President and CEO of FranServe, Inc., Alesia Visconti, recognizes the importance of setting the tone for a successful year. That’s why, every January, she and her executive leadership team participate in FranForward. Visconti described FranForward as: “A fran-tastic mix of strategy planning, dopey fun, team building and creative brainstorming that keeps FranServe, Inc. rocking!” By Nancy E. Williams
FranServe’s Certified Franchise Consultants help their candidates understand the difference between worry and regret. Worry is focused on the future of which you have no control. Regret is when the future is here and you’re sad and loathing in regret of decisions never made. By Don Clayton
I recently read a statement by one of the industry’s most respected franchise consultants, Jack Johnson, CFC, CAFC: “Fight through the hard to build the easy!” Franchise ownership typically doesn’t start out all rainbows and sunshine. Frequently, one has to fight through difficult challenges to build the empire one desires. By Don Clayton
Responsible franchising is a term being used more and more in 2024. In fact, California adopted a bill to go into effect in 2026 called SB 919 that requires franchise brokers/consultants, franchise organizations and the like to make certain disclosures when working with candidates. By Don Clayton
In today’s world, so many people are trying to find a life-work balance. It can be challenging for sure. One of the areas a Certified Franchise Consultant (CFC) is highly skilled at is helping candidates find that life-work balance. In fact, it’s one of FranServe’s core values. By Don Clayton
Every November, veterans of the U.S. Armed Forces are honored on Veterans Day. President and CEO of FranServe, Inc., Alesia Visconti has a longstanding dedication to supporting veterans, so she was asked to share why the veteran community holds such personal significance. By Nancy E. Williams
Donald M. Cepiel Sr., Principal of FranGPS, LLC, began his journey in franchising at just 16, landing his first job at McDonald’s. Like many teens, Cepiel balanced work with high school sports, even continuing with the company into his first year of college. His career grew rapidly until he was drafted, pausing his budding success to serve in the Army. Proudly fulfilling his service, Cepiel planned to return to McDonald’s once his tour was complete. By Rose Mango
The annual October “Women of Wonder” issue offers the perfect opportunity to hear from Alesia Visconti, President and CEO of FranServe, Inc., about the growing number of women in the franchise industry. Ahead of the release of her new book, “The Pink Tsunami: Women’s Rise in Franchising,” later this year, Visconti shared about the impact of this evolution in franchising. By Nancy E. Williams
“If you want to go fast, go by yourself. If you want to go far, go with a team” is a quote from Mike Halpern a CFC (Certified Franchise Consultant) with FranServe, Inc. Mike is absolutely right. Think about the Summer Olympics in Paris. The fastest people on the planet race alone and they race fast. But they don’t go far – usually 100 meters or thereabouts. This is called a sprint. Yet, think about relays in running and swimming. It’s a sense of pace and teamwork that only one can achieve in a collective team atmosphere. By Don Clayton
Return on Investment (ROI) is an important discussion topic FranServe Certified Franchise Consultants (CFC) have with their candidates. Some candidates need a faster ROI than others. Sometimes, candidates think they want all the glamour of the big-name franchise that everyone has heard of that’s a common staple at the end of every block. And that’s fine, as long as their financial situation affords a much longer ROI achievement. By Jack Monson