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FASTSIGNS® International, Inc. Appoints New Chief Marketing Officer
CARROLLTON, Texas — FASTSIGNS International, Inc., the franchisor of more than 700 FASTSIGNS® locations in nine countries worldwide, has welcomed Jennifer Herskind as the company’s new Chief Marketing Officer.
With over 20 years of experience in marketing, her background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals. Herskind has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments.
She most recently held the role of Chief Marketing Officer for Smoothie King where she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.
Before joining Smoothie King, Herskind held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. She began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of over 2,000 franchisees.
“We are thrilled to welcome Jennifer Herskind as our new Chief Marketing Officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees,” said Catherine Monson, CEO at FASTSIGNS International, Inc. “We look forward to expanding the FASTSIGNS brand with her expertise as we continue to scale for growth.”
Herskind is a goal-oriented leader with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions and scale for growth. Herskind was named one of Dallas’ Rising Brand Stars by AdWeek in December 2018. A Dallas native, she belongs to a family of business entrepreneurs she enjoys assisting in her spare time.
About FASTSIGNS®
FASTSIGNS International, Inc. is the leading sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 700 independently owned and operated FASTSIGNS® centers in nine countries including the United States, Canada, Chile, England, Grand Cayman, Mexico, Saudi Arabia, the United Arab Emirates and Australia (where centers operate as SIGNWAVE®). Locations are slated to open in two additional countries – Malta and Spain – in 2019.
FASTSIGNS locations provide comprehensive signage and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touch points.
FASTSIGNS centers provide architectural and interior decor graphics, fleet vehicle graphics, digital signs and digital signage content, event graphics, displays, banners, posters, ADA signage, safety and identification signs and much more, as well as handle everything from design to project management to installation.
FASTSIGNS International, Inc. is a recipient of many awards, including being ranked the #1 franchise opportunity in its category in Entrepreneur magazine’s Franchise 500 for the past three years, and Best-in-Category in the business services sector on Franchise Business Review’s list of the top 200 franchises for multiple years.
Learn more about sign and visual graphic solutions or find a location at fastsigns.com.
Follow the brand on LinkedIn at linkedin.com/company/fastsigns, Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS.
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Tech Support
With a technology franchise, you get the support of a system in a thriving industry. By Alesia Visconti
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In The Business of Helping Business
A business service franchise may be a great option as they typically require a relatively low investment. By Jerry Rieder
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Signarama Announces Title Sponsorship Of World Axe Throwing Championship
Event to take place December 6-8 in Tucson, AZ
WEST PALM BEACH, Fla. — Signarama, the world’s leading sign franchise, is excited to announce that it is the official title sponsor of the World Axe Throwing League’s 2019 Championship event. Referred to as the 2019 Signarama World Axe Throwing Championship, the event will take place December 6-8 at Splitting Timber Axe Throwing in Tucson, Arizona.
“There are so many things that drew us to axe throwing—it’s fun, watched by families and is growing immensely in popularity,” said A.J. Titus, President of Signarama. “We have a passion for this growing sport, and we’ll be tuned in on December 8th with the rest of the world to catch all the action.”
The 2019 Signarama World Axe Throwing Championship will air live on ESPN3 on December 8 at 3 p.m. EST. More than 115 competitors will be whittled down to six finalists as they throw live and compete for a chance to win $15,000. The Championship will re-air on December 15 on ESPN2.
What started as a mission to create a forum for axe throwing facilities to establish official rules and regulations, the World Axe Throwing League has grown to 20 countries, over 150 affiliates and more than 200 locations worldwide in just two short years. Today, the League is the largest professional association for axe throwing in the world.
“We’re excited to have Signarama be this year’s title sponsor. With their support, we’re confident that this will be the best axe throwing tournament & televised event produced by WATL.” Evan Walters, Commissioner of the World Axe Throwing League.
Signarama is part of United Franchise Group‘s (UFG) affiliated companies and brands, and headquartered in West Palm Beach, FL. UFG has more than 1,600 franchises in 80 countries worldwide. It provides decades of experience, comprehensive training, and needed resources enabling franchises such as Signarama to succeed in a highly competitive market.
For more information about the 2019 Signarama World Axe Throwing Championship, visit worldaxethrowingleague.com.
ABOUT SIGNARAMA
Signarama, the world’s largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). As part of a $49-billion-plus worldwide sign market, Signarama has been at the forefront of the sign industry for over three decades. With more than 800 locations in 60 countries, the company expects to have more than 1,500 locations worldwide by the end of 2020. For more information, visit signarama.com.
ABOUT WORLD AXE THROWING LEAGUE
The World Axe Throwing League (WATL) is the global governing body of urban axe throwing. WATL was founded in 2017 by representatives from Canada, the United States of America, Brazil and Ireland. It has 20 axe throwing nations with affiliates. It organizes international tournament events such as the US Open, Canadian Open, the North American Arnold Open, South American Arnold Open, and most notably the World Axe Throwing Championship.
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