We hear many so-called franchise experts discussing marketing to millennials or marketing to Gen Z. They usually start blogs or videos with statements like, “Millennials want…” or “Gen Z doesn’t like…” There are currently about 70 million people in the U.S. in each of these age groups. Painting that many people with the same brush is outdated and ignorant. At best, it’s just lazy marketing. At worst, it’s sketchy and misleading. By Jack Monson
Perhaps you’ve heard the phrase, “Build it and they will come.” Certified Franchise Consultants (CFCs) are well-trained in the skills of building a profitable business in which they help others make wise decisions when investing in a franchise. By Don Clayton
Self-identity is a powerful concept that can shape our lives. What are you? Your values, passions, strengths and weaknesses. Are you aware of them? Do you acknowledge them? By Nancy Friedman
It is so tempting for a franchisor to only tout what they do well, the good decisions they have made and the incredible systems they have built. Although it may sound counterintuitive, a big part of the value of experienced brands comes from all the things they didn’t do well over the years. By Tom Spadea
In honor of this month’s theme of Community Focused franchises, we wanted to highlight the FranServe Executive Team ‘community.’ By Nancy E. Williams
The U.S. healthcare industry is experiencing significant worker shortages, according to the World Health Organization. As such, healthcare recruiting is positioned to become a large, expanding market as baby boomers age and need access to healthcare services. By Shelby Green
Global Financial Training Program has spent 20 years imparting its experience in the commercial finance industry on entrepreneurs who come from diverse professional backgrounds and are looking to create their own successful commercial finance business. By Kelsi Trinidad
As people get older, everyday tasks like cleaning, grocery shopping and preparing meals become increasingly difficult. By Shelby Green
Refresh Renovations is a global brand that began franchising in New Zealand in 2010. The company has since expanded to Australia, the United Kingdom and the U.S. By Cindy Charette
Franchising, a cornerstone of American business, offers a unique opportunity: the chance to own a business with a ready-made blueprint and unwavering support. By Rose Mango