Premium Service Brands

CHARLOTTESVILLE, Va. — The six brands of Premium Service Brands have proven their grit, profitability, and business acumen, posting a 23% growth in systemwide revenue over 2019 in the first half of 2020. 360° Painting, Maid Right, Handyman Pro, ProLift Garage Doors, Kitchen Wise and Renew Crew posted huge numbers in an enormously difficult economic climate. Systemwide revenue growth has also bolstered franchise sales which have risen 19% over 2019.

This growth is partly because of the extra support the franchise owners received as the coronavirus began to spread across the country. To shore up financials and adapt their business models to the new and varied demands of clients all over the country, corporate staff reached out to owners with inventive tools and re-worked processes.

“We were creative in our pivot following the shutdowns that affected many areas of the county,” said VP of Brand Performance, Dave Rychley. “We ran financing, sales, and marketing webinars and held nearly constant ‘office hours’ so we could really coach owners 1:1 and help them not only survive but thrive.”

In many parts of the country, the six brands were recognized as essential services and they continued to support homeowners throughout the shutdown. Fairly quickly, franchise owners were offering Free Virtual Estimates, introducing new safety requirements for their crew, and turning to a variety of digital tools to keep their businesses running. Throughout the fall, all brands will be offering 100% contactless services – a way for homeowners to get the work they need done at home without any risk or worry.

“Safety is always the first thing we think of,” said Rychley. “All crews implemented new safety protocols like wearing masks and booties, wiping down all surfaces, and extra communication before and after the projects so that homeowners knew our crews were healthy.”

Revenue throughout Q1 and Q2 affirmed the effectiveness of these changes and individual brands hit major milestones. 360° Painting reported their highest grossing month of revenue ever and Renew Crew did its best month since June 2018.

CHARLOTTESVILLE, Va. — Premium Service Brands has been recognized by the Franchise Times for their growth in the last 18 months. The Franchise Times named Paul Flick, CEO and founder, and his team at Premium Service Brands as winners of their 2020 Dealmakers Award, an annual recognition of franchises with outstanding growth. In the last 18 months, Flick has closed on three acquisitions of home services brands Maid Right, Kitchen Wise, and Renew Crew. With these recent deals, Premium Service Brands is launching into a new decade and blazing a path forward that is turning heads and bolstering growth.

Since July 2018, Premium Service Brands has acquired three new brands with a combined revenue of approximately $20 million. Each acquisition brings new franchise owners, new growth, and new possibilities to Premium Service Brands. The exchange goes both ways: these three new brands have benefited from a seamless integration into the technological systems that have made the existing Premium Service Brands companies – 360° Painting, ProLift Garage Doors, and Handyman Pro – successful. 360° Painting has consistently been ranked as one of the fastest growing franchises by the Entrepreneur Magazine Franchise 500 and spent two consecutive years ranked as the #1 paint franchise.

For Paul Flick, this rapid growth is all part of the plan. “With our strong systems – like our intensive training process and specialized marketing team – we thrive in incorporating new brands and boosting them to success.” The monster growth of Premium Service Brands in just 18 months is a sign of a driven system with strong goals and an even stronger vision for the future.

The three brands – Maid Right, Kitchen Wise, and Renew Crew – were strategic additions. “We want to be able to offer wrap-around services to homeowners. Anything that provides an additional home service boosts our company overall,” Flick said. “Each of our brands is oriented around the same end user,” he added.

The Franchise Times will honor Flick and Premium Service Brands at the Franchise Times Franchise Investment Conference at the beginning of March.