FITNESS + WELLNESS: beem Light Sauna
As a brand rooted in research, beem® Light Sauna is dedicated to continuously improving while providing clients with the latest technology. By Erika Ortega
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FITNESS + WELLNESS: Heyday Skincare
Heyday Skincare was founded in 2015 in New York City, aiming to make self-care through regular facial services more accessible to the everyday consumer. Founders Adam Ross and Michael Pollak, friends from business school, saw a gap in the wellness market for spa treatments. They noticed that treatments tended to be costly and time-consuming and that most people saw them more as occasional luxury services rather than regular maintenance. To fill this gap, the two friends built a business on the mantra, “Get a facial on your lunch break.” By Kelsi Trinidad
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FITNESS + WELLNESS: BODY20
BODY20 is the nation’s fastest-growing electro-muscle stimulation (EMS) fitness franchise, and it’s revolutionizing how Americans work out by delivering full-body results in tech-driven 20-minute sessions. According to Lindsay Junk, the brand’s
new CEO, it’s a game-changing fitness option for athletes, busy professionals, people recovering from injury and anyone looking for a time-efficient, low-impact workout. By Jessica Petrucelli
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FITNESS + WELLNESS: iFlex Stretch Studios
In the evolving world of wellness, recovery has emerged as the next frontier. Once an afterthought in fitness, it’s now a full-fledged category driven by a cultural shift toward longevity, mobility and preventive health. Assisted stretching, once niche, is now central to that story. By Tamara Rahoumi
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FITNESS + WELLNESS: The Back Nine Golf
The Back Nine® Golf is revolutionizing the game of golf with its golf simulator franchise model. When golfers aren’t able to make it to the golf course or are looking for a place to perfect their swing, the company offers 24/7 access to its golf bays that members can reserve through the app. By Kelsi Trinidad
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12, 2025
FITNESS + WELLNESS: COVER STORY: Pilates Addiction
The way people think about fitness has fundamentally changed. It’s no longer a task to check off; it’s a lifestyle choice tied to longevity, balance and belonging. It has been over five years since the 2020 global pandemic, and in that time, many people have started thinking about movement as a cornerstone of their well-being and quality of life, rather than just a path to looking fit. By Tamara Rahoumi
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FITNESS + WELLNESS: Out With The Old & In With The New, Dawn Abbamondi
As we round out the end of 2025 we look back on what went well and what can be even better in the future. In early 2026, I have to celebrate those emerging brands I hold near and dear to my heart. This past year, they focused and worked to adopt best practices early in their brand development. This allowed them to compete with established brands – in their unique industry – while also competing with others in the larger universe of franchises. By Dawn Abbamondi
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A DAY IN THE LIFE OF A FRANCHISEE: Pet Butler
When Steven Chmielewski was laid off after 10 years at T-Mobile, he decided to take a year off to be a stay-at-home dad. It wasn’t long before he started wondering what came next – and whether it was time to build something for himself. By Tamara Rahoumi
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FEATURED FRANCHISE CONSULTANTS: Jack & Jill Johnson, FranServe, Inc.
When Jack and Jill Johnson decided to quit their six-figure corporate jobs on New Year’s Eve 2016 and venture into the world of franchise consulting, they bet everything on a simple insight: Most franchise buyers weren’t getting advice from people who had owned a franchise. By Jessica Petrucelli
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FAMILY AFFAIR: NaturaLawn® of America
Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems. By Kelsi Trinidad