Monthly Archives: February 2023

28 02, 2023

P.volve Makes Three New Executive Appointments Amidst Omnichannel Expansion and Growth

2023-02-28T09:37:16-05:00February 28th, 2023|Tags: , , , |

Karina Kogan appointed as strategic advisor, Antonietta Vicario promoted to chief training officer and Katie Rosholt hired as first senior vice president of marketing.

NEW YORKP.volve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, is adding to its leadership team with two new hires and the promotion of its former vice president of talent and training. This leadership expansion comes on the heels of the brand’s Q4 2022 record holiday sales and recent opening of its first franchised studio as the company continues on its upward growth trajectory.

Karina Kogan, Strategic Advisor and Fractional Chief Marketing Officer
Kogan brings her extensive fitness category experience and a track record of accelerating brands to the P.volve team. As strategic advisor and fractional CMO, Kogan will lead brand strategy, go-to-market planning, growth, and will bring to life P.volve’s unique philosophy on how to intentionally move your body to promote strength, longevity, and wellness from the core.

With more than two decades of marketing and general management experience, Kogan most recently served as chief marketing officer at Oura, where she led the marketing organization through a period of tremendous growth including over 110% YoY sales lift. Prior to Oura, Kogan served as senior vice president and global head of product marketing for Peloton, overseeing go-to-market strategy and positioning for Peloton’s connected fitness and digital products, media buying and planning, lifecycle marketing, marketing analytics, among other functions.

Antonietta Vicario, Chief Training Officer (formerly VP of Talent and Training)
Vicario brings more than two decades of experience as a leader in the fitness space. In addition to being a sought-after trainer, Vicario’s areas of expertise include global team leadership, teacher training, content programming, kinesiology, and building learning and development systems for training at scale. Since joining P.volve in November 2019, she is ever evolving the P.volve Method, expanding class offerings and developing content alongside trainers and P.volve’s Clinical Advisory Board to meet the needs of women throughout their lives. She has also created a teacher training program to expand P.volve’s corporate, franchise and digital footprint, ensuring a standard of excellence among the growing trainer team across all business verticals.

Prior to joining P.volve, Vicario was the director of global training at Physique 57, where she developed a training program that enabled the company to open and maintain five studios throughout New York and expand into five different countries, educating a fleet of over 100 trainers world-wide. She is a certified Yoga, Pilates, and Barre instructor, studied at the Gray Institute, and is a Health and Hormone Coach through Institute for Integrative Nutrition.

Katie Rosholt, Senior Vice President, Marketing
Rosholt joins the team at a critical juncture in the P.volve evolution. She brings her years of savvy marketing experience to spearhead the brand’s marketing organization, prioritizing brand campaigns, influencer, and social media.

Rosholt joins P.volve from Vital Proteins where she most recently worked as the vice president of global marketing. In this role, she drove paid and organic media, integrated marketing, brand and product campaigns, in-house content, copywriting teams, and served as the liaison to international marketing teams across 20+ markets, along with global celebrity partnerships and agency relationships.

As a brand “built for women like us,” Karina Kogan, Antonietta Vicario and Katie Rosholt join the existing P.volve female leadership team, including Co-Founder Rachel Katzman and President Julie Cartwright.

“We are proud and fortunate to have these three trailblazers on board during this pivotal time in our company’s expansion,” said Julie Cartwright, president of P.volve. “Each of these women brings a critical lens and immeasurable talent to our team, and I’m confident they will support our ambitious growth trajectory over the coming years and beyond.”

About P.volve

P.volve, or Personal Evolution, is a science-led functional fitness method that delivers innovative fitness content to its members globally. Rooted in expertise and guided by its Clinical Advisory Board, P.volve uses low-impact movement and patented resistance-based equipment to sculpt the body, without the wear and tear of high-impact exercise. Through its hybrid fitness model, P.volve can be experienced in-studio, through live and on-demand virtual classes, and via a growing franchise studio footprint. For more information, please visit, and @pvolve on Instagram.

28 02, 2023

FASTSIGNS Ranked First in Signage and Communication Category by Global Franchise

2023-02-28T09:25:45-05:00February 28th, 2023|Tags: , , , , |

The Leading Sign, Graphics and Visual Communications Franchise Wins its Fifth Consecutive Global Franchise Award at the Annual IFA Conference.

CARROLLTON, Texas — FASTSIGNS®, the leading sign, graphics and visual communications franchise in the nation, ranked first in “Signage & Communication” for the annual Global Franchise Awards. This marks the fifth consecutive year FASTSIGNS has won this award, highlighting the brand’s superb ethics, dedication and excellence as an international franchisor.

“Our franchisees work to establish FASTSIGNS as the go-to resource for visual communications in their communities and receiving this prestigious recognition for the fifth year is a testament to the strength of our growing network,” said Mark Jameson, chief support and development officer at Propelled Brands. “We are thrilled to be recognized as number one in our category for both this award as well as recently in Entrepreneur magazine’s highly competitive Franchise 500® list. We are proud of our entire team and thank our amazing franchisees helping us to achieve these accolades.”

The Global Franchise Awards, now in its sixth year, honors exceptional franchise brands that are leaders in their respective categories. To decide the winners of these Awards, Global Franchise shortlists the applications using an independent panel of key, impartial and industry experts working to the criteria created by the Global Franchise team. Using these criteria as a guide, the judges select an entry from each category that best demonstrates the values Global Franchise is looking to celebrate.

FASTSIGNS experienced exceptional growth last year surpassing $700 million in sales for the first time. Today there are over 765 FASTSIGNS locations in eight different countries with more being awarded as new franchisees continue to join FASTSIGNS. In 2022, 20 franchises were awarded through either traditional franchise agreements or through co-brands and conversions, including four international locations. Currently, at least 400 more U.S. and Canadian markets and additional international markets are targeted for development.

“FASTSIGNS was a ‘leap of faith’ or a ‘leap before you look’ type of situation, but we have never regretted it for a single moment,” said Donna Bilodeau, FASTSIGNS franchisee of Windsor, Ontario. “The support from FASTSIGNS is second to none. The corporate team is designed to assist the franchisees in making our businesses front runners in the industry. We have grown many relationships and sales over the years, and could not have done it without the support of our franchisor and the family of other franchisees.”

The total investment for a FASTSIGNS franchise is approximately $233,555$307,308 including a $49,750 franchise fee. Ideal candidates have a net worth of $300,000, of which $80K is liquid. Additionally, FASTSIGNS offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs and firefighters, which includes a 50% reduction on the franchise fee — a savings of $24,875.

To view FASTSIGNS in the full Global Franchise Award winners list, visit

For information about the FASTSIGNS franchise opportunity, contact Mark Jameson ( or 214-346-5679).


FASTSIGNS is a leading national visual ideas company that creates a wide variety of comprehensive sign and graphics solutions. With over 35 years of experience, FASTSIGNS helps you achieve more than you ever thought possible. We are the worldwide franchisor of more than 765 independently owned and operated FASTSIGNS® centers. FASTSIGNS locations span across the United States, Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, Malta, the Dominican Republic and Australia (where centers operate as SIGNWAVE®). FASTSIGNS is frequently recognized for franchisee satisfaction and through franchising awards which include being ranked #1 on Entrepreneur’s Highly Competitive Franchise 500® List for the Seventh Consecutive Year for 2023 as well as being named a 2023 Best-in-Category Franchise by Franchise Business Review.

In 2021, Propelled Brands was formed, and is now the multi-brand franchisor for  FASTSIGNS®, NerdsToGo®, MY SALON Suite® and Salon Plaza® brands.

To learn more visit Follow the brand on LinkedIn at, Twitter @FASTSIGNS or Facebook at For information about the FASTSIGNS franchise opportunity, contact Mark Jameson ( or call 214.346.5679).

27 02, 2023

Legal: Should My Corporate Stores Pay Royalties?

2023-02-27T14:26:24-05:00February 27th, 2023|Tags: , , , , , , |

If you make $100 in profit, that $100 on the open market is worth the multiple of the earnings in the business it is generated. If you pay that $100 in royalties to the franchisor, that $100 becomes an expense to your operating unit and profit to the franchisor. By Tom Spadea


27 02, 2023

Top 10 Franchise Travel Tips

2023-02-27T14:19:30-05:00February 27th, 2023|Tags: , , , , , , |

It’s now March and we’re in at the peak of travel season for franchisees, franchisors and supplier partners. Annual franchisee conventions, franchise expos, IFA events, and in-person discovery days will find many of us in and out of LAS, ATL, PHX, ORD and more! By Jack Monson


27 02, 2023


2023-02-27T14:10:50-05:00February 27th, 2023|Tags: , , , |

FranServe Certified Franchise Consultants (CFCs) serve as “headlights” for their candidates seeking franchise opportunities. Oftentimes, people seeking a franchise get lost in all the weeds; they cannot see a clear path in front of them. Sometimes it can seem dark and lonely. By Don Clayton


27 02, 2023

FranServe , Inc.: Looking FranFoward In 2023

2023-02-27T13:52:01-05:00February 27th, 2023|Tags: , , |

CEO and President of FranServe Alesia Visconti knows the importance of building and nurturing a strong team. Recently, Visconti brought the FranServe executive leadership team together for the annual strategic planning session, FranForward, to reflect on the achievements of 2022 and set exciting new goals for 2023. By Nancy E. Williams


27 02, 2023

Wize Computing Academy: A Fine-tuned Model

2023-02-27T12:04:19-05:00February 27th, 2023|Tags: , , , , |

With turnover rates and inflation remaining high, according to Forbes, successful but disgruntled professionals are looking for more fulfilling jobs. Wize Computing Academy Co-founders Venus and Vishal Bhasin moved from the corporate world and have created a clear path to success for like-minded entrepreneurs. By Brianna Bohn


27 02, 2023

1Heart Caregiver Services: Multiple Revenue Streams

2023-02-27T11:57:45-05:00February 27th, 2023|Tags: , , , |

Belina Calderon-Nernberg, CEO and founder of 1Heart Caregiver Services, has a personal connection to caregiving. After finding herself unable to return home to the Philippines to care for her ill mother, Calderon-Nernberg was inspired to start a business that provided reliable, high-quality caregiving services to the elderly and other adults. By Cindy Charette