The annual October “Women of Wonder” issue offers the perfect opportunity to hear from Alesia Visconti, President and CEO of FranServe, Inc., about the growing number of women in the franchise industry. Ahead of the release of her new book, “The Pink Tsunami: Women’s Rise in Franchising,” later this year, Visconti shared about the impact of this evolution in franchising. By Nancy E. Williams
COLUMBIA, Md. — Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, announced today it is celebrating a record-breaking start to the year. The leading home service franchise group added 58 new franchise owners in the first quarter and expanded its presence into more than 100 territories across the United States. This milestone quarter and recent success are fueled by Authority Brands’ ongoing commitment to grow with like-minded entrepreneurs that are new to the industry or converting their businesses into franchises, as well as existing owners that believe in the viability of the home service industry and the company’s dedication to providing strong business models, training and support.
“The constant growth and systemwide success we have secured at Authority Brands in the first quarter has truly kicked off 2024 with a bang for our entire franchise family,” said Jordan Wilson, Senior Vice President of Franchise Development at Authority Brands. “Over the next quarter, our commitment to sustainable growth will continue to navigate our efforts, as will our dedication to our loyal franchise partners who are the backbone of the success we’ve achieved so far. We look forward to building upon this momentum together as one united team.”
Highlights and milestones from companies within the Authority Brands portfolio in the first quarter of 2024 include:
Combined, the Authority Brands franchise brands operate more than 2,000 locations with an expansive network of more than 1,000 franchise owners. All franchise concepts within the Authority Brands portfolio are looking to expand with qualified franchisees across the United States. To learn more about franchising opportunities within the Authority Brands portfolio, please visit: https://www.authoritybrands.com/franchising/.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 16 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
Leading Home Service Franchise Group Breaks Development Records and Works Toward Further Expansion in the U.S.
COLUMBIA, Md. — Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, announced today it signed a total of 190 franchise development agreements in 2023, a 60 percent year over year increase, to grow the company’s presence across 421 new territories. To diversify its portfolio of franchises, Authority Brands also acquired Screenmobile in February and launched a new franchise model Lawn Squad in September.
“The growth and success of our franchise development efforts over the past 12 months is a testament to the dedication of our entire team at Authority Brands, as well as the ongoing support of the communities we serve,” said Jordan Wilson, Senior Vice President of Franchise Development at Authority Brands. “As we look to continue to build on this momentum in 2024, our team is excited about the bright future ahead, looking for opportunities to reach new milestones and service more homes across the country with the quality and excellence our brands are known for.”
2023 highlights and milestones from companies within the Authority Brands portfolio include:
On top of sales success and expansion across target markets, franchisors within the Authority Brands portfolio continue to modernize business strategies and look for ways to enhance the customer experience. Franchise owners within the Authority Brands portfolio are engaging with each of their local communities through charitable initiatives while utilizing Authority Brands’ resources to set each location up for successful 2024.
Combined, the Authority Brands franchise brands operate more than 2,000 locations with an expansive network of more than 1,000 franchise owners. All franchise concepts within the Authority Brands portfolio are looking to expand with qualified franchisees across the United States. To learn more about franchising opportunities within the Authority Brands portfolio, please visit: https://www.authoritybrands.com/franchising/.
About Authority Brands
Headquartered in Columbia, Maryland, Authority Brands’ companies include 16 leading home service franchise brands: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.
We hear many so-called franchise experts discussing marketing to millennials or marketing to Gen Z. They usually start blogs or videos with statements like, “Millennials want…” or “Gen Z doesn’t like…” There are currently about 70 million people in the U.S. in each of these age groups. Painting that many people with the same brush is outdated and ignorant. At best, it’s just lazy marketing. At worst, it’s sketchy and misleading. By Jack Monson
Perhaps you’ve heard the phrase, “Build it and they will come.” Certified Franchise Consultants (CFCs) are well-trained in the skills of building a profitable business in which they help others make wise decisions when investing in a franchise. By Don Clayton
Self-identity is a powerful concept that can shape our lives. What are you? Your values, passions, strengths and weaknesses. Are you aware of them? Do you acknowledge them? By Nancy Friedman
It is so tempting for a franchisor to only tout what they do well, the good decisions they have made and the incredible systems they have built. Although it may sound counterintuitive, a big part of the value of experienced brands comes from all the things they didn’t do well over the years. By Tom Spadea
In my years in the franchise industry, I feel like I have seen it all. I have started preaching “responsible franchising.” Responsible franchising embodies setting the right expectations, ensuring adequate capital, selecting the right franchisees and maintaining a growth pace that allows for mutual success within the network. Responsible franchising is the future. By Aaron Harper
Having spoken at many of the consultant companies in the franchise industry over the years, the truth of the matter is, I have never been a franchise consultant. By Nancy Friedman
Every day, Alesia Visconti, President and CEO of FranServe, Inc., strives to empower entrepreneurs, helping them achieve their dreams through franchising. In addition to helping women build a thriving business as a FranServe Affiliate Franchise Consultant, Visconti remains committed to bringing women to the table to help make important decisions about FranServe’s operations. By Nancy E. Williams