senior care

11 01, 2023

Jennifer LoBianco Named Chief Marketing Officer for Best Life Brands

2023-01-11T10:07:38-05:00January 11th, 2023|Tags: , , , , , , |

TROY, Mich.Best Life Brands, LLC (“Best Life Brands”) today announced Jennifer LoBianco as chief marketing officer.

“Jennifer has been outstanding as our senior vice president of marketing with her ability to juggle the direction and strategy of four brands. She has contributed massively to everything we have done since she joined our business in 2021,” said J.J. Sorrenti, CEO of Best Life Brands. “As our new CMO, she has huge potential to positively impact our growth, as well as play an important role interacting with our franchisees and with our executive leadership team.”

Prior to joining Best Life Brands in 2021 as senior vice president of marketing, LoBianco served in several executive roles, including chief marketing officer for Huntington Learning Center, a national education franchise, where she directed brand, franchise development and franchisee marketing programs. Before that, she was the chief marketing officer for American Financial Resources and VP client strategy for a franchise focused marketing firm.

“I recognize and deeply value the importance of Best Life Brand’s mission to serve seniors and their families on the continuum of care,” LoBianco said. “I look forward to creating new opportunities to expand our offerings, increase demand for our services, attract more franchisees and engage customers.”

To learn more about Best Life Brands, visit https://www.bestlifebrands.com/.

About Best Life Brands, LLC

Based in Troy, Mich., Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care;  CarePatrol, the nation’s largest franchised senior care solutions organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Healthcare, dedicated to providing superior in-home nursing, therapy, and home care services, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.

15 12, 2022

Latest Innovative ‘Town Square’ Adult Daycare, Memory Care Center Opens

2022-12-15T10:29:59-05:00December 15th, 2022|Tags: , , , , , , , |

Sixth in the franchise and first in Atlanta, Town Square Sandy Springs offers support that may delay progression of Alzheimer’s, other dementias.

ATLANTATown Square® Sandy Springs, an innovative adult day center for those in need of memory or cognitive care, is now open. The first of its kind in Atlanta and the sixth in the U.S., the facility offers experiential adult day enrichment.

“Our person-centered, strengths-based approach to healthy aging supports interventions that reduce risk for disease, may delay dementia progression and postpone the need for long-term care,” says Town Square Sandy Springs Director Mary Caldwell, an experienced and credentialed gerontologist. “We are committed to serving our members, but also any person impacted by Alzheimer’s or dementia by providing free care consultation, care planning, care partner support groups and education.”

Town Square provides a safe, comforting and immersive environment where members spend the day while caretakers are at work, running errands or taking a break from daily routines. Members – as Town Square day guests are called – take part in a range of engaging activities facilitated by highly qualified Program Assistants (with an 8-to-1 caregiver/participant ratio) who leverage therapeutic reminiscing techniques to spark memories and stimulate the mind.

“The impetus for Town Square was to be part of the innovation of the adult day space,” says Kellen Stennett, owner of Town Square Sandy Springs. “We saw a huge need to elevate the level of dignity and compassion of people who need cognitive or memory care. I’m proud of the impact we’re making in the north Atlanta community.”

The 12,000-sq. ft., state-of-the-art facility (8601 Dunwoody Place, Suite 130, just off GA 400 Exit 6) resembles a mid-century American town, with 13 stylized activity rooms representing popular storefronts that existed during that era: a 1950’s diner; Starlite Theater; a music room called Spinners; Health Club with themed exercise; a vintage 1964 Ford Thunderbird; as well as a library; working hair and nail salon; craft room; recreation room, among others.

“There is an incredible demand in Atlanta and around the country for quality daycare and resource centers for those with dementia,” says Pete Spillum, VP of Operations and Franchising for Town Square. “We are delighted to serve seniors while also giving caregivers a respite from 24/7 care.”

In addition to daytime programming (Monday-Friday, 8:00 a.m. to 5:00 p.m.), Town Square is available for rent, evenings and weekends, for corporate meetings, birthday and anniversary parties, and group visits from senior living facilities.

Spillum notes that the seventh Town Square will open in Bradenton, FL later this year. In addition to Atlanta (Sandy Springs), other Town Square locations include Sarasota, FL; Perry Hall, MD; Jersey Shore (Brunswick), NJ; Princeton, NJ; and (NW) Austin, TX. Four additional locations are in-process to open in 2023: two additional New Jersey locations, one in North Carolina and one in Las Vegas. As the population shifts, the 50’s and 60’s theme of Town Square facilities will roll through subsequent decades.

About Town Square®

Town Square is the first adult day center model grounded in reminiscence therapy, specifically for individuals with Alzheimer’s or related dementias. A product of the renowned George G. Glenner Centers, its proprietary programming evokes a time when seniors were teens or young adults. Reminiscence therapy has been shown to improve mood, communication and sleep quality, while also reducing anxiety, depression and agitation in those with dementia. Prompts such as movies, music, images, games and other vintage props stimulate long-term memories.

More information: (404) 595-2034, email Mary Caldwell, Center Director, at mcaldwell@townsquare.net. Find us on Facebook, Instagram or on the Website. Franchise info.

22 11, 2022

David Tarr Named Vice President of Franchise Development for Best Life Brands

2022-11-22T13:56:30-05:00November 22nd, 2022|Tags: , , , , , , |

TROY, Mich.Best Life Brands, LLC (“Best Life Brands”) today announced the addition of David Tarr as vice president of franchise development. Tarr will lead the Best Life Brands franchise sales team to help accelerate the growth of the company’s senior care brands, as well as future acquisitions.

“David comes to us with an extensive background in sales and franchising,” said J.J. Sorrenti, CEO of Best Life Brands. “With his sales planning and leadership and our desire to continue to grow our portfolio of brands, it’s an ideal fit to help us advance the momentum the company has built.”

Prior to joining Best Life Brands, Tarr served in several executive roles, including vice president of franchise development and expansion for Liberty Tax Service, where he facilitated the growth from 700 locations to 4,400 locations throughout the U.S. More recently, he was the brand manager for St. Gregory Development Group, LLC and director of franchise development for REP’M Group, a full-service franchise development firm, where he oversaw the growth of Lime Painting from five locations to 70 throughout the US.

“I have a deep appreciation for Best Life Brand’s mission to serve seniors and their families on the continuum of care and look forward to growing the portfolio,” said Tarr. “Joining a multi-brand franchise company that continues to evolve is exciting. I look forward to helping recruit, select and qualify even more new franchisees across all our brands, while working with the Best Life Brands team and our existing franchisees to ensure we are delivering our senior care solutions to as many clients as possible.”

To learn more about Best Life Brands, visit www.bestlifebrands.com.

About Best Life Brands, LLC

Based in Troy, Mich., Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior care solutions organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Healthcare, dedicated to providing superior in-home nursing, therapy, and home care services, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.

7 11, 2022

Best Life Brands Senior Vice President of Marketing Jennifer LoBianco Recognized in Entrepreneur’s Top 50 Franchise CMO Gamechangers List

2022-11-07T23:16:36-05:00November 7th, 2022|Tags: , , , , , , |

TROY, Mich. — Best Life Brands Senior Vice President of Marketing Jennifer LoBianco has been designated on Entrepreneur magazine’s Top 50 Franchise CMO Gamechangers list. The recognition comes at a time when the company is seeing record growth and interest from franchise prospects.

“It’s an honor to be named an influential marketer in franchising among so many inspiring CMOs,” said Jennifer LoBianco, senior vice president of marketing for Best Life Brands. “Overseeing marketing at Best Life Brands puts me in the unique position of helping multiple brands reach customers in need of services during a critical time in their senior care continuum. Through marketing programs and resources, our goal is to build the most effective tools to educate potential clients, their families, referral partners and support our franchisees.”

Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior care solutions organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Healthcare, dedicated to providing superior in-home nursing, therapy, and home care services, which together include more than 500 franchise locations across the U.S. and Canada.

“Jennifer is an incredible asset to Best Life Brands with her deep marketing expertise and ability to juggle the direction and strategy of four brands,” says J.J. Sorrenti, CEO of Best Life Brands. “She has brought innovative programs to the table that have been powerful marketing tools for franchisees and have positioned Best Life Brands as a leader in the senior care space.”

The 50 Franchise CMO Gamechangers list is a celebration of top marketing executives who meet (and exceed) unique challenges every day. Recipients were nominated by their peers in the industry.

To see the full list, visit https://www.entrepreneur.com/marketing/50-franchise-cmos-who-are-changing-the-game/437053

To learn more about Best Life Brands, visit https://www.bestlifebrands.com/.

About Best Life Brands, LLC

Based in Troy, Mich., Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior care solutions organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Healthcare, dedicated to providing superior in-home nursing, therapy, and home care services, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.

7 10, 2022

Caring Senior Service debuts on the Franchise Times Top 500

2022-10-07T10:02:44-04:00October 7th, 2022|Tags: , , , |

The non-medical home care company enters the exclusive annual ranking at No. 479, joining heavy hitters like McDonald’s and 7-Eleven.

SAN ANTONIOCaring Senior Service, a non-medical home care company with more than 50 locations throughout the United States, today announced it has made its debut on the Franchise Times Top 500, an exclusive annual ranking of the largest franchise systems by global systemwide sales.

“Earning a spot on the Franchise Times list shows the achievements of our business model, our people, our technology and our best-in-class training and support,” said Caring Senior Service founder and CEO Jeff Salter. “Being named a top franchisor proves how successful our franchise model is in today’s ever-changing market. We are extremely proud of the commitment of both our corporate team and our franchise owners to set the high standards in the home care industry necessary to achieve this honor.”

The Franchise Times Top 500 is an annual ranking of the 500 largest U.S.-based franchise systems. The project is the result of a five-month research and reporting effort that leads to the most credible and objective franchise ranking available, said Franchise Times Editor-in-Chief Laura Michaels.

“The collection of systemwide sales data also provides useful insight into the franchise industry’s performance coming out of the COVID-19 pandemic,” Michaels said. “Every segment gained ground in 2021, with some getting back to or even surpassing 2019 sales while others still have work to do.”

The 10 largest franchised brands gained $45.4 billion in sales in 2021, a 14% increase over the prior year. The top 10 now account for more than $368 billion in annual sales. No. 1 McDonald’s put more room between itself and No. 2 7-Eleven, growing sales by more than $19 billion to $112.5 billion. That marked the best dollar amount sales growth across the Top 500 franchises last year.

“Our GreatCare® method for delivering superior care means our owners can successfully operate a home care business at minimal cost while still maintaining a high level of service,” Salter said. “Our back-office support offers our franchise owners additional accounting, marketing and operational services that enable them to operate at their most efficient, making a Caring Senior Service franchise one of the best to own, and this is reflected in our appearance on this prestigious list.”

For more information about the Franchise Times Top 500, please visit https://www.franchisetimes.com/top-500-2022/.

About the Franchise Times Top 500

The Franchise Times Top 500 is the only ranking by systemwide sales and units of the largest 500 U.S.-based franchise brands. Published in the October issue and available in a searchable database online, the Franchise Times Top 500 also analyzes industry sectors based on percentage change in sales growth, reports the 10 fastest-growing franchises by four different measures, and includes exclusive news stories about the biggest names in franchising. The rankings and full report, and the searchable online database, are available at www.franchisetimes.com/top-500-2022.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.

14 08, 2022

Caring Senior Service founder slated to speak at home care conferences

2022-08-14T18:44:34-04:00August 14th, 2022|Tags: , , , |

The non-medical home care franchise’s CEO, Jeff Salter, will discuss how innovation can improve the way home care workers care for seniors and the disabled.

SAN ANTONIOCaring Senior Service, a non-medical home care franchise, announced today that CEO and founder Jeff Salter is scheduled to discuss how innovation can improve the home care industry at the Texas Association for Home Care and Hospice’s (TAHCH) 53rd Annual Meeting later this month and at the National Association for Home Care and Hospice’s (NAHC) Annual Conference and Expo in October.

“While it seems that non-medical home care has changed very little over the past few years, the fact is that innovation in the industry is coming and should be met with open arms,” Salter said. “Technical advances in how we communicate with family members, how we physically care for clients, and how we interact with a client’s own medical devices are something our workforce and our care management teams need to be trained to manage.”

Salter is slated to share key methods on how Caring Senior Service has evolved to meet today’s challenges and what the industry will need to be competitive in the future. In his address titled, “The Home Care Industry Needs a Revolution,” Salter will discuss some of the technologies and advancements home care companies should expect to see in the coming years.

Caring Senior Service already uses a proprietary tablet-based software called Tendio® to assist franchisees in operating their locations. This software offers a family/caregiver portal, real-time video conferencing, caregiver tracking, electronic timesheets and a messaging center. The home care company credits Tendio® with improving workflows and enhancing service delivery.

Salter is scheduled to speak at 11:15 a.m. on Aug. 31 at the three-day TAHCH conference in Round Rock, Texas. For more information, visit https://www.tahchannualmeeting.com/.

The NAHC Annual Conference and Expo, which will be held in St. Louis, Missouri, will feature Salter’s session on Oct. 25 from 11 a.m. to noon. For more information, visit https://www.nahc.org/.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.

27 07, 2022

Best Life Brands Marks the First Half of 2022 with Double-Digit Territory Expansion and Several Awards

2022-07-27T16:59:51-04:00July 27th, 2022|Tags: , , , , , , |

Multi-brand portfolio continues to expand services to support people in wellness and well-being

TROY, Mich. — Best Life Brands, LLC (“Best Life Brands”), a franchised organization that includes Blue Moon Estate Sales, CarePatrol, ComForCare, At Your Side Home Care and Boost Home Healthcare, ended the first half of 2022 with multiple awards and 48 additional franchise agreements awarded across all brands.

“Everyone under the Best Life Brands umbrella has exceeded our expectations in the first half of 2022,” said J.J. Sorrenti, CEO of Best Life Brands. “Our growth during the first half of this year continues to underscore the needs of a quickly growing senior population in the U.S. and Canada. Best Life Brands is reaching its goal to become a fully comprehensive senior care organization dedicated to helping our aging population along the continuum of care. I am thrilled to see that the work our team and franchisees are doing is helping more clients and customers engage in our senior care solutions.”

Highlights across the Best Life Brands network from January to June 2022 include:

Best Life Brands:

  • Surpassed 500 open locations across all brands in the U.S. and Canada;
  • VetFran discount has increased from 15% to 20% for all brands to further support military franchisees both present and future;

ComForCare/AtYourSide Home Care:

  • Signed 13 new franchise agreements in existing markets;
  • Ranked 74th by Fortune Magazine as a 2022 Great Place to Work for Millenials;
  • Ranked 311th on Entrepreneur Magazine‘s annual Franchise 500 list;

CarePatrol:

  • Signed 11 new franchise agreements in existing markets;
  • Launched a new podcast, “My Care Advisors”;
  • Implemented a brand refresh, replacing the logo, creating a new franchisee starter kit, updating its website and more;
  • Named as one of the 200 best franchise opportunities by Franchise Business Review;

Blue Moon Estate Sales:

  • Won the Franchise Times Zor Award as the Top Brand to Buy;
  • Signed 21 new franchise agreements, entering the Columbus, OH, Lansing, MI, Napa Valley, and South Florida markets;
  • Ranked for the first time in the Entrepreneur Magazine‘s annual Franchise 500 list at #491;
  • Ranked 100th on Entrepreneur Magazine‘s worldwide Fastest-Growing Franchises list;

Boost Home Healthcare:

  • Opened the brand’s first franchise location in Culver City, California;
  • Signed three new franchise agreements, entering the Harlingen, TX and Austin, TX markets;
  • Launched the new Boost website;

Media coverage for the brands appeared in Home Care Magazine, Senior Outlook Today, Home Health Care News, AARP, Generation Bold Radio, and more.

For the second half of 2022, Best Life Brands plans to continue its growth by entering the Northern and Southern California, South Florida, North New Jersey and Chicago markets across all brands.

To learn more about ComForCare, visit www.comforcare.com/.

To learn more about CarePatrol, visit www.carepatrol.com/.

To learn more about Blue Moon Estate Sales, visit www.bluemoonestatesales.com/.

To learn more about Boost Home Healthcare, visit https://www.boosthomehealth.com.

About Best Life Brands, LLC

Based in Troy, Mich., Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation’s largest franchised senior care solutions organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Healthcare, dedicated to providing superior in-home nursing, therapy, and home care services, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.

7 06, 2022

Senior Helpers® Earns Coveted Great Place to Work® Certification for Fourth Consecutive Year

2022-06-07T09:24:21-04:00June 7th, 2022|Tags: , , , , , , , , |

Leading provider of in-home senior care awarded high-profile industry honor spotlighting employee satisfaction and people-focused culture

BALTIMORESenior Helpers®, the nation’s premier provider of in-home senior care, is proud to announce it has achieved the prestigious Great Place to Work® certification for the fourth consecutive year. As the first national in-home care company to be awarded this distinction in 2019, Senior Helpers’ rapidly growing business is dedicated to continually providing safe, quality and compassionate care to older adults, helping to alleviate the stresses associated with caregiving for seniors and their families. The company currently operates 344+ territories across the country and will continue to open new territories throughout this year.

“It’s extremely rewarding for the entire organization to see our commitment to creating a positive culture come to light through obtaining the Great Place to Work® certification for the fourth time,” said Peter Ross, Senior Helpers CEO. “At Senior Helpers, we strive to create a workplace environment built upon the values of inclusion, appreciation, respect and compassion, and we’re thrilled to know that our employees consistently report having a positive experience. Ultimately, our employees are the ones who drive us forward and we truly believe that caring for them allows them to provide the best care for our seniors.”

Senior Helpers was granted this prominent designation by Great Place to Work for the fourth year in a row after undergoing a rigorous, data-driven evaluation which considers more than 60 elements of the team member experience derived from surveys and feedback from more than 12,000 employees, regardless of their role in the organization. This highly regarded honor evaluates employee pride and camaraderie, as well as the company’s overall community impact, and will help Senior Helpers to attract new talent and new clients. The belief that each employee’s work makes a true difference for clients, and the recognition that the time and care team members put in everyday has special meaning, is especially critical to the assessment process.

“We applaud Senior Helpers for seeking certification and releasing its employees’ feedback,” said Dr. Jacquelyn Kung, of Great Place to Work’s senior care affiliate Activated Insights. “This honor measures Senior Helpers’ capacity to earn the trust of its employees while creating a supportive workplace that fosters collaboration and high performance.”

The Great Place to Work Trust Index™ methodology includes an exacting survey taken by millions of employees in thousands of companies annually. For nearly three decades, it has represented the gold standard in measuring workplace culture and employee engagement, and it is the benchmark for identifying and recognizing top-tier workplace experiences.

To learn more about what employees say about the company’s culture, please visit https://www.greatplacetowork.com/certified-company/7012996.

About Great Place to Work
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through its certification programs, Great Place to Work recognizes outstanding workplace cultures and produces the annual Fortune “100 Best Companies to Work For®” and Great Place to Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, industries and, internationally, countries and regions. Through its culture consulting services, Great Place to Work helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, retention and stock performance. Learn more at Greatplacetowork.com.

About Senior Helpers®
Senior Helpers® is the nation’s premier provider of in-home senior services ranging from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers® has hundreds of franchised and owned businesses that have cared for tens of thousands of seniors. The company is owned by Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Health, one of the nation’s largest health systems.

Senior Helpers® was the first and remains the only national in-home care provider to be certified as a Great Place to Work. The company has been named by Fortune Magazine as one of the best places to work in the aging services category and one of the best places to work in the state of New York. Senior Helpers is named to the Entrepreneur 2020 Top Low-Cost Franchises list, as well as one of Entrepreneur’s Top 500 Franchise Companies for ten consecutive years. Moreover, the company is an approved partner in the Military Spouse Employment Partnership and an active member of the Healthcare Leadership Council — an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com.

24 05, 2022

Caring Senior Service partners with Veterans Care Coordination to raise awareness of home care benefit for veterans

2022-05-24T14:02:43-04:00May 24th, 2022|Tags: , , , |

The home care company will work with the privately-owned veterans advocacy group to ensure qualified veterans receive the benefits they need to age in place.

SAN ANTONIOCaring Senior Service, a non-medical home care services franchise, announced today it has entered into a national partnership with Veterans Care Coordination™ to raise awareness for veterans and their families who may be eligible for the Pension with Aid and Attendance benefit through the U.S. Department of Veterans Affairs.

“Our mission is to allow all seniors to stay healthy, happy and at home, and the Aid and Attendance benefit is in keeping with that mission,” said Caring Senior Service founder and CEO Jeff Salter. “We owe a debt of gratitude to our nation’s veterans and are honored that we can repay their service by raising awareness about this benefit. Caring is an organization dedicated to assisting veterans and their surviving spouses, and we are looking forward to providing them with the home care services they need.”

The Pension with Aid and Attendance benefit provides an increased pension for home care or other medical expenses for Veterans and surviving spouses who meet eligibility requirements.  Conditions of eligibility include active duty during wartime, honorable discharge, non-service-related medical conditions, as well as income and asset limits.

The partnership will allow Caring Senior Service to connect eligible veterans and surviving spouses with VCC’s experienced team, who can assist with the application process and with monitoring and maintaining eligibility requirements once approved. VCC also assists in connecting veterans who are not eligible for Pension with Aid and Attendance with resources and care options which provides Caring Senior Service with opportunities to serve more veterans through this partnership.

“This partnership with Caring provides an opportunity for veterans who may not otherwise receive home care to benefit from home care services,” said VCC President Jeff Schweikert. “We appreciate the commitment of Caring Senior Service to helping veterans and their families.”

VCC was founded in 2011 by CEO Kyle Laramie after he discovered a little-known benefit called the Pension with Aid and Attendance. VCC’s mission is driven by the memory of Laramie’s late grandfather, Norbert Laramie, a World War II Veteran who unnecessarily missed out on essential VA benefits simply because his family wasn’t aware of the opportunities that were available to assist him in his golden years. For more information, visit https://vcchc.com/.

Caring Senior Service provides home care services which can include companionship, meal preparation, personal care, medication reminders, assistance with errands and appointments, light housekeeping, and respite care. For more information, visit www.caringseniorservice.com/.

About VCC

Veterans Care Coordination™, LLC., is a healthcare-based organization, not associated with any government agency, that assists eligible veterans and surviving spouses in application, monitoring and maintenance of the Pension with Aid & Attendance benefit to help cover medical expenses and home care services. VCC partners with home care agencies and referral sources nationwide to serve veterans and surviving spouses. For more information, visit https://vcchc.com/.

About Caring Senior Service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts nearly 50 locations in the United States. Its non-profit “Close the Gap in Senior Care” program started in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.