According to its website, Pilates Addiction provides clients with “dynamic Pilates classes that blend classical technique and modern intensity to strengthen your core and sculpt long, lean muscles.” The brand accomplishes this through its patented reformers and specially designed classes. To explain further, Liza Beres, vice president of educator training, shared her expertise. Beres leads the development of the educator training programs, curriculum and the systems that support the growth of the teaching teams as Pilates Addiction expands nationwide. By Nancy E. Williams
According to its website, Pilates Addiction provides clients with “dynamic Pilates classes that blend classical technique and modern intensity to strengthen your core and sculpt long, lean muscles.” The brand accomplishes this through its patented reformers and specially designed classes. To explain further, Liza Beres, vice president of educator training, shared her expertise. Beres leads the development of the educator training programs, curriculum and the systems that support the growth of the teaching teams as Pilates Addiction expands nationwide.
“At the heart of every Pilates Addiction studio is our patented machine, the Aurum™ (formerly WundaFormer),” Beres said. “It’s essentially the Swiss-Army knife of Pilates equipment, combining the functionality of a traditional reformer, a Wunda Chair, a ballet bar and a jump board into one streamlined machine. That combination allows us to move seamlessly between strength training, mobility work, core conditioning and low-impact cardio in a single class.”
Pairing this piece of equipment with classes that are designed to keep the body moving through multiple planes of motion while maintaining strong core support is what makes Pilates Addiction both unique and effective.
“The result is a dynamic, full-body workout that blends classical Pilates principles with modern athletic conditioning,” said Beres. “The Aurum is a major differentiator. It’s not just that it’s patented and you won’t find anything like it anywhere else, but it has been the best kept secret in the Pilates landscape for a long time.”
For Pilates Addiction franchisees, the Aurum is an advantage that no other Pilates studio has. Beres also noted that when prospective members walk into a studio and see the equipment in use, they instantly realize this is not the typical reformer class they’d find elsewhere.
“The versatility of the machine allows us to deliver a wide variety of class formats without needing multiple pieces of equipment or different rooms,” she said. “Everything we need is contained in the footprint of a single Aurum. That efficiency helps studios maximize both floor space and scheduling flexibility.”
Nancy E. Williams