fitness franchise

Debut of Boutique Cycling Brand Down Under Expands Footprint of Parent Company Xponential Fitness to Four Continents.

IRVINE, Calif. — Australia is “gearing up” for an indoor cycling revolution as CycleBar, the largest indoor cycling brand with over 210 studios worldwide, rides into Perth, Western Australia this week. The new studio, located in Currambine, marks the first to open in Australia, expanding the reach of CycleBar’s parent company, boutique fitness curator Xponential Fitness, to four continents and nine countries, which also includes the United States, Canada, Japan, South Korea, Germany, Austria, Singapore and Saudi Arabia.

“Boutique cycling has been one of the hottest fitness trends in America for the past decade, if not longer, and we are excited for CycleBar to be on the forefront of that in Australia,” said John Kersh, Chief International Development Officer for Xponential Fitness. “The country’s strong demographics and vibrant fitness and wellness scene make it the perfect home for our high-energy, community-driven brand and an ideal market for rapid expansion over the next few years.”

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers a truly immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors known as “CycleStars”, driven by heart-pumping  “CycleBeats” playlists, and tracked using rider-specific “CycleStat” performance metrics.

The expansion of CycleBar in Australia is being driven by a Master Franchise Agreement with husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin from Perth. The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the Finance & Accounting Department for BikeExchange USA, a large marketplace for bicycle products, for close to 6 years. Both have a long history in franchising, with Candice as Operations Manager for Wild Cards & Gifts, a national gift shop franchise, and Matt as Franchisee and General Manager for Bike Force, an Australian bike retailer with 24 franchised locations. Bill Gordin founded Bike Force in 1991 and is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018.

The agreement with the Gordins will bring at least 45 CycleBar studios to the country over the next several years. Last month, they signed their first official franchise agreement with a local entrepreneur, which will extend CycleBar’s reach to New South Wales with three locations in Sydney.

The opening of CycleBar in Perth continues an impressive year of international growth for the Irvine, CA-headquartered Xponential Fitness, bringing the company’s reach to nine countries. Studios are currently open in the United States, Canada, Japan, South Korea and as of last month, Saudi Arabia, inside the brand new, state-of-the-art EVOX Clubs in Riyadh. Xponential has also signed deals to open studios in Germany, Austria and Singapore in the coming months.

To learn more about CycleBar and its new studio in Perth, visit www.cyclebar.com.au, and to learn more about Xponential Fitness, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

Boutique Fitness Studio Boasts Safest Place to Work Out in Worcester County.

MILFORD, Mass. — Today, CycleBar Milford, a boutique fitness studio specializing in indoor cycling, announced that they are among the first fitness centers in Worcester County to install the award-winning REME HALO® in-duct air purifying unit by RGF Environmental Group, Inc. RGF first developed this technology over 20 years ago, and since then more than one million cells have been in use worldwide across health care, food processing, military and hospitality industries.  Although testing specific to the efficacy against COVID-19 is ongoing, this technology has been specified in the Norovirus and MRSA protection plan of America’s largest restaurant chains, hotel chains, theme parks, cruise lines, public schools and hospitals.

The unit is installed directly into the studio’s HVAC system and actively distributes hydro-peroxide plasma that is circulated throughout the entire studio including the cycling theatre, community room, bathrooms and front lobby. Unlike passive air technologies, which need pollutants to pass through the unit for purification or filtration, the REME HALO® in-duct air purifier sweeps through our space actively purifying pollutants at the source. The hydro-peroxide plasma has been proven to be 99% effective in neutralizing viruses, bacteria and mold in the air as well as on surfaces.

“For those that have visited our studio, you know how much pride all of the CycleBar staff members take in the cleanliness of our studio,” says owner/operator John DiChiaro. “However, despite these efforts, we recognize that members may be hesitant to return to the studio amid COVID-19 concerns. We made the decision to install the REME HALO to stay ahead of the curve and create the safest environment for people to work out and stay healthy.”

The re-opening celebration will include discounted membership specials, giveaways and “members-only” events. Follow CycleBar Milford’s social media pages to stay informed. CycleBar Milford does not have a confirmed re-opening date yet.

Xponential Fitness Expanding International Footprint with a Deal Down Under.

IRVINE, Calif. — CycleBar, the largest indoor cycling brand, announced today that it has signed a Master Franchise Agreement in Australia, which gives the Master Franchisee the right to license at least 45 CycleBar studios to potential franchisees in the country over the next several years. CycleBar is one of  eight brands owned by Xponential Fitness, a curator of leading boutique fitness brands with over 1,500 studios open worldwide as of March 31, 2020.

The Australia agreement is in collaboration with CycleBar and entrepreneurs Matt and Bill Gordin, a father and son team currently based in Perth, Western Australia. The Gordins have extensive experience in the cycling world, with Matt recently appointed as CEO of BikeExchange USA, a large marketplace for bicycle products. Bill, Matt’s father, previously founded Bike Force, an Australian bike retailer with 24 franchised locations across the country. Bill is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018. The expansion of CycleBar in Australia is expected to begin with the first studio in Perth in late 2020.

“We are thrilled to be working with Matt and Bill Gordin to bring our CycleBar brand to Australia,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Matt and Bill share our vision for CycleBar in Australia, and they see an exciting future beyond the current global challenges. Their passion for cycling, and their experience in franchising, will provide an outstanding platform for long-term growth of the brand.”

“We’re very excited to enter into the Australian market by leveraging our proven model and share our brand with a very educated and vibrant fitness community,” said Trevor Lucas, Senior Vice President of Operations for CycleBar. “We’re looking forward to partnering with Matt and Bill as they franchise CycleBar in Australia as they bring exciting career opportunities to hundreds of franchisees and studio staff.”

Over the last few months, Xponential Fitness has made strides in growing its global footprint, with Club Pilates most recently announcing a Master Franchise Agreement in Singapore. In November 2019, the company signed a multi-brand Master Franchise Agreement in Germany and Austria, a development slated to bring numerous Xponential Fitness studios to the countries over the next five years. Additionally, the company expects to have a new presence in the Middle East after signing a multi-brand Master Franchise Agreement in Saudi Arabia, to license studios to potential franchisees in the country over the next ten years, including Club Pilates, Pure Barre, CycleBar, YogaSix and AKT. Xponential Fitness also has a presence in Canada, Japan and South Korea.

Backed by CEO and Founder Anthony Geisler and Snapdragon Capital, Xponential Fitness was ranked in 2019 among Fast Company’s annual list of the World’s Most Innovative Companies in the Wellness category in, and in 2020, had three of its brands – Club Pilates, Pure Barre and CycleBar – included on Entrepreneur’s coveted Franchise 500 ranking, with five of its brands – StretchLab, Pure Barre, YogaSix and CycleBar – also being included on Entrepreneur’s Fastest Growing Franchise ranking.

For more information about Xponential Fitness and to learn more about its various franchise opportunities, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

SOURCE CycleBar