Shop Talk January 2024

30 12, 2023

Debunking Unfounded Beliefs

2024-01-01T16:33:59-05:00December 30th, 2023|Tags: , , |

Sometimes people have thoughts and beliefs that are unfounded about franchise ownership. Therefore, it’s very important for anyone seeking to invest in a franchise speak with a franchise consultant first. One of the misguided beliefs is that it may take years to re-coup your investment and/or it may take months to build a client base. By Don Clayton

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30 12, 2023

LEGAL: When Should You Start Your Brand Fund? TODAY!

2023-12-30T19:39:42-05:00December 30th, 2023|Tags: , , |

As the old saying goes, ‘The best time to plant a tree was 20 years ago. The second best time is now.’ Many emerging and startup franchisors hold off on collecting their brand fund fees because they don’t have a plan for the money, and they are still getting used to being franchisors. Brands that put off collecting it when they start, struggle with the implementation of the brand fund on franchisees who have been in the system for years and have grown accustomed to not paying into the fund. It can become a very difficult and politically sensitive issue to start charging after years of never charging. By Tom Spadea

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