Longtime industry veteran to spearhead growth, strategic planning and development for leading national provider of in-home senior care.
BALTIMORE — Senior Helpers®, the nation’s premier provider of in-home senior care, today announced the promotion of Mari Baxter to chief operations officer (COO). In her new role, Baxter will be responsible for leading the company’s aggressive growth trajectory, strategic planning for future development and external strategic partnerships. She will oversee a national network of more than 300 Senior Helpers franchise locations throughout the U.S. and lead the company’s Owners Council, which is made up of 13 select franchisees.
“We are thrilled to elevate Mari to the executive leadership team, and are confident her deep expertise in franchising will continue to bring our company to new operational heights while delivering against our mission to provide the highest quality, in-home senior care available in the marketplace today,” said Peter Ross, Senior Helpers CEO. “In recent years, Mari has been instrumental in developing and shaping our industry-leading LIFE Profile assessment tool and Centers of Excellence training program.”
Baxter joined the Senior Helpers team in 2008 as a field operations manager when the franchisor had only 40 locations. As the network grew, she took on more responsibility and, in 2012, was named Vice President of Operations. Previously, Baxter worked in franchise operations with both Huntington Learning Centers and Kiddie Academy. She graduated with a bachelor’s degree in business and journalism from Central Michigan University, and was a member of the Sigma Kappa sorority.
“It was actually through Sigma Kappa’s national philanthropy that I was first introduced to Alzheimer’s Disease Research and developed a passion for working with Dementia and Alzheimer’s patients,” Baxter noted. “My career in helping those who need care with Senior Helpers has been truly rewarding, and with the support of my team, we’ve been able to implement critical programs to ensure seniors are receiving the highest level of care to enrich their daily lives.”
About Senior Helpers®
Senior Helpers® is the nation’s premier provider of in-home senior services ranging from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers® has hundreds of franchised and owned businesses that have cared for tens of thousands of seniors. The company is owned by Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Health, one of the nation’s largest health systems.
Senior Helpers® was the first and remains the only national in-home care provider to be certified as a Great Place to Work. The company has been named by Fortune Magazine as one of the best places to work in the aging services category and one of the best places to work in the state of New York. Senior Helpers was named to the Entrepreneur 2020 Top Low-Cost Franchises list as well as one of Entrepreneur’s Top 500 Franchise Companies for ten consecutive years. Moreover, the company is an approved partner in the Military Spouse Employment Partnership. Senior Helpers is also an active member of the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting https://www.seniorhelpers.com.