When people think about buying a franchise, they often focus on numbers, systems and territories. While these are important considerations, at Assisting Hands® Home Care, many franchise owners say the culture made the decision for them. That culture is best described by a term unique to Assisting Hands: FOFO® – Family of Franchise Owners. By Jessica Petrucelli
Specializing in providing in-home care services and support, Home Helpers® Home Care prides itself on leading with a spirit of innovation. With a goal of addressing the needs of consumers while providing franchisees with an effective opportunity to scale their business, the Cared-4™ program was introduced in 2020. The program was designed to provide a holistic approach to senior care and covers companionship, 24-hour monitoring, wellness checks, nutrition and well-being. By Erika Ortega
Local Mother-Daughter Team Dedicated to Providing Compassionate Senior Care Across the East Valley
ROCKLIN, Calif. — Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, is pleased to announce that mother-and-daughter team Marcy Stenger and Briana Green have taken over ownership of the Always Best Care franchise in Mesa, Arizona. Located at 7165 East University Drive, Suite #144, the Mesa office will continue to provide high-quality senior care services, including non-medical in-home care and senior living referral services to the aging population throughout the East Valley.
“The need for compassionate senior care is deeply personal to us,” said Marcy Stenger, co-owner of Always Best Care of Mesa. “Briana and I are honored to continue the mission of helping families in our community find trusted care for their loved ones. We look forward to bringing comfort, dignity, and reliability to seniors who deserve the very best.”
Arizona natives, Marcy Stenger and Briana Green have long-standing roots in the community and share a lifelong commitment to serving others. Together, they bring more than 30 years of combined experience in the medical and pharmaceutical industries. Both women devote their time to nonprofit volunteer work, particularly with the Alzheimer’s Association, where they have led fundraising efforts and support group initiatives for families affected by dementia. Their dedication to service is reflected in every aspect of their personal and professional lives.
“Being part of Always Best Care means continuing a legacy of compassion and connection,” said Briana Green, co-owner of Always Best Care of Mesa. “We’re excited to provide personalized care solutions and to build meaningful relationships with seniors and families across Mesa and the surrounding areas.”
“Marcy and Briana represent the heart of what Always Best Care stands for — family, compassion, and service” said Jake Brown, President and CEO of Always Best Care. “Their healthcare experience and community ties make them the ideal team to lead our Mesa office, and I’m confident they will make a lasting impact on the seniors and families they serve.”
By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs. The hallmark services of Always Best Care include non-medical in-home care and senior living referral services, with skilled home health care in some limited markets.
For more information about Always Best Care of Mesa, or to schedule a care consultation, call 480-984-8000 or visit alwaysbestcare.com/mesa/
About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care has been assisting seniors with a wide range of conditions and personal needs for over 27 years and currently provides thousands of hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.
For more information regarding Always Best Care’s solutions, visit www.alwaysbestcare.com.
Husband-and-wife team bring decades of business and senior care management experience to help area seniors age with dignity in their own homes
MORRISTOWN, N.J. — Caring Senior Service, a non-medical, personalized home care services company, announced today that it has opened its fourth location in New Jersey with a new office at 55 Madison Avenue, Suite 400, in Morristown.
Caring Senior Service of Morristown is owned by Judy Stein and Steve Loewenthal, a husband-and-wife team who share a deep commitment to helping older adults age with dignity. Stein is a licensed social worker with a background in geriatric care management and mental health. She was raised in a home with professional caregivers once her mother was diagnosed with early-onset Parkinson’s disease and recognizes from firsthand experience the value of quality caregivers.
Loewenthal has practiced as a personal injury attorney for more than 20 years and is the former president of the Morris County Bar Association.
“Our community has a growing need for trusted in-home care,” Loewenthal said. “Families want to keep their loved ones at home but need support to make that possible. Caring Senior Service allows us to provide the reliable care that gives seniors independence and families peace of mind.”
Caring Senior Service founder and CEO Jeff Salter said Stein and Loewenthal are a welcome addition to the company’s growing national network.
“Judy and Steve’s professional experience and personal commitment to improving senior care make them ideal partners for our mission,” Salter said. “All across New Jersey, more families are facing the challenge of caring for aging parents and loved ones who want to remain in their own homes. Judy’s background in social work and geriatric care paired with Steve’s years of legal and business experience make them uniquely qualified to make Caring Senior Service of Morristown a successful venture.”
Loewenthal said he and Stein were drawn to create a business that would make a meaningful impact in the community.
“This is the perfect opportunity to combine our strengths,” he said. “We both share a desire to give back to the community that has given us so much. Our goal is to provide trusted, personalized care that helps older adults stay safe, comfortable and connected in their own homes. We believe that with the right support, seniors can continue to live full, independent lives surrounded by the people and memories they treasure most.”
Caring Senior Service of Morristown provides companionship, personal care, meal preparation, medication reminders, transportation and respite services for family caregivers. Each client receives a home safety assessment and access to the company’s Tendio® Family Portal, which allows caregivers, clients and family members to stay connected in real time.
For more information about Caring Senior Service of Morristown, visit https://caringseniorservice.com/morristown/ or call them at (973) 447-3471.
About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.
Caring Senior Service has been named one of Franchise Business Review’s top franchises in 2022, 2023, 2024, and 2025 and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare® method, a commitment to dependable service, quality care solutions and active involvement that ensures every client receives the highest standard of compassionate, personalized care.
For more information on Caring Senior Service, please visit www.caringseniorservice.com.
Amy Balian brings experience and heartfelt mission to seniors in the greater Los Angeles community
STUDIO CITY, Calif. — Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, is pleased to announce the opening of a new location in Studio City, California. Owned and operated by franchisee Amy Balian, this new office, located at 4400 Coldwater Canyon Ave., Suite 125, provides quality in-home care and senior living referral services to the aging population in the greater Los Angeles area.
“I am thrilled to bring Always Best Care to the Studio City and North Hollywood area,” said Balian. “This is a community I know well, and I recognized a real need for quality senior care here. With so many medical clinics, nursing facilities, and referral sources in the area, I believe we can make a meaningful impact by supporting seniors and their families with compassion and professionalism. My goal is to provide exceptional care while positively impacting my community.”
Balian brings a strong background in social work and community care to her new role with Always Best Care. She earned her BA in Psychology and a Master’s in Social Work (MSW), later working as a medical social worker contracting with home health, hospice, and nursing facilities. For the past eight years, she has successfully run her own agency, conducting assessments and follow-up visits for individuals with physical and mental disabilities.
Balian’s sister will also play a key role in the agency’s operations as the office operations manager, ensuring the business runs smoothly and that clients and families receive the highest level of support.
“We are excited to have Amy join the Always Best Care family,” said Jake Brown, President and CEO of Always Best Care. “Her deep experience as a social worker, coupled with her success as a small business owner, makes her an excellent fit to serve the seniors and families of Studio City and North Hollywood. We look forward to seeing the positive difference she and her team will make in their community.”
By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs. The hallmark services of Always Best Care include non-medical in-home care and senior living referral services, with skilled home health care in some limited markets.
For more information about Always Best Care of Studio City, or to schedule a care consultation, please call 818-572-2799 or visit www.alwaysbestcareStudioCity.com.
About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care has been assisting seniors with a wide range of conditions and personal needs for over 29 years and currently provides thousands of hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.
Always Best Care also offers exclusive programs such as Complimentary Always in Touch, Balance Tracking System, remote patient monitoring and a 24/7 Virtual Care. For more information regarding Always Best Care’s solutions, visit www.alwaysbestcare.com
Caring Senior Service of Canton owners open second Ohio office to extend their mission to provide quality care to more seniors
MEDINA, Ohio — Caring Senior Service, a non-medical, personalized home care services company, announced today that its Canton, Ohio, owners, Fred and Kathy Wallace and their son, Mitch Wallace, have opened their second location at 111 Stow Avenue, Suite 104 in Medina, Ohio.
“Our mission is a simple one,” Fred Wallace said. “We want to give seniors the ability to age in place safely, with dignity and with the support they need to thrive at home. We believe that every person deserves to remain in the place they love most, surrounded by familiar comforts and community connections. By providing dependable care and compassionate service, we’re helping families feel confident that their loved ones are not only cared for, but truly valued.”
The Wallaces started their journey to business ownership after taking care of Fred Wallace’s aging mother. Once she passed, the couple worked at a senior facility where they honed their caregiving skills.
After seeing the need for more in-home care services firsthand, the couple started their own private facility and ran it for several years before joining the Caring Senior Service team with their son, Mitch Wallace, to open the Canton location in 2023. The family is expanding their efforts as co-owners of the new Medina office.
“Over the past two years, the Canton location has grown quickly,” Kathy Wallace said. “We wanted to be able to offer the same level of personalized support to more clients throughout northern Ohio, so when the opportunity to open an office in Medina became available through the Caring network, we knew it was the perfect time to expand our resources and serve more seniors.”
The Wallace’s passion for helping others and their hands-on experience in caregiving made them a natural fit for Caring Senior Service. Their approach to care focuses on building trust, maintaining independence and creating meaningful relationships with clients and their families, values that closely align with the company’s mission.
“The Wallace family genuinely cares for every client they serve, and that kind of compassion is at the heart of what we do at Caring Senior Service,” said Jeff Salter, founder and CEO. “Their decision to expand into Medina shows their unwavering commitment to helping more seniors live healthy and happy lives at home. We’re confident their experience and passion will benefit countless families in their area.”
The Medina location will provide a full range of non-medical care services, including personal care, meal preparation, transportation, light housekeeping, companionship and the company’s signature Tendio® Family Portal, which allows families to stay connected with caregivers and care plans in real time.
For more information about Caring Senior Service of Medina, call (330) 862-8310 or visit https://caringseniorservice.com/medina/.
About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.
Caring Senior Service has been named one of Franchise Business Review’s top franchises in 2022, 2023, 2024, and 2025, and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare® method, a commitment to dependable service, quality care solutions, and active involvement that ensures every client receives the highest standard of compassionate, personalized care.
For more information on Caring Senior Service, please visit www.caringseniorservice.com.
In an industry where trust, compassion and reliability are nonnegotiable, Assisting Hands® Home Care has garnered a national reputation for delivering exceptional in-home care while creating rewarding opportunities for franchise owners. Founded in 2006, the company specializes in nonmedical assistance that allows seniors and others in need to live safely and comfortably at home, an increasingly in-demand service as the population ages, with a market projected to grow significantly over the next decade. By Tamara Rahoumi
Home care company adds seasoned franchise and technology executives to fuel expansion and enhance data-driven senior care management
SAN ANTONIO — Caring Senior Service, a non-medical, personalized home care services company, has named Ken Doty as its chief operating officer and Justin McAdoo as its chief technology officer, reinforcing the company’s commitment to innovation in at-home caregiving while continuing to expand its national footprint.
“With these strategic hires, we are strengthening our position as a forward-looking care provider,” said Jeff Salter, founder and CEO of Caring Senior Service. “Ken’s proven ability to optimize franchise performance and Justin’s deep background in digital solutions will allow us to accelerate growth while modernizing the caregiving experience for clients and families across our network.”
Caring Senior Service recently earned a spot on Franchise Business Review’s 2025 Most Innovative Franchise list as a result of its commitment to technology, particularly its proprietary platform Tendio and its partnership with AI-powered virtual caregiving assistance service, Kerry Care. Additionally, the company has seen new territories added to its expanding system as the demand for at-home care has grown due to the country’s aging population and rising healthcare costs.
Doty brings more than two decades of experience leading franchise development and multi-site operations. His track record of scaling service-driven brands and understanding of industry trends will help Caring Senior Service establish growth strategies and develop processes to support expansion.
“Caring Senior Service has built a reputation for pairing compassionate, personalized care with modern solutions that set the industry standard,” Doty said. “I am committed to continuing this vision while refining the processes and workflows that directly impact the success of our franchise owners. I see tremendous opportunity to attract new entrepreneurs who are passionate about joining a system that is reinventing senior care, and we will continue to empower our existing owners with the best solutions available.”
McAdoo comes to his new role with more than a decade of experience leading systems innovation, digital transformation and workflow strategy in high-growth franchise environments. His career has centered on building tools that simplify communication, strengthen support for frontline teams, and create efficiencies that fuel sustainable growth. At Caring Senior Service, he will focus on advancing the company’s proprietary platforms, expanding innovative caregiving resources and ensuring franchise owners have the technology and support they need to succeed.
“My focus at Caring Senior Service is to build on the strong foundation already in place by enhancing the tools and systems that caregivers and franchise owners rely on every day,” McAdoo said. “By optimizing their workflows, we can improve the care experience for families while positioning the company for continued growth and leadership in the senior care industry.”
For more information about Caring Senior Service, visit https://www.caringseniorservice.com/.
About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States.
Caring Senior Service has been named one of Franchise Business Review’s top franchises in 2022, 2023, 2024, and 2025 and is a leader in the use of technology and artificial intelligence in the senior care industry. At the heart of the organization is its GreatCare® method, a commitment to dependable service, quality care solutions and active involvement that ensures every client receives the highest standard of compassionate, personalized care.
For more information on Caring Senior Service, please visit www.caringseniorservice.com.
New Senior Care Franchise Will Provide Compassionate Care to Local Senior Community
ROSEVILLE, Calif. — Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, is proud to announce the brand’s expansion in the area west of Raleigh, North Carolina. Local owner and operator Sanjay Das has acquired two new territories and will now provide services across western Wake County, as well as Pittsboro in Chatham County, Sanford in Lee County, and Pinehurst and Southern Pines in Moore County, along with the surrounding areas.
According to the North Carolina Department of Health and Human Services, the state ranks 8th in the nation for population aged 65 and older, making it a prime market for senior care services. With an aging population and a strong need for compassionate, professional support, North Carolina continues to present significant opportunities for the brand’s franchise owners.
“As someone who has walked the path of being a family caregiver, I understand how important it is to have trusted support,” said Sanjay Das, franchisee. “Our mission has always been to meet the unique needs of seniors we care for and create peace of mind for their families. I’m excited to bring that above and beyond approach to even more communities, since they deserve the personalized care and attention our management and care teams provide.”
Das joined Always Best Care in 2013 with the opening of his first franchise in Raleigh. Drawing from his personal experience as a family caregiver, he is deeply committed to creating certainty and hope for seniors and their families while improving lives through quality care. With the addition of his two new territories, Das and his team will continue providing compassionate support services — including independent, assisted living and memory care placement — tailored to the needs of the senior community in Raleigh and its surrounding areas.
The agency specializes in caring for individuals with cognitive conditions such as stroke, dementia, and Alzheimer’s, as well as neurological disorders like Parkinson’s disease and multiple sclerosis (MS). In addition to direct care, Das and his team of dedicated caregivers help families find new homes for their loved ones when appropriate, ensuring both seniors and their families receive the support they need.
“North Carolina is a key growth state for Always Best Care, and Sanjay’s recent expansion demonstrates the strong demand for our services across multiple regions,” said Jake Brown, President and CEO of Always Best Care Senior Services. “We’re proud to support Sanjay and his team, who are committed to delivering exceptional care to seniors and their families.”
By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs. The services of Always Best Care include non-medical in-home care and senior living referral services, with skilled home health care in some limited markets.
For more information about Always Best Care of Raleigh, Cary and Apex, or to schedule a care consultation, please call (919) 600-2620 or visit alwaysbestcare.com/raleigh/
About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care has been assisting seniors with a wide range of conditions and personal needs for over 29 years and currently provides thousands of hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.
Always Best Care also offers exclusive programs such as Always in Touch, Balance Tracking System, remote patient monitoring and a 24/7 Virtual Care. For more information regarding Always Best Care’s solutions, visit www.alwaysbestcare.com.
New Senior Care Franchise Will Provide Compassionate Care and Support to Local Community
FORT WORTH, Texas — Always Best Care Senior Services, one of the leading senior care franchise systems in the United States, is proud to announce the opening of its newest location in Fort Worth, Texas. Owned and operated by Richard Soliz, this new agency located at 3001 W 5th Street, Suite 900, will provide quality in-home care and senior living referral services to the aging population in the Fort Worth metro area and surrounding communities.
“Launching Always Best Care of Fort Worth gives me the opportunity to support the community I call home while providing services that truly make a difference,” said Richard Soliz. “I’ve seen firsthand the growing demand for senior care that families can trust. I’m looking forward to helping local families find comfort and confidence in the care their loved ones receive.”
By working with case managers, social workers, discharge planners, doctors, and families, Always Best Care franchise owners provide affordable, comprehensive solutions that can be specifically matched to meet a client’s particular physical or social needs. The hallmark services of Always Best Care include non-medical in-home care and senior living referral services, with skilled home health care in some limited markets.
Richard Soliz brings more than 30 years of professional experience to his role with Always Best Care. A graduate of Texas A&M University with a degree in engineering, he previously worked roles as an engineer, production superintendent and salesman in the energy sector. During his career, Soliz also volunteered with the Meals on Wheels program, where for five years he saw firsthand the positive impact of supporting seniors in need.
Inspired by that experience, Soliz chose to transition from the electric energy industry into senior care and join the Always Best Care network. He leverages his professional background, strong work ethic, and commitment to service to ensure seniors in Fort Worth receive the highest quality of care.
“What impressed me most about Always Best Care was the balance of a proven system with a mission-driven purpose,” said Soliz. “With their support and a network of dedicated owners, I feel confident about growing a business that not only succeeds but also improves lives here in Fort Worth.”
Jake Brown, President and CEO of Always Best Care, shared his excitement about the new Fort Worth office, “Richard brings an exceptional blend of leadership skills, community commitment, and compassion to this role. His dedication to serving others and deep roots in Fort Worth will make him a strong advocate for seniors and their families. We’re proud to welcome him to the Always Best Care family.”
For more information about Always Best Care of Fort Worth Metro, or to schedule a care consultation, please call 817-704-2021 or visit www.alwaysbestcarefortworth.com.
About Always Best Care
Founded in 1996, Always Best Care Senior Services is based on the belief that having the right people for the right level of care means peace of mind for the client and family. Always Best Care has been assisting seniors with a wide range of conditions and personal needs for over 29 years and currently provides thousands of hours of care every year. Franchise opportunities are available to individuals interested in leveraging the company’s clear strategy and proven track record for delivering affordable, dependable service to seniors in their local areas.
Always Best Care also offers exclusive programs such as Complimentary Always in Touch, Balance Tracking System, remote patient monitoring and a 24/7 Virtual Care. For more information regarding Always Best Care’s solutions, visit www.alwaysbestcare.com