Scott Greenberg helps franchisees improve their leadership skills and grow their business. He’s the author of the book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. Below are some interview excerpts.
Some may think of this question as the proverbial ‘chicken or the egg’ dilemma. But, the answer is quite simple: one should consider both the franchise and financial options at the same time. By Diane Rosenkrantz
Every book starts with chapter one. In chapter one the setting is set, the main character is introduced and the plot begins. The excitement from the very first chapter should propel you into chapter two and so forth. By the time you’re in chapter 20, for example, you have more characters introduced, multiple settings and a thickened plot. By Don Clayton
Some of the most exciting industries in which to start a business this year involve anything related to home-improvement or auto repair. Regardless of how the recovery goes and how quickly some local businesses open, travel will be limited or still just not an option for many Americans. It is likely that few will be flying off to Paris this summer. By Jack Monson
Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject matter expert on the service provided to consumers, such as a restaurant, gym, roofing, etc. But the second, and increasingly more important, as your system grows, is the business of franchising. By Tom Spadea
Despite what it may look like, any famous athlete, CEO or actor will tell you there are no overnight successes. In fact, success is built upon every move one makes – or fails to make. Each move either changes your life for the better or the worse. By Alesia Visconti