Club Pilates

26 03, 2021

Xponential Fitness Ready to ‘Rumble’ with Addition of Boutique Boxing Concept

2021-03-26T10:05:48-04:00March 26th, 2021|Tags: , , , , , , , , |

Boxing Brand with Celebrity Ties Becomes Ninth Acquisition for Boutique Fitness Leader’s Curated Family of Franchised Fitness Brands.

IRVINE, Calif.Xponential Fitness has announced today the acquisition of Rumble, the latest brand added to its portfolio, further highlighting the company’s position as the largest curator of boutique fitness brands in the world. Rumble, a boutique boxing concept, joins the other eight brands under the Xponential Fitness umbrella including Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.

Founded in 2017, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. The company was started in the heart of Chelsea in New York City and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.

Signaling Anthony Geisler’s ‘return to the ring’ after almost 10 years, the acquisition will see Xponential Fitness work quickly to start franchising the concept, leveraging its seasoned team with decades of fitness and franchising expertise. Rumble has massive brand loyalty and widespread appeal partly thanks to attracting top names like Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart to its studios.

“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”

In February, Rumble launched Rumble TV, a live and on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts.

“We are thrilled to announce our deal with Xponential,” said Andy Stenzler, Co-Founder of Rumble. “They are certainly the premier franchisor in our industry and thus the perfect partner to bring the Rumble experience across the globe.”

“Our loyal Rumble customers will love being part of the amazing family of Xponential brands that will cater to all of their fitness needs,” said Ashley Camerini, CEO of Rumble. “We are looking forward to seeing Rumble grow with such an incredible industry leader.”

Backed by Anthony Geisler and Snapdragon Capital Partners, Xponential Fitness saw extensive growth over the past few years, awarding 917 franchise territories and opening 394 new locations in 2019 and 263 franchise territories, and opening 240 new studio openings in 2020, even at the height of the coronavirus pandemic. Throughout 2021, the brands will continue to focus on accelerating growth domestically and internationally. Notable recent international debuts include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar, Club Pilates locations in Japan and South Korea, as well as the first of many CycleBar studios in Australia. New franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain, and the Dominican Republic.

To learn more about the Rumble franchise opportunity in the coming months, please visit https://www.xponential.com/rumble-franchise-inquiry

ABOUT SNAPDRAGON CAPITAL PARTNERS:

Snapdragon is a private equity investment firm founded in 2018 targeting concentrated investments in growth consumer businesses benefitting from long-term secular trends. Snapdragon invests in both majority and minority positions with health & wellness as one of its core areas of focus.  In addition to Xponential Fitness, Snapdragon is an investor in Nutraceutical, a vertically integrated provider of branded supplements, personal care, and other natural products.

ABOUT RUMBLE:

Rumble is a group fitness company with locations in New York City, Los Angeles, Washington DC, Philadelphia, Palo Alto and San Francisco, with a Chicago location coming soon. Rumble Boxing was founded in January 2017 as a boxing-inspired group fitness concept in the heart of Chelsea in New York City. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. In 2021, Rumble launched Rumble TV, a live & on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google).

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running, and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and most recently, Rumble, a boxing-inspired strength and conditioning concept. Visit www.xponential.com to learn more.

25 01, 2021

Xponential Fitness Lands Three Brands on Entrepreneur’s 2021 Franchise 500®

2021-01-25T14:31:17-05:00January 25th, 2021|Tags: , , , , , , , , |

Club Pilates, Pure Barre and CycleBar Rank at 104, 119, and 351 Respectively on the Coveted List.

IRVINE, Calif. — 2020 did not hold back the brands of Xponential Fitness, the largest curator of premium boutique fitness brands across eight different verticals. Three of the company’s brands – Club Pilates, Pure Barre and CycleBar – landed a spot in Entrepreneur magazine’s coveted 2021 Franchise 500 list as a result of another year of impressive unit growth, financial strength and stability and brand power. Club Pilates was ranked 104; Pure Barre was ranked 119, up from its previous spot of 300; and CycleBar landed at 351, up 128 spots from last year.

“The strong showing on Entrepreneur’s Franchise 500 across these three Xponential Fitness brands demonstrates that boutique fitness is here to stay and the best is yet to come,” said Sarah Luna, President of Xponential Fitness. “Our members love the world-class workouts and unmatched sense of community we provide, whether that’s inside our studios or virtually, and these rankings are a testament to our franchise owners’ passion, commitment and hard work day in and day out, especially given the challenges 2020 presented them.”

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 42-year-old ranking formula continues to evolve as well. The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.

While some fitness brands struggled to find their footing following the onset of the pandemic and other challenges that arose in 2020, Xponential Fitness proved to be a beacon of resilience and creativity in the industry. When adversity struck, franchise owners were empowered to pivot by offering outdoor and virtual workouts, with some brands even renting out equipment to keep members healthy and engaged. The company’s strategies have proven effective as it has retained more than 86% of members across all eight brands, which also include YogaSix, Row House, StretchLab, AKT, and STRIDE.

Xponential Fitness also saw extensive growth over the past year, signing numerous franchise deals and opening new locations around the world, even at the height of the coronavirus pandemic. Notably, the company opened five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar locations, as well as the first of many CycleBar studios in Australia. Exciting new franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain and the Dominican Republic.

Beyond the in-studio experience in 2020, Xponential debuted online workouts across all of its brands last year through its proprietary streaming platform called GO, bringing premium classes directly to consumers’ homes.

To view Pure Barre, Club Pilates and CycleBar in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2021 issue of Entrepreneur, available on newsstands January 26. For more information about all Xponential Fitness brands, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

23 09, 2020

Xponential Fitness Debuts Five Boutique Fitness Brands in Saudi Arabia

2020-09-23T12:02:48-04:00September 23rd, 2020|Tags: , , , , , , , , |

Global Boutique Fitness Curator Opens Flagship Studios in EVOX Fitness and Wellness Clubs in Riyadh.

IRVINE, Calif. — As part of a major multi-brand deal, Xponential Fitness, the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today. The newly opened studios represent the brands – Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – included in the Master Franchise Agreement signed last summer to bring more than 50 Xponential Fitness studios to the country over the next few years.

The initial studios are housed inside of the brand new, state-of-the-art EVOX Clubs, which have separate facilities for both men and women, in Riyadh. The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts. The EVOX Club for Men features the CycleBar brand.

“These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development. We expect this will be one of hundreds more successful international openings for our brands.”

The studios opening in the EVOX Clubs in Riyadh mark the first collaboration between Xponential Fitness and Ezdihar Sports, one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company. The Alhokair company is publicly traded on the Saudi Stock Exchange, and operates in a range of industries including movie cinemas, food and beverage, construction and fashion retail, with over 1,700 stores across the Middle East.

After its initial overseas expansion, which began with the signing of a large-scale deal to bring 165 Club Pilates studios to Japan, two of which are now open, Xponential Fitness set its sights on further expansion outside the U.S. Since then, the company has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria , lifting its reach to four continents. As of August 31, 2020, Xponential Fitness has over 1600 studios across its eight brands.

For more information about Xponential Fitness and its eight brands, visit www.xponential.com. To learn more about its new facilities in Saudi Arabia, visit https://evoxclubs.com/.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

10 09, 2020

Xponential Fitness Signs Exclusive Multi-Year Global Deal with ClassPass, Includes Video and Corporate Wellness

2020-09-10T00:51:26-04:00September 10th, 2020|Tags: , , , , , , , , |

Xponential names ClassPass the exclusive B2C and B2B aggregator and Corporate Wellness partner for Xponential brands worldwide.

NEW YORK — Xponential Fitness, the largest boutique fitness franchisor, today named ClassPass the exclusive aggregator for all eight of their brands worldwide. Xponential is the curator of leading brands across every vertical of the boutique fitness space, with a portfolio that includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and STRIDE. In addition to almost 1600 studio locations in the US and Canada alone, Xponential has close to 4000 franchise licenses sold across 10 countries. With this partnership, any Xponential studio or franchisee who opts to market in-person or digital fitness classes through an aggregator will do so through ClassPass.

“Our brands have seen proven benefits from ClassPass’s transition from the Unlimited model to Credits and the release of its inventory management tools for studios,” said Anthony Geisler, CEO of Xponential Fitness. “Given the positive impact ClassPass has had for our franchise partners, we are excited to enhance the partnership, especially as ClassPass continues to rapidly acquire new corporate and enterprise clients.”

Founded in 2013, ClassPass is the largest aggregator of fitness and wellness brands. ClassPass offers access to 30,000 studios, gyms and wellness providers, as well as a growing catalog of on-demand and livestreamed digital fitness options. In addition to building the largest B2C fitness marketplace in the world, ClassPass also entered the employee benefits space in 2019. ClassPass now partners with more than 2,000 corporate clients, equipping employers with flexible Corporate Wellness options for their teams. Individual subscribers and professionals on employee-sponsored plans will both have access to Xponential’s suite of high energy, motivating workouts.

“ClassPass curates the top fitness brands in the world, all through one membership. Xponential brands such as Club Pilates, Pure Barre, CycleBar and Row House are some of the most popular and sought after classes by our members, and we’re thrilled to add on-demand and livestream video content as part of this expanded partnership,” said Fritz Lanman, CEO of ClassPass. “This multi-year deal will provide our corporate clients with exclusive access to Xponential brands, something no other Corporate Wellness program offers.”

ABOUT CLASSPASS:

Founded in 2013, ClassPass is a membership that provides access to the world’s largest network of fitness and wellness experiences. ClassPass partners with more than 30,000 pre-vetted exercise studios, health clubs and wellness providers to offer a broad range of digital and in-person classes including yoga, cycling, Pilates, strength training, boxing and more. In addition to workouts, members can instantly book inspiring wellness experiences, such as massages, acupuncture, and spa treatments. ClassPass also helps studios around the globe to merchandise their excess inventory, find new customers and generate new streams of revenue. Learn more at http://classpass.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.