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22 06, 2021

CycleBar to Debut in New York City with Multiple Former Flywheel Locations

2021-06-22T18:42:08-04:00June 22nd, 2021|Tags: , , , , , , |

Xponential Partnership with Palladin Consumer Retail Partners to Further Expand Indoor Cycling Brand’s Footprint.

IRVINE, Calif. — Xponential Fitness brand CycleBar, which is the nation’s largest indoor cycling franchise, announced today it will enter the New York City market for the first time with six studios expected to open over the summer, beginning with a studio in Noho in late June. This expansion was made possible through Xponential’s existing relationship with Palladin Consumer Retail Partners, a Boston-based private equity firm, and their establishment of “PB Metro” in 2019 which is now rebranding six former Flywheel Sports studios that closed permanently last year, along with further territory development in the market. The initial six NYC CycleBar locations include:

  • Noho – 51 Astor Place, New York, NY
  • Flatiron – 39 W. 21st Street, New York, NY
  • Upper East Side – 201 E. 67th Street, New York, NY
  • NoMad – 420 Park Ave S., New York, NY
  • Tribeca – 415 Greenwich St., New York NY
  • Williamsburg – 173 North 3rd Street Brooklyn, NY

This partnership with PB Metro will also bring about one new CycleBar studio in Philadelphia at 1521 Locust Street.

“After years of being a staple in the boutique cycling industry, we are excited CycleBar has reached the Big Apple with the help of Palladin,” said Anthony Geisler, CEO of Xponential Fitness. “With a devoted population of riders in NYC and a pent-up demand for local neighborhood boutique fitness, the time could not be better for us to debut our high-energy, rhythm-based workout to such a fitness-focused market in the United States.”

This announcement continues the ongoing partnership between Xponential and Palladin, led by Xponential’s EVP of Franchise Development, Jason Losco, which began with Palladin’s 2019 formation of PB Metro and subsequent expansion of sister-brand, Pure Barre, throughout NYC. There are currently 16 open Pure Barre studios in the greater New York market owned by PB Metro, with an additional 12 licenses to be developed over the next three years.

In addition to converting the six Flywheel locations to CycleBar studios in NYC, the partnership with PB Metro gives the group the right to develop 23 more CycleBar studios in the NY metro market over the next five years. Two of these locations will introduce dual concepts, with both a CycleBar studio and a Pure Barre studio in the same building.

Rob Fioretti, Managing Director of Palladin commented, “We are excited to grow our partnership with Xponential as we begin to grow the CycleBar brand and continue to expand the Pure Barre brand and in New York and other regions. With the exclusive rights to develop both concepts in our territory, our Pure Barre and CycleBar studios will be the premier boutique fitness platform in this area offering clients a truly unique studio fitness experience.”

“We are thrilled to watch Xponential’s continued expansion,” said Mark Grabowski, Managing Partner at Snapdragon Capital Partners who backs Xponential Fitness and its brands. “The transaction will establish CycleBar’s footprint in one of the most important markets for boutique fitness, and we are excited for CycleBar to enter the New York market.

ABOUT PALLADIN RETAIL PARTNERS:

Palladin Consumer Retail Partners is a private equity firm with extensive experience investing in and building leading retail and consumer brands. Founded in 1998, the firm prides itself on working closely with management teams to create value through strategic and operational initiatives. Its principals have previously held CEO and other senior executive roles at several wholesale, retail, and related companies, and have invested in, financed, or managed over 100 public and private companies. Current and former investments include Leapfrog, Decowraps, PB Metro, Splash Car Wash, KT Tape, Nic+Zoe, InMotion Entertainment, J. McLaughlin, Things Remembered, Restoration Hardware, Spencer Gifts, Shearer’s Foods, Jamba Juice, Worldlynx and Kwik-Tek.

ABOUT SNAPDRAGON CAPITAL PARTNERS:

Snapdragon is a private equity investment firm founded by Mark Grabowski in 2018 targeting concentrated investments in health & wellness, and consumer services. The firm leverages its deep industry knowledge and business building experience to work with management teams seeking a partner to reach their full potential. Snapdragon has helped build portfolio company Xponential Fitness, and Snapdragon is also an investor in Nutraceutical, today a leading supplements and personal care platform. For more information about Snapdragon, please visit snapdragoncap.com.

ABOUT CYCLEBAR:

Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Ranked on Entrepreneur Magazine’s Franchise 500 and Fastest-Growing Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine, CA and backed by Xponential Fitness, a curator of leading boutique fitness brands. To learn more about CycleBar, visit www.cyclebar.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of nine boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, barre, stretch, rowing, dance, boxing, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements;  STRIDE, a treadmill-based cardio and strength training concept; and most recently Rumble, a boxing-inspired full-body workout that delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. Visit www.xponential.com to learn more.

13 10, 2020

CycleBar Celebrates Opening of First Studio in Australia

2020-10-13T10:35:17-04:00October 13th, 2020|Tags: , , , , |

Debut of Boutique Cycling Brand Down Under Expands Footprint of Parent Company Xponential Fitness to Four Continents.

IRVINE, Calif. — Australia is “gearing up” for an indoor cycling revolution as CycleBar, the largest indoor cycling brand with over 210 studios worldwide, rides into Perth, Western Australia this week. The new studio, located in Currambine, marks the first to open in Australia, expanding the reach of CycleBar’s parent company, boutique fitness curator Xponential Fitness, to four continents and nine countries, which also includes the United States, Canada, Japan, South Korea, Germany, Austria, Singapore and Saudi Arabia.

“Boutique cycling has been one of the hottest fitness trends in America for the past decade, if not longer, and we are excited for CycleBar to be on the forefront of that in Australia,” said John Kersh, Chief International Development Officer for Xponential Fitness. “The country’s strong demographics and vibrant fitness and wellness scene make it the perfect home for our high-energy, community-driven brand and an ideal market for rapid expansion over the next few years.”

Founded in 2004, CycleBar offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers a truly immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors known as “CycleStars”, driven by heart-pumping  “CycleBeats” playlists, and tracked using rider-specific “CycleStat” performance metrics.

The expansion of CycleBar in Australia is being driven by a Master Franchise Agreement with husband and wife entrepreneurial team Matt and Candice Gordin, along with Matt’s father Bill Gordin from Perth. The Gordins have extensive experience in both the cycling and franchising world, with Matt holding the position of CEO and Candice leading the Finance & Accounting Department for BikeExchange USA, a large marketplace for bicycle products, for close to 6 years. Both have a long history in franchising, with Candice as Operations Manager for Wild Cards & Gifts, a national gift shop franchise, and Matt as Franchisee and General Manager for Bike Force, an Australian bike retailer with 24 franchised locations. Bill Gordin founded Bike Force in 1991 and is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018.

The agreement with the Gordins will bring at least 45 CycleBar studios to the country over the next several years. Last month, they signed their first official franchise agreement with a local entrepreneur, which will extend CycleBar’s reach to New South Wales with three locations in Sydney.

The opening of CycleBar in Perth continues an impressive year of international growth for the Irvine, CA-headquartered Xponential Fitness, bringing the company’s reach to nine countries. Studios are currently open in the United States, Canada, Japan, South Korea and as of last month, Saudi Arabia, inside the brand new, state-of-the-art EVOX Clubs in Riyadh. Xponential has also signed deals to open studios in Germany, Austria and Singapore in the coming months.

To learn more about CycleBar and its new studio in Perth, visit www.cyclebar.com.au, and to learn more about Xponential Fitness, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

ABOUT CYCLEBAR:

Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Head-quartered in Irvine, CA, CycleBar is backed by Xponential Fitness, the largest franchisor of boutique fitness brands in the United States. To learn more about the CycleBar franchise opportunity, visit www.cyclebar.com.

11 05, 2020

CycleBar Among First to Install Innovative Air Purifier to Address COVID-19

2020-05-11T10:35:27-04:00May 11th, 2020|Tags: , , , , |

Boutique Fitness Studio Boasts Safest Place to Work Out in Worcester County.

MILFORD, Mass. — Today, CycleBar Milford, a boutique fitness studio specializing in indoor cycling, announced that they are among the first fitness centers in Worcester County to install the award-winning REME HALO® in-duct air purifying unit by RGF Environmental Group, Inc. RGF first developed this technology over 20 years ago, and since then more than one million cells have been in use worldwide across health care, food processing, military and hospitality industries.  Although testing specific to the efficacy against COVID-19 is ongoing, this technology has been specified in the Norovirus and MRSA protection plan of America’s largest restaurant chains, hotel chains, theme parks, cruise lines, public schools and hospitals.

The unit is installed directly into the studio’s HVAC system and actively distributes hydro-peroxide plasma that is circulated throughout the entire studio including the cycling theatre, community room, bathrooms and front lobby. Unlike passive air technologies, which need pollutants to pass through the unit for purification or filtration, the REME HALO® in-duct air purifier sweeps through our space actively purifying pollutants at the source. The hydro-peroxide plasma has been proven to be 99% effective in neutralizing viruses, bacteria and mold in the air as well as on surfaces.

“For those that have visited our studio, you know how much pride all of the CycleBar staff members take in the cleanliness of our studio,” says owner/operator John DiChiaro. “However, despite these efforts, we recognize that members may be hesitant to return to the studio amid COVID-19 concerns. We made the decision to install the REME HALO to stay ahead of the curve and create the safest environment for people to work out and stay healthy.”

The re-opening celebration will include discounted membership specials, giveaways and “members-only” events. Follow CycleBar Milford’s social media pages to stay informed. CycleBar Milford does not have a confirmed re-opening date yet.

About CycleBar

CycleBar is the largest indoor cycling franchise in the world, offering riders a 45-minute full-body workout in an immersive concert environment with state-of-the-art tracking, audio and lighting. Its parent company, Xponential Fitness, boasts a variety of premium fitness brands including Club Pilates, StretchLab, Row House, Pure Barre, YogaSix, AKT, and STRIDE. Each location is independently owned and operated. For more information visit www.cyclebar.com/location/milford.

7 05, 2020

CycleBar Signs Master Franchise Agreement in Australia

2020-05-07T12:10:06-04:00May 7th, 2020|Tags: , , , , |

Xponential Fitness Expanding International Footprint with a Deal Down Under.

IRVINE, Calif. — CycleBar, the largest indoor cycling brand, announced today that it has signed a Master Franchise Agreement in Australia, which gives the Master Franchisee the right to license at least 45 CycleBar studios to potential franchisees in the country over the next several years. CycleBar is one of  eight brands owned by Xponential Fitness, a curator of leading boutique fitness brands with over 1,500 studios open worldwide as of March 31, 2020.

The Australia agreement is in collaboration with CycleBar and entrepreneurs Matt and Bill Gordin, a father and son team currently based in Perth, Western Australia. The Gordins have extensive experience in the cycling world, with Matt recently appointed as CEO of BikeExchange USA, a large marketplace for bicycle products. Bill, Matt’s father, previously founded Bike Force, an Australian bike retailer with 24 franchised locations across the country. Bill is also a seasoned competitive cyclist, with a gold medal at the World Masters Championship in 2018. The expansion of CycleBar in Australia is expected to begin with the first studio in Perth in late 2020.

“We are thrilled to be working with Matt and Bill Gordin to bring our CycleBar brand to Australia,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Matt and Bill share our vision for CycleBar in Australia, and they see an exciting future beyond the current global challenges. Their passion for cycling, and their experience in franchising, will provide an outstanding platform for long-term growth of the brand.”

“We’re very excited to enter into the Australian market by leveraging our proven model and share our brand with a very educated and vibrant fitness community,” said Trevor Lucas, Senior Vice President of Operations for CycleBar. “We’re looking forward to partnering with Matt and Bill as they franchise CycleBar in Australia as they bring exciting career opportunities to hundreds of franchisees and studio staff.”

Over the last few months, Xponential Fitness has made strides in growing its global footprint, with Club Pilates most recently announcing a Master Franchise Agreement in Singapore. In November 2019, the company signed a multi-brand Master Franchise Agreement in Germany and Austria, a development slated to bring numerous Xponential Fitness studios to the countries over the next five years. Additionally, the company expects to have a new presence in the Middle East after signing a multi-brand Master Franchise Agreement in Saudi Arabia, to license studios to potential franchisees in the country over the next ten years, including Club Pilates, Pure Barre, CycleBar, YogaSix and AKT. Xponential Fitness also has a presence in Canada, Japan and South Korea.

Backed by CEO and Founder Anthony Geisler and Snapdragon Capital, Xponential Fitness was ranked in 2019 among Fast Company’s annual list of the World’s Most Innovative Companies in the Wellness category in, and in 2020, had three of its brands – Club Pilates, Pure Barre and CycleBar – included on Entrepreneur’s coveted Franchise 500 ranking, with five of its brands – StretchLab, Pure Barre, YogaSix and CycleBar – also being included on Entrepreneur’s Fastest Growing Franchise ranking.

For more information about Xponential Fitness and to learn more about its various franchise opportunities, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. Visit www.xponential.com to learn more.

SOURCE CycleBar

ABOUT CYCLEBAR:

Founded in 2004, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics. Head-quartered in Irvine, CA, CycleBar is backed by Xponential Fitness, the largest franchisor of boutique fitness brands in the United States. To learn more about the CycleBar franchise opportunity, visit www.cyclebar.com.

1 10, 2019

CycleBar Partners with Young Survival Coalition in Support of Breast Cancer Awareness

2019-10-01T10:32:02-04:00October 1st, 2019|Tags: , , , , |

Boutique Cycling Brand will Help Warriors and Survivors Turn Lemons into “Pink Lemonade”

IRVINE, Calif.CycleBar, the world’s first and largest indoor cycling franchise, announced today that it has partnered with Young Survival Coalition (YSC), the country’s oldest and largest young cancer non-profit, for Breast Cancer Awareness Month in October. The cycling brand is launching its “Pink Lemonade” CycleGives campaign to raise money for the breast cancer organization, which provides free resources and programs to support, educate and empower women diagnosed before their 41st birthday.

YSC – with its national reach and focus on community and mind/body health for young women affected by cancer – is the ideal complement to the CycleBar experience, which is more than just a ride in the studio. It’s a uplifting, heart-pumping party on a bike, surrounded by an empowering community of riders to motivate any fitness journey.

As part of the “Pink Lemonade” campaign, CycleBar will host numerous charity classes, or CycleGives rides, in support of YSC at various locations around the nation, including studios in Los Angeles, San Diego, Denver, Dallas, Pensacola, and Wellington. CycleBar is no stranger to charitable giving as its CycleGives platform, which enables riders and instructors to raise money for specific causes they are most passionate about, has raised over $2 million through over 3,000 rides and 120,000 riders in under five years.

“We are honored to partner with Young Survival Coalition for this important cause,” said Ryan Junk, President of CycleBar. “Cancer is a terrible disease that has affected so many in our CycleBar community, and we want to do everything we can to show our support for these warriors and survivors.”

Jaclyn Alterwein, an instructor for CycleBar, is serving as the “Pink Lemonade” campaign ambassador, chosen because of her own battle with breast cancer a few years ago. At 47, Alterwein underwent a double mastectomy and reconstructive surgery to beat the disease. She said her recovery wouldn’t be where it is today without her job and the CycleBar community that supported her physically, mentally and emotionally along the way.

To learn more about CycleBar and book a bike in a CycleGives ride, visit http://go.pardot.com/l/513401/2019-09-12/d3275v . Donations outside of CycleGives rides can be made online at https://www.yscchampions.org/CYCLEBAR2019.

ABOUT CYCLEBAR:

CycleBar® is the first indoor cycling franchise with over 200 locations currently open and 100 studios slated to open by the end of 2020. Founded in 2004, the Irvine-based fitness franchise offers a multisensory experience, including certified CycleStar® instructors, energy-enhancing CycleBeats® music playlists, professionally engineered lighting and rider-specific performance CycleStats® data in a state-of-the-art CycleTheatre®. As the largest boutique indoor cycling franchise available to date, CycleBar offers attractive opportunities in a fast-growing company and strong consumer demand. For more information about CycleBar, visit www.cyclebar.com.