franchise marketing

23 01, 2018

How Sweet it is: Build-A-Bear Workshop® Unveils ‘Sweet Shop’ Valentine’s Day Gifts with Heart and Charitable Partnership with Make-A-Wish®

2018-01-24T19:18:49-05:00January 23rd, 2018|Tags: , , , , , , , , , , , , |

ST. LOUIS, MO—PRNewswire

Love and hugs abound at Build-A-Bear Workshop®, Inc., an interactive destination where Guests can create personalized furry friends, as the company unveiled a new collection of Valentine’s Day gifts that are sweeter than ever.

Build-A-Bear Workshop® today announced a new collection of Valentine’s Day gifts that are sweeter than ever, including Make-Your-Own Sugar Scent™ furry friends that feature a sugar-scented fragrance.

Valentine’s Day is the perfect time to celebrate the special people in your life – from your “better half” to your children to your best friends. At Build-A-Bear Workshop, you can make your own sweet Valentine’s Day gift – and a memory – to cherish together, complete with:

The signature Build-A-Bear Workshop heart ceremony, where you and your Valentine make a wish on a heart and place it inside your furry friend.

The opportunity to add a heartfelt message to any Build-A-Bear furry friend with a Personalized Record Your Voice™ sound chip, sharing your sentiment.

A variety of classic teddy bears, furry friends and licensed characters to choose from, with outfits and accessories that are Cupid-approved.

Sugar, Spice and Everything Nice

The new Make-Your-Own Sugar Scent™ furry friends are cuddly (calorie-free) “treats” featuring a fragrance that gets sweeter with each hug. Sugar Scent Hearts Kitty™ is a friendly 16-inch feline with adorable hearts on its fur that can be customized with a tutu, pink cupcake accessory and more. 16-inch Sugar Scent Tiny Hearts Bear™ features white fur covered in pink hearts and can be dressed in a heart skirt set and plush heart lollipop. Sugar Scent Pup™ is a 16-inch playful pup with black and white fur and adorable eyes. Add a blue “HUGS” hoodie for even more puppy love.

Each Sugar Scent furry friend is available for purchase separately in Build-A-Bear Workshop stores and online, or as part of a gift set that includes an outfit and accessories, such as a plush cupcake or lollipop, at buildabear.com. The sugar-scented fur is made possible by Celessence™ Technologies microencapsulation.

With a heart-shaped texture on its fur, the Red Hot Red Hearts Bear (available in select stores and online) is ready for hugs. An online-exclusive version of this furry friend – available at buildabear.com – can be personalized with up to three lines of embroidered text to share a message with someone special. For even “bigger” fun, check out the 3-foot Jumbo Red Hot Red Hearts Bear – available in select Build-A-Bear Workshop stores and online – as well as the online-only Personalized Jumbo Red Hot Red Hearts Bear.

Dressed to Impress: Say It with a Cute Costume

If your loved one deserves a gift that’s extra hug-worthy, a teddy bear dressed in a Cupid Costume (available online and in select stores) or the online-only Knight in Shining Armor Costume is sure to have them love-struck. The entire Build-A-Bear Workshop Valentine’s Day collection – including a Chocolate Covered Strawberry Costume – is available at buildabear.com.

Hopping for Hugs

The mischievous Peter Rabbit just hopped into Build-A-Bear Workshop stores and buildabear.com for the first time ever – weeks ahead of the release of the Peter Rabbit film! Beloved by generations of fans, this adorable furry friend loves nothing more than a good adventure. Plus, you can add Peter Rabbit’s signature blue jacket and 5-in-1 phrases – voiced by actor James Corden – to this special movie-edition bunny.

“Win” on Valentine’s Day with Gifts for your Sports-fan Sweetheart

From the NFL and NBA to over 50 college teams and more, Build-A-Bear Workshop has the perfect gift for your sports-fan Valentine. With official, team-branded furry friends – plus complementary uniforms and accessories – you can create an “athlete” that’s personalized (you can even add your voice or a favorite scent!) just for your Valentine’s Day “teammate.” Licensed sports products are available in select stores and at buildabear.com.

Charitable Gifts with Heart: Make a Donation to Make-A-Wish® at Build-A-Bear Workshop

Now through Feb. 15, 2018, U.S. Guests of Build-A-Bear Workshop can support Make-A-Wish® by making a donation in stores or online. All donations will go directly to Make-A-Wish and help grant wishes of children with critical illnesses, which can help them build physical and emotional strength.

For more information, visit buildabear.com and follow the brand on Facebook, Twitter, YouTube and Instagram.

About Build-A-Bear

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a total revenue of $364.2 million in fiscal 2016. For more information, visit buildabear.com.

About Make-A-Wish

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Based in Phoenix, Arizona, Make-A-Wish is the world’s largest wish-granting organization, serving children in more than 50 countries on five continents. With the help of generous donors and more than 32,000 volunteers worldwide, Make-A-Wish grants a wish somewhere in the world every 21 minutes on average. Since 1980, it has granted more than 350,000 wishes to children around the world. For more information about Make-A-Wish International, visit worldwish.org and for more information about Make-A-Wish America, visit wish.org.

Contact:

Maria Lemakis

Build-A-Bear Workshop

(314) 423-8000, ext. 5367

MariaL@buildabear.com

23 01, 2018

Church’s Chicken® Helping to Serve Communities Across Puerto Rico

2018-01-24T18:48:52-05:00January 23rd, 2018|Tags: , , , , , , , , , , , , , |

ATLANTA, GA—PRNewswire

While the northeast United States braces for record-breaking winter storm conditions, residents of Puerto Rico are still struggling to return to life-as-usual two months after Category 5 Hurricane Maria devastated the island on September 20th. As of the beginning of 2018, more than 70% of residents still do not have electric power, and more than 250,000 homes that were destroyed have yet to be rebuilt. Thankfully, Church’s Chicken® has been a consistent bright spot for the people of Puerto Rico, thanks to the diligent efforts of its local franchisee, South American Restaurants Co. (SARCO). The group, which operates 110 Church’s restaurants on the island now reports that 98% of locations are open for full service – providing much-needed hot, hearty meals and clean drinking water to the thousands in need.

While many businesses have either closed or are waiting for the island to recover before resuming operations, SARCO has been active in rebuilding efforts since day 1 after the hurricane. “Following the storm, the very next day, we had people here in the office eager to go back to work at the restaurant,” explained Felipe Flores Rolón, Senior Vice President of Marketing for SARCO. “That was both exciting and unexpected – the level of commitment from our many restaurant employees. We all live here, so this is our community as well. As restaurants opened, our commitment was to serve the people—first, by having food and second, by being a place where families could come together. The food is a necessity and the place to come together is an anchor of normalcy – both give you the peace of mind and strength to go on. That is how Church’s and the people of Puerto Rico have survived and how we will all continue to rebuild together.”

The SARCO group, which has been in Puerto Rico for nearly 40 years, made several decisions along the way to prepare their restaurants for hurricane conditions that are common in the Caribbean from June through November each year. In doing so, 10 Church’s Chicken restaurants were re-opened the day after Hurricane Maria hit, and other restaurants quickly followed suit. SARCO also came to the aid of its community in the true Church’s spirit of “Stepping Up” and “Doing the Right Thing” by donating 35,000 hot meals, 120,000 bottles of water, and 50,000 gallons of diesel fuel.

“SARCO is one of the largest and most respected franchisees in our system,” said Tony Moralejo, Executive Vice President of International Business for Church’s Chicken/Texas Chicken. “Their mission is ‘To Serve Happiness in Every Meal’ and I can think of no greater demonstration of that commitment than their investment in backup generators, alternate water supplies, and programs to help displaced employees.”

“We are a brand built on doing the right thing for our employees and our communities in good times, and even more so during tough times,” said Joe Christina, Chief Executive Officer for Church’s. “The team at SARCO invested heavily in infrastructure for those ‘what if’ scenarios – and that planning has secured jobs and access to quality food in Puerto Rico in the aftermath of this extremely difficult hurricane season. I commend the entire team for their leadership and sense of urgency to do the right thing by securing the safety and welfare of our employees and their families– ultimately getting us back to business quickly and safely. In my career, I’ve never seen such an excellent example of working together.”

 About South American Restaurants Corporation (SARCO)

Church’s Chicken® Puerto Rico is operated by South American Restaurants Corporation, a company of the Larrea Group.   This local Group manages several restaurant chains on the island since 1978. The first Church’s restaurant on the island opened its doors in 1978 in the city of Bayamón. Puerto Rico is the only market in the world where the Church’s® chain occupies the leading position in the chicken restaurant segment. Church’s® is distinguished by its selection of fresh chicken empanadas with the unique flavor of chicharrón and its honey butter biscuits, as well as its wide menu of fresh products of the highest quality, including breakfast. Church’s mission is: “Serve joy at every meal.”

About Church’s Chicken®

Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken® is one of the largest quick service restaurant chicken chains in the world. Church’s® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information about Church’s Chicken® or Texas Chicken® franchising opportunities, visit http://www.churchs.com/franchise_get-started.php. For more information about Church’s Chicken visit www.churchs.com. Follow Church’s® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.

Contact: Peyton Sadler

866.571.3449

Peyton@inklinkmarketing.com

22 01, 2018

Dear Subway, Love Freshii, An Open Letter.

2018-01-24T18:49:36-05:00January 22nd, 2018|Tags: , , , , , , , , , , , , , , |

CHICAGO, IL—GlobeNewswire

Freshii Inc., the fast-growing health and wellness brand, has released an open letter to Subway (Doctor’s Associates Inc.). Highlighting the recently reported Subway franchise partner frustrations, the letter offers a sincere proposal to Subway that aims to reignite their franchise partners’ entrepreneurial spirits. The solution proposed to Subway seeks their assistance in transitioning select Subway franchise partners to the Freshii brand – which represents the next generation of healthy food –  while allowing both Freshii and Subway to continue delivering on their missions to provide healthy food, globally.

Dear Subway,

Can we talk? Major US press outlets have reported that in 2017, over 900 Subway locations closed, your store traffic decreased by 25% in the last 5 years and your franchise partners are upset, recently signing a petition protesting the $4.99 footlong promotion.

“As a business owner you’ll be in a constant race against an ever-improving marketplace.”  These are the words of Fred DeLuca, the late, great Founder and CEO of Subway Restaurants and the pioneer of healthier fast food in the ‘80s and ‘90s.

At Freshii, we share Fred’s passion for the entrepreneurial spirit and the mission to serve fresh food, globally. As Freshii’s Founder & CEO, I am grateful to have met Fred and call him an inspiration.

Fred’s trailblazing spirit taught us a lot. Freshii is now the fastest-growing global restaurant brand; we opened our first several hundred restaurants faster than McDonald’s, Dominos and even Subway. Our 18 consecutive quarters of strong same store sales growth are a testament to this and have helped our franchise partners grow their sales and profits. We operate in over 15 countries today – and we are growing!

We have a sincere proposal to help Subway appeal to the next generation of fresh food lovers and your franchise partners globally.

Rather than risking the closure of another 900 Subway stores in 2018, let’s explore a partnership. Let’s work together to convert select Subway stores to Freshii restaurants. This will allow Freshii and Subway to achieve a mutually beneficial outcome: supporting entrepreneurial franchise partners and continuing to deliver on our missions.

Over time, we too plan to open thousands of restaurants around the world as we continue to deliver on our mission of making healthy food convenient and affordable for all citizens of the world. But we could get there faster together.

By allowing some of your franchise partners to convert now, we believe you’ll be creating a better business future for them.  You’ll also be improving the future of your remaining franchise partners who will continue to operate their Subway restaurants in a less crowded marketplace. The health of the overall Subway system will be improved.

Will this work?  We’ve already helped dozens of franchise partners from many iconic restaurant brands and global sandwich shops become successful Freshii partners—by either converting their stores or bringing the Freshii brand into their portfolio. They’re feeling re-energized as they become part of a restaurant brand built for today’s generation.

If you share Fred’s dream, you’ll be excited to share ours. If you share Fred’s passion, we’ll get along like kale and quinoa.  Fred liked to spend time in our Freshii restaurants, sampling our menu and witnessing firsthand the creativity, passion and entrepreneurial spirit that makes us special.  I hope your leadership team and franchise partners around the world will do the same, now!

Visit www.freshii.com/dearsubway to learn more about this opportunity.

I want your consent and I hope to hear from you soon. As Fred liked to say, “Opportunity waits for no one!”

Matthew Corrin

Founder & CEO

dearsubway@freshii.com

About Freshii

Eat. Energize. That’s the Freshii mantra. Freshii is a health-casual restaurant brand that serves fresh food designed to energize people on the go. With a diverse and completely customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies served in an eco-friendly environment, Freshii caters to every taste and dietary preference.

Since it was founded in 2005, Freshii has opened hundreds of restaurants in cities and countries around the world. Freshii can be found in all location types from cosmopolitan cities, college campuses, suburban neighborhoods and malls to fitness clubs, airports and small towns.

Inquire about how to join the Freshii family: https://freshii.com/us/franchising.

Learn more about investing in Freshii: http://ir.freshii.com.

Learn about the Freshii brand: https://vimeo.com/195658178.

Find your nearest Freshii: http://www.freshii.com.

Follow Freshii on Twitter and Instagram: @freshii

For further information contact: 

Melissa Gallagher

melissa.gallagher@freshii.com

647.302.7241

Adelaide Johnson

adelaide.johnson@freshii.com

416.894.2912

22 01, 2018

The U.S. Government May Be in a Pickle, but Hooters® is Serving ‘Em Up For Free

2018-01-24T18:50:39-05:00January 22nd, 2018|Tags: , , , , , , , , , , , , |

ATLANTA, GA—(BUSINESS WIRE)

While the politicians sort out the impact of a U.S. government shutdown, Hooters® is reaching across the aisle, err, table to strike a deal with Americans that any party can get behind. The Hooters Shutdown Deal grants a free order of fried pickles to any guest at the start of the work week, this Monday through Wednesday, Jan. 22-24.

While the folks in Washington figure out how to compromise, no one can argue with a free plate of America’s favorite fried pickles, cooked fresh to order with a signature tangy dipping sauce. Visit the nearest participating Hooters® restaurant or check out HootersToGo.com and use code SHUTDOWN to order takeout, or in some locations free delivery.

The Hooters® Shutdown Deal includes one free fried pickles appetizer with beverage purchase, valid for dine-in and takeout guests at participating Hooters® of America locations across the United States from Monday, Jan. 22 through Wednesday, Jan. 24, 2018. The deal cannot be combined with any other discount or promotional offer. One offer per person, and offer may vary per location.

To find your nearest Hooters® location, visit Hooters.com.

About Hooters® of America, LLC

Hooters® of America, LLC, is the franchisor and operator of more than 425 Hooters® restaurants in 39 states and 31 countries. Known for its world famous Hooters® Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters® while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters® Girls. For more information about Hooters® visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters® or on Snapchat at “hooters.”

Contacts:

Largemouth Communications

Sarah Osment, 919-459-6450

sarah@largemouthpr.com

19 01, 2018

I Heart Mac & Cheese Brand Just Launched National Franchise Program

2018-01-24T18:51:38-05:00January 19th, 2018|Tags: , , , , , , , , , , , , , , |

BOCA RATON, FL

Customizable comfort food is about to go national. The Florida-based I Heart Mac & Cheese brand just launched a national franchise program. This fast casual concept specializing in customizable, made-to-order macaroni and cheese and grilled cheese sandwiches is wildly popular. The menu combines the creativity of award-winning recipes resulting in a grown-up approach to this classic childhood dish. The menu includes mac and cheese like you’ve never tasted before, from  “The Best of Both Worlds,” a baked mac & cheese sandwich with slow cooked short rib, white cheddar cheese, and american cheese finished with BBQ Sauce to “The Cuban,” mojo marinated pulled pork, ham, gruyere cheese, and dill pickles. There’s also fun sides like “Baked Mac Bites with Tomato Soup Dipper” or  “Loaded Baked Tater Tots with Cheese, Bacon, Scallions, and Ranch Sauce.” For dessert, you can order “Frozen Cheesecake Pop Dipped in Your Choice of Strawberry, Chocolate, or Caramel Sauce.”

Contact:
iheartmacandcheese.com

19 01, 2018

First Watch Introduces Coffee Program with a Cause

2018-01-24T18:52:39-05:00January 19th, 2018|Tags: , , , , , , , , , , , , , , , |

UNIVERSITY PARK, FL—RestaurantNews.com

First Watch, the popular breakfast, brunch and lunch concept, announced that it has partnered with Mujeres en Café (Women in Coffee) – an organization of female coffee growers in the Huila department of Colombia, to launch its new coffee program. The new coffee, dubbed Project Sunrise, is now available in First Watch restaurants nationwide and will provide much-needed support to these women-owned farms.

Traditionally, the coffee growing industry in Colombia has been male-dominated. Due to the country’s decades-long civil conflict, many women in Huila lost their husbands, brothers and sons and have now taken over the family business. Together, they formed Mujeres en Café and embarked on a mission to create sustainable businesses that elevate the lives of their families and improve conditions in their rural communities.

The high-quality beans these women grow and harvest in Huila are exported to the U.S. and roasted by the experts at Royal Cup Coffee in Birmingham, Alabama, exclusively for First Watch. The restaurant company pays a premium for these single-origin beans, which will be relayed back to the women farmers in Huila to help improve their quality of life and help facilitate their operations.

“During our visit to Huila, we met groups of women in several villages who have dedicated their lives to producing great coffee. They are proud of their work and were eager to welcome us into their homes, walk us through their farms and share their stories,” said Shane Schaibly, corporate chef and VP of culinary strategy for First Watch. “Each year, we serve more than 8 million cups of coffee in our restaurants. Through Project Sunrise, that gives us 8 million incredible opportunities to support these hard-working women and their families in Huila in 2018.”

Schaibly spent months working with coffee growers and roasters to develop a coffee that would complement the complex dishes, flavors and textures found on the First Watch menu. First Watch’s new Project Sunrise coffee fits the bill – it features a medium body, with hints of cherry, orange, toasted nuts, honey, milk chocolate and caramel, which makes for an ideal complement to First Watch’s variety of fresh breakfast, brunch and lunch dishes.

For more information on First Watch’s Project Sunrise, visit blog.firstwatch.com.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 27 states, including more than 230 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

Contact:
Eleni Kouvatsos
941-907-9800 ext. 218

18 01, 2018

First Quaker Steak & Lube Express Opens at TA in Gary, Indiana

2018-01-24T18:54:03-05:00January 18th, 2018|Tags: , , , , , , , , , , , , , , |

WESTLAKE, OH—BUSINESS WIRE

A Restaurant Group (TARG), a division of TravelCenters of America LLC (TravelCenters), operator of the TA® and Petro Stopping Centers® travel center brands, has opened its first Quaker Steak & Lube® Express at the TA travel center located at I-80/I-94, Exit 6, or 2510 Burr St., in Gary, Ind.

Known for its “Best Wings USA,” the new quick-serve Quaker Steak & Lube counter-service dining concept will offer many fan favorites, including jumbo bone-in wings, grilled boneless wings, breaded boneless wings, and fried chicken, all of which can be sauced with any of eight signature sauce choices; steak sandwiches; ½ lb. steak burgers; salads; wraps, crispy shrimp; mac & cheese, and a variety of side items, such as Lube Fries and Lube Chips. Guests can enjoy dining in food-court style seating with tables and booths to accommodate more than 110 customers, with six wall-mounted TVs to watch their favorite sports and games.

“We are excited to bring this new walk-up concept of The Lube to professional drivers, motorists and the Gary community,” shared Bruce Lane, Vice President of Quaker Steak & Lube. “We understand that eating great tasting food that is served quickly is a priority for those who are dining on-the-go. Quaker Steak & Lube Express combines quick service with food and flavors guests won’t find anyplace else on the highway,” he added.

Guests can also purchase bottled sauces as well as gift cards that can be used at nearly 50 Quaker Steak & Lube locations nationwide. Coming soon to the Quaker Steak & Lube Express will be online ordering for those who want to pick-up and go. A breakfast menu also will be added in the coming months. The hours of operation for Quaker Steak & Lube Express are 10 a.m. – 10 p.m. seven days a week. Members of TravelCenters’ UltraONE® Professional Driver Rewards Program may redeem Points at Quaker Steak & Lube Express.

Visitors at TA Gary will also enjoy a number of renovations throughout the travel center, including a remodeled Minit Mart® travel store, renovated restrooms, and new signage boasting the TA logo in sleek black and silver letters. Quaker Steak & Lube Express complements the existing Taco Bell and Pizza Hut in the food court at this location.

Quaker Steak & Lube is owned, operated and franchised by TravelCenters of America. This is the second Quaker Steak & Lube located in a travel center. The first, a full-service restaurant, opened at the TA travel center in Columbia, SC, in early 2017.

The TA Restaurant Group includes more than 850 quick service, full service restaurants and other food outlets, including ten proprietary restaurant brands including Quaker Steak & Lube, Iron Skillet and Country Pride. The TA Restaurant Group is a division of TravelCenters of America LLC, which offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada. For more information about TA and the TA Restaurant Group, please visit www.ta-petro.com. For more information about Quaker Steak & Lube, including franchise opportunities nationwide, please visit www.thelube.com.

18 01, 2018

Flatbread Grill® Now Offering Worldwide Franchise Opportunities

2018-01-24T18:57:03-05:00January 18th, 2018|Tags: , , , , , , , , , , , |

HOBOKEN, NJ—PRNewswire

Flatbread Grill®, the fast casual Mediterranean bakery and grill founded by the Esendemir Sisters in 2007, is now available as a franchise.

Flatbread Grill®, headquartered in the sisters’ hometown of Hoboken, NJ, will avail its franchise model to qualified operators interested in single or multi-location opportunities and regional territories all over the world.

The Esendemir Sisters, Arzu, Fusun, and Gonca are the first Turkish-American women to start and expand a global fast casual concept The Esendemir Sisters, Arzu, Fusun, and Gonca are the first Turkish-American women to start and expand a global fast casual concept

Flatbread Grill® was founded in 2007 in Upper Montclair, NJ and currently operates a store in Hoboken, NJ with another one in Jersey City Flatbread Grill® was founded in 2007 in Upper Montclair, NJ and currently operates a store in Hoboken, NJ with another one in Jersey City “My sisters and I built this very unique concept with passion and dedication,” says Arzu Esendemir, co-founder and CEO of Flatbread Grill®, who has spent the past decade developing the business model with her two sisters.

“We built our concept out of a desire to help our sick parents. We had no idea it would take off the way it did, drawing customers from across all demographics,” she adds.

The sisters have fielded multiple franchise requests over the years for their concept. The strong brand identity, their worldwide social media following, their inspiring story about growing up in poverty, and proprietary recipes have drawn the attention of people from all walks of life.

Fusun, Gonca, and Arzu Esendemir, who become the first Turkish-American women in the world to start and expand a fast casual restaurant concept, built Flatbread Grill® entirely on their own. They developed the menu, brand identity, oversaw the buildout of their company stores, directed the operations, and did all of their marketing in-house.

“We wanted to take our time in expanding because we were truly building this business from nothing,” says Arzu Esendemir, who oversees business operations for the brand. “My sisters and I wanted to be absolutely certain that our business model was flawless before we invited other people along for the ride.”

The Esendemir Sisters bring not only their immense restaurant expertise to the franchise system, but they also bring their extreme resourcefulness. When the sisters opened their first Flatbread Grill® location back in 2008, they had no money to market the brand. Customers sought them out from day one and they landed an extraordinary review in the New York Times after being open for two months

“A big part of our appeal was the love that went into building the concept,” says Gonca Esendemir, who oversees marketing for the brand.
Flatbread Grill® is the only fast casual Mediterranean restaurant concept that not only serves a proprietary bread, but it is the only concept founded and operated by Turkish-American women.

Media contact:
Gonca Esendemir
551-689-9748

17 01, 2018

Award-Winning Twin Cities Burger Available Nationwide

2018-01-17T14:16:23-05:00January 17th, 2018|Tags: , , , , , , , , , , , , , , |

DENVER – PRNewswire
Smashburger® launches the award-winning Twin Cities Burger nationwide, tempting burger lovers everywhere with the chance to enjoy this regional favorite for a limited time. Beating out 102 other burgers ranked by Mpls.StPaul Magazine, Smashburger’s Twin Cities Burger landed at the top spot, named No. 1 with a near perfect 96 rating.

Smashburger’s Twin Cities Burger features the rich, decadent flavors Minnesotans love and the rest of the country will crave. The Twin Cities Burger starts with a fresh, never frozen, beef patty, smashed and seared on a hot grill to lock in the flavor and juices. And to satisfy the Twin Cities love for cheese, it is topped with melted aged cheddar and melted Swiss, plus decadent garlic grilled onions. Finished with crisp lettuce, fresh tomato and rich, creamy mayo, all on a butter-toasted onion bun.

“Double the cheese, and double the oniony flavor make this burger a true standout,” said Tom Ryan, co-founder and CEO of Smashburger. “It’s been a favorite of Smash fans in Minneapolis-St. Paul since 2009 and we look forward to sharing our award-winning burger with the rest of the country.”

The Twin Cities Burger will be available for just $5 at most full menu US Smashburger restaurants for a limited time. The Twin Cities Burger is the latest featured product on the Everyday Smash Specials. New product offerings at great values can be found on www.smashburger.com or check us out on Facebook, Twitter, or Instagram.

About Smashburger
Smashburger is a leading fast casual better burger restaurant known for its fresh never frozen, beef burgers that are smashed on the grill to sear in the juices and seal in the flavor. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, black bean burgers, fresh salads, signature side items such as haystack onions and veggie frites, and hand-spun shakes made with Haagen-Dazs® ice cream.  On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father Richard own. There are currently more than 360 corporate and franchise restaurants operating in 38 states and nine countries. To learn more, visit www.smashburger.com.

Media Contact:
Katy Michael
720-378-1931
kmichael@smashburger.com

17 01, 2018

Sizzler® Celebrates 60 Years As America’s Family Steakhouse

2018-01-17T14:08:35-05:00January 17th, 2018|Tags: , , , , , , , , , , , , , , |

MISSION VIEJO, CA – PRNewswire

Sizzler®, the family-casual steakhouse known for its U.S.D.A. Choice steaks and Craft Salad Bar, is celebrating 60 years as America’s go-to restaurant for great food at a great value. From steaks cut fresh in-house every day, to fresh salads and soups all created from scratch in real kitchens, Sizzler has been serving guests all-American cuisine since 1958.

What started as a small, converted office trailer turned family-steakhouse where guests would flock for a 99 cent steak dinner in the Los Angeles suburb of Culver City, has now catapulted into a widely successful family-casual franchise concept, boasting nearly $272 million in sales. Known for serving quality steaks at an affordable price, the tradition that began with the original Sizzler steakhouse still remains as the brand currently has 134 locations in 10 states nationwide. Staying relevant to diners for six decades, the brand continues to evolve and adapt to consumer’s taste profiles, while still staying true to what has helped the Sizzler legacy become one of the most iconic American restaurants in the industry.

“For the past 60 years, Sizzler’s history of great food, served by friendly people at an affordable price hasn’t just been our mantra, but the backbone of the Sizzler brand,” said Kerry Kramp, CEO of Sizzler.

“Throughout the years, we’ve been able to keep a strong momentum with a focus on exceeding guest’s expectations by consistently offering high-quality food that’s freshly prepared daily in-house. At Sizzler, we strive to entice our guests with a variety of customizable food options such as our updated craft salad bar that features a selection of more than 60 premium ingredients. We recognize that consumers have a wealth of options when it comes to dining out, and we are honored that they’ve chosen to dine with Sizzler for the last 60 years.”

To celebrate six decades as America’s family steakhouse, Sizzler restaurants nationwide are offering special, limited time menu items from now through February 4 such as a grilled-to-order tender and juicy half-pound steak served with a loaded baked potato for $11.99, with an option to upgrade to a New York Steak for $5. Guests can also enjoy the Classic Trio, a half-pound steak with jumbo shrimp and Sizzler’s signature Malibu Chicken, for $15.99.

“Serving the best hand-cut steaks at a value price point has allowed us to withstand the test of time and establish ourselves as one of America’s most recognizable restaurants,” Kramp added. “As we look ahead to the next 60 years, we’re excited to continue to serve our loyal guests and introduce a new generation of guests to the Sizzler brand.”

For more information on Sizzler, or to find a location near you, please visit https://www.sizzler.com. Follow Sizzler on Facebook, Twitter and Instagram for the latest news and trends.

About Sizzler

From U.S.D.A. Choice steaks cut fresh in-house every day, to fresh salads and soups – all created from scratch in real kitchens – Sizzler® is where America comes for great food and value. Innovator of the new “Family Casual” segment, guests order and pay in line, enjoying Sizzler’s signature salad bar until their meals are delivered. For more information, please visit www.sizzler.com.

Contact:
Alexya Williams
Fish Consulting
954-893-9150
awilliams@fish-consulting.com