given the positive impact ClassPass has had for our franchise partners, we are excited to enhance the partnership, especially as ClassPass continues to rapidly acquire new corporate and enterprise clients.”

Founded in 2013, ClassPass is the largest aggregator of fitness and wellness brands. ClassPass offers access to 30,000 studios, gyms and wellness providers, as well as a growing catalog of on-demand and livestreamed digital fitness options. In addition to building the largest B2C fitness marketplace in the world, ClassPass also entered the employee benefits space in 2019. ClassPass now partners with more than 2,000 corporate clients, equipping employers with flexible Corporate Wellness options for their teams. Individual subscribers and professionals on employee-sponsored plans will both have access to Xponential’s suite of high energy, motivating workouts.

“ClassPass curates the top fitness brands in the world, all through one membership. Xponential brands such as Club Pilates, Pure Barre, CycleBar and Row House are some of the most popular and sought after classes by our members, and we’re thrilled to add on-demand and livestream video content as part of this expanded partnership,” said Fritz Lanman, CEO of ClassPass. “This multi-year deal will provide our corporate clients with exclusive access to Xponential brands, something no other Corporate Wellness program offers.”


Founded in 2013, ClassPass is a membership that provides access to the world’s largest network of fitness and wellness experiences. ClassPass partners with more than 30,000 pre-vetted exercise studios, health clubs and wellness providers to offer a broad range of digital and in-person classes including yoga, cycling, Pilates, strength training, boxing and more. In addition to workouts, members can instantly book inspiring wellness experiences, such as massages, acupuncture, and spa treatments. ClassPass also helps studios around the globe to merchandise their excess inventory, find new customers and generate new streams of revenue. Learn more at


Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit to learn more.

6 05, 2020

STRIDE Partners with Road Runner Sports to Host Virtual Race for Runners Nationwide

2020-05-06T10:00:17-04:00May 6th, 2020|Tags: , , , , |

Runners and Walkers Can Sign Up to Complete 5K or 10K Distance on Global Running Day.

IRVINE, Calif. — STRIDE, the national boutique fitness franchise that offers treadmill-based cardio and strength workouts, announced today it has partnered with Road Runner Sports, the world’s largest running and walking store, to host a national virtual race June 3, 2020, which is Global Running Day. Registration is now open through May 31 for a $35 entry fee, with a portion of the proceeds being donated to Feeding America®. Those who sign up will receive a downloadable bib number, branded t-shirt, finish line photo and participation medal along with a training plan from STRIDE and access to the brand’s “Go the Distance While You Keep Your Distance” Facebook Page, which offers daily running, strength training, and recovery workouts.

“I’ve been in the running business a long time—37 years—and I’ve seen the industry change dramatically with the times,” said Mike Gotfredson, CEO and founder of Road Runner Sports. “That’s why I believe virtual races like the one we’re creating with STRIDE are a big part of the future of running. It’s a fun, safe way for runners and walkers all over America and the world to connect.”

With social distancing guidelines still in effect in most states, runners and walkers across the nation can sign up to run a 5K or 10K distance by themselves indoors on a treadmill or outdoors on a street, track, beach or trail. On race day, participants will submit a photo of their treadmill or screenshot from their tracking device that shows their distance and pace, as well as a photo of themselves at the “finish line” via STRIDE’s custom race day landing page. STRIDE will then livestream these posts on the landing page and share all of the photos through social media to commemorate everyone’s success.

“With so many big races cancelled across the country due to coronavirus, we are excited to partner with Road Runner Sports to give runners a safe event to train for and participate in,” said Jeff Stokes, President of STRIDE. “This virtual race is truly for everybody. You can walk, jog or run the distance inside or outside, however you are most comfortable, and celebrate with thousands of other runners across the nation when you finish.”

STRIDE has always prided itself on the notion that anybody can be a runner regardless of age, fitness level or ability. Founded in 2017 and part of the Xponential Fitness family of brands, the boutique fitness brand offers treadmill-based workouts that provide a mix of cardio and strength intervals, all performed on their state-of-the-art Woodway Treadmills. With three core class formats and a unique leveling system that allows clients to take every class as a walker or runner, each individual is able to find the workout that best aligns with their fitness abilities and goals.

While STRIDE has temporarily closed its studios’ doors during the current pandemic, running has seen a boom in popularity as it’s one of the few activities that allows people to get outside and exercise in a safe manner.

“We have to find the silver lining in these difficult times,” said Stokes. “We may not be able to help people discover their inner runners with our studio classes right now, but STRIDE and Road Runner Sports together want to do our part to keep everyone active and healthy. This virtual race is just one of the many exciting ways we can do that until everyone is able to safely return to the boutique fitness setting. We can still go the distance while we social distance.”

STRIDE currently has two locations in California, and over 50 in development in cities across the country, including Scottsdale, Jacksonville Beach, Chicago, Tulsa, Dallas and Knoxville. For more information about STRIDE, visit To sign up for the virtual race, visit


Founded in the Gotfredson family garage in 1983, Road Runner Sports has grown to become the leading American retailer of running gear while still remaining family owned. Its specialty is helping people who run, train, and work out find the perfect fitting running shoes to remain injury-free and feeling great. Road Runner Sports is headquartered in San Diego, California. They have retail stores throughout California, Oregon, Washington, Arizona, Colorado, Illinois, Georgia, New Jersey, Pennsylvania, Virginia, Maryland and Ohio.



Founded in 2017, STRIDE is a treadmill-based cardio and strength workout designed for every fitness level. An engaging program led by dynamic authorized trainers, STRIDE offers a supportive and inclusive environment providing three signature class formats including interval, endurance-based and strength training. STRIDE is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands. To learn more about the STRIDE franchise opportunity, visit