Home Helpers Home Care

CEO Emma Dickison drives growth and purpose in the nation’s most trusted in-home care franchise

CINCINNATI — Home Helpers^® Home Care, consistently recognized among the nation’s top senior care franchises, continues to set the standard for excellence in the rapidly growing in-home care industry, achieving 28 years of record-breaking growth while maintaining its commitment to compassionate, high-quality care that families depend on.

As the senior population is expected to double by 2050, demand for quality in-home care continues to surge. Home Helpers^® Home Care franchise owners are leading that growth with compassion and purpose, building sustainable businesses while making a meaningful difference in their communities.

“We have the unique opportunity to combine the emotional satisfaction of helping seniors maintain their independence with the proven business potential of a booming industry,” said Home Helpers^® Home Care CEO and President Emma Dickison, CFE, CSA. “Our franchise owners aren’t just building businesses; they’re transforming lives and strengthening communities across the nation.”

Dickison, who has led Home Helpers^® Home Care for 18 years, brings decades of franchise industry expertise to her role. In 2025, she was appointed to the International Franchise Association‘s board of directors, one of 16 new members elected to champion the value of franchising as a local, community-based business model.

From day one, Home Helpers^® Home Care franchise owners receive the hands-on training, marketing resources, and 24/7 operational support they need to deliver exceptional care and grow their business with confidence. The brand’s industry-leading training, technology, and marketing support, combined with ongoing operational and clinical guidance, create a proven system that helps franchisees thrive.

Families across the U.S. choose Home Helpers^® Home Care for its reputation of compassionate, high-quality care delivered by thoroughly trained professionals committed to helping seniors live independently at home. The brand’s consistent quality assurance and caregiver training programs ensure that every client receives exceptional care tailored to their unique needs.

With 40% of adults over 65 years old requiring daily assistance and 70% needing help at some point, Home Helpers^® Home Care provides a cost-effective solution that allows seniors to receive care in the comfort and familiarity of their own homes while maintaining their independence and dignity.

Recognized for excellence in both innovation and compassion, Home Helpers^® Home Care empowers franchise owners to make a real difference in their communities while building one of the most trusted brands in senior home care. The brand’s innovative use of technology in care coordination, safety, and communication, combined with its strong community engagement, positions Home Helpers Home Care as a leader in the industry.

Home Helpers^® Home Care is ranked on Entrepreneur’s 2025 Franchise 500, a testament to the brand’s proven leadership in the senior and in-home care franchise industry. With a national footprint and trusted by thousands of families since 1997, Home Helpers Home Care continues to expand its reach while maintaining the highest standards of care excellence.

Leading in-home care provider continues rapid expansion, driving growth across key U.S. markets

CINCINNATI — Home Helpers® Home Care, a nationwide leader in non-medical, in-home companionship and personal care services, awarded 19 franchise development agreements throughout the first half of 2025, including two with existing franchisees who expanded their services in Napa, California and Indianapolis.

“Our momentum throughout 2025 has been truly compelling as we continue introducing our world-class services to communities throughout the country,” said Home Helpers® Home Care President and CEO Emma Dickison. “This growth, including two strategic expansions by our dedicated existing franchisees in Napa and Indianapolis, vividly illustrates the escalating demand for exceptional in-home care and the powerful opportunity our brand presents.”

The brand also opened 14 new Home Helpers® Home Care locations in the first half of the year. These new locations, listed below, are owned and operated by entrepreneurs set to grow their businesses.

• Home Helpers Home Care of Lincoln, Nebraska
• Home Helpers Home Care of El Paso West, Texas
• Home Helpers Home Care of Azle, Texas
• Home Helpers Home Care of Geneva, Illinois
• Home Helpers Home Care of Rancho Cucamonga, California
• Home Helpers Home Care of Westminster, Maryland
• Home Helpers Home Care of North Burbank, California
• Home Helpers Home Care of Folsom, California
• Home Helpers Home Care of Wilmington, North Carolina
• Home Helpers Home Care of The Woodlands, Texas
• Home Helpers Home Care of Round Rock, Texas
• Home Helpers Home Care of Winter Garden, Florida
• Home Helpers Home Care of North Decatur, Georgia
• Home Helpers Home Care of Hendersonville, Tennessee

“Each of these new offices, from California to Florida, represents an empowered entrepreneur ready to deliver world-class care, further strengthening our commitment to supporting individuals and families in their own homes nationwide,” Dickson said.

Home Helpers® Home Care seeks to continue expanding its footprint with franchise opportunities available in key markets including Charlotte, North Carolina; Kansas City, Missouri; Omaha, Nebraska; San Diego, Los Angeles and Orange County, California; Phoenix; Minneapolis; and Las Vegas.

New roles recognize their pivotal contributions to expand and strengthen the franchise network

CINCINNATI — Home Helpers® Home Care, a nationwide leader in non-medical, in-home companionship and personal care services, promoted Bobby Kelley and Clay McKee to vice presidents of franchise development in recognition of their invaluable contributions to grow and strengthen the world-class home care franchise.

In their new roles, the duo’s expanded leadership responsibilities include leading the franchise development team and continuing to serve as brand ambassadors by representing Home Helpers® Home Care at franchise industry and consulting events nationwide. Last year, under their leadership, Home Helpers awarded 41 new franchises and opened 37 new locations.

“Bobby and Clay have been instrumental in broadening our ability to deliver exceptional in-home care to seniors and others across the country,” said Home Helpers® Home Care President and CEO Emma Dickison. “Their well-deserved promotions are a reflection of their commitment to our mission and the continued success of our world-class franchise community.”

Kelley, Certified Franchise Executive, has been with Home Helpers® Home Care for over two decades. Throughout his tenure, he has held key leadership roles and played a core role in extending the brand’s footprint. His expertise in franchise sales, growth and relationship management has notably contributed to Home Helpers’ success in the home care industry.

“Awarding franchises is incredibly rewarding because it not only helps entrepreneurs build successful businesses but also allows us to expand our mission of providing exceptional in-home care for those in need,” said Kelley.

McKee, Certified Franchise Executive, brings over a decade of experience in driving growth across multiple industries. Over the past five years at Home Helpers® Home Care, he has led strategic initiatives to enlarge the brand’s footprint by supporting entrepreneurs entering the home care industry and positioning the brand as a top-tier franchise opportunity. McKee previously served as executive director of franchise development at Handyman Connection and franchise development director at PuroClean.

“My focus as we grow Home Helpers® is understanding and identifying prospects’ issues and helping to show them what it takes to become a business owner,” said McKee.

As a result of Kelley’s and McKee’s efforts, the brand has achieved remarkable milestones, including being ranked in the Entrepreneur Top 500 Franchise for the fifth consecutive year and in the Franchise Times Top 400.

Home Helpers® Home Care continues to expand its footprint, with franchise opportunities available in key markets including Charlotte, North Carolina; Kansas City, Missouri; Omaha, Nebraska; San Diego, Los Angeles and Orange County, California; and Phoenix, Minneapolis and Las Vegas.