According to Nick Robbins, COO and head of franchising for BASH, a day in the life of a franchisee can vary greatly. With a strong support team in place, BASH offers an absentee model, or as outlined below, an owner/operator model in which the franchisee is involved in day-to-day operations. By Cindy Charette
At-Home Fitness Demand Drives Leading Fitness Franchise to Expand Offerings, Including a Combined At-Home and In-Gym Ultimate Membership.
WEST PALM BEACH, Fla. — Today, Retro Fitness, the leader in high-value, low price fitness, announced the launch of the Retro Fitness COBRA, an at-home stationary bike, virtual classes and in-gym membership. This marks the brand’s entry into the at-home fitness arena, and the first national gym to offer a membership that combines both at-home and in-gym fitness experiences.
Following the demand of at-home fitness during the pandemic, Retro Fitness created the Retro Fitness COBRA as an answer to the need for a flexible membership, offering even more ways to get healthy, stay fit and continue your fitness journey. Consumers nationwide can purchase a Retro Fitness COBRA bike that includes an ultimate gym membership to any of Retro Fitness’ locations along with access to unlimited in-club amenities, helping them achieve their fitness goals virtually and in-person. Retro Fitness COBRA is making fitness fun, interactive and versatile.
Retro Fitness COBRA Program:
“While At Home Fitness is here to stay, there are decades of data that show it’s not enough as At Home Fitness can also be isolating and solitary. At Retro Fitness, we recognize that people need people, people need a sense of community and people need their health club,” said Andrew Alfano, CEO of Retro Fitness. “With the launch of our Retro Fitness COBRA, we now bring consumers the best of both worlds: a high value, low cost, at-home experience that also includes a 3-year ultimate gym membership.”
The high-intensity Retro Fitness COBRA makes its debut in homes across America thanks to a partnership with Core Health & Fitness (Core), the brand’s exclusive fitness equipment partner, offering members a seamless workout experience from their homes to the gym.
“Core is proud to be a partner of Retro Fitness and support their new and innovative hybrid membership model with quality commercial equipment installed by the experienced team at JB Hunt,” said Ashley Thorne, Director of Product – Group Cycles & Sustainability.
To further bring convenience to members, Retro Fitness partnered with Klarna, enabling customers to spread their purchases in four equal, interest-free installments.
Detailed pricing is available upon request.
For more information, and to pre-order a Retro Fitness COBRA bike, please visit http://shop.retrofitness.com/
About Retro Fitness:
Celebrating its 15 year anniversary, Retro Fitness is a leading national fitness franchise with more than 120 gyms open or in development across the country. With a new executive leadership team led by former Starbucks Senior Executive Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of world-class support services including real estate site selection, training, marketing and operations support all to deliver a simple turnkey and operational solution.
For more information on being a Retro Fitness franchisee, please visit http://www.retrofitness.com/franchising.
Campaign for National Gratitude Month Involves 30 Days of Giving Including In-Studio Events and a Referral Giveaway.
IRVINE, Calif. — Pure Barre, the fastest, most effective full-body barre workout brand, announced today its Pure Give campaign to celebrate National Gratitude Month in November. To spread positivity this upcoming holiday season, Pure Barre is dedicated on giving back to its local communities for 30 days straight with a free barre class, in-studio events, charity classes, and a national referral giveaway.
The cornerstone of Pure Give is the chance for anyone to redeem a free Pure Barre class of any format (Classic, Empower or Reform) from Nov. 1 to Nov. 7, at participating studios. To redeem the free class, prospects and former members can use the code PUREGIVE when purchasing a Single Class via Pure Barre’s app, Member Portal or studio-level email marketing. A Pure Barre class is typically valued between $25 and $35.
Pure Give also wants its members to choose causes that are meaningful to them and team up with their local Pure Barre studio to bring awareness to that cause through donation-based charity classes and in-studio events all month long.
“We are excited to be launching our 2021 Pure Give campaign on November 1,” said Regan Stokes, President of Pure Barre. “This month of giving back to our local communities gives our brand a new level of togetherness and empathy for one another. We are thrilled to introduce all kinds of new people to the incredible benefits of barre and see the outcomes of Pure Give and everyone who is participating in making this a memorable month.”
Pure Give also involves a national referral giveaway contest, running through the end of the month. To participate, members must refer a friend to try a free Foundations intro class, using the landing page: https://lp.purebarre.com/refer-your-friends. Once that friend completes their Foundations intro class between Nov. 1 through Nov. 30, the member is put into a drawing from which a winner will be randomly selected. Pure Barre will then make a donation to the winner’s home studio of choice’s 501(c) Pure Give cause.
Offering an effective total body workout focused on low-impact/high-intensity movements that improve strength and flexibility for everybody, Pure Barre has quickly become one of the largest-growing franchised fitness brands in the world. Founded in 2001, the company has opened nearly 550 studios and is still actively growing.
For more information about Pure Barre and Pure Give, visit: https://lp.purebarre.com/puregive.
ABOUT PURE BARRE:
Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has four signature class formats including introductory, classic barre, interval training and resistance training. Its high quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 and Fastest-Growing Franchises in 2021 as well as Inc. Magazine’s Inc. 5000 in 2020, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, a curator of leading boutique fitness. To learn more about Pure Barre, visit https://www.purebarre.com/.
Leading Fitness Franchise Offers Holistic Approach to a Healthier Lifestyle for its Members.
WEST PALM BEACH, Fla. — Retro Fitness, the leader in exercise, health and fitness that offers high-value, low price fitness memberships, is excited to announce its collaboration with Sadhguru, an internationally recognized speaker, yogi, mystic and visionary, to introduce a holistic approach of self-transformation through physical and mental well-being.
Nearly one in five U.S. adults live with a mental illness (51.5 million in 2019) an issue that is now at the forefront of our society especially during the COVID-19 Pandemic. Retro Fitness has kept its fingers on the pulse of consumers by monitoring mental health creating a greater understanding of its members, their needs, and lifestyles. By recognizing the impact of mental health on society’s overall health and fitness journeys, Retro Fitness announces its plans to collaborate with credible global partners who can help provide mental health solutions to the brand and its members.
Starting on October 1, the Retro Fitness mobile app in tandem with the website, will offer powerful episodes for members each week highlighting stress relief along with programming on depression, anxiety, and more as a pathway to an inner transformation and healing initiatives led by Sadhguru. Sadhguru’s “Take Charge of Your Mind and Emotions,” is a concept that one can apply to all areas of their lives: whether that’s’ their exercise, health, fitness routines, or workplace atmosphere, etc.
“We recognize that mental health is no longer a taboo in American society, and that it is in fact inextricably intertwined with proper exercise, health and fitness,” said Victor Bao, CMO of Retro Fitness. Our healthy cooking segment led by Culinary Institute of America Alumni Chef Elizabeth Makos, which airs weekly on the Retro Fitness mobile application, along with our upcoming release of the Retro Fitness Cobra Membership program which brings at home and in gym fitness together in one single and simple membership, now adds mental health through this partnership with Sadhguru. As a leader in our Fitness Industry space, we continue to add value through these world-class partnerships. Sadhguru is a gifted mental health expert who possesses a perspective on life and living that intrigues and challenges us all, and we’re thrilled to be able to share his energy with our community and to continue our efforts in creating a healthier America.”
“As Retro Fitness continues its journey of rapid growth and advancement in its 15th anniversary year, we are pleased to collaborate with a company that understands the greater calling to reach those in need of mental health outside the four walls of a health and fitness club with a holistic approach that’s unique in fitness segment,” said Sadhguru.
For more information on Retro Fitness, please visit RetroFitness.com and follow @retrofitness on Facebook, Instagram, Twitter, YouTube and LinkedIn.
For more information on Sadhguru, please visit isha.sadhguru.org/us/en.
About Sadhguru:
Sadhguru is a yogi, mystic and visionary. Named one of India’s 50 most influential people, Sadhguru’s work has touched the lives of millions worldwide through his transformational programs. Sadhguru has a unique ability to make the ancient yogic sciences relevant to contemporary minds. His approach does not ascribe to any belief system, but offers methods for self-transformation that are both proven and powerful. An internationally renowned speaker and author of the New York Times Bestseller Inner Engineering, A Yogi’s Guide to Joy, Sadhguru has been an influential voice at major global forums including the United Nations and the World Economic Forum, addressing issues as diverse as socioeconomic development, leadership and spirituality. He has also been invited to speak at leading educational institutions, including Oxford, London Business School, IMD, Stanford, Harvard, Yale, Wharton and MIT. In February 2017, Sadhguru was the recipient of the Padma Vibhushan Award by the Government of India, the highest annual civilian award, accorded for exceptional and distinguished service. Dedicated to the physical, mental and spiritual wellbeing of humanity and gifted with utter clarity of perception, Sadhguru possesses a perspective on life and living that never fails to intrigue, challenge and surprise all those he encounters.
About Retro Fitness:
Celebrating its 15 year anniversary, Retro Fitness is a leading national fitness franchise with more than 120 gyms open or in development across the country. With a new executive leadership team led by former Starbucks Senior Executive Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of world-class support services including real estate site selection, construction, training, marketing and operations support all to deliver a simple turnkey and operational health and fitness club.
For more information on being a Retro Fitness franchisee, please visit http://www.retrofitness.com/franchising.
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