Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject matter expert on the service provided to consumers, such as a restaurant, gym, roofing, etc. But the second, and increasingly more important, as your system grows, is the business of franchising. By Tom Spadea
For small businesses, video has emerged as the dominant force in storytelling and branding. If you’re not currently using video to engage your customers and compel new prospects to engage with you, it’s time to consider it as part of your content strategy. By Jack Monson
When most people think of franchising they think of big brands or big corporate control. What they fail to realize is that franchise owners are pillars in their communities in which they serve. They are local business owners who own and operate a local franchise in their city or town. By Don Clayton
We have nine ways to communicate (maybe more), and often miscommunicate, in the business world: face-to-face, email, snail mail, fax, phone, voicemail, text, chat and social media. By Nancy Friedman
The first step to franchising is to partner with a franchise consultant. A consultant will be an invaluable guide as you research the details of franchising. Your franchise consultant will not only help you to discover what type of business model you want to pursue, but will also help find the perfect franchise that is the right fit. By Rose Mango
The key to franchise company growth is happy, profitable franchisees – and the key to happy, profitable franchisees is effective support for your owners. When your franchisees are properly supported, they become happier, more engaged, more profitable, and create increased royalties and improved validation for your franchise development. By Angela Coté