Summer is the time to strengthen sales and deepen customer relationships. There are unique opportunities for franchises / small businesses to connect with customers, drive traffic and increase sales. If we think creatively, plan ahead and take certain steps, we can make the most of the season’s opportunities. By Jack Monson
There are a lot of people who enter into the world of franchising questioning themselves as to if they can be successful. What they fail to realize is that strength doesn’t come from what you can do; it comes from overcoming things you thought you could not do. By Don Clayton
Most new franchisors spend a tremendous amount of time, money and energy on how to sign up the greatest number of franchisees in the shortest amount of time. Everyone wants to get into high gear right out of the gate. Starvation is one of the biggest fears and motivators for a new franchisor who has just spent months or even years and perhaps well over $100,000 to launch their franchise system. By Tom Spadea