franchise marketing

ATLANTA, GA –  PRNewswire

The Krystal Company announces the Square Up Scholarship program designed to empower and retain employees at the South’s original quick-service restaurant. The Square Up Scholarship program was established with a $500,000 contribution from Michael Klump, Chairman of Krystal and CEO of Argonne Capital Group, which acquired Krystal in 2012.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8339151-krystal-square-up-scholarship/

“We’re delighted to launch this scholarship program in support of the 8,000-strong Krystal family,” Klump said. “Our people are our brand. Their passion for our customers and their devotion to Krystal’s iconic legacy set us apart in the industry. We want to reward their dedication and loyalty with our own.”

The Square Up Scholarship program is designed to support, promote and encourage the educational pursuits and goals of individual Krystal employees, including both full and part time workers at company-owned and franchise restaurants. Recipients will be selected through an application process that evaluates academic achievement, leadership, community involvement, brand tenure, unusual family and personal circumstances, and financial need. Eligible applicants must be in good standing and have a six-month employment tenure with the company.

The $2,500 individual awards may be used toward four-year or two-year degrees, trade degrees or technical certifications from accredited learning institutions. Krystal plans to award up to 20 scholarships in its initial rollout and even more scholarships going forward to recipients who enroll in at least one class per semester. The scholarship fund will grow over time with contributions from employees, franchisees, partners and community support.

“We have employees who have been with the company for decades, and their leadership and institutional knowledge are invaluable,” said Paul Macaluso, Krystal CEO. “But employee retention is an industry-wide challenge. These scholarships are an investment in our people. We want to do everything we can to attract good workers in our restaurants and support their career aspirations so they can support themselves and their families.”

The Square Up Scholarship application window will open in August. Partnering with Scholarship America, Krystal will announce Square Up Scholarship recipients in November for the 2019 spring term.

CLEVELAND, OH –  PRNewswire

Today, scoliosis often takes a backseat to other childhood health concerns. During National Scoliosis Awareness Month in June, the goal is to bring attention to this spinal condition, which can be effectively managed if detected early. HealthSource, America’s largest group of clinics specializing in chiropractic and holistic healthcare, is leading a campaign to educate parents on ways to detect and treat scoliosis. The campaign includes presentations at community centers, summer schools and local events. Participating clinics are also offering free scoliosis exams.

More than 3 million new cases of scoliosis are reported in the United States every year, with the majority being idiopathic scoliosis, the most common form impacting children. While there is no cure for scoliosis, early detection can prevent deformity resulting in back pain, unsightly posture and the body’s range of motion. Pressure on the spine from playing contact team sports, carrying heavy backpacks and frequently bending the head while using smart phones can exacerbate problems for those with scoliosis, but are not causes for the condition. The bottom line is parents need to be aware of common signs of scoliosis, and if they have any doubts, schedule a scoliosis exam for their child.

In 2004, the US Preventative Service Task Force called for an end to scoliosis screening at public schools. While a number of states still recommend school-based scoliosis screening, with budget constraints, many schools have dropped the exams. Those with have a family history for scoliosis are most at risk.

Visual Signs of Scoliosis:

• Tilted eye line
• One shoulder hangs higher than the other
• One shoulder blade sticks out more than the other
• One hip appears higher or more pronounced than the other
• One side of the rib cage appears higher than the other
• Mid-ear not aligned with tip of shoulder when viewed from the side
• Center of eyes not aligned horizontally with center of hips
• Body tilts to one side
• One leg appears shorter than the other
• Ribs stick out when child does a full forward bend

If your child is diagnosed with scoliosis, there is no need to panic. “Scoliosis is a very manageable condition when diagnosed early,” says Dr. Chris Tomshack, CEO and founder of HealthSource. “It’s best to identify before the child has a growth spurt. In most cases, treatment involves scoliosis massages, stretches and exercise along with scoliosis specific adjustments. Only 30% of those diagnosed with scoliosis need bracing, and even less – under 10% – require surgery.”

ANN ARBOR, MI –  PRNewswire 

Domino’s (NYSE: DPZ), the largest pizza company in the world based on global retail sales, is supporting the American Red Cross and its latest Missing Types campaign to recruit blood donors.

As part of the campaign, the letters A, B, and O – letters used to identify the different blood types – are disappearing from popular brands’ logos to raise awareness on how important these three letters are. Through June 24, Domino’s will feature an altered logo with “missing o’s” on social media platforms while sharing a link where Domino’s fans can make an appointment to donate blood.

“Everyday thousands of patients across the United States rely on generous blood donors for critical blood transfusions,” said Gail McGovern, president and CEO of the Red Cross. “However, we have seen a troubling decline in the number of new blood donors. We urge the public to roll up a sleeve and fill the missing types before these lifesaving letters go missing from hospital shelves.”

Join the international #MissingType movement with Domino’s – make an appointment to give blood by visiting redcrossblood.org, using the Red Cross Blood Donor App or calling 1-800-REDCROSS (1-800-733-2767). All blood types are needed.

“Domino’s is proud to partner with the American Red Cross and its efforts to raise awareness about the critical blood shortage the U.S. is facing,” said Jenny Fouracre, Domino’s spokesperson. “We hope that delivering the facts to fans of Domino’s will bring new donors to the Red Cross.”

Facts about blood donation:

• Every two seconds, someone needs blood.
• Only about three percent of the U.S. population donates blood – and that number is shrinking by 80,000 people each year.
• One blood donation can potentially save up to three lives.
• Blood donors can give every 56 days.
• The Red Cross provides about 40 percent of our nation’s blood and blood components, all from generous volunteer donors.
• The Red Cross must collect more than 13,000 blood donations every day for patients at approximately 2,600 hospitals across the country.

LOS ANGELES – After years of freshening the faces of LA’s top celebrities and style-conscious residents at its flagship clinic, Beverly Hills Rejuvenation Center (BHRC) is on a mission to turn back the clock and provide unparalleled health and anti-aging services all across America.

Already established as one of America’s most widely respected leaders in age management and wellness, the Los Angeles-based franchise is looking to bring its proprietary hormone therapy program, customized age management regimes and cutting edge technologies to even more markets across the country.

Today there are 11 locations servicing clients in four states (California, Arizona, Nevada and Texas), with nearly a dozen more in various stages of development. Company plans call for having as many as 50 total locations open in the next five years.

“While it’s impossible to stop time, our professionals help clients ‘pause’ the effects of aging with the latest and most advanced health and anti-aging procedures and programs. It’s all about rebalancing and rejuvenating the total person so they can feel in control of their bodies again and achieve a more enjoyable and fulfilling life,” said Devin Haman, who co-founded Beverly Hills Rejuvenation Center in 2005 with long-time friend Dan Holtz. “We look forward to bringing our winning formula to even more markets across the country.”

Both long time fitness enthusiasts, Haman and Holtz began to notice the effects of aging in terms of increased body fat, a reduced immune system response, and a decline in hormone levels. As time progressed, other symptoms such as reduced energy, minor aches and pains, extended recovery times and loss of sleep were identified. Together they set a goal to “pause” the effects of aging then combined the technology and experts needed to succeed.

Today, Beverly Hills Rejuvenation Center has become widely recognized as the go-to medical spa for celebrities such as international model and star of Bravo’s “Real Housewives of Miami,” Joanna Krupa; television and film actor, Dean Caine; former Miss USA, Shanna Moakler; and legendary actress, Morgan Fairchild.

Caine has described BHRC as his “fountain of youth,” while Krupa vows BHRC is “The only place I go to look and feel great.”

Known for its advanced techniques and pioneering treatments, BHRC offers affordable, transformational and non-invasive services such as laser treatments, facial treatments, hormone replacement, weight loss and injectables. Other innovative treatments include coolsculpting, body contouring, hair restoration and vaginal rejuvenation.

According to Holtz, there are two primary motivations for clients to seek BHRC’s services: 1) Early interruption of the aging process and, 2) The desire to slow a process that has already begun.

“At BHRC, we pride ourselves on improving the health and appearance of our clients, while providing them a more enjoyable and fulfilling life. When clients feel healthy, they are more active, engaging and make the most of every day. When clients look better, they are more confident and accomplish more in both their professional and personal lives,” added Holtz. “We’ve seen first-hand the profound difference treatments have made in our patients lives, and hope to improve the lives of countless others as we expand.”

Beverly Hills Rejuvenation Centers are beautifully designed and spacious, and occupy approximately 2,000 square feet of Class A retail space in high traffic, high visibility locations. Each center operates under the direct supervision of a physician. In some situations the franchisee is also the Licensed, Supervising Physician, however that is not a requirement of franchise ownership.

Including a franchise fee of $50,000, the estimated initial investment to open a BHRC franchise ranges from $540,000 to $881,000.

ALISO VIEJO, CA. – It’s a new month and about that time for a new featured menu item at Chronic Tacos. In an effort to kick off the summer season and add even more SoCal flair to the menu, the restaurant has introduced the highly anticipated steak and shrimp Surf & Turf Burrito.

After careful testing of protein pairings and ingredient blends, Chronic Tacos has decided to roll out the Surf & Turf Burrito at all locations across North America.

“We strive to offer items to our customers that they can truly get excited about,” says Chronic Tacos CEO and President, Mike Mohammed. “Featuring a Surf & Turf Burrito during this summer season will bring the SoCal coastal influence to The Taco Life, regardless of a customer’s location.”

After a successful introduction of Tots and Queso in early 2018, Chronic Tacos is starting off the summer on a fresh note by adding another Californian-inspired item to the menu. The new burrito, along with everything else on the menu, is made with high-quality ingredients and prepared exactly at the customers desire.

For more information visit chronictacos.com or call 702-476-2003. Get involved! Follow Chronic Tacos on Twitter and Instagram or become a fan on Facebook.

BONITA SPRINGS, FL –  PRNewswire – Sharon Cupach believes a shared vision is the cornerstone of success. Her confidence in the goals and leadership behind Bonita Springs, Florida-based Oasis Senior Advisors has played a key role in the franchisor’s rapid growth, and her recent promotion to Vice President of Franchise Development reflects the company’s commitment to helping people find the right place.

“I’m just thrilled to be a part of Oasis as VP, and I’m so excited to see where this is going to go,” Cupach said. “I’m excited about this company, what we do and how important our franchisees are in their communities.”

The new position will empower Cupach to do more of what she’s done since joining Oasis four months after its inception in 2014: Find the best possible franchisees and give them the tools to carry out the company’s mission of connecting families with senior living solutions that fit their needs.

“Making personal connections and building trust is at the core of our business,” Oasis Senior Advisors CEO Tim Evankovich said. “Sharon embodies that. She is a perfect ambassador for Oasis, and I know as VP she’s in a position for success.”

Oasis has 67 franchisees in 28 states, and most of them were Cupach’s recruits. Seeing all of them at the company’s recent convention in Orlando, Florida, reminded her of the meaning behind her work.

“It touched my heart. I was so proud of them as franchisees and business owners,” Cupach said. “This is about education and trying to help somebody understand their opportunity to become a business owner.”

Cupach takes managing those opportunities seriously. She has honed her business acumen through 18 years in the franchising business, working for three different franchisors and as an independent consultant before joining Oasis in 2014.

She’s grateful for those previous opportunities and proud of the work she did before, but she believes nothing compares to working with the infrastructure and the systems in place at Oasis.

“It makes it easier to represent a model when you have a strong system, when I can be proud of what we provide to our franchisees in order to help them represent us to the people we serve,” Cupach said.

METAIRIE, La. – Take 5 Oil Change, the fastest growing quick lube chain with locations in 17 states, announced today the company is now franchising in the Southeast and beyond. A market leader for fast oil changes, Take 5 plans to expand its unique business model for stay-in-your-car, 10-minute oil changes through multi-unit franchise partners.

With two new franchised locations in the Carolinas, Take 5 plans to continue partnering with franchisees in these states, as well as throughout Alabama, Arkansas, Florida, Georgia, Mississippi, Oklahoma, Tennessee, Texas, and Virginia. With nearly 300 corporate-owned locations, Take 5 Oil Change has solidified its business model to focus on speed, convenience, quality, and affordability for customers. The model has proven a winning combination, with thriving profits, rapid growth, and increased market share over the past three decades.

“Take 5 has spent decades building a brand that exceeds customers’ expectations in speed, convenience, and service,” said Ted Rippey, Take 5 Vice President of Franchising. “Our brand has an incredible amount of experience and infrastructure to support new franchisees. As we continue our path as the fastest-growing quick lube chain in the country, we are excited to bring on partners to further increase our footprint in the U.S.”

Multi-unit franchising is a focus for the brand, as it wants to ensure franchisees have the opportunity to build their own business within a community and region. Take 5 seeks long-term partnerships with franchisees who take a customer-first approach to service.

Take 5 customers stay in the comfort of their cars for the duration of the oil change, which is usually completed in less than 10 minutes. Employees offer complimentary cold drinks, plus snacks for children and treats for dogs. Nearly 85 percent of Take 5’s revenue is from oil changes, with additional revenue coming from quick, affordable ancillary services, including air filter and wiper blade changes, as well as fluid replacements.

“We focus on the oil change experience, not trying to upsell customers with add-on products,” Rippey said. “There’s no waiting room, no service representative coming up to you with a new $1,000 estimate. Our convenience, speed and ‘no pressure’ sales attitude are at the core of our business.”

Take 5 Oil Change is a part of the Driven Brands family of automotive aftermarket service companies, along with Meineke, Maaco, 1-800-Radiator, and CARSTAR. The Driven Brands family generates more than $2.3 billion in annual system-wide revenue from its 2,500+ locations. Driven’s industry influence, franchising experience, and organizational knowhow are additional advantages for potential franchisees.

“We are focused on finding the right partner, rather than simply a franchisee. We see this as an opportunity for a long-term partnership positioned for growth,” Rippey said.

FORT WORTH, Texas – Delicious news alert! No matter where you live in the continental U.S., you can now get Gigi’s Cupcakes and baked goods shipped directly to family and friends regardless of where they live.

Starting June 5th, orders for Gigi’s delectable cupcakes, cookies, brownies and more can be placed via the Gigi’s Cupcakes website at www.gigiscupcakesusa.com and delivered fresh in as little as 24 hours.

“For years customers made it clear that Gigi’s needed to find alternative avenues to serve our many customers and fans who may not live close to a current bakery or want to send a delicious gift to friends, family or clients,” says Judy Renfrow, CEO of Gigi’s Cupcakes. “This exciting initiative enables Gigi’s to access new and existing customers across the country while creating virtual bakeries in communities where we do not yet have a physical presence.”

Gigi’s worked hard to solve the challenges of shipping cupcakes to guests. The new Classic style cupcakes use the same high-quality ingredients and deliver the same fabulous taste as those served in our local bakeries. Cupcakes are made fresh daily and shipped out for delivery to households and businesses within 1-2 business days. The product variety will come specially packaged within a beautifully branded Gigi’s Cupcakes gift box to ensure that freshness and presentation are preserved. A custom card with gift message can also be included, and customers can personalize the order based on the occasion.

Best known for its Signature “Gigi’s Swirl” cupcakes and an incredible variety of gourmet, over-the-top cupcakes with icing piled high and exquisite decorations, the bakery offers a diverse selection of gourmet desserts for guests, including holiday designed and seasonal cupcake flavors with gluten-friendly options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

More information on Gigi’s Cupcakes is available at www.gigiscupcakesusa.com.

DENVER, CO – PRNewswire – Teriyaki Madness, a growing, Denver-based fresh Asian fast-casual franchise, is adding more adventure to their menu this summer with a large, cold noodle salad, beginning June 6, for a limited time offer through September.

The Sesame Asian Yakisoba Salad offers a uniquely delicious menu option that is expected to be a hit with salad lovers and flavor-seekers alike. The large bowl is full of bold, craveable flavors such as fresh ginger, garlic, sesame and soy and is packed with yakisoba noodles, marinated, grilled teriyaki chicken and fresh chopped vegetables including broccoli, zucchini, cabbage and carrots, all perfectly tossed and chilled for summer.

With the brand’s summer “Be Bowl’d” campaign encouraging its customers to choose their own path and be adventurous, Teriyaki Madness makes sure to take its own advice; the Sesame Asian Yakisoba Salad will indeed stand out amongst all the other traditional boring salads. The campaign also invites customers to live a life of adventure and do something they’ve never done before – like order a chilled noodle salad.

“Summer is the perfect time to try new things and test your limits, and that’s what we are doing with the Sesame Asian Yakisoba Salad. We are not afraid to challenge the definition of salad and take away the lettuce. As our promotion says, ‘if it’s chilled and in a bowl, it’s a salad,'” said Michael Haith, CEO of Teriyaki Madness. “This salad is fun and different, and we are confident it will be a hit among our customers as it has all the elements that they already know and love.”

Similar to Yakisoba dishes already on the menu, the LTO is loaded with the brand’s signature, addicting flavors. The unique difference being that it’s chilled and tossed in Teriyaki Madness’ brand-new Sesame Asian dressing, giving customers the refreshing feeling of a salad while also feeling full and energized for their adventurous summer days.

Teriyaki Madness, the fastest growing Asian restaurant concept in the nation, grants customers an authentic Seattle Teriyaki House experience. Big, bold bowls are what Teriyaki Madness is famous for, as guests customize their made-to-order entrees. Building a customer’s bowl of delicious flavors and ingredients starts with made-from-scratch sauces and various rice and noodle options, and then adding fresh-cut, stir-fried or steamed vegetables and quality proteins like all-natural, fresh chicken, beef or tofu.

Cleveland, OH – Faber-Castell® USA today announced the launch of Sparkles the Unicorn to be sold exclusively at Learning Express Toys nationwide this summer.

Sparkles is the newest magical member of Creativity for Kids® highly successful Sequin Pets line launched at this year’s Toy Fair with Happy the Hedgehog. Like Happy, Sparkles the Unicorn is a calming weighted, reversible sequined plush animal that can be decorated with fun, repositionable felt stickers.

“We are thrilled to introduce Sparkles the Unicorn to the world,” said Lauren Ciprotti, Buyer, for Learning Express Toys. “Our customers love all things sequin and unicorn, and we know this adorable character kids can customize themselves will be a hit at Learning Express Toys.”

Faber-Castell is excited to see Sparkles hit store shelves, highlighting the brand’s focus on enriching lives through creativity and self-expression. Each product within their collection aims to inspire creativity and to allow for mindful crafting, self-expression, and/or pretend play.

“Happy the Hedgehog really struck a chord with everyone, most notably parents and educators of children with sensory processing issues,” said Heather Lambert-Shemo, Director of Marketing for Faber-Castell USA children’s brands. “We believe Sparkles the Unicorn will bring the same amount of joy and comfort to children and are very excited to partner with Learning Express for its initial launch.”

For more information, visit fabercastell.com and learningexpress.com.