When people think about buying a franchise, they often focus on numbers, systems and territories. While these are important considerations, at Assisting Hands® Home Care, many franchise owners say the culture made the decision for them. That culture is best described by a term unique to Assisting Hands: FOFO® – Family of Franchise Owners. By Jessica Petrucelli
Specializing in providing in-home care services and support, Home Helpers® Home Care prides itself on leading with a spirit of innovation. With a goal of addressing the needs of consumers while providing franchisees with an effective opportunity to scale their business, the Cared-4™ program was introduced in 2020. The program was designed to provide a holistic approach to senior care and covers companionship, 24-hour monitoring, wellness checks, nutrition and well-being. By Erika Ortega
SCOTTSDALE, Ariz. — Executive Home Care Brand President Jeanette Weinz has been named to Franchise Dictionary Magazine’s prestigious “50 Women of Wonder” list for 2025, celebrating female franchising leaders who are inspiring change and growing strong brands.
Under Weinz’s leadership, Executive Home Care has rapidly grown to 80 plus locations nationwide. She continues to empower franchisees while building a culture rooted in compassion, operational excellence, and meaningful care delivery.
“It’s a real honor to be named among so many impressive women in franchising,” said Weinz. “I’m proud to help create opportunities for entrepreneurs and help families receive the trusted home care they deserve.”
“Jeanette’s passion and energy are unmatched,” said Ryan Parsons, CEO of Evive Brands. “She’s on a personal mission to ensure Executive Home Care delivers the best possible experience for clients and families. She pairs relentless care standards with hands-on training for franchisees and their team, raising the bar across our system. This Women of Wonder recognition is richly deserved.”
“We’re thrilled to celebrate these powerhouses,” said Alesia Visconti, CEO of Franchise Dictionary Magazine. “This year’s WOW winners are at the top of their game. They don’t just succeed—they inspire others to rise.”
Executive Home Care is a leading home care franchise delivering personal care, companionship, and wellness support to aging and disabled clients across the country.
Read the full feature in the October 2025 issue of Franchise Dictionary Magazine: https://fdm.franchisedictionarymagazine.com/books/rqos/#p=1
About Executive Home Care:
Executive Home Care, part of the respected Evive Brands family, is a trusted provider of in-home care services committed to enhancing the lives of seniors and disabled persons. With nearly two decades of experience, Executive Home Care has established itself as a leader in the field, known for its compassionate, personalized care. Learn more at www.executivehomecare.com.
SCOTTSDALE, Ariz. — Felicia Sanders, Brand President of Assisted Living Locators, has been named to Franchise Dictionary Magazine’s 2025 “50 Women of Wonder,” an annual issue recognizing trailblazing women who are making an impact in franchising.
Sanders is known for her thoughtful leadership and forward-thinking approach to senior care franchising. She’s guiding the company’s national expansion, championing dementia care certification, and ensuring franchisees deliver compassionate, high-quality support to families navigating aging and care decisions.
“This honor means so much, and I’m proud to share it with the incredible women shaping franchising today,” said Sanders. “At Assisted Living Locators, we’re committed to helping families find the right care solutions—and I’m grateful to lead a brand that truly makes a difference in people’s lives.”
“Felicia is a franchisee-first leader,” said Ryan Parsons, CEO of Evive Brands. “From day one she earned the confidence of our team and the hearts of our owners. She pairs deep experience with relentless support, and I’m confident she’ll keep elevating our brand and the broader industry. Being named to Franchise Dictionary Magazine’s 50 Women of Wonder is a fitting recognition of the standard she sets.”
“We have been highlighting ’50 Women of Wonder’ (WOW) since 2018 and this year’s winners are incredible,” said Alesia Visconti, CEO of Franchise Dictionary Magazine. “These fran-tastic WOW winners don’t just break the glass ceiling—they shatter it!”
Sanders leads one of the nation’s top senior placement and care transition franchises, with 170 locations across the U.S., all offering no-cost guidance on home care, assisted living, memory care, and more.
To view the full list of honorees, visit the October 2025 issue of Franchise Dictionary Magazine: https://fdm.franchisedictionarymagazine.com/books/rqos/#p=1
About Assisted Living Locators
Assisted Living Locators, part of the Evive Brands family, is a leading nationwide senior placement and referral service. Founded in 2003, the organization is dedicated to providing compassionate care and expert guidance to families navigating senior living options. Learn more at www.assistedlivinglocators.com.
Emma Dickison isn’t just the CEO and president of Home Helpers® Home Care; she’s a passionate leader with a deep personal connection to the work. When she was in the fifth grade, her family navigated the complexities of caring for her grandmother after a stroke. They successfully kept her in her home for more than 18 years, an experience that forged Dickison’s belief in the power of quality in-home care. By Shelby Green
SCOTTSDALE, Ariz. — Assisted Living Locators, a leader in no‑cost senior placement services and the first network with system‑wide Dementia Care Certification, today announced #PlacementMatters, a World Alzheimer’s Month campaign showcasing how expert guidance preserves dignity, safety, and family memories at every stage of the disease.
“With dementia cases projected to triple by 2050, families can’t afford trial‑and‑error placement,” said Felicia Sanders, Brand President/Leader of Assisted Living Locators. “Our advisors combine local insight, dementia‑care certification, and two decades of problem‑solving to ensure every placement decision truly matters.”
Throughout September, Certified Dementia Care Advisors at Assisted Living Locators’ 150+ franchise locations will release short videos on their social channels and a dedicated section of AssistedLivingLocators.com, recounting real experiences guiding families to the right solutions—whether aging in place, transitioning to assisted living, coordinating financial/legal resources, or arranging hospice.
“Every placement decision is personal; our advisors are Care Sherpas who walk the journey with families,” added Sanders. “By sharing these stories, we aim to reach families who may not know where to turn.”
Visit AssistedLivingLocators.com/PlacementMatters or follow #PlacementMatters on social media for stories and resources throughout World Alzheimer’s Month. If you have questions about senior living options, speak to an Assisted Living Locators Senior Care Advisor at 800-267-7816 or visit www.assistedlivinglocators.com.
About Assisted Living Locators
Founded in 2003, Assisted Living Locators is one of the nation’s largest senior‑placement and referral services. Advisors provide no‑cost guidance on in‑home care, independent living, assisted living, and memory care. Assisted Living Locators is a member of the Evive Brands family.
SCOTTSDALE, Ariz. — Executive Home Care, a leading provider of in-home care services and member of Evive Brands family, today announced the second annual “Roses for Resilience” initiative. Building on last year’s successful launch, caregivers across the company’s franchise network will deliver hundreds of long-stemmed roses to senior clients, symbolizing appreciation, respect and human connection.
“As we enter year two of ‘Roses for Resilience,’ I’m continually inspired by the difference a single rose can make,” said Jeanette Weinz, Brand President of Executive Home Care. “Our caregivers see firsthand how this simple gesture brightens a senior’s day and reinforces our commitment to compassionate, relationship-centered care. Each rose is a reminder that our clients’ wisdom and resilience deserve to be celebrated every day.”
Participating franchisees will share photos and stories from their deliveries on social media, with highlights featured on the Executive Home Care website. The program also raises awareness of the challenges many older adults face and the vital role of professional in-home care in supporting healthy independence.
Executive Home Care encourages everyone to mark National Senior Citizens Day by reaching out to older neighbors, volunteering at senior centers or spending quality time with elderly family members.
About Executive Home Care
Executive Home Care provides compassionate, non-medical and skilled in-home care that supports seniors’ dignity, independence and quality of life. Through a trusted network of caregivers and robust franchise support, Executive Home Care helps families nationwide navigate the aging journey with confidence. Learn more at www.executivehomecare.com.
SCOTTSDALE, Ariz. — Preventive care plays a crucial role in helping older adults stay healthy, independent, and safe at home. Executive Home Care, a premier provider of in-home care services with 82 locations in 17 states, is proud to highlight how its franchisees are driving wellness and improving lives through proactive support. With a mission rooted in compassion and care continuity, the brand is calling on purpose-driven entrepreneurs to join its growing network.
“Preventive care is the future of aging in place,” said Jeanette Weinz, Brand President of Executive Home Care. “Our franchisees are at the forefront of this shift—helping seniors manage chronic conditions, reduce hospitalizations, and preserve their quality of life through consistent, compassionate in-home services.”
Executive Home Care franchisees deliver more than just assistance with daily tasks—they provide early intervention, wellness checks, and consistent communication with families and healthcare providers. By catching potential issues early and supporting healthy routines, franchisees are making a measurable difference in their communities.
For franchisee Tim Hayes, who serves Richmond, VA, this commitment to wellness is deeply personal. “Preventive care allows us to build trust with clients and serve as a bridge between their medical needs and everyday lives,” Hayes said. “We’re not just caregivers—we’re care partners.”
Franchisee Jason Mirabella, of Southeast Tampa, agrees. “What drew me to Executive Home Care was the opportunity to empower seniors before a crisis hits,” he said. “The support from the franchise system enables me to focus on client outcomes, while running a values-driven business.”
As the aging population grows and demand for home care continues to rise, Executive Home Care offers a compelling opportunity for franchisees seeking meaningful work and long-term growth. Backed by the Evive Brands network, franchisees benefit from comprehensive training, national marketing, and operational support that equips them to scale a trusted, essential service.
Prospective franchise owners who are passionate about helping others and want to make a difference in the lives of seniors are encouraged to explore the Executive Home Care franchise opportunity.
For more information, visit www.executivehomecare.com.
About Executive Home Care
Executive Home Care is a leading in-home care franchise dedicated to providing compassionate, high-quality services that empower seniors to live independently. The company is committed to excellence in client care and franchisee support, ensuring both business owners and their communities benefit from trusted, professional home care solutions.
Franchise Opportunity Offers a Personal Approach to Senior Care Navigation Amid Industry Shifts
SCOTTSDALE, Ariz. — As the nation observes National Senior Citizens Day on August 21 this month, Assisted Living Locators, a leading nationwide senior placement and referral service, is calling on mission-driven entrepreneurs to consider a business that truly makes a difference. With over 150 franchise locations, the company offers an award-winning model rooted in trust, compassion, and local expertise—delivering personalized, no-cost guidance to families navigating aging care decisions.
With recent shifts in the senior care industry, including the rise of subscription-based directory platforms, Assisted Living Locators continues to stand out for its human-centered approach. Franchisees serve as certified care advisors who offer in-person consultations, community tours, and ongoing support—building lasting relationships with both families and providers.
“At a time when families are bombarded with online listings and impersonal options, our franchisees offer clarity, compassion, and true advocacy,” said Felicia Sanders, Brand President of Assisted Living Locators. “This franchise is not only a rewarding business opportunity, it’s a way to serve your community during one of life’s most critical transitions.”
Unlike platforms that focus solely on generating leads, Assisted Living Locators franchisees work directly with families to assess needs and match seniors with the right care solution—saving time, reducing stress, and helping providers improve occupancy with appropriate resident placement. The company’s model includes comprehensive training, marketing support, and access to a network of professionals nationwide.
The brand’s commitment to ethical, relationship-based placement has garnered industry recognition, including being named a FranServe Superhero Brand, an Entrepreneur Top Franchise in Diversity, Inclusion & Equity, a Franchise Dictionary Magazine Top 100 Game Changer, and winner of Franchise Update Media’s Franchise Innovation Award for its Dementia Care Certification program.
Ideal franchise candidates are individuals with a passion for helping others and a desire to own a purpose-driven business. Prior healthcare experience is not required.
“This business changes lives,” added Sanders. “Our franchisees are part of something bigger—they are helping seniors and their families find peace of mind every day.”
To learn more about franchise opportunities with Assisted Living Locators, visit www.assistedlivinglocatorsfranchise.com.
About Assisted Living Locators
Founded in 2003, Assisted Living Locators is a nationwide senior placement and referral service and a member of Evive Brands , offering personalized assistance in finding in-home care, independent living, assisted living, and memory care communities. The company’s compassionate team of local advisors provides expert guidance at no cost to families, ensuring seniors receive the care they deserve.
When Emma Dickison was in the fifth grade, her grandmother suffered a stroke and needed comprehensive care. It was an adjustment for her entire family, who balanced work, life and those medical needs, but they were able to maintain her health in a home-based setting for more than 18 years. It was an experience that shaped Dickison’s view of what home health care should be. By Jessica Petrucelli