At a conference a while back, a gentleman came up to me and said: “Nancy, I’m new in sales and I have trouble making cold calls. All our leads are cold and I’m not sure I can do this.” By Nancy Friedman
Tune in to Franchise Business Radio to learn about important aspects of marketing from Brian Zaslow. Below are some interview excerpts. By Pamela Currie
Starting your own business or purchasing a franchise can be an exciting endeavor, but it can also be stressful and challenging. According to the Labor Bureau of Statistics, nearly one in five startup businesses fail within the first year. In 2021, only 80% of startups survived. By Chris Fuller
As a franchise attorney, I have witnessed some clients go from a few locations to hundreds in a surprisingly short amount of time. All of them have strong brand name, great unit economics and solid systems, but the primary factor that seems to set them apart is the quality of teaching, advice and coaching the franchisor furnishes to its franchisees. By Tom Spadea
My 2023 prediction: Franchising is going to see a big, busy year. More small-business owners will fight to grow their businesses. More franchisors will work hard to expand in an increasingly competitive marketplace. More franchise suppliers will shift and change their business models in order to evolve and innovate. By Jack Monson
People involved in franchising have developed a specific language. The language describes processes, roles, agreements, and concepts. We want to share franchise terminology to help you become familiar with the common language used by all franchising companies. By Rose Mango
Emerging franchisor with a small budget? Established franchisor seeking more franchise development opportunities? Organic franchise recruitment is a great option for growing your system! By Angela Coté
