We hear many so-called franchise experts discussing marketing to millennials or marketing to Gen Z. They usually start blogs or videos with statements like, “Millennials want…” or “Gen Z doesn’t like…” There are currently about 70 million people in the U.S. in each of these age groups. Painting that many people with the same brush is outdated and ignorant. At best, it’s just lazy marketing. At worst, it’s sketchy and misleading. By Jack Monson
Perhaps you’ve heard the phrase, “Build it and they will come.” Certified Franchise Consultants (CFCs) are well-trained in the skills of building a profitable business in which they help others make wise decisions when investing in a franchise. By Don Clayton
Self-identity is a powerful concept that can shape our lives. What are you? Your values, passions, strengths and weaknesses. Are you aware of them? Do you acknowledge them? By Nancy Friedman
It is so tempting for a franchisor to only tout what they do well, the good decisions they have made and the incredible systems they have built. Although it may sound counterintuitive, a big part of the value of experienced brands comes from all the things they didn’t do well over the years. By Tom Spadea
In my years in the franchise industry, I feel like I have seen it all. I have started preaching “responsible franchising.” Responsible franchising embodies setting the right expectations, ensuring adequate capital, selecting the right franchisees and maintaining a growth pace that allows for mutual success within the network. Responsible franchising is the future. By Aaron Harper