marketing Archives | Franchise Dictionary Magazine

30 09, 2024

Dawn Abbamondi: Female Founders + Women Owners = Empower, Advocate and Support

Paul Zboichyk2024-09-30T18:06:55-04:00September 30th, 2024|Tags: Extensive Franchising Experience, marketing, SMB Franchise Advisors|

Franchising is a great place for women to lead, as a female founder, business owner or supplier to the industry (like me). Women owners continue to grow as taking advantage of a wide variety of opportunities every day. Whether operating solo or hiring employees, they add value to the local economy, create wealth, empower others and lead the next generation. You may not be aware of the many resources available in the industry. By Dawn Abbamondi

(more…)

29 02, 2024

Nostalgia Marketing

Tatyana Stemkovski2024-02-29T14:43:19-05:00February 29th, 2024|Tags: Brand Journalists, marketing, Social Geek|

Want to move your business forward this year? This may be the year to look backward. Nostalgia marketing is tapping into powerful emotions and sentiments that customers associate with positive experiences from their own past. By Jack Monson

(more…)

29 12, 2023

Business Communications: Less or More in 2024

Tatyana Stemkovski2023-12-29T16:51:02-05:00December 29th, 2023|Tags: Brand J, franchises brands, marketing, Social Geek|

The amount of business communications and messages coming at us has increased exponentially thanks to many AI tools. We are all seeing more emails, texts, DMs, meeting requests and awkward pitches than we did just a year ago. By Jack Monson

(more…)

31 07, 2023

5 Tips to Stay Motivated as an Entrepreneur

Tatyana Stemkovski2023-07-31T06:07:42-04:00July 31st, 2023|Tags: Brand Journalists, entrepreneur, franchises brands, marketing, Social Geek|

Building your own successful business is demanding and challenging. It’s easy to get off-track and unmotivated. But as an entrepreneur, staying motivated throughout the journey is critical! By Jack Monson

(more…)

27 06, 2023

The Power of Video: Unleashing the True Potential of Storytelling and Branding

Tatyana Stemkovski2023-06-27T16:09:28-04:00June 27th, 2023|Tags: Brand Journalists, branding, marketing, Social Geek Radio|

For small businesses, video has emerged as the dominant force in storytelling and branding. If you’re not currently using video to engage your customers and compel new prospects to engage with you, it’s time to consider it as part of your content strategy. By Jack Monson

(more…)

30 05, 2023

Storytelling and Sticking to It

Tatyana Stemkovski2023-05-30T16:42:20-04:00May 30th, 2023|Tags: Brand Journalists, loyal customer base, marketing, Social Geek|

Sergio came to America from Europe 21 years ago to take a logistics position at a Fortune 100 company in the Northwest. Several years later, cutbacks and layoffs occurred, and he needed to make a change. There were no similar corporations in the region and very few good job opportunities. Furthermore, Sergio saw that starting over with another company would probably lead to more of the same. By Jack Monson

(more…)

30 05, 2023

Signworld: Signed, Sealed, Delivered

Tatyana Stemkovski2023-05-30T15:20:36-04:00May 30th, 2023|Tags: exit strategies, marketing, no royalties, sales strategy, Signworld|

Each year, Signworld hosts a conference and trade show. Given that “No Rules, No Royalties” is Signworld’s motto, attendance at the annual conference is not mandatory for owners. However, over 35% of owners still choose to participate, with most bringing their staff. By Nancy E. Williams

(more…)

26 12, 2022

Culture & Core Values

Tatyana Stemkovski2022-12-26T12:41:40-05:00December 26th, 2022|Tags: franchisees and small businesses, marketing, Social Geek Podcast|

I recently sat down with a panel of business professionals on the Social Geek Podcast to discuss building a great culture in a company or small business. Joining me were Derrick Ableman, marketing manager of Northeast Color, Liz Solar, voice actor and host of the Embark podcast, and Heather Anderson, Vice president of operations at Eulerity. By Jack Monson

(more…)

28 02, 2022

Social Geek Radio: Who Is Your consigliere?

Tatyana Stemkovski2022-02-28T20:10:56-05:00February 28th, 2022|Tags: consigliere, Eulerity, marketing, Social Geek Radio|

I recently joined a company called Eulerity. I had been consulting with them for a few months, so when I came onboard full time, we thought it would be fun to use the title of adviser or consigliere. Several friends and colleagues in the franchise space have asked me about this title. By Jack Monson

(more…)