In the past two years, the world has changed in ways it never has before. COVID-19 changed many perceptions of what work and life balance should be. Many people have realized that they are tired of being a “hamster on a wheel,” working for a large corporation or a private company. By Chris Fuller
Many people in marketing spend their time pushing wild ideas and searching for some “cool factor” to attract consumers. But the thing that really sells your product or service is a referral from a customer or a testimonial by a customer. By Jack Monson
Certified franchise consultants (CFC) are specifically trained in uncovering the mindset in people to determine the probability of success in franchising. Often, people have a pre-determined set of ideas or thoughts on specific franchise industries which may or may not be true. By Don Clayton
It’s all about the experience. As humans, we are designed to interact and connect with one another, and that interaction just seems better in person. While we’ve all become accustomed to virtual meetings and online information, there’s nothing like talking with someone face-to-face. By Shelia Fischer
CONGRATULATIONS! You have decided to step into the world of entrepreneurship and become a franchise owner. You will soon be faced with what can seem like an overwhelming number of choices – everything from how to market your business to where to find employees. By Dan Pace
It is not an easy transition to go from running a traditional business serving customers locally to building a franchise system with an eye toward exponential growth. One of the key factors in the success of a founder is their mindset and understanding of what they are really building. By Tom Spadea
June is a big month of celebrations here at the International Franchise Association Foundation. Our Pride Council and Black Franchise Leadership Council (BFLC) are celebrating Pride Month and Juneteenth respectively, and we are taking this time to reflect on our progress and what’s to come. By Rikki Amos
After refining its system Wisdom Senior Care welcomed its first franchisees, Phillip Tan and Winnie Tong, in 2017. Their North Carolina outpost has tested the in-home senior care’s proven model, and the results have been remarkable. By Jessica Petrucelli
Over 25 years ago, Butch Mogavero, CEO of Boulder Designs, crossed paths with a man who changed his life. Mogavero shared how he made a lifelong friend and gained a mentor while working at one of the world’s largest franchising companies, The Dwyer Group®, Inc., now Neighborly®. By Heidi Lubrani
With Father’s Day around the corner on June 19, FranServe, Inc. interviewed three of its many successful franchise consultants who are also fathers. They shared how their franchise consulting businesses have allowed more time with their families and other ventures. By Cindy Charette