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27 07, 2018

Chili’s Team Member Receives 2018 National GED Testing Service Award

2018-07-30T12:14:02-04:00July 27th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

DALLAS, TX – PRNewswire 

Today, Chili’s® Grill & Bar Team Member (better known as ChiliHead internally), Robert Valencia, accepted the 2018 National GED Testing Service Award during the Annual Testing Service Conference hosted in San Diego, CA.

The National GED Testing Service Award recognizes students who have earned their GED credential in the past year and demonstrated exceptional dedication and achievement throughout the process.

Robert has been a dedicated ChiliHead since 2017 and has dreamed of getting his GED for many years. In Jan. 2018, Robert jumped at the opportunity to apply for the GED pathway through the comprehensive education program, Best You EDU™. This first-of-its-kind program launched on Jan. 22, 2018 by Brinker International, Inc. (owner of Chili’s and Maggiano’s Little Italy®) in partnership with Pearson to offer Brinker Team Members, from hourly to management, education opportunities at absolutely no cost to participants.

In only four weeks, Robert quickly earned his GED credentials. From there, he immediately applied for the associate degree program in Best You EDU, was accepted into college and started his first semester in June!

“I am enrolled to start college this summer and I plan on giving it all of my effort to finish top of my class,” said Robert Valencia, Chili’s Team Member. “I often catch myself telling other Team Members about the Best You EDU program at work because it has benefited me in more ways than one…a diploma is great, but a GED can do just as much for you. Look at me – I’m starting college already!”

Best You EDU was designed to meet Team Members where they are on their educational journey, offering three main components: Foundational Education and ESL, GED and associate degrees. Robert is proof that a Team Member can obtain his or her GED and get into college in months versus years with help from his or her employer.

“Robert’s story, and countless others like his, is the reason why we developed the Best You EDU program,” said Rick Badgley, chief people officer at Brinker. “We value our Team Members and their professional growth and our goal is to invest in our current Team Members in order to promote from within versus seeking talent elsewhere. Robert’s dedication to his professional development and education has paved the way for other Team Members to follow in his footsteps.”

Robert is just one of the many Chili’s and Maggiano’s Team Members who have benefitted from Brinker’s Best You EDU program. To date, the program has helped 12 Team Members graduate with their GEDs and 65 Team Members are actively working towards earning an associate’s degree, but Brinker doesn’t plan to stop there. Learn more about Best You EDU by visiting, http://www.chilisjobs.com/growth-development/education-advantage/

About Brinker International, Inc.

Brinker International, Inc. is one of the world’s leading casual dining restaurant companies. Founded in 1975 and based in Dallas, Texas, as of the fiscal first quarter ended Sept. 27, 2017, Brinker owned, operated or franchised 1,682 restaurants under the names Chili’s® Grill & Bar (1,630 restaurants) and Maggiano’s Little Italy® (52 restaurants).

Contact:   Media
800-775-7290

26 07, 2018

Buffalo Wings & Rings Launches Month-Long Wing Celebration on National Chicken Wing Day

2018-07-26T11:31:18-04:00July 26th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

Buffalo Wings & Rings has elevated the chicken wing experience for more than three decades and this year, the club-level sports restaurant brand is elevating the celebration of National Chicken Wing Day on Sunday, July 29 by kicking off a month-long celebration of all things chicken wings.

“One day is simply not enough to truly appreciate the glory of the chicken wing. So, as part of our celebration of National Chicken Wing Day we are also giving wing fans an entire month of delicious new sauces, specials and ways to experience chicken wings,” said Diane Matheson, Vice President of Marketing for Buffalo Wings & Rings.

During what Buffalo Wings & Rings has dubbed National Wing Month, the restaurant chain will introduce two new limited time seasonal sauces – Charred Jalapeno and Garlic Perez Style. The Charred Jalapeno are boneless wings with ranch style sauce, made with pureed charred jalapenos, fresh cilantro and lime, dusted with smoked ancho chile, while the Garlic Perez Style are boneless wings with a bold garlic butter sauce that pack a little heat.

The two new sauces were created as part of a sauce competition that Buffalo Wings & Rings held, open to employees and team members across the entire system. The Charred Jalapeno was created by Greyson Kohrs, manager of the company’s Oakley, Ohio restaurant and the Garlic Perez Style was created by Gerardo Perez, kitchen manager of the company’s Liberty Way restaurant.

“It’s important that we continue to cultivate a culture where every member of the Buffalo Wings & Rings family feels like they can make an impact on the club level options that we provide our guests,” said Nader Masadeh, CEO of Buffalo Wings & Rings. “Greyson and Gerardo came up with some incredible sauces and we are excited to take their creations out to wing fans all over the country.”

Besides the new sauces, guests at Buffalo Wings & Rings will also have two new ways to experience their wings during National Wing Month – the Three-Style Free-Style Wing Sampler and the Three Wing Fix.

The Three-Style Free-Style Wing Sampler will give guests the opportunity to try any combination of wing style including traditional, boneless grilled, boneless fried or cauliflower, and pair with individual servings of any three sauces, allowing them to have fun mixing, matching, dipping and exploring with the different sauces. The Three Wing Fix will give guests the chance to upgrade their side by getting three wings any style instead of a standard side item.

More information on the National Wing Month celebration can be found at https://www.buffalowingsandrings.com/.

ABOUT BUFFALO WINGS & RINGS

Established in 1984 in Cincinnati, Ohio, Buffalo Wings & Rings is the ultimate sports restaurant franchise providing a club-level experience with better food, VIP views and our Buffalove ® Service Promise. The franchise is taking game-time to the next level with bright, inviting dining rooms, elevated fan experiences and a chef-inspired menu featuring a rotation of seasonal and diverse limited-time offerings, fresh salads, homemade Bleu Cheese, innovative sandwich options, hand-pressed burgers and fresh, never frozen wings to satisfy every sports fan. With more than 80 units across the globe, Buffalo Wings & Rings is changing the sports restaurant category, bringing elevated food and experiences that are accessible and affordable to all. For more information, visit http://www.buffalowingsandrings.com.

26 07, 2018

Freddy’s Announces Third Annual Kids In Need Partnership for National Frozen Custard Day

2018-07-26T11:28:09-04:00July 26th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

WICHITA, KS – PRNewswire

Fast-casual restaurant concept, Freddy’s Frozen Custard & Steakburgers, announced today that it will offer $1 single cone, single dish or custard cookie purchases at locations nationwide in honor of National Frozen Custard Day Wednesday, Aug. 8. For the third year in a row, Freddy’s will donate half of every single cone, single dish or custard cookie sold on National Frozen Custard Day to Kids In Need Foundation, which provides free school supplies to teachers and students most in need across the country. To date, Freddy’s has raised more than $25,000 for the nonprofit organization through its annual National Frozen Custard Day promotion.

“School supplies are an integral part of learning, and it is important that each and every student has access to the basic tools they need to be successful in the classroom and beyond,” said Renay Dossman, executive director for Kids In Need Foundation. “The generosity of Freddy’s over the past few years has supported our efforts to help teachers and students in some of the most challenged communities in our country, and we are grateful to partner with a company that shares our passion for helping kids succeed.”

Along with cooked-to-order steakburgers, frozen custard is a staple of the Freddy’s menu. Known for being smoother and richer than ice cream due to a time-tested churning process that minimizes ice crystals and excess air, Freddy’s frozen custard is made using only America’s finest dairy ingredients. It is churned throughout the day, every day in each restaurant to produce the high-quality, fresh custard treat that made Freddy’s famous in 31 states.

“The Freddy’s brand is rooted in family values, and we’re proud to be supporting Kids In Need Foundation for the third year and helping make a difference for families in need nationwide,” said Scott Redler, COO for Freddy’s Frozen Custard & Steakburgers. “So many of us take for granted having access to simple items like pencils and folders, and we believe that no child should ever have to go without. We encourage guests to stop by their local restaurant on National Frozen Custard Day and help students across America start the new school year with a full backpack.”

About Freddy’s

Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of cooked-to-order Steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard churned fresh throughout the day. Today, 302 Freddy’s restaurants serve 31 states across the nation from California to PennsylvaniaVirginia and down the East Coast states to Florida. In 2018, Freddy’s has been named for the fifth year in a row as one of the top 10 on Franchise Times magazine’s Fast & Serious list, and for a sixth time to Entrepreneur’s Franchise 500 list (ranked #44). In 2017, Freddy’s was included on Inc. Magazine’s 500/5000 list of “Fastest-Growing Private Companies” for the fifth consecutive year. Other notable accomplishments include a feature on Consumer Reports’® lists of best burgers, cleanest fast-food restaurants and those with the best service last published in 2014, and first-place winner of many local newspaper readers’ choice categories throughout the U.S. including Best Burger, Best Fries, Best Hot Dog and Best Dessert. For more on Freddy’s, visit the Newsroom, or follow us on FacebookTwitter and Instagram for the latest news. To learn more about National Frozen Custard Day at Freddy’s, visit https://freddysusa.com/frozencustardday/.

About The Kids In Need Foundation

The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed $1 Billion in school supplies, directly benefiting 6.2 million students and 200,000 teachers in 2017. For more information, visit KINF.org, and join us on Facebook, Twitter and Instagram: @KidsInNeed.

Samantha Russo | Sr. Account Manager 

srusso@fish-consulting.com

954.893.9150

SOURCE Freddy’s Frozen Custard & Steakburgers

26 07, 2018

The Patch Boys opens 19 new locations in First 6 months of 2018

2018-07-26T12:13:27-04:00July 26th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

Lakewood, NJ

The Patch Boys, the FIRST and MOST-TRUSTED drywall repair franchising company in the nation, is experiencing explosive growth as it introduces its concept across the nation.

A completely mobile business, The Patch Boys provides homeowners, landlords, property managers and business owners with a highly focused wall patching service – a specialization that most general contractors, electricians, plumbers, handymen and construction companies don’t want to do or can’t do very well.

The franchisor now has more than 60 locations in 28 states, including 19 that already opened this year. These include new territories in Denver, CO, Salt Lake City, UT, Ft. Worth, TX, Dallas, TX, Virginia Beach, VA, Little Rock, AR, Austin, TX and Raleigh, NC. There are also over 30 territories in the pipe line.

“The growth of our brand is very exciting and the quality of owners we attract is simply flattering” said Leo Goldberger, Founder and CEO. “Not only have we invented this concept and brought it to the homeowners across the nation, but we constantly improve the process, and introduce up-to-date features to make the process easier for the franchise owners and our clients.”

Entrepreneur magazine recently named The Patch Boys among one of the 2018’s Up-and-coming brands, while FranchiseRankings.com has ranked them in the TOP-10 franchises in multiple categories. The company’s growth over its last 3 years, has consistently grown by approx 8% month over month.

In addition to working with homeowners, landlords and property management companies, The Patch Boys also subcontracts services directly to general contractors, roofers, electricians, plumbers, HVAC companies and other trade professionals who may not have the time or resources to repair damages to drywall as a result of their services. Moreover, a simple business model and proprietary computer technology allows Patch Boys franchise owners the luxury of operating the business from the comfort of their own homes.

About The Patch Boys

Founded in 2008 by entrepreneur Leo Goldberger, The Patch Boys has become synonymous with drywall repair. Recognizing that most general contractors and other trade industry professionals lack the time and resources to repair drywall damage caused by their services and other unforeseen forces, The Patch Boys strives to provide landlords, property managers, businesses and homeowners a reliable and efficient service to get their properties back to normal as quickly as possible.

For more information about the Patch Boys, please visit ThePatchBoys.com or call (844) 99-PATCH

24 07, 2018

PuroClean to Award a Free Franchise to One U.S. Military Veteran

2018-07-24T12:20:51-04:00July 24th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

TAMARAC, FL – PRNewswire 

PuroClean, a leading restoration and remediation franchise, is offering military veterans the opportunity to win a free PuroClean franchise. Through the PuroVet program, one lucky veteran will have his or her initial franchise fee covered, opening the door to a new and financially secure future. This is the first time the company is offering an opportunity like this for veterans.

Veterans, including all active duty, reserve, honorably discharged or retired personnel, can apply or be nominated by members of the public at BeAPuroVet.com by September 10, 2018. The veteran must submit a résumé and business plan showing how he or she would successfully run the business. A group of PuroClean executives will evaluate submitted business plans and grade them on profitability, preparedness, and his or her overall business acumen. The veterans with the top five grades will then be invited to meet with Steve White, President and Chief Operating Officer of PuroClean, former Captain in the United States Army, and member of the International Franchise Association’s VetFran committee.

The winner of the PuroClean franchise will be announced on Military Makeover: Operation Career airing on the Lifetime Network in early November 2018Military Makeover: Operation Career helps to transform the homes and lives of military families across the country.

“Military veterans have sacrificed so much for our country, and we want to offer them the opportunity to have a great second career,” said White. “Veterans have proven themselves to be strong leaders, know how to follow the processes set up by a franchise system, work until the job is done, and have ultimately become some of our top franchise owners. We hope that by offering this opportunity to win a free franchise, veterans across the country see what life after service can be like as a successful entrepreneur.”

Due to PuroClean’s dedication to creating a profitable entrepreneurial opportunity for veterans, it was recently named a top franchise for veterans on the Military Times Best: Franchises 2018 list. Additionally, Entrepreneur magazine ranked PuroClean No. 258 on its 2018 Franchise 500® list. The prestigious list ranks the nation’s top franchise brands annually.

Doug Baillie, a military veteran and PuroClean franchise owner in Arizona since 2013, said his military experience has laid a strong foundation for his transition into entrepreneurship. “After spending 30 years in the Navy, I felt prepared for my second career as a PuroClean franchise owner,” said Baillie. “Being a PuroClean franchise owner is like being the captain of your own ship, and just like in the Navy, there is always backup. I know if I ever need anything or have a question, I can count on the corporate team and other PuroClean franchise owners to provide guidance. Owning my own business has also given me the fulfilling opportunity to employ veterans who are looking for their second act.”

In addition to the opportunity to win a free franchise, PuroClean offers veterans of the U.S. Armed Forces a discounted rate in which they save $12,500 off the franchise fees through the PuroVet program. PuroClean has also secured additional savings for veterans from equipment vendors and MatchU Franchising, who will reduce their commission by 25 percent for all veterans the company matches with PuroClean. All new franchise owners also benefit from training at the $1.2 million state-of-the-art training facility, the largest territories in the industry, and several financing options.

For more information on the PuroVet program, and to apply to win a free PuroClean franchise, please visit BeAPuroVet.com.

About PuroClean

Known as the “Paramedics of Property Damage®,” PuroClean provides fire and smoke damage remediation, water damage remediation, flood water removal, mold removal, and biohazard clean-up to commercial and residential customers. Founded in 2001, PuroClean has a comprehensive network of 260-plus franchise offices across North America. PuroClean technicians are thoroughly screened, insured, and trained in utilizing the latest in mitigation technology and procedures, while operating under a strict code of ethics. Each PuroClean office is independently owned and operated. For more information about PuroClean, contact 800-775-7876 or visit www.puroclean.com; for franchise information, visit www.puroclean.com/franchise.

Media Contact: Mandi Gualtieri, Fishman PR, 847.945.1300 or agualtieri@fishmanpr.com

SOURCE PuroClean

24 07, 2018

Paul Davis Restoration Inc. Announces Sponsorship Alliance With National Fallen Firefighters Foundation (NFFF)

2018-07-24T12:17:06-04:00July 24th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

JACKSONVILLE, FL – PRNewswire

Paul Davis Restoration Inc., a national fire and disaster restoration franchise system with headquarters in Jacksonville announced a new sponsor partnership today with the National Fallen Firefighters Foundation (NFFF) headquartered in Emmitsburg, Maryland.

For over 50 years, Paul Davis Restoration Inc. has restored residential and commercial properties damaged by fire, water, mold, storms and disasters of all kinds. The franchise company is now known as a one-stop shop for disaster damage and restoration with more than 375 franchises operating in the U.S. and Canada and manned by people who have been certified in emergency restoration.

“Our commitment to first responders and their families is at the heart of the Paul Davis vision to provide extraordinary care while serving people in their time of need,” said Vice President of Marketing A.L. Whitaker. “Our founder got his start as Paul W. Davis Contracting in 1966, and was referred then by an insurance adjustor, to handle a large fire only miles from Davis’ home. Out of those ashes, literally, Paul Davis Restoration arose. We are honored to partner with the National Fallen Firefighters Foundation and give back to American heroes while offering them an indispensable service.”

The company’s solid reputation and respect for first responders drove them to choose this opportunity to partner with the NFFF as a Bronze Level Sponsor, with eventual plans to become the highest level of sponsor for the storied organization.

The NFFF’s mission is to honor and remember America’s fallen fire heroes, assist their families in rebuilding their lives, and reduce firefighter injuries and deaths.

“We are pleased to have Paul Davis as one of our sponsors, and appreciate their efforts to help raise awareness about the National Fallen Firefighters Foundation’s mission and programs,” said Chief Ronald J. Siarnicki, Executive Director of the NFFF. “It’s a very natural fit since we all interact daily in restoring peoples’ lives after a fire.”

The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America’s fallen firefighters. Since 1992, the nonprofit Foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. The Foundation also works closely with the U.S. Fire Administration to help prevent and reduce line-of-duty deaths and injuries. For more information on the NFFF and its programs visit www.firehero.org.

Contact: Sanderson & Associates 
Rhonda Sanderson

847-612-9829
Rhonda@sandersonpr.com

SOURCE Paul Davis Restoration Inc.

23 07, 2018

Tom Curtis Named Domino’s Executive Vice President of Team USA

2018-07-23T13:15:33-04:00July 23rd, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

ANN ARBOR, MI – PRNewswire

Domino’s Pizza (NYSE: DPZ), the largest pizza company in the world based on global retail sales, has named Tom Curtis as its new executive vice president of Team USA.  Curtis will lead Domino’s network of 396 company-owned stores across the United States. He will also oversee Domino’s operations innovation and global store training teams.

“Tom has been a key player on our team for many years and I know that Team USA is going to benefit from his many years of operational experience with our brand,” said Domino’s Chief Executive Officer Ritch Allison. “I’m looking forward to bringing his strong track record on the franchise side of the business to our corporate stores around the country.”

After graduating from Emory University in 1985, Curtis began his career with Domino’s as a store manager in Atlanta, and then became a franchisee in the New Haven, Connecticut area from 1987 until 2006. After franchising, Curtis joined Domino’s corporate as an area leader in 2006. He went on to a variety of leadership positions in the field, including becoming the director of strategic market growth and leading the Seattle “fortress market” program prior to providing operations support as the West region vice president and then vice president of operations support for the U.S. Prior to his current role, Curtis served as vice president of franchise relations and operations innovation.

Curtis replaces Stan Gage, who recently purchased 12 Domino’s stores to become a franchisee.

About Domino’s Pizza®

Founded in 1960, Domino’s Pizza is the largest pizza company in the world based on global retail sales, with a significant business in both delivery and carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of over 15,100 stores in over 85 markets. Domino’s had global retail sales of over $12.2 billion in 2017, with more than $5.9 billion in the U.S. and more than $6.3 billion internationally. In the second quarter of 2018, Domino’s had global retail sales of nearly $3.1 billion, with nearly $1.5 billion in the U.S. and nearly $1.6 billion internationally. Its system is comprised of independent franchise owners who accounted for over 97% of Domino’s stores as of the second quarter of 2018. Emphasis on technology innovation helped Domino’s achieve more than half of all global retail sales in 2017 from digital channels, primarily online ordering and mobile applications. In the U.S., Domino’s generates over 60% of sales via digital channels and has produced several innovative ordering platforms, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. In late 2017, Domino’s began an industry-first test of self-driving vehicle delivery with Ford Motor Company – and in April 2018, launched Domino’s HotSpots™, featuring over 200,000 non-traditional delivery locations including parks, beaches, local landmarks and other unique gathering spots.

Order – dominos.com 
AnyWare Ordering – anyware.dominos.com 
Company Info – biz.dominos.com 
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Please visit our Investor Relations website at biz.dominos.com to view news, announcements, earnings releases and conference webcasts.

Media Contact:

Jenny Fouracre
734-930-3620 (Office)
jenny.fouracre@dominos.com

23 07, 2018

Century 21 Real Estate Wins Prestigious Inman Innovation Award In Marketing For New Brand Identity

2018-07-23T13:12:31-04:00July 23rd, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

MADISON, NJ – PRNewswire

Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21 brand, today announced it has received global recognition for its recent brand reinvention. The launch of its new identity was named most innovative marketing campaign at the 2018 Inman Innovator Awards, which recognizes the visionaries and forward-thinking individuals and companies in the real estate industry.

An annual competition, the Inman Innovator Awards highlight the real estate industry’s most forward-thinking and unencumbered members across seven categories, including most innovative: real estate technology, real estate company, broker-owner, agent, MLS association or industry organization, team and marketing program.

“As the real estate industry continues to dynamically change and evolve, we’re constantly challenged to progress and push the industry forward, which was a huge motivating factor behind this year’s rebranding campaign,” said Cara Whitley, chief marketing officer, Century 21 Real Estate. “To be recognized by industry leaders with this prestigious award acknowledges our hard work to defy mediocrity and deliver extraordinary experiences to both our brokers and agents and their customers.”

This year’s 2018 Inman Innovator Award winners were announced at Inman Connect in San Francisco July 17-20, 2018, which brings together 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives to explore the changing industry. To check out the full list of finalists and winners, visit: www.inman.com/2018inmaninnovatorawards

About Century 21 Real Estate LLC

The approximately 119,000 independent sales professionals in approximately 8,300 offices spanning 81 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.comcentury21global.comcommercial.century21.comcentury21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2018 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

20 07, 2018

HealthSource Launches New Brand Campaign

2018-07-20T12:52:54-04:00July 20th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

CLEVELAND, OH – PRNewswire

Pain often stops people from doing what they love.  HealthSource, America’s leading franchise group of wellness clinics, offering non-surgical and non-prescription treatments to address pain, has launched a campaign encouraging those dealing with pain to fight it and stay active.  The integrated branding campaign features cyclists, tennis players, runners, walkers and others in their daily exercise routines.  Advertising elements include radio and television spots, digital pre-roll, digital display ads, out-of-home billboards, direct mail, print and exterior window graphics.  Co-op funding is covering the cost of broadcast advertising, while all other elements are being paid by a national media buy.

To view the broadcast spot, click here: https://www.youtube.com/watch?v=b5662S2c5ZY.

Kieran McCauley, VP of Marketing at HealthSource believes the campaign message will resonate with consumers.  “We’ve essentially flipped the focus to active living from pain management,” said McCauley.  “People don’t need to be reminded about pain, they need to remember what makes them happy, and this campaign shows them how to get into a routine to address and prevent pain – using stretching, massage, progressive rehab, nutritional supplements and spinal manipulation.”

Faction Pictures of Cleveland created the broadcast spots for HealthSource.  For the first spot, which will air during the 3rd quarter media buy, the creative production company used captivating visuals and engaging music to tell the story of a mom trying to stay fit through spinning and a wellness plan to address back pain.  Future spots will spotlight other patient segments, conditions and services.

Another aspect of the campaign is showcasing natural and holistic ways for treating pain.  This is important to many Americans who are increasingly more skeptical of traditional medical approaches as a result of the opioid crisis.  Millennials in particular are leery of taking prescriptions, and prefer holistic and homeopathic treatments versus surgery and medications to address chronic pain.   Sales for alternative treatments to address chronic pain are growing at a rate of 17.61% in the United States, and will exceed $58 billion by 2025 according to a study by Grand View Research.  HealthSource clinics have realized a steady stream of new patients as a result of this trend.

About HealthSource

HealthSource, a national holistic care and chiropractic franchise, treats pain throughout the entire body, sciatica, fibromyalgia and other common concerns, and also focuses on pain prevention and nutrition. The company continually implements new treatments and medical advancements, staying on the cutting edge of medicine. HealthSource began franchising in 2006 and has more than 250 domestic and international locations. For more information about HealthSource, visit www.healthsourcechiro.com.

20 07, 2018

Massage Envy Disrupts the Wellness Category with First-of-its-Kind Body Care Offering, CyMe™ Boost

2018-07-20T12:55:54-04:00July 20th, 2018|Tags: , , , , , , , , , , , , , , , , , , , , , |

SCOTTSDALE, AZ – PRNewswire

Massage Envy, the leader in professional massage and skin care, is revolutionizing massage services with the introduction of CyMe™ Boost – a first-of-its-kind collection of skin serums that blend with Massage Envy-branded massage oils and creams to create personalized skincare for the entire body.

The highly concentrated CyMe Boost serums contain potent, efficacious ingredients designed to hydrate, purify, balance and improve the appearance of the skin from head to toe. The result is a highly customized, differentiated massage that delivers on the brand’s promise of total body care.

“CyMe Boost addresses the emerging trend of consumers beginning to care about treating their skin beyond just the face and neck,” said Joe Magnacca, Massage Envy CEO. “Collectively, the Massage Envy franchise network has performed more than 135 million massages and facials, far more than anyone else in the industry. We used that experience and expertise to create CyMe™ Boost.”

The CyMe™ Boost assortment includes:

  • Energizing Boost: Contains guarana seed extract and caffeine to stimulate the skin for a more radiant and youthful look.
  • Renewing Boost: Designed to support suppleness, and appearance of firmness for a youthful look.
  • Purifying Boost: Works to purify skin for a smoother, brighter and healthier-looking appearance.
  • Clarifying Boost: Helps clarify and balance the skin by removing impurities from the surface of the skin.
  • Hydrating Boost: Intensely hydrates and penetrates to the lower layers of the skin, providing lasting moisture while increasing skin’s natural luminance.
  • Firming Boost: A moisturizing serum that minimizes the appearance of lines, leaving skin looking soft and satin-smooth.

These serums can be used separately, paired together, or combined with other enhancements in the selection of Massage Envy’s offerings, like aromatherapy. In total, there are more than 720 possible enhancement combinations that allow customers to receive a personalized body care treatment at Massage Envy franchised locations across the U.S.

The CyMe™ Boost offering advances Massage Envy’s growth strategy, which is aimed at serving emerging consumer trends; discovering attractive concepts on the cusp of growth and launching them on a large scale; and making advanced products and services accessible.  In the last two years, the company has launched Total Body Stretch, an assisted stretching service that uses Massage Envy’s proprietary Streto method; advanced skincare offerings such as microderm-infusion and chemical peels and its first private-label skincare line, CyMe™, which quickly became the best-selling SKUs across the franchise network and continue to outpace expectations.

“More than 15 years ago, this company revolutionized the wellness category by offering therapeutic massage in a membership model, and that spirit continues to drive the business,” Magnacca said. “Our model is ripe for growth, and innovations like CyMe™ Boost have the power to expand our reach, attract new customers, and deepen the loyalty of the membership base.”

CyMe Boost is now available at Massage Envy franchised locations nationwide, with an added cost of $10 per Boost to any Wellness Massage session.

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchised locations, is the leading provider of therapeutic massage and skincare services, and proprietary assisted stretching service, Total Body Stretch. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,180 franchised locations in 49 states that have together delivered more than 135 million massages and facials. For more information, visit www.massageenvy.com, or follow us on Twitter @MassageEnvy and Facebook www.facebook.com/MassageEnvy.