functional movement

8 02, 2024

Pvolve Announces Franchise Deal in Greater Washington D.C. Area

2024-02-12T17:50:12-05:00February 8th, 2024|Tags: , , , |

Emerging Functional Fitness Brand to Make Market Debut in Bethesda with Bariatric Surgeon Dr. Hitesh Amin

BETHESDA, Md. — Pvolve, the omni-channel fitness company with an innovative, clinically-backed method that pairs functional movement with proprietary equipment, has announced news of their latest franchise agreement, intended to bring Bethesda their first studio location in the fall. This agreement marks the franchise’s official debut in Maryland, and is being spearheaded by Dr. Hitesh Amin, a local bariatric surgeon and entrepreneur.

Dr. Amin has owned and operated a private practice for 18 years. His passion for helping patients along their health journeys motivated his search for an additional business opportunity that allowed him to further support his patients in sustaining their weight loss naturally post-surgery. Eventually, that search led him to Pvolve.

“Functional fitness is a unique concept,” said Dr. Amin. “Most workouts are intent on redlining you, encouraging you to push yourself to a physiological level that depletes you. What I love about the Pvolve Method is that it is intended to be sustainable for the human body, accessible to all people regardless of where they stand on the health continuum.”

Dr. Amin hopes to open his first studio in Downtown Bethesda in the Fall of 2024, citing the area’s passion for health and wellness.

“We are humbled to be working with Dr. Amin on our Washington D.C. area expansion,” said Pvolve President Julie Cartwright. “Dr. Amin’s work in the medical field as a bariatric surgeon uniquely positions him for this opportunity and is also a testament to the efficacy of this method. We are excited to see how his studio transforms the lives of both his patients and community.”

Cartwright credits Pvolve’s innovative approach to functional fitness and its recent partnership with world-renowned actress, producer, and director, Jennifer Aniston, as the reason the brand has experienced explosive growth this year. In addition, the franchise offers a multi-revenue stream business model, proprietary equipment, and hybrid class experiences that further fuel its expansion.

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve
Pvolve is an omnichannel fitness company with a science-led method that pairs low-impact, functional movement with patented resistance equipment to sculpt, strengthen, and restore the body while enhancing mobility and flexibility. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New YorkChicagoLos Angeles, and franchises across the US and Canada, with more than 35 locations in development. For more information, please visit https://www.pvolve.com/.

12 01, 2024

Pvolve’s 2023 Growth Shows Growing Popularity for Functional Fitness

2024-01-12T17:04:55-05:00January 12th, 2024|Tags: , , , |

Emerging Fitness Franchise Shares Record-Breaking Levels of Growth and Goals for Years Ahead

NEW YORK — Pvolve, the omnichannel fitness franchise heralded for its patented, science-led method that pairs functional movement with proprietary equipment, recently closed what was the most significant year for brand expansion in the 6 years since the concept’s inception. And to kick off the New Year, the team is sharing the cultural and economic factors that are driving the widespread demand for their offering, and what expectations are for continued development of the Pvolve franchise moving forward.

28 franchise licenses were awarded by the Pvolve team in 2023, boosting their total number of franchise locations awarded to 40. The franchise also opened 5 new studios in 2023, which included new market debuts in San Diego and Carlsbad, CANashville, TNVictoria (British Columbia), and Calgary in Alberta, Canada.

The post-pandemic environment has refocused the attention of millions of consumers on the value of promoting healthy aging and longevity. More than that, it’s served as a call to action for entrepreneurs to lean into the wellness movement and provide innovative health and fitness solutions for their communities. Furthermore, the fitness industry is seeing a resurgence of consumers eager for in-person experiences, and according to IHRSA’s 2023 Global Report, boutique fitness accounts for 42% of all gym memberships. These cultural tailwinds and the timing of Pvolve’s franchise opportunity has created the perfect environment for many to partner with the business.

The Pvolve franchise is large enough to offer interested parties a proven business model, infrastructure and an experienced support team, while still small enough for franchisees to have a real impact on the growing fitness concept. Franchise Owners are also attracted to Pvolve because it is an innovative, first-to-market fitness modality, backed by clinical studies and an experienced medical advisory board. The brand is distinct from other franchise concepts that offer more repeatable workouts because the Pvolve Method is proprietary and features patented equipment that can only be experienced through their concept.

“One of the greatest selling points of our franchise opportunity is the accessibility of the Pvolve Method’s low-impact, resistance-based workouts which widens the total addressable market for the studio,” said Pvolve President Julie Cartwright. “Pvolve is also uniquely positioned for today’s consumer because our omni channel offering allows consumers to work out with Pvolve however they choose, whether that is at the studio, at home or while traveling.”

Cartwright credits the efficacy of Pvolve’s signature Method, its clinically-proven results, as well with its recent partnership with world-renowned actress, producer, and director, Jennifer Aniston, as the reason the brand has experienced explosive growth this past year. In addition, the franchise offers a multi-revenue stream business model, proprietary equipment, and hybrid class experiences that further fuel its expansion.

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve
Pvolve is an omnichannel fitness company with a science-led method that pairs low-impact, functional movement with patented resistance equipment to sculpt, strengthen, and restore the body while enhancing mobility and flexibility. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 35 locations in development. For more information, please visit https://www.pvolve.com/.

4 12, 2023

Pvolve Announces Northwest Expansion Following Franchise Deal for Spokane, Washington

2023-12-04T18:43:07-05:00December 4th, 2023|Tags: , , , |

Functional Fitness Brand to Debut New Studio Location in Fall 2024

SPOKANE, Wash. — Pvolve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, is breaking into the Northwest region following their latest franchise deal for Spokane, Washington, with Teresa and Scott Hatter.

Both Teresa and Scott have spent the entirety of their professional careers in franchising, operating business concepts in the restaurant and personal care industries before embarking on this most recent endeavor in the fitness space. According to Teresa, she and her husband believe the trajectory that the boutique fitness category has been on in recent years lends confidence that Pvolve will find success in the Spokane community.

“Pvolve is a passion project for us more than anything else,” Teresa shared. “We have first-hand experience with the results that the method delivers. We are honored to offer our community this modality, which is more approachable for those of all different health backgrounds who still want to move and see physical changes to their bodies.”

The Hatters hope their studio will serve as a sanctuary of sorts; a safe space where everyone can feel encouraged to pursue their personal health journeys, wherever their fitness levels may lie on the continuum. While the location has not been confirmed yet, their goal is to open in the South Hill area.

“Our entire team is incredibly excited to introduce our method to Spokane,” said Pvolve President Julie Cartwright. “Teresa and Scott bring deep franchise experience and so much passion for the method, a winning combination for operating a successful studio. We are so lucky to welcome the Hatters to the Pvolve team and look forward to watching their community in Spokane grow.”

Cartwright credits the efficacy of Pvolve’s signature method, along with its recent partnership with world-renowned actress, producer, and director, Jennifer Aniston, as the reason the brand has experienced explosive growth this year. In addition, the franchise offers a multi-revenue stream business model, proprietary equipment, and hybrid class experiences that further fuel its expansion.

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen, and restore the body while enhancing mobility and stability. After being introduced to functional fitness in 2017, founder  Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers, and experts to offer safe and effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership that offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via physical studio locations. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/ and @pvolve on Instagram.

15 11, 2023

Pvolve Announces Multi-Unit Deal to Bring 4 Franchise Studio Locations to Austin

2023-11-15T19:16:14-05:00November 15th, 2023|Tags: , , , |

Emerging Functional Fitness Brand to Make Market Debut in Fall 2024

AUSTIN, Texas — Pvolve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, has announced news of their latest franchise agreement, which will bring a new studio location to Austin in the Fall of 2024. This agreement marks the franchise’s official entrance into the Austin market, and is being spearheaded by Marci Bain, a local entrepreneur, alongside her three daughters, Mackenzie, Madison, and Brooke Bain.

Marci and her husband, Scott, have operated a construction company for 25 years, working on civil projects for local and federal government and private developers. She had no intention of exploring business opportunities in the fitness industry, but happened upon Pvolve and its franchise offering in her search for a concept that fit into her hectic daily schedule.

“As I’ve gotten older, I’ve been on the lookout for fitness modalities that can simultaneously increase my mobility, offer me the workout results I’m used to seeing, and that I can keep up with as time goes on,” said Marci. “These same three things compelled my daughters, and we know will resonate with many members of the Austin community. With the opening of these studios, we can support our neighborhood by providing a fitness method that sculpts, strengthens, and restores the body.”

The Bains’ hope to open their first studio in The Domain area in the Fall of 2024, citing the area’s lively, mixed-use nature with shopping centers, restaurants, and many neighborhoods.

“Marci and her daughters will make incredible additions to the Pvolve franchise family,” said Pvolve President Julie Cartwright. “They share in our mission to inspire members to form a deeper, more powerful connection with their bodies; a connection that helps them to live longer, healthier lives.”

Cartwright credits Pvolve’s innovative approach to functional fitness, along with its recent partnership with world-renowned actress, producer, and director, Jennifer Aniston, as the reason the brand has experienced explosive growth this year. In addition, the franchise offers a multi-revenue stream business model, proprietary equipment, and hybrid class experiences that further fuel its expansion. The addition of Bains’ Austin presence represents the beginning of Pvolve’s scaling up in the region.

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve 
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen, and restore the body while enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers, and experts to offer safe and effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership that offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via one of 7 physical studio locations available in New York, Chicago, Los Angeles, San Diego, Carlsbad, Nashville, Victoria BA with more than 30 franchises in development. For more information, please visit https://www.pvolve.com/ , https://pvolvefranchise.com/ and @pvolve on Instagram.

7 11, 2023

Pvolve Announces Franchise Deal for New York City’s Upper East Side

2023-11-15T19:17:15-05:00November 7th, 2023|Tags: , , , |

Emerging Functional Fitness Franchise to Debut New Studio Location in Fall 2024

NEW YORK Pvolve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, is expanding its hometown footprint with the signing of their latest franchise agreement for New York City’s Upper East Side. This location is the result of a partnership between four area locals, Jessica and Mike Wenger, along with Samantha Diaz-Hennessey and her fiancé Ryan Grealy.

Jessica has spent the majority of her career in the boutique fitness space, Samantha, as a nurse practitioner, while both of their husbands have been involved in the finance sector. What all four share is a belief in the Pvolve Method and the franchise offering, as well as the viability of a studio on New York City’s Upper East Side.

“I’ve devoted my professional career to the preventative care of patients, which has given me such a deep connection with the Pvolve Method and the proven lifestyle benefits it offers members,” said Samantha. “I’m beyond excited to be able to partner with like-minded friends to deliver this functional fitness method that helps improve longevity and the well-being of its members.”

The Upper East Side location joins the brand’s inaugural studio in Soho, which is one of three studios owned and operated by Pvolve Corporate. All four franchisees see further expansion opportunities throughout the city’s five boroughs.

“I’m excited to see Pvolve expand its reach in the heart of our home market,” said Pvolve President Julie Cartwright. “The Upper East Side community is a sophisticated consumer who can’t be fooled by fad fitness trends. Pvolve is redefining what fitness can mean for its members; we are committed to delivering the highest caliber of workout, one that is science-led, overseen by a Clinical Advisory Board, and delivered by highly credentialed trainers. We have no doubt that this community will value this commitment and see the Pvolve difference first-hand.”

Cartwright credits their innovative approach to functional fitness as the reason for the growth the franchise has experienced this year. Coupled with Pvolve’s multi-revenue stream business model, proprietary resistance equipment, hybrid class offerings, and high-level brand endorsements, Cartwright and her team agree that their NYC presence is just beginning.

“Pvolve was instrumental in my physical recovery after a hip injury, helping me to regain a sense of self on my way back to marathon training,” said Jessica. “I know this studio will be able to help so many others on their health journeys and push them to become their best selves, without putting their bodies through the wringer.”

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve 
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen, and restore the body while enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers, and experts to offer safe and effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership that offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via one of 7 physical studio locations available in New York, Chicago, Los Angeles, San Diego, and Carlsbad, with more than 30 franchises in development. For more information, please visit https://www.pvolve.com/ , https://pvolvefranchise.com/ and @pvolve on Instagram.

5 10, 2023

Pvolve Franchisees Bring First Studio Location to Nashville

2023-10-05T12:20:48-04:00October 5th, 2023|Tags: , , , |

The new studio opens to the community on October 7. 

NASHVILLE, Tenn. — Pvolve,  the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, will open its first studio in Nashville on October 7. Located at 818 Division St. in the Gulch, the newly minted location is Pvolve’s sixth franchise location and builds on the company’s strong pipeline of 25-plus franchise locations in development. The new studio in Nashville allows for a premium way to experience Pvolve’s signature, low-impact method with highly credentialed trainers.

Pvolve Nashville is owned and operated by husband-and-wife duo, Cynthia and Ben Hannah. The Hannahs fell in love with central Tennessee and its rapidly growing communities, ultimately deciding it was the perfect place to begin their entrepreneurial endeavors. When the couple decided to embark on the journey to open their own business, their eyes were set on investing in Pvolve. Cynthia has been a member of Pvolve since 2015 and immediately fell in love with the brand and its one-of-a-kind workout method. The Hannahs’ daughter, Haley, will serve as the assistant manager of the new location, making it a true family-owned and operated business. The family aims to make Pvolve a role model small business and increase awareness of Pvolve’s innovative functional fitness method throughout the diverse community.

“We are excited to bring Pvolve’s holistic fitness method to the Nashville community,” said Cynthia. “We offer an innovative and science-led training model that is good for people of all ages and fitness levels. Our studio is sure to invigorate the wellness routines of all our members and bring new meaning to what great fitness looks and feels like.”

Pvolve Nashville offers membership options that fit a variety of fitness needs, schedules, and spending levels. The three tiers of membership include Unlimited, Starter, and Flex. Those who sign up for a founding membership prior to the grand opening event on Nov. 4 will lock in a lifetime discounted rate. Founding members receive additional benefits such as: access to on-demand and live virtual classes at Pvolve.com and on the Pvolve app, 2-week booking period, 10% off on equipment and apparel purchases, and more. Additional membership information can be found at: https://app.pvolve.com/locations/the-gulch-nashville.

“The opening of our Nashville studio is a tremendous moment for our brand,” said Pvolve President Julie Cartwright. “We know there is strong demand for our signature Pvolve Method within the community and are thrilled to provide an in-person experience.”

To learn more about the Pvolve fitness studio in Nashville, please visit: https://app.pvolve.com/locations/the-gulch-nashville, or call (615) 931-4330.

About Pvolve 
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen, and restore the body while enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s Method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers, and experts to offer safe and effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership that offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via one of six physical studio locations available in New York, Chicago, Los Angeles, San Diego, and Carlsbad, with more than 25 franchises in development. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/ and @pvolve on Instagram.

18 09, 2023

Longstanding Carlsbad Residents Host Pvolve Studio Grand Opening

2023-09-18T10:02:40-04:00September 18th, 2023|Tags: , , , |

Celebration of the Grand Opening will take place on Sept. 23. 

CARLSBAD, Calif. — Pvolve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, has opened its second franchise studio and first in Carlsbad. Located at 7030 Avenida Encinas, the newly minted location builds on the company’s strong pipeline of franchise locations coming to market. The physical studios allow for a hands-on way to experience Pvolve’s signature, low impact, resistance-based method, which encourages members to break a sweat, but not their bodies.

The new Pvolve studio in Carlsbad is owned and operated by local husband-and-wife duo, Kristin and Jeff Springborn. For the past 13 years, the couple has resided in Carlsbad and wanted to find a way to make more of a positive impact in their community. Following 20 years of working in the technology space, Kristin found herself looking for a career change. Her passion for fitness led her to discover Pvolve and she quickly fell in love with the brand’s signature method. After learning about the franchising opportunity that Pvolve had to offer, she knew she had to be part of the fast-growing business.

“We are so grateful to bring this incredible method to Carlsbad,” said Kristin. “We love how Pvolve not only strengthens your body but improves how you move and feel every day. We want to cultivate an environment that provides a supportive community, inspires inner strength and helps members achieve their fitness and wellness goals.”

Pvolve Carlsbad offers membership options that fit your fitness needs. The three tiers of memberships include Unlimited, Starter and Flex. Those who sign up for a founding membership prior to the grand opening event on Sept. 23, lock in a lifetime discounted rate. Founding members receive other additional benefits such as access to on-demand and live virtual classes, 2-week booking period and so much more. Additional membership information can be found at https://app.pvolve.com/locations/carlsbad-south-carlsbad.

“We are thrilled to bring Pvolve’s unique, holistic training method to the dynamic Carlsbad community,” said Pvolve President Julie Cartwright. “There is nothing quite like our studios – everything from the front desk team to the beautiful beauty bars, to the class itself delivered by our expert trainers is thoughtfully designed to give members a best-in-class boutique fitness experience.”

To learn more about Pvolve fitness studio in Carlsbad, please visit https://app.pvolve.com/locations/carlsbad-south-carlsbad, or call (760) 472-3814.

About Pvolve
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body while also enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s Method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers and experts to offer safe and effective workouts that help you break a sweat, not your body. As recently as June 2023, world-renowned actress, producer and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the Method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership which offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via physical studio locations available in New York, Chicago, Los Angeles, San Diego, and Carlsbad, with more franchises opening soon. For more information, please visit https://www.pvolve.com/ , https://pvolvefranchise.com/ and @pvolve on Instagram.

23 08, 2023

Pvolve Unveils its First-Ever Global Ad Campaign Featuring Brand Partner Jennifer Aniston

2023-08-23T14:16:15-04:00August 23rd, 2023|Tags: , , , |

The Functional Fitness Leader is Redefining the Meaning of ‘Strong’ with New Campaign That Showcases How the Pvolve Method Offers its Members a Unique “Strength That Sets You Free”.

NEW YORK — Omni-channel functional fitness company Pvolve today launched its first-ever global advertising campaign that reveals how the company’s unique fitness method is redefining what strong means, looks and feels like. Featuring world-renowned actress, producer and Pvolve partner Jennifer Aniston, the campaign – “A Strength That Sets You Free” – emphasizes the gripping allure of the Pvolve Method, from the sculpted results you can see to an enhanced mind-body connection you can feel, benefitting members throughout all phases of life.

Pvolve’s differentiated functional fitness method, along with its patented and proprietary equipment, delivers a different kind of strength, rooted in a deeper understanding of the biomechanics of the body and a respect for the way you were born to move in your everyday life (i.e., side-to-side, front-to-back and rotational). Unlike many traditional fitness programs that perform repetitive, stationary movements that can lead to excessive strain and muscular imbalance, functional fitness mimics everyday actions and movement patterns, such as sitting, standing, walking, running, reaching and twisting, etc. The benefits of the modality can include improved overall strength, coordination, mobility, balance, better postural alignment and movement longevity. By adding resistance training through its proprietary equipment, Pvolve also helps to improve muscle tone, muscle endurance and overall musculoskeletal health – from head to toe. That means when members use Pvolve, they’re discovering a new meaning of ‘strong’ – one that is rooted in the belief that a quality fitness routine should serve everyone holistically and throughout all stages of life.

The brand’s newest campaign, “A Strength That Sets You Free,” was filmed in Los Angeles and brought to life through an ongoing collaborative effort between Pvolve, Aniston and creative agency 72&Sunny. Pvolve also partnered with Director Loren Denis, Academy Award winner Linus Sandgren as Director of Photography and celebrity photographer Zoey Grossman to exhibit the power of the Pvolve method through a cinematic lens. Consumers can keep an eye out for Pvolve’s campaign featuring Jennifer Aniston on national cable TV and streaming platforms such as Hulu and Peacock, among others.

“We’ve been anticipating the launch of our global campaign and are incredibly proud to share it today with consumers everywhere,” said Rachel Katzman, Founder of Pvolve. “This campaign emulates the strength people get when they engage in the transformational Pvolve Method – a type of strength that is all-encompassing, empowering, enduring and freeing, and one that builds mind-body connection with functional, mental and emotional benefits no matter your fitness level or age.”

As illustrated by “A Strength That Sets You Free,” Pvolve leaves members feeling refreshed, energized and confident, and has even changed longtime fitness fanatic Jennifer Aniston’s approach to working out.

“I’m excited for the launch of our new Pvolve campaign to spread the word about this incredible method,” said Aniston. “I hope everyone tries it and experiences firsthand how incredible your mind and body will feel working out in this way. No matter your fitness level, you can start where you are. I think you’re gonna love it!”

Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey. Designed foundationally as a hybrid workout model, members can experience the method in the following ways:

  • Join live and on-demand classes on Pvolve.com and on the Pvolve App.
  • Attend an in-person class at any of the corporate or franchise studio locations. Pvolve currently has physical studio locations in New YorkChicagoLos Angeles and San Diego, with more franchise studios opening soon.

These flexible options allow Pvolve members to get their workout in at their convenience, ultimately supporting long-term member commitment. Further, members are connected with a complimentary trainer consultation to help guide them through Pvolve’s offerings and develop a personalized workout routine that best meets the needs and goals of each individual.

To learn more about the Pvolve Method, Jennifer Aniston’s favorite classes and equipment, or to sign-up for a membership or free trial, visit www.pvolve.com. You can also find Pvolve on Instagram.

About Pvolve

Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body while also enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s Method is rooted in the latest science, supported by a Clinical Advisory Board of highly credentialed doctors, trainers and experts to offer safe and effective workouts that help you break a sweat, not your body. As recently as June 2023, world-renowned actress, producer and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the Method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership which offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via physical studio locations available in New YorkChicagoLos AngelesSan Diego, and Carlsbad, with more franchises opening soon. For more information, please visit www.pvolve.comwww.pvolvefranchise.com and @pvolve on Instagram.

18 07, 2023

Pvolve Awards 19 New Franchise Studios Amid Rapid Global Expansion

2023-07-18T10:12:11-04:00July 18th, 2023|Tags: , , , |

The Functional Fitness Leader Continues to See Growth on the Heels of Partnership with Jennifer Aniston, Investments in Franchise Development, Among Other Company Milestones. 

NEW YORK — Omni-channel functional fitness leader, Pvolve, continues to rapidly expand its studio footprint, announcing today the awarding of nine new franchise locations. These newly awarded franchise studios join a fast-growing list, bringing the total number of new franchises awarded and currently open or in development to 19 across the U.S. and Canada. The 19 franchise studios join three corporate owned locations already open in New YorkLos Angeles and Chicago, meaningfully expanding the brand’s accessibility to more consumers looking to experience Pvolve’s signature method in person.

For those not within range of a studio, Pvolve is also available via its digital platform that streams live and on-demand classes via Pvolve.com and the Pvolve app, supporting the brand’s vision to meet consumers anytime, anyplace and at any point in their fitness journey.

The company’s first franchise location opened its doors in San Diego earlier this year with Carlsbad, Calif. and Victoria, British Columbia (Canada) now in pre-sale, with official openings slated for late summer and fall, respectively. Others set to open include Nashville, Tenn.Algonquin, Ill.Calgary, Alberta (Canada)Fort Worth, TexasColumbia, S.C. and two studios in Bergen County, N.J. Building on these locations, the company’s most recently awarded franchises include two additional studios in San Diego, Calif.; one studio each in Encinitas and Marina Del Ray, Calif.; Atlanta, Ga.; Arlington Va. and three studios in Salt Lake City, Utah. This brings the total number of Pvolve studios awarded and currently in development to 19.

Pvolve recently announced a new partnership with world-renowned actress, producer and director, Jennifer Aniston, who joined Pvolve in June to help lead the company into its next chapter. By way of this partnership, Jen will be focusing on key areas of business growth such as product development, marketing and programming strategy. Since the announcement of Jen joining Pvolve in June, the brand has already received more than a 125% increase in franchise inquiries.

“It has been quite a year for Pvolve, one that positions us well to execute against our hybrid business model, of which franchising is a critical component,” said Julie Cartwright, president of Pvolve. “Our leadership team, in collaboration with our franchise owners, are redefining what it means to build a business that you have heart for. The insurmountable level of motivation and vision that exists among our team is inspiring, to say the least. And, with Jen now on board, we’re bracing ourselves for long-term, industry-defining success. I can’t wait to see what the future holds.”

For studios currently open in ChicagoLos AngelesNew York and San Diego, and soon-to-be-open studios in Carlsbad and Victoria (BC, Canada), members can experience exciting new ways to Pvolve this summer. Following on its omnichannel strategy to build out a robust and integrated offering, Pvolve is giving streaming and studio members a chance to experience the best of both worlds this July with a promotion:

  • Studio members can get one month of complimentary on-demand access and 20% off all equipment purchased in the studio.
  • Streaming members can get a complimentary in-person class and 20% off their first month of any studio membership.

This is just a glimpse into the cross-platform offers Pvolve members can expect to help them seamlessly access the signature method.

Pvolve’s franchise model offers a foundation for a studio owner to lead—and succeed. Through a comprehensive end-to-end owner experience, franchisees receive hands-on support from Pvolve throughout the entire journey, from real estate and location vetting to assistance with permitting, leasing, construction design, staffing, training and beyond, ensuring studio owners have the right tools and direction for long-term studio success.

To learn more about owning a Pvolve fitness studio, visit www.pvolvefranchise.com.

About Pvolve

Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body while also enhancing mobility and stability. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. Pvolve’s Method is supported by a Clinical Advisory Board of highly credentialed doctors, trainers and experts to offer safe and effective workouts that help you break a sweat, not your body. As recently as June 2023, world-renowned actress, producer and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the Method as a member in 2021. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership which offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via physical studio locations available in New YorkChicagoLos AngelesSan Diego, and Carlsbad, with more franchises opening soon. For more information, please visit www.pvolve.comwww.pvolvefranchise.com and @pvolve on Instagram.

6 06, 2023

Jennifer Aniston Joins Leading Functional Fitness Brand, Pvolve

2023-06-06T11:18:26-04:00June 6th, 2023|Tags: , , , |

Pvolve Member, Aniston Will Advise on Company’s Marketing, Product, and Programming Strategies to Help Supercharge Growth.

NEW YORK — Pvolve, an omni-channel functional fitness company, today announced a new partnership with world-renowned actress, producer and director, Jennifer Aniston. As a fan and member of Pvolve, Aniston is now joining the rapidly growing fitness brand to help lead the company into its next chapter.  She will be focused on key areas of the business such as product development, marketing, and programming strategy, while also starring in future ad campaigns to bring more awareness to the emerging brand.

Aniston’s love for Pvolve began when she was introduced to the innovative method in 2021. “In 2021 I had a really bad back injury, and I don’t feel like myself when I’m not able to work out,” says Aniston. “I have a friend who had already been doing Pvolve and not only did I notice her complete transformation – physically and in her energy level – but she also explained that Pvolve’s functional fitness method respects where your body is at and allows you to work around your current limitations, so you don’t have to sit on the bench and wait for full recovery. I ordered the equipment and started streaming the workouts at home and instantly fell in love with the program and its results. Then, once I was back to full strength, I saw how broad the range of workout options are, and I was hooked. It’s completely different from anything I’d tried before and that’s what made me want to get involved with the company.”

Pvolve pairs functional movement with resistance-based equipment to sculpt, strengthen and restore the body. Because the method integrates all ranges of motion – side-to-side, front-to-back, and rotational – it activates major and surrounding muscle groups to enhance the physique, while improving strength, mobility, and stability.

“I was blown away when I found out that Jennifer Aniston was a secret streamer and doing the workouts at home,” says Rachel Katzman, Founder of Pvolve. “The fact that someone so advanced in her fitness journey and with access to a world of options, fell in love with the Method after experiencing its benefits, is a dream come true.”

Pvolve was born out of Rachel Katzman’s own personal search for a fitness approach that would respect the body’s holistic needs – a method that makes you look and feel great, all at the same time. As a fitness enthusiast with scoliosis, Katzman wanted a workout that would challenge her and give her the aesthetic results, but without aggravating her body’s sensitivities.

Over the last year, in addition to streaming classes from her home, Aniston has added in-person training with Pvolve Director of Training and Head Trainer, Dani Coleman.

During their sessions, Dani incorporates Pvolve’s patented equipment, like the P.ball, P.band and P.3 Trainer along with additional Aniston favorites like the Precision Mat, ankle bands and gliders.  Pvolve members can take classes with Aniston’s Pvolve trainer online and in the LA studio, as well as check out her favorite on-demand workouts on Pvolve.com via a collection called “Jen’s Picks.”

To get started with the Pvolve Method, consumers can purchase the brand’s Signature Bundle which includes three pieces of equipment and one month of free streaming.  Those looking to go all-in on the complete Pvolve experience can buy the Total Transformation Bundle which features 13 pieces of strength training and restorative equipment and unlocks one year of free streaming.  Both bundles are available at www.pvolve.com and come with a complimentary one-on-one trainer consultation, plus a 30-day home trial which allows you to return the items hassle free if you don’t love them.

“I especially love movements that work my core and arms, and the P.band, P.ball and gliders are really great for that, plus they’re easy to pack when I travel,” adds Aniston.  “I also use the Precision Mat because it visually helps guide you through the movements.”

Among the many things that make Pvolve distinctive in addition to the movements and equipment, is its Clinical Advisory Board comprised of medical doctors and experts in women’s health, kinesiology, biomechanics, physical therapy, and other disciplines. Along with the advisory board, Pvolve is actively engaged in clinical studies that help validate the efficacy of the workouts and to deliver insights used to continually improve upon the Method.  The Clinical Advisory Board is also tapped to help Pvolve develop content that supports women throughout various life stages such as pre-and-post natal and menopause.

Pvolve members have the benefit of convenience and flexibility when it comes to working out. With more than 1,000 classes on its streaming platform, along with two-way, live virtual studio classes, Pvolve is always available at your fingertips. In addition to digital programming, Pvolve also has physical studio locations, including franchises, in New York, Chicago, Los Angeles and San Diego, with more franchise studios opening across the US and Canada in 2023.

Visit pvolve.com to learn about Jennifer Aniston’s favorite classes and equipment and sign-up to get a complimentary one-on-one trainer consultation to support your fitness goals. You can also find Pvolve on Instagram.

About Pvolve

Pvolve, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body while also enhancing mobility, and stability. Rooted in expertise and guided by its Clinical Advisory Board, Pvolve uses low-impact movement and patented equipment to deliver a signature Method that helps you break a sweat, but not your body. Through its hybrid fitness model, Pvolve can be experienced via a streaming membership which offers live and on-demand classes on Pvolve.com and on the Pvolve App, and via physical studio locations available in New York, Chicago, Los Angeles, and San Diego, with more franchises opening soon. For more information, please visit www.pvolve.com, www.pvolvefranchise.com and @pvolve on Instagram.