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Monthly Archives: March 2019

11 03, 2019

Tough Road Ahead

2019-06-02T13:44:44-04:00March 11th, 2019|Tags: , , , , , |

Man Looking Down Road

Tough Road Ahead

This antique car restorer didn’t let a bad credit score detour his plans.

by Diana Capirano
Certified Franchise Consultant

Like other Detroit natives, Anthony, a client of mine, worked at Ford Motor Company. Anthony, like prior generations of employees, had viewed positions at companies like Ford as secure, with a path to retirement. For 25 years, he felt his job was his safety net, but like many of you reading this magazine, he also aspired to own his own business through franchising.

On bad days, Anthony was committed to quitting, but he rationalized there were still goods days where he was content with stable pay, growing retirement savings, and a large pension—Middle America’s dream. Conflicted, he began an on-line franchise search, and in October 2016, one fateful click connected him to me.

Anthony shared his success as a prototype engine technologist and engineering tech for Ford, as well as his passion to restore classic and antique cars. He expressed a desire not only for “financial freedom,” but also the freedom that comes from owning your own business. He wanted a schedule with more time for family and hobbies. After years of designing and restoring cars, Anthony made a brave decision to re-engineer his life and his future.

Bumpy Road Ahead
Anthony’s story is not unique, but it’s highly inspirational. Along with mounting stressors at work, Anthony was caring for elderly parents in poor health, and he had just gone through a very ugly divorce. As a result of a damaging divorce settlement, his credit score plummeted more than 200 points to 560. Ouch! I knew that this would immediately disqualify him with franchisors and it would be impossible to secure a loan. Terrible credit is the “kiss of death” in our world, and his plans for an SBA loan were immediately crushed.

Certainly, this is not the first time I met someone with a disqualifying credit score, but it was the most impactful. Anthony never came off of the throttle. (For those who don’t yet know me, I’m a car enthusiast so pardon the metaphors). Anyhow, my client, a self-proclaimed pessimist and cynic suddenly became fueled with conviction and positivity. His original fears and doubts were now powered with purpose and focus to overcome this major bump in the road. For many, this would have been their jumping off point—a point of acceptance and giving up. Anthony’s innate problem-solving skills now defined his personal strength as he kicked into high gear.

Improving his credit to the targeted 700 score would not be easy, nor would it happen overnight. Still motivated to begin research for some great franchises, he began with the end in mind—freedom. He enlisted a credit-repair company and throughout the next 22 months, Anthony worked resolutely on building back his credit.

Over many months, he met with six franchises and he was transparent about his situation. Wanting to stay in his comfort zone (automotive), I convinced him to break out of that boundary to view other models. Most franchisors will not even engage a client with poor credit, but as they “looked under the hood,” they saw Anthony’s desire, determination, and drive—all qualities needed for a successful franchisee.

Anthony’s next key obstacle was adapting an employer’s mindset. After all, he had been an employee his entire life and a union worker for 25 years. Anxiety set in. Transitioning from receiving a guaranteed paycheck to being an employer who cut paychecks was worrisome.

By finding the right model with FISH Window Cleaning, he realized that a recurring revenue structure would create a more predictable income. Anthony became confident and excited for the freedom of a limitless paycheck. Here’s the best part…days after Anthony returned home from Discovery Day, he received an email that his credit score had reached 700. Finally, after all of that hard work, he was granted his loan and signed his franchise agreement with FISH Window Cleaning.

I hope Anthony’s story inspires you to take a path less followed. Anthony achieved his end goal—freedom, and in my opinion, his journey not only restored his credit, but also his credibility. He emerged just like one of his painstakingly restored cars—a total “classic!”

Diana Capirano, CFC, has an expansive career which includes corporate and franchise sales and development, marketing and operations, merger and acquisitions, structuring and  negotiations as well as business ownership. As a highly-respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the process of deciding on a franchise business. Contact Diana at 941-999-0095, email diana@focusfranchise.com, or visit http://www.focusfranchise.com.

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11 03, 2019

With Age Comes Wisdom

2019-03-12T11:04:05-04:00March 11th, 2019|Tags: , , , , , |

Mature Couple

With Age Comes Wisdom

Why 50-somethings are at the perfect age for business ownership.

by Diana Capirano
Certified Franchise Consultant

Franchising is great for people of all ages, but men and women at mid-life are prime candidates for these opportunities. The 50-something life experience brings great value to business and the entire franchise system. If you’re not yet 50, keep reading—one day you will be and it comes sooner than you think.

One of the coolest things about franchising is that there is no age discrimination, but 50-somethings are prime candidates because often the kids are out of the house and they can focus on their own wants and goals. Even retirees are getting in on the action as business models are conducive to semi-absenteeism and allow a very flexible lifestyle balance. AARP and social security are just added bonuses.

As a franchise consultant, I help clients realize that along with business acumen, life experiences—personal and professional—are of huge value to franchisors. Stored applied knowledge, emotional intelligence, and transferrable skills from other careers can make a big difference in owning a business.

At age 50, you have better clarity as to what is missing in your life. Maturation somehow brings us to, “there must be more to my life than this.” The mindset shifts from what can we do for our employer to what value owning a business brings to us. We desire a higher form of our mid-life selves.

Statistically, the highest rate of entrepreneurship in the U.S. has been among 55 to 64-year old’s, and people older than 55 are twice as likely to launch successful new companies than those in the 20-to-34 age group. So it’s a misconception to think that only young people are risktakers and wildly innovative. Next time you think you’re past your prime, get inspired by Ray Croc (McDonald’s), Charles Flint (IBM), Bill Porter (E*Trade), and Bernie Marcus (Home Depot). Didn’t anyone tell you that 50 is the new 30?

WHY 50-PLUS WORKS

Although franchise models can be plug and play, the 50-plus age group has more to offer than you might think. Here are a few great perks that come with life experience.

Broad and deep life experience: Having had a wide range of experiences in the past, will help you handle new situations and relate to a broad group of people now.

Diversified knowledge and skills: People over 50 often have understanding in sales, operations, finance, training, and mentoring others. This builds confidence and flexibility.

Networks: The ability to leverage established professional networks can accelerate growth and provide recruitment opportunities.

Past failures: Likelihood of previous failures provides learning opportunities. It tends to make us less risk adverse and more motivated to succeed.

Accessibility: Now even retirement plans can be used to fund the business.

Diana Capirano, CFC, has an expansive career which includes corporate and franchise sales and development, marketing and operations, merger and acquisitions, structuring and negotiations as well as business ownership. As a highly-respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the process of deciding on a franchise business. Contact Diana at 941-999-0095, email diana@focusfranchise.com, or visit http://www.focusfranchise.com.

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8 03, 2019

TITLE Boxing Club Teams Up With New Supplement Brand Ladder – Founded By LeBron James, Cindy Crawford, Arnold Schwarzenegger And Lindsey Vonn

2019-03-08T15:21:04-05:00March 8th, 2019|Tags: , , , , , |

With a shared vision for health and accessibility, Ladder joins TITLE Boxing Club as its exclusive nutrition partner

KANSAS CITY, Mo. — TITLE Boxing Club, the nation’s premier boxing studio, is proud to announce its partnership with Ladder, the new nutritional supplement brand founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn. The powerhouse foursome launched Ladder in November 2018 to provide an effective, scientifically-supported approach to healthy living and personal nutrition. TITLE Boxing Club jumped at the opportunity to join forces with the industry leading brand.

With nearly 200 clubs across the globe, and another 150+ in development, TITLE Boxing Club is viewed as an authority in the boxing realm, having taken one of the world’s oldest sports and made it modern. In addition to its addictive in-studio workouts, TITLE also recently launched an exclusive digital product: TITLE Boxing Club On Demand. The streaming platform makes TITLE’s transformative, full-body workouts and world-class trainers accessible outside the club, allowing clients to join boxing-inspired classes anywhere at any time.

A Shared Vision
“Ladder is truly a perfect partner for us, especially at such an exciting time of growth for our company,” says TITLE Boxing Club President Susan Boresow. “Not only does Ladder share our mission of providing trustworthy resources and welcoming communities for people of all fitness levels, their clean supplements are the ideal match for our TITLE Boxing Club members.”

Featuring four core products (whey protein powder, plant protein powder, greens powder and energy powder), Ladder’s supplements meet the highest levels of safety and purity. They are NSF Certified for Sport®, which means the labels are verified as accurate, the products are tested and free from toxins and contaminants, and there are no banned substances. Like TITLE Boxing Club, Ladder aims to meet the demands of everyone seeking a healthy lifestyle – from professional athletes to everyday fitness enthusiasts.

Partners on Tour
TITLE’s partnership with Ladder will commence with the 2019 TITLE Tour this spring, which includes stops in Kansas City, Mo, Los Angeles, and New York City. The goal of the TITLE Tour is to share TITLE’s high-intensity workouts and new digital app with men and women across the country. Co-hosted by some of the fitness world’s top social media influencers, the TITLE Tour events will feature a vibrant, party-like setting. Guests will be treated to a signature TITLE Boxing Club workout, a braid bar, a live DJ, one-on-on-one training, swag bags and fresh, made-to-order smoothies featuring Ladder’s supplements.

“We’re thrilled to hit the road with Ladder and give more people the opportunity to be part of our strong, all-inclusive boxing community,” Boresow says. “Much the same as our workouts, the TITLE Tour will be energetic, engaging and welcoming to all.”

All TITLE Tour events are open to the public, but guests are required to RSVP to ensure proper accommodations. For more information on each event, please visit: https://get.titleboxingclubondemand.com/title-tour/.

About TITLE Boxing Club®

TITLE Boxing Club, a Franworth company, is the nation’s leading boxing-inspired fitness club, committed to giving people of all ages, bodies, weights and abilities the most empowering workout of their lives. Founded in 2008, TITLE Boxing Club took one of the world’s oldest sports and made it modern and accessible to all. Today, the Kansas City-based company boasts 180+ locations across the globe, 150+ locations in development and a virtual fitness application that allows members to access on-the-go classes anytime, anywhere. In addition to being featured on and in FOX News, Bloomberg, Shape Magazine, Women’s Health and The Wall Street Journal, TITLE Boxing Club was ranked the No. 1 Fastest-growing Franchise by Inc. Magazine in 2015. To learn more about TITLE Boxing Club’s franchise opportunity, visit titleboxingclub.com/own-a-franchise. Read more about the brand at titleboxingclub.com.

About Ladder

Ladder is a nutritional supplement company created by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn. With their common passion for health and wellness and a desire to make a difference, Arnold, Cindy, LeBron, and Lindsey created Ladder. Ladder offers nutritional supplements that meet the highest standards for safety and purity and access to its team of world-class experts. For more information, visit weareladder.com.

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8 03, 2019

The Art of Matchmaking

2019-03-12T11:34:53-04:00March 8th, 2019|Tags: , , , , , |

cupid

The Art of Matchmaking

by Jessica Melendez
Certified Franchise Consultant

Not all perfect matches are about couples in love. The franchise industry has its own set of Cupids, otherwise known as franchise consultants, and they, too, are skilled in the art of matchmaking. How can you tell if you’re working with a quality franchise consultant? Just like a good life partner, you want a good listener, someone who puts your needs first, and knows what’s important to you. Here are a few signs that your consultant is a good one.

She gauges your seriousness.
Are you all-in or just exploring? You want a professional who is savvy enough to detect—and help you decide—if franchise ownership is for you.

She asks questions and listens to answers.
Once a franchise consultant has been enlisted to find the right match for a client, she should be focused on what her client is really looking to do. A good consultant will get to know her client on three levels: First, the personal level. What are the client’s personal objectives? More time with family? Less travel? Work from home? It’s important for the consultant to pay close attention here, because a client could be revealing his true motivation for business ownership.

Next, the consultant should inquire about professional goals. What is the client trying to achieve in his next business? Maybe he’s tired of answering to others and wants to be his own boss. Maybe he wants to build something to leave to his kids. Maybe he wants to diversify his portfolio. Professional ambitions are telling of what a client wants now and in the future.

The third level is financial. A thorough consultant wants to discover what the client wants to obtain financially. A six-figure income? A cash business? Scalability? The consultant also needs to understand what a client can financially qualify for and how comfortable he is with risk. A decent franchise consultant wouldn’t want a client to fall in love with a concept that’s not in his budget.

She has connections.
A quality franchise consultant will represent several franchise brands and—once armed with information about her client—can start matchmaking. The consultant will present options for the client to review, so he can decide who he would like to get to know further. A consultant should never be afraid to throw in a wild card to expand a client’s options.

She leads the client through the process.
Once a connection is made, the client has to decide if the match is right for him. How does he do it? Research. A quality consultant will encourage the client to research the brand and to get to the know the potential franchisor before signing on the dotted line.

A consultant will also suggest that the client speaks to other owners to validate the brand and get a first-person account of what the client should expect as a franchisee. And just like with Cupid, if the courtship goes well, then a union is made.

Jessica Melendez

A trainer and mentor for FranServe, Inc., the world’s largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272, email Jessica@weststarfranchisegroup.com, or visit https://www.weststarfranchisegroup.com.

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7 03, 2019

Blo Blow Dry Bar Makes Denver Debut

2019-03-07T16:01:53-05:00March 7th, 2019|Tags: , , , , , |

Leading blow dry bar opens in LoDo on March 22

DENVER — Blo Blow Dry Bar, North America’s original blow dry bar and the world’s largest blow dry bar franchise, announced today the opening of its newest bar in Denver LoDo, marking the brand’s third location in Colorado. Located at 1750 Wewatta Street, Blo LoDo is rolling out the pink carpet for its March 22 opening and celebrating with $29 blow out specials throughout the weekend.

Blo LoDo is owned and operated by multi-unit franchise partners Christopher Leno and John Hernandez, who also own the Blo Blow Dry Bar in Boulder which opened last year. With a background in customer service, business operations and development and experience in launching brands in new markets, Leno and Hernandez are poised for success as they introduce Denver to the exceptional services Blo has to offer.

“Over the past couple years, LoDo has attracted the interest of many, including ours. With the recent growth and demand for more beauty retailers to fill the void in this space, we quickly realized that this area was the perfect spot for us to open our second Blo location,” said Leno. “The diversity in people, industries and culture is one of a kind and the reasons why many move here, so we’re really excited to see Blo LoDo make an impact in this thriving community.”

Blo LoDo is conveniently situated inside Colorado’s highly anticipated condominium building, The Coloradan. With trendy retailers, dining options and Union Station in close proximity, flawless hair and makeup is now easily accessible for those in the area, any time of the day. Blo’s expertly trained team of stylists is ready to get Denver locals tressed to impress through top-notch style services, treatments and personalized care.

Boasting a modern and chic interior design with a friendly and professional staff, the 876 square-foot space will have 10 stations in total, including two for makeup and eight for hairstyling. Not your average blowout bar, Blo Blow Dry Bar will offer blowouts, up-dos, makeup, hair styling on the go, bridal services and an exclusive array of celebrity-approved and cult-favorite luxury retail products such as Unite, Color Wow, and Glo Skin Beauty.

“Our team is excited to continue to grow our brand in Colorado with Christopher and John. Together they have great attributes that without a doubt will set them up for success in Denver,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar.

Recognized as America’s original blow dry bar, Blo Blow Dry Bar believes in creating an inclusive space where people of all ages, ethnicities and orientations can feel welcomed, represented and gorgeous. Combining a sophisticated design with a fun and lively environment, Blo creates a seamless and enjoyable experience for guests from start to finish. Expertly trained bloers are available for consultation seven days a week to meet the needs of all customers. Blo’s hair menu includes seven signature styles to choose from, ranging from a sleek ponytail to flirty and bouncy curls.

Blo LoDo is open from dawn to dusk seven days a week. Walk-ins are accepted and online reservations are available at blomedry.com or via the app (available for IOS or Android). Appointments can also be made by calling 303-632-7566. To stay up to date on the latest news and promotions, follow Blo LoDo on Facebook and Instagram. For more information on Blo Blow Dry Bar, visit www.blomedry.com.

About Blo Blow Dry Bar

Blo Blow Dry Bar is North America’s original blow dry bar and the world’s largest blow dry bar franchise. The company transformed beauty norms and reinvented the salon industry when it launched the “no cuts, no color” concept: only blow outs. Since opening its first location in Canada in 2007, Blo has grown to over 130 locations across the U.S., Canada and the Philippines and continues to expand rapidly. With a mission to enhance the lives of those in the community through the power of flawless blow outs and beauty services, Blo Blow Dry Bar offers perfectly styled hair and exceptional customer experiences seven days a week. For more information visit www.blomedry.com.

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7 03, 2019

Row House ‘Pulls Together’ Hundreds of Entrepreneurs in First Year; Signs 200th Franchise Agreement

2019-03-07T15:45:19-05:00March 7th, 2019|Tags: , , , , |

Boutique Rowing Concept’s Popularity Skyrockets as Transformative Workout Gains Momentum Across Country

IRVINE, Calif. — Since launching its franchise opportunity just 12 short months ago, Row House, the nation’s leading boutique rowing concept, has crossed yet another milestone – the signing of its 200th franchise agreement. This accomplishment falls right in line with the brand’s overarching goal to open more than 100 studio locations each year through 2022.

The recently signed agreements will bring new locations to states such as Arizona, Georgia, Florida, Maryland, Colorado and California, where over 20 new studios are planned. Long recognized by the rowing community as one of the most effective forms of full-body exercise, Row House is shining a spotlight on an oft-neglected piece of exercise equipment and fueling the revitalization of one of America’s oldest sports.

“We have been extremely pleased with the growth of Row House in its first year, and with these recently signed deals, this unstoppable momentum will continue for the next few years,” said Ramon Castillon, President of Row House. “Row House stands out in the crowded boutique fitness space with its fresh, high-energy, low-impact workouts, and is leading the way as the number one indoor rowing experience on the market. We are excited to continue changing lives with this revolutionary fitness concept.”

Row House is a fitness community focused on providing the comradery and drive fostered by the sport of rowing. By offering a variety of classes, those of different strengths and abilities come together for a synchronized group fitness experience. In class, participants row on the same stroke, moving as a unit, but also have the ability to row at their own intensity. As rowing is one of the most effective low-impact, high-energy workouts, each stroke offers participants the opportunity to engage 85 percent of the body’s muscles with a low risk of injury – maximizing calorie burn, activating the core, strengthening and lengthening the body and ultimately improving posture.

To continue their rapid expansion, Row House is actively seeking qualified franchise partners. Headquartered in Irvine, CA, Row House is backed by Xponential Fitness, a powerhouse curator of leading boutique fitness brands. The Row House franchise opportunity offers potential franchisees the opportunity to capitalize on an emerging fitness market across all 50 states. With a total investment of $231,600–$333,750, Row House provides sound business opportunity along with a wealth of support, infrastructure and knowledge from the Xponential Fitness team.

For more information about Row House and its franchise opportunity, please visit www.therowhouse.com/franchise.

ABOUT ROW HOUSE:

Row House is a boutique indoor rowing concept offering a group fitness environment that brings the comradery and drive fostered by the sport of rowing. Founded in NYC in 2014, Row House offers a smart, effective, low-impact and high-energy fitness program meant to preserve the longevity of the body for all fitness levels. Headquartered in Irvine, CA, Row House is backed by Xponential Fitness, a curator of popular boutique fitness brands. To learn more about Row House, visit www.therowhouse.com.

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7 03, 2019

AtWork Group Recruits Franchisees to Drive Growth of 250 New Units

2019-03-07T15:28:14-05:00March 7th, 2019|Tags: , , , |

After Doubling Revenue over the Last Three Years, National Staffing Franchise Looks to Continue Growth

KNOXVILLE, Tenn. — Building on 25 years of experience, AtWork Group, one of the nation’s largest and fastest growing staffing franchises, plans to expand its footprint to more than 300 units across the United States over the next 10 years, nearly tripling its revenue.

Consistently recognized as a leader in the staffing industry, AtWork has more than doubled its gross revenue over the past three years, from $164 million in 2015 to $360 million at the end of 2018. Over the next decade, the company hopes to reach the $1 billion mark. Since it started franchising, AtWork has grown from 11 locations to 75 offices across 27 states. The goal is to continue opening 25 new offices a year over 10 years.

“AtWork has seen tremendous growth over the last several years and we are poised to capitalize on this success,” said Jason Leverant, President and COO. “As we continue to be acknowledged as one of the best franchise opportunities by reputable sources, including Entrepreneur Magazine and Franchise Business Review, our goal is to sustain our award-winning service to our employees, clients and community partners.”

AtWork is national staffing franchise that provides temporary, temp-to-hire and direct-hire services for companies across a variety of industries. The company facilitated 50,000 hires in 2018 through three distinct service lines: AtWork Personnel – which focuses on administrative and light industrial jobs, AtWork Medical – which specializes in medical, home health care and senior care professionals, and AtWork Search – an executive recruitment service that specializes in management-level professionals across a variety of industries. Always striving to be “AtWork for You,” the staffing franchise differentiates itself with its focus on service and family-style environment.

AtWork is seeking qualified and like-minded franchisees with experience in sales or management, an energetic mindset and a passion for working with people to join a growing industry. 12 million people are hired by staffing firms every year. AtWork empowers franchisees to execute region-based decisions that make a difference in their local economies to strengthen their communities. An initial investment for AtWork ranges from $152,000 – $211,500. Franchisees can expect to receive access to personalized technology and ongoing training and support, as well as exclusive territories with populations of 250,000 or less.

About AtWork Group

AtWork Group is an industry leading staffing franchise, based in Knoxville, Tennessee. Providing temporary, temp-to-hire and direct-hire services across industries, AtWork specializes in three lines of service – AtWork Personnel, AtWork Medical and AtWork Search. There are 75 locations across 27 states, with the goal to reach 325 by 2029. AtWork franchisees execute region-based decisions that make a difference in their local economies to strengthen their communities. The company facilitated 50,000 hires last year. For more information about franchise opportunities, visit www.AtWorkfranchise.com.

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7 03, 2019

March 2019: Beauty and Wellness

2019-03-07T15:08:55-05:00March 7th, 2019|Tags: , , , , , , |

Skin Deep

Beauty and wellness franchises tap ever-growing consumer demands

by Jerry Rieder, Certified Franchise Consultant

People everywhere view their health and appearance as worthwhile investments. The $3.7 trillion global wellness industry is expected to expand by more than 17 percent through 2020, and health and beauty franchises enable you to join this high-growth field.

People always want to look and feel good, so these businesses typically are recession-resistant, which makes them a particularly appealing investment.

Hair salons alone generate more than $44 billion in revenue each year in the United States. Health and wellness spas bring in about $17 billion a year, and massage services are at $16 billion. Personal waxing and nail salons bring in some $11 billion, with tanning salons generating more than $2 billion in yearly revenue.
If those numbers sound pretty sweet, consider that the forecast is rosy for a continuing boom. The U.S. Department of Labor sees demand staying strong, projecting that the beauty and wellness industry will grow faster than the average for all occupations through at least 2020.

So if you’re looking for a franchise in an industry with a strong past performance and a bright outlook, you might consider the areas of beauty salon/hair care, cosmetics, tanning, or med spa. These businesses are fun to operate and have a high profit potential. Another attraction: usually no industry experience is required.
Following are three high-growth categories to consider:

Lash Services

The great thing about eyelash extensions is that follow-up treatments are a must, which means that repeat visits are assured. And lash love isn’t just for celebs anymore—rank-and-file office workers to soccer moms are buying into this beauty trend.

One company that anticipated the growing demand is the Lash Lounge. It was the first business of its kind in the franchising world and joined the booming express beauty service industry as a salon that specializes solely in eyelash extensions.

Massages

After a tough day at work, tense muscles can cry out for a massage. Statistics show that most Americans suffer from back pain, other muscle pain, and routine stress, which are the primary reasons that people sign up for their first massage. Among the franchise options filling those needs is Elements Massage™. It provides a variety of massage therapy options to clients who seek relaxation or relief for lower back soreness or just an overall wellness benefit.

Barbershops

One fast-growing consumer base in the beauty and wellness industry is men, and the barbershop is the male equivalent of the beauty salon. Barbershops have begun offering a wide array of styling options and environments for the testosterone set.

One example is Diesel Barbershop®, an innovative franchise founded in 2011. Diesel’s target audience is 16- to 75-year-old men. Its customers want a place where they can relax and maybe drink a beer (21-and-older customers, of course!) while getting their haircut and a shave. Clients enjoy the masculine atmosphere where they can talk sports or other interests with the barber or other customers.

Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com.

Share this story

Skin Deep

Beauty and wellness franchises tap ever-growing consumer demands

by Jerry Rieder, Certified Franchise Consultant

People everywhere view their health and appearance as worthwhile investments. The $3.7 trillion global wellness industry is expected to expand by more than 17 percent through 2020, and health and beauty franchises enable you to join this high-growth field.

People always want to look and feel good, so these businesses typically are recession-resistant, which makes them a particularly appealing investment.

Hair salons alone generate more than $44 billion in revenue each year in the United States. Health and wellness spas bring in about $17 billion a year, and massage services are at $16 billion. Personal waxing and nail salons bring in some $11 billion, with tanning salons generating more than $2 billion in yearly revenue.
If those numbers sound pretty sweet, consider that the forecast is rosy for a continuing boom. The U.S. Department of Labor sees demand staying strong, projecting that the beauty and wellness industry will grow faster than the average for all occupations through at least 2020.

So if you’re looking for a franchise in an industry with a strong past performance and a bright outlook, you might consider the areas of beauty salon/hair care, cosmetics, tanning, or med spa. These businesses are fun to operate and have a high profit potential. Another attraction: usually no industry experience is required.
Following are three high-growth categories to consider:

Lash Services

The great thing about eyelash extensions is that follow-up treatments are a must, which means that repeat visits are assured. And lash love isn’t just for celebs anymore—rank-and-file office workers to soccer moms are buying into this beauty trend.

One company that anticipated the growing demand is the Lash Lounge. It was the first business of its kind in the franchising world and joined the booming express beauty service industry as a salon that specializes solely in eyelash extensions.

Massages

After a tough day at work, tense muscles can cry out for a massage. Statistics show that most Americans suffer from back pain, other muscle pain, and routine stress, which are the primary reasons that people sign up for their first massage. Among the franchise options filling those needs is Elements Massage™. It provides a variety of massage therapy options to clients who seek relaxation or relief for lower back soreness or just an overall wellness benefit.

Barbershops

One fast-growing consumer base in the beauty and wellness industry is men, and the barbershop is the male equivalent of the beauty salon. Barbershops have begun offering a wide array of styling options and environments for the testosterone set.

One example is Diesel Barbershop®, an innovative franchise founded in 2011. Diesel’s target audience is 16- to 75-year-old men. Its customers want a place where they can relax and maybe drink a beer (21-and-older customers, of course!) while getting their haircut and a shave. Clients enjoy the masculine atmosphere where they can talk sports or other interests with the barber or other customers.

Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com.

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7 03, 2019

March 2019: Featured Entrepreneur

2019-03-07T15:02:43-05:00March 7th, 2019|Tags: , , , , , |

Taking the reigns of the family business

by Jill Abrahamsen

Heidi Morrissey never planned on joining the family business. In fact, she worked as an elementary school teacher and ran her own home-based business for 11 years until her dad’s years of convincing persuaded her to join his enterprise.

Her father, Dave Haglund, founded Kitchen Tune-Up® in 1986 with the mission of giving wood surfaces a fresh, updated appearance. The tune-up is an inexpensive, convenient way for customers to get a new look in their kitchens (and bathrooms) without the hassle and expense of a major overhaul.

The business was an immediate success, and in 1988, Kitchen Tune-Up sold its first franchise. Over the years, the Kitchen Tune-Up system expanded to include cabinet refacing, redooring, custom cabinets, storage solutions, and more. Morrissey joined in 2003, taking on marketing and sales as well as a major rebranding of the company.
Morrissey’s leadership impressed her dad so much that she eventually took his place at the helm of the company. Her passion for the brand—and the franchise opportunity—has led Kitchen Tune-Up to be a major player in the industry.

“People don’t even believe it when I tell them about the ease and value of this opportunity,” Morrissey says. “Franchisees can run the business out of their homes and grow it at their own pace.” The company offers extensive training, including working with the home office team for the first 12 weeks, plus ongoing webinars and support. “We are here for our franchisees every step of the way,” she adds.

With more than 30 years in business, Kitchen Tune-Up offers investors a great opportunity with a well-known name. There is no carpentry background or heavy lifting needed to own this business, but an eye for design doesn’t hurt. “We are looking for partners who are self-starters,” Morrisey says. “Women are our customers and female owners have a natural connection from the start.”

For more information, contact franchise@kitchentuneup.com, 800-333-6385, or visit www.ktufranchise.com.

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Taking the reigns of the family business

by Jill Abrahamsen

Heidi Morrissey never planned on joining the family business. In fact, she worked as an elementary school teacher and ran her own home-based business for 11 years until her dad’s years of convincing persuaded her to join his enterprise.

Her father, Dave Haglund, founded Kitchen Tune-Up® in 1986 with the mission of giving wood surfaces a fresh, updated appearance. The tune-up is an inexpensive, convenient way for customers to get a new look in their kitchens (and bathrooms) without the hassle and expense of a major overhaul.

The business was an immediate success, and in 1988, Kitchen Tune-Up sold its first franchise. Over the years, the Kitchen Tune-Up system expanded to include cabinet refacing, redooring, custom cabinets, storage solutions, and more. Morrissey joined in 2003, taking on marketing and sales as well as a major rebranding of the company.
Morrissey’s leadership impressed her dad so much that she eventually took his place at the helm of the company. Her passion for the brand—and the franchise opportunity—has led Kitchen Tune-Up to be a major player in the industry.

“People don’t even believe it when I tell them about the ease and value of this opportunity,” Morrissey says. “Franchisees can run the business out of their homes and grow it at their own pace.” The company offers extensive training, including working with the home office team for the first 12 weeks, plus ongoing webinars and support. “We are here for our franchisees every step of the way,” she adds.

With more than 30 years in business, Kitchen Tune-Up offers investors a great opportunity with a well-known name. There is no carpentry background or heavy lifting needed to own this business, but an eye for design doesn’t hurt. “We are looking for partners who are self-starters,” Morrisey says. “Women are our customers and female owners have a natural connection from the start.”

For more information, contact franchise@kitchentuneup.com, 800-333-6385, or visit www.ktufranchise.com.

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7 03, 2019

March 2019: Franchisees of the Month

2019-03-07T14:52:42-05:00March 7th, 2019|Tags: , , , , , |

When passion drives you, success follows.

by Jill Abrahamsen

A combination of fate, life experience, and passion brought Susan Amos and J’annine Sullivan together as business partners. As the owners of Senior Helpers in Lafayette, LA, the women are passionate about what they do. “We love the elderly,” Sullivan says. They believe in their business and feel strongly about the service they provide. “At the end of the day, it’s a great feeling to know that you’ve made a difference in someone’s life,” Sullivan adds.

The partners’ journey into business ownership started with a common passion. Sullivan and Amos were volunteers at the Alzheimer’s Association in their hometown of Lafayette. Because each had a parent who suffered with the disease, the women had firsthand knowledge of the strain and struggles that families experience when caring for loved ones with Alzheimer’s.

Seeing the passion that Sullivan had for her volunteer work, Amos approached her to go into partnership when she had the opportunity to purchase an existing Senior Helpers franchise. “I was already retired. It was never my plan to open a business, but I felt like God was telling me, ‘I have a purpose for you,’ ” Sullivan says. As partners, divvying up responsibilities wasn’t an issue. With a strong marketing and sales background, Amos was well-suited to promote the business and develop relationships. Drawing on her management experience, Sullivan runs the daily operations and goes into the field to make sure quality care is being delivered. “At the core, we have the same morals, mission, and values. That’s why we make a great team,” Sullivan says.

When you love what you do, success comes easily. The pair took over the existing location in November of 2017, and it has since more than tripled in size. “Our office was ranked No. 4 in total company increase this period—2017 vs. 2018—out of 283 franchises,” Amos says. Senior Helpers recognized their efforts with its President’s Award, which included a trip to Ireland that they plan to take in May.

But it’s not the bottom line that drives Sullivan and Amos. They are passionate about serving their clients and the community. “I’ve been in this business for a long time. J’annine and I purchased Senior Helpers because we want to provide a different experience in home care. We’ve done that for our clients,” says Amos.

For more information, call 877.406.8749 or visit www.seniorhelpersfranchise.com.

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When passion drives you, success follows.

by Jill Abrahamsen

A combination of fate, life experience, and passion brought Susan Amos and J’annine Sullivan together as business partners. As the owners of Senior Helpers in Lafayette, LA, the women are passionate about what they do. “We love the elderly,” Sullivan says. They believe in their business and feel strongly about the service they provide. “At the end of the day, it’s a great feeling to know that you’ve made a difference in someone’s life,” Sullivan adds.

The partners’ journey into business ownership started with a common passion. Sullivan and Amos were volunteers at the Alzheimer’s Association in their hometown of Lafayette. Because each had a parent who suffered with the disease, the women had firsthand knowledge of the strain and struggles that families experience when caring for loved ones with Alzheimer’s.

Seeing the passion that Sullivan had for her volunteer work, Amos approached her to go into partnership when she had the opportunity to purchase an existing Senior Helpers franchise. “I was already retired. It was never my plan to open a business, but I felt like God was telling me, ‘I have a purpose for you,’ ” Sullivan says. As partners, divvying up responsibilities wasn’t an issue. With a strong marketing and sales background, Amos was well-suited to promote the business and develop relationships. Drawing on her management experience, Sullivan runs the daily operations and goes into the field to make sure quality care is being delivered. “At the core, we have the same morals, mission, and values. That’s why we make a great team,” Sullivan says.

When you love what you do, success comes easily. The pair took over the existing location in November of 2017, and it has since more than tripled in size. “Our office was ranked No. 4 in total company increase this period—2017 vs. 2018—out of 283 franchises,” Amos says. Senior Helpers recognized their efforts with its President’s Award, which included a trip to Ireland that they plan to take in May.

But it’s not the bottom line that drives Sullivan and Amos. They are passionate about serving their clients and the community. “I’ve been in this business for a long time. J’annine and I purchased Senior Helpers because we want to provide a different experience in home care. We’ve done that for our clients,” says Amos.

For more information, call 877.406.8749 or visit www.seniorhelpersfranchise.com.

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