As we wrap up another busy FDD renewal season, I am struck how often the “total investment” tension of Item 7 in the FDD is discussed and in my opinion misunderstood and miscalculated. By Tom Spadea
Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject matter expert on the service provided to consumers, such as a restaurant, gym, roofing, etc. But the second, and increasingly more important, as your system grows, is the business of franchising. By Tom Spadea