Shop Talk May 2023

30 04, 2023

Territory May Be Your Scarcest Resource: Treat it Accordingly

2023-04-30T19:51:18-04:00April 30th, 2023|Tags: , , , |

An often overlooked metric for many franchisors is the number of outstanding territories they have yet to award. For most new franchisors, selling out of territories seems like such a distant problem that they don’t give it any thought. When they think of scarcity, they think about franchisee lead scarcity. However, I would challenge franchisors to flip the equation if their goal is to maximize the long-term value of the brand. By Tom Spadea

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28 04, 2023

Do You Follow Up or Foul Up After the Sale?

2023-04-28T13:56:06-04:00April 28th, 2023|Tags: , , |

There are all sorts of reports, polls, and data on why customers leave a place of business, any business, due to poor service. Here’s one off the top of my head. We had a rather costly copy machine installed at our office a while back. We’ve never heard from anyone at the company. No thank you note. No nothing. Oh wait, we did get an invoice. And that’s just one item, one industry. By Nancy Friedman

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