VIRGINIA BEACH, VA – PRNewswire

For this tax season, Liberty Tax (NASDAQ: TAX), a leading tax preparation franchise, has launched a customer referral incentive program supported by Augmented Reality (AR) and the 18th president of the United States.

Beginning on Presidents’ Day, AR capabilities incorporated into collateral used by Liberty Tax franchises will animate the likeness of President Ulysses S. Grant, which will deliver a special message promoting the company’s $50 “Send-a-Friend”

While in store, Liberty Tax clients can download a FREE augmented reality app, AppAR8 (Play Store, Apple Store), onto their mobile devices.  The app activates a likeness of President Grant endorsing the $50 incentive for those who refer new customers who have paid tax preparation at Liberty Tax.

“Liberty Tax Service is known for unconventional marketing approaches, from our Miss Liberty costumed roadside ‘wavers’ to this animated U.S. President,” said Martha O’Gorman, CMO. “Whether it’s on our promotional material or an authentic $50 bill, President Grant has a message about the economic benefits of sending a friend to Liberty Tax.”

The app is available for FREE now on both iPhone and Android devices.

The AR incentive component is part of a new brand platform created this tax season that’s designed to resonate with the company’s key audiences. “You Do Life.  We Do Taxes.” appears on in-store collateral at franchises nationwide, as well as on digital channels, social media networks and in local radio and television ads.

About Liberty Tax, Inc.
Founded in 1997 by John T. Hewitt, Liberty Tax, Inc. (NASDAQ: TAX) is the parent company of Liberty Tax Service. Last year Liberty Tax prepared over two million individual income tax returns in more than 4,000 offices and online. Liberty Tax’s online services are available through eSmart Tax, Liberty Online and DIY Tax, and are all backed by the tax professionals at Liberty Tax locations and its nationwide network of seasonal tax preparers. Liberty Tax also supports local communities with fundraising endeavors and contributes as a national sponsor to many charitable causes. For a more in-depth look, visit Liberty Tax Service and interact with Liberty Tax on Twitter and Facebook.