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30 06, 2019

July 2019: Featured Entrepreneur

2019-07-02T12:21:54-04:00June 30th, 2019|Tags: , , , , |

Featured Entrepreneur

by Rochelle Miller

Tim Smeltz
NextGen Great Sealcoating

Grueling. That’s how Tim Smeltz characterizes the 29 years he spent trekking into Manhattan from his New Jersey home to work as a chef. “The restaurant business is really tough. You have many bosses, the markup is small, and the failure rate is extraordinarily high,” he says.

Smeltz escaped the pressures of the food industry and his killer commute by creating a successful business from the comforts of his suburban house—his driveway, to be exact.

Recognizing a need
As a homeowner, Smeltz noticed that his driveway lacked curb appeal because the dark asphalt was cracking and faded, even turning white in spots. He wanted to fix it but was surprised to learn that only one business in his area offered seal-coating, a relatively inexpensive solution that prevents water from seeping through the asphalt. “They didn’t even return my calls,” he says.

That’s when he began researching how to do the job himself.

Smeltz established NextGen Great Sealcoating in 2005 and has been growing the business ever since. Five years after launching, he partnered to develop an environmentally-friendly formula that contains no cancer-causing ingredients, an advantage his product has over most on the market.

In 2018, NextGen Great Sealcoating began franchising across five states spanning the Mid-Atlantic region. Recurring revenue is a huge attraction for investors. “We recommend having [sealcoating] done every two to four years,” Smeltz says. “And we continue to expand our customer base through referrals,” he adds.

Other advantages for franchisees include a central call center that routes customers to the franchisee in their area by ZIP Code and gives price quotes. “We offer huge territories compared to most franchises. We start at two counties and go from there,” Smeltz says.

Finding solutions
As an outdoor business, winter months could mean downtime for NextGen franchisees. But Smeltz has found an innovative solution: He offers his own customers a seasonal service to design and install Christmas decorations to keep revenue flowing, and franchisees can do something on the side if they wish.

“In owning my own business, I have the freedom to make all of the decisions, knowing that I really only have one boss— my customer. For the right people, it’s the best way, which is why we’re looking for like-minded individuals to join us in our franchise.”

For more information, call NextGen Great Sealcoating at 888-201-6109, or visit the company website at www.greatsealcoating.com.

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Featured Entrepreneur

by Rochelle Miller

Tim Smeltz
NextGen Great Sealcoating

Grueling. That’s how Tim Smeltz characterizes the 29 years he spent trekking into Manhattan from his New Jersey home to work as a chef. “The restaurant business is really tough. You have many bosses, the markup is small, and the failure rate is extraordinarily high,” he says.

Smeltz escaped the pressures of the food industry and his killer commute by creating a successful business from the comforts of his suburban house—his driveway, to be exact.

Recognizing a need
As a homeowner, Smeltz noticed that his driveway lacked curb appeal because the dark asphalt was cracking and faded, even turning white in spots. He wanted to fix it but was surprised to learn that only one business in his area offered seal-coating, a relatively inexpensive solution that prevents water from seeping through the asphalt. “They didn’t even return my calls,” he says.

That’s when he began researching how to do the job himself.

Smeltz established NextGen Great Sealcoating in 2005 and has been growing the business ever since. Five years after launching, he partnered to develop an environmentally-friendly formula that contains no cancer-causing ingredients, an advantage his product has over most on the market.

In 2018, NextGen Great Sealcoating began franchising across five states spanning the Mid-Atlantic region. Recurring revenue is a huge attraction for investors. “We recommend having [sealcoating] done every two to four years,” Smeltz says. “And we continue to expand our customer base through referrals,” he adds.

Other advantages for franchisees include a central call center that routes customers to the franchisee in their area by ZIP Code and gives price quotes. “We offer huge territories compared to most franchises. We start at two counties and go from there,” Smeltz says.

Finding solutions
As an outdoor business, winter months could mean downtime for NextGen franchisees. But Smeltz has found an innovative solution: He offers his own customers a seasonal service to design and install Christmas decorations to keep revenue flowing, and franchisees can do something on the side if they wish.

“In owning my own business, I have the freedom to make all of the decisions, knowing that I really only have one boss— my customer. For the right people, it’s the best way, which is why we’re looking for like-minded individuals to join us in our franchise.”

For more information, call NextGen Great Sealcoating at 888-201-6109, or visit the company website at www.greatsealcoating.com.

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30 06, 2019

July 2019: Franchisee of the Month

2019-07-02T12:23:12-04:00June 30th, 2019|Tags: , , , , , , |

Franchisee of The Month

by Jill Abrahamsen

Toni Wren, Challenge Island
Central Long Island, New York

As a child, Toni Wren didn’t know what she wanted to do when she grew up. “I never had a real passion for anything. I just wasn’t one of those kids,” she says. She stumbled onto her first career, in finance, by accident and later discovered her ultimate passion, working with children.

Wren chose political science as a college major even though she wasn’t sure where it might lead. But her side job as a bank teller was what shaped her path. “By the time I graduated, I was a branch manager,” she says. This experience eventually led to a lucrative career in finance at top corporations, including a project manager role at Goldman Sachs.

The recession of 2008 came at a great time for Wren. Her company downsized and offered severance packages, and she jumped at one. “It was a no-brainer. Commuting every day was taking a toll. I needed a more flexible schedule to raise my family,” she says.

KID STUFF
After looking at different kinds of businesses, Wren decided that she wanted to work with children. “At one of my son’s baseball games, a parent asked me if I was available to run her kid’s party. It seemed like an odd request at first, but then she explained. She always saw me playing with kids at events. I was good at it. That’s when I realized my passion,” she says.

Raising her children on Long Island, New York, Wren knew that any type of kids-based business would do well in her area. “The parents here like to keep their children engaged in enriching activities.”

LOOK NO FURTHER
Wren investigated many children’s franchise brands, but when she came across Challenge Island®, she knew it was the right fit. “It was exactly what I wanted to do. I could own and grow a business, be hands-on, creative, and make a difference.” Wren was attracted to the flexible, home-based model and the fact that she could put her personal touch on the business. “You don’t get that with most franchises,” she says.

After her initial call with founder Sharon Estroff, Wren didn’t look further. “I could hear the passion in Estroff’s voice. She had me at hello,” Wren jokes. She opened for business in 2017.

The after-school enrichment program, which teaches science, technology, engineering, art, and math (STEAM), is designed to help kids develop skills such as collaboration, compromise, resilience, and critical thinking. The hundreds of themed lessons target specific age groups. “Kids have so much fun with us, they don’t even realize they are learning,” Wren says.

Wren has customized the business to suit her lifestyle. “At first, I wanted to do everything myself: teach the classes, shop for supplies, and so on. But as we grew, I added staff.” She also added offerings for more revenue streams including camps, field trips, and adult classes. Because of the low overhead, it’s easy for Wren to use the business to raise money for charities. “The possibilities are endless with Challenge Island. I can make a living, do what I love, and make a difference, all on my own terms.”

For more information, visit www.challenge-island.com.

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Franchisee of The Month

by Jill Abrahamsen

Toni Wren, Challenge Island
Central Long Island, New York

As a child, Toni Wren didn’t know what she wanted to do when she grew up. “I never had a real passion for anything. I just wasn’t one of those kids,” she says. She stumbled onto her first career, in finance, by accident and later discovered her ultimate passion, working with children.

Wren chose political science as a college major even though she wasn’t sure where it might lead. But her side job as a bank teller was what shaped her path. “By the time I graduated, I was a branch manager,” she says. This experience eventually led to a lucrative career in finance at top corporations, including a project manager role at Goldman Sachs.

The recession of 2008 came at a great time for Wren. Her company downsized and offered severance packages, and she jumped at one. “It was a no-brainer. Commuting every day was taking a toll. I needed a more flexible schedule to raise my family,” she says.

KID STUFF
After looking at different kinds of businesses, Wren decided that she wanted to work with children. “At one of my son’s baseball games, a parent asked me if I was available to run her kid’s party. It seemed like an odd request at first, but then she explained. She always saw me playing with kids at events. I was good at it. That’s when I realized my passion,” she says.

Raising her children on Long Island, New York, Wren knew that any type of kids-based business would do well in her area. “The parents here like to keep their children engaged in enriching activities.”

LOOK NO FURTHER
Wren investigated many children’s franchise brands, but when she came across Challenge Island®, she knew it was the right fit. “It was exactly what I wanted to do. I could own and grow a business, be hands-on, creative, and make a difference.” Wren was attracted to the flexible, home-based model and the fact that she could put her personal touch on the business. “You don’t get that with most franchises,” she says.

After her initial call with founder Sharon Estroff, Wren didn’t look further. “I could hear the passion in Estroff’s voice. She had me at hello,” Wren jokes. She opened for business in 2017.

The after-school enrichment program, which teaches science, technology, engineering, art, and math (STEAM), is designed to help kids develop skills such as collaboration, compromise, resilience, and critical thinking. The hundreds of themed lessons target specific age groups. “Kids have so much fun with us, they don’t even realize they are learning,” Wren says.

Wren has customized the business to suit her lifestyle. “At first, I wanted to do everything myself: teach the classes, shop for supplies, and so on. But as we grew, I added staff.” She also added offerings for more revenue streams including camps, field trips, and adult classes. Because of the low overhead, it’s easy for Wren to use the business to raise money for charities. “The possibilities are endless with Challenge Island. I can make a living, do what I love, and make a difference, all on my own terms.”

For more information, visit www.challenge-island.com.

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2 06, 2019

Road Show

2019-07-08T13:25:35-04:00June 2nd, 2019|Tags: , , |

Food Truck Owners

Road Show

Thinking of investing in a food truck franchise?
Here’s what you need to know.

by Jonathan Barber

Cost and Model Variations
Some franchises require their franchisees to completely outfit a new food truck to their specifications. This can cause a franchisee’s initial investment to skyrocket well into the $100,000 to $200,000 range. Given the typical operation and sales of an individual food truck, it could take a long time for a franchisee to break even.

Other food-truck concepts may offer their franchisees the ability to choose between a full-size food truck and a trailer. Some concepts may even allow franchisees to purchase and retrofit a used food truck or trailer. This can really be an attractive option to a prospective franchisee shopping for brands on a budget.

All franchisors will probably require the franchisee to submit his or her plans and the final model for approval by the franchisor.

Commissary Costs
Most states, cities, and municipalities require food trucks to be tied to a specific kitchen. This allows the government to know where a food truck is based in the event of a health-related issue. This means food-truck franchisors will require their franchisees to utilize a “commissary” kitchen.

Commissaries have become very popular in cities with lots of food trucks. They have large kitchens that food-truck owners can rent for a monthly fee.

Some food-truck owners will use the kitchens to prepare their food while others simply pay the monthly fee to satisfy the local government’s requirements. Either way, buyers should explore commissary costs before signing their franchise agreement.

Distribution Costs
Just as with any food-related concept, food-truck franchises should have adequate distribution channels in place. Food-truck franchises should try to arrange purchase agreements with national and regional distributors so their franchisees can get food products at reasonable costs. Properly set up, franchisees will benefit from the collective buying power of the entire franchise system.

Insurance
Like any franchise, food trucks must have adequate insurance for general liability. They also need auto insurance. Food trucks will roll up a lot of miles, so franchisees need to examine the mileage provisions of their policies.

Is it for you?
Overall, food truck franchises are hot. They’re typically lower in cost, have loyal social media followings, and they’re scalable. But prospective franchisees need to be aware of the unique requirements.

Jonathan Barber exclusively practices franchise law as a partner at Barber Power Law Group, in Charlotte, North Carolina. He has assisted hundreds of clients world-wide with their FDDs and franchise purchases. Barber also represents emerging and established franchisors. Contact Barber at 980-202-5679 or jonathan@franchise.law.

2 06, 2019

Why Not Use Both?

2019-07-08T13:28:38-04:00June 2nd, 2019|Tags: , , , |

Man walking into vault

Why Not Use Both?

Consider using multiple funding sources

by Mariah Bohn

You’ve probably heard the buzzword “diversification” in relation to the stock market; the practice of allocating investments in various sectors — banking, real estate, tech, energy, etc. — to reduce risk. The reasoning is that by investing in areas independent from the same market forces as each other, their differing reactions will protect you from losing the entirety of your investments to the same economic event.

The same approach is worth considering when funding your business. It’s important to think beyond merely accessing the funds needed to open the doors. You should weigh how your funding strategy will impact both your business and personal finances long-term. Rather than opting for a single method of funding, you might benefit from diversifying—by using a combination of retirement savings and a business loan.

A new business owner will typically choose one of these two options for funding:

Option 1: ROBS (Rollover as Business Start-up)
The ROBS program allows you to access retirement funds from a 401(k), individual retirement account, or another eligible retirement account without having to pay early withdrawal penalties or income taxes. ROBS has no credit-score requirements, needs no collateral, and incurs no debt, which improves the cash flow for the business. It is also generally the quickest way to obtain money.

Option 2: Business loan
You can access up to $5 million through the Small Business Administration (SBA) loan program for start-ups, acquisitions, expansions, and working capital. Business owners who may not qualify for conventional loans may be eligible for SBA loans because the government guaranty helps alleviate some of the lender’s risk associated with start-ups. Conventional loans, which are primarily used for expansions and upgrades, are available to strong borrowers with prior business ownership experience.

Option 3: ROBS + business loan
If you have retirement savings and meet the eligibility requirements for a business loan, you can combine these two methods to ensure more flexibility as your business grows.

quote

Here are some benefits of the combined, or diversified, strategy:

  • If you supplement a business loan with the ROBS as an equity injection, you’ll have access to more total funds but have a smaller loan and lower monthly payments than if you financed the business solely with a loan.
  • You can use a business loan to supplement the ROBS, reducing the amount taken from retirement funds.
  • You’ll have a reserve of available funds for future expansion. For instance, if you’re considering a multiunit purchase, this method preserves liquidity for financing subsequent units.

Many factors contribute to determining the best funding solution for each situation. To help you understand all of your options and the longterm impact of each, contact the franchise funding experts at FranFund for a free consultation: info@franfund.com or 877-FRANFUND or visit bit.ly/frandfund-fd.

2 06, 2019

Is Every Business Franchise-able?

2019-07-08T13:31:40-04:00June 2nd, 2019|Tags: , , , |

Business Woman

Is every business franchise-able?

There’s a lot to consider before franchising a business

by Geoff Batchelder
Certified Franchise Consultant

Today more than 3,000 franchise systems cover 300 different business types and account for over 745,000 franchise establishments. Franchise sectors include automotive, business services, child services, cleaning services, financial services, food and beverage, health services, home improvement and maintenance, personal care services, pet services, repair and restoration, retail, senior services, sports and recreation, technology services, vending… and I could keep going.

It would be hard to find a business type that could not be franchised. But the real question is looking at a particular business and determining whether it should be franchised.

What to consider

When a business owner approaches me about franchising, I consider these factors:

  • First and foremost, are the company-owned locations (or location) profitable? I can’t tell you how many owners have approached me
    with the idea of franchising as a way to make money, even though the business they run is struggling financially. Imagine trying to
    convince a potential franchise buyer that the company-owned location isn’t making money, but if they open a franchise location, it will.
    That’s not going to work.
  • What are the major reasons that the business is successful? Is it purely a great location? Is the success entirely attributable to an
    incredible owner? Or has the potential franchisor developed a documented system of products, services, and repeatable processes that can be replicated in multiple locations?
  • Does the owner have the capital to cover all aspects of franchise development: consulting work, legal work, documentation,
    presentation materials, website development, and lead generation?
  • Is the owner committed to franchising or simply looking for a way to get rich quick? He will need to realize that running his business
    will take a backseat to helping franchisees make their businesses successful. Many new franchisors struggle with this very necessary part of the transition.
  • Will he have the human resources in place to operate a growing franchise operation and also maintain his current business?
  • Is there “room” for this new offering in franchising? How many similar offerings already exist? Is there anything unique to make it
    stand out from the competition?
  • Is the branding professional? Are there multiple marketing and advertising strategies in place?

Sometimes the most important advice I can give a business owner is to not invest in franchising. Not all businesses are ready and
some may never be ready. Many times my advice is to focus on growing the business and revisit franchising later, after the important
issues are addressed.

Geoff Batchelder has been a franchise consultant and franchise development expert for the last 10 years after spending 25 years focusing on business development in the high-tech industry. Contact him at 1-877-222-3722 or geoff@compassfranchisegroup.com. Visit www.compassfranchisegroup.com.

2 06, 2019

Multiple Choice

2019-07-08T13:34:30-04:00June 2nd, 2019|Tags: , |

Man with Multiple Stores

Multiple Choice

Should you make the leap into multiunit ownership?

by Brian LaCour
Certified Franchise Consultant

Multiunit franchising happens when someone signs an agreement with a franchisor that allows the franchisee to open a certain number of units within the protected territories or areas the franchisee selects from available locations. This a great option for people who have franchise operation experience and/or already own a single franchise unit and are interested in rapidly expanding their business and income potential.

If multiunit ownership is your endgame, look for franchisors who will help you. All franchisors charge a franchise fee that averages from $25,000 to $50,000, but franchisors won’t necessarily make you pay $75,000 to $150,000 for three locations. This means opening multiple locations could be more affordable than you expect. You also can talk to franchisors about discounts on royalties and other fees.

The more locations you have, the more valuable your business becomes. And here’s another benefit: larger franchisees who diversify through a variety of locations are better positioned to withstand an economic downturn.

Owning a single location often means being there every day and essentially being the manager. But if you want to own multiple locations, being the site manager isn’t practical. You will still be involved in the business on a full-time basis, but your focus will shift to growing your network of locations. Rarely will there be situations in which you are working in an actual location each day—a manager is in charge of the daily operations. As a multiunit owner, you concentrate on the big picture of the entire system and scaling your business with additional locations.

Several economic and efficiency benefits come into play when you own multiple locations, particularly within the same market. In some cases, several franchises can share a single expense. For example, if you own several sites in one market, you can run one marketing program to benefit all locations. You can bundle human resources and staffing for multiple sites, perhaps sending a staff member from one location to another if someone doesn’t show up for work. The same goes if a site runs short on products or equipment; inventory can be shifted from one location to another until a new shipment arrives.

Many franchisees go multiunit immediately to take advantage of the frugalities of scale. Many want to do all the labor and make all the acquisitions up-front.

Occasionally that can come back to bite you. Having five or six subpar units may be less desirable than having two or three outstanding units.

I recommend being patient, setting everything up decorously, and bringing in the right people from the beginning. This will save you from having to go back and fix things later. You also would want to stay lean with your organizational structure.

You must be an expert in your franchise’s units so at the end of the day, you can always step in and properly support your operations team.

Brian LaCour has more than 20 years of business leadership experience in driving fiscal results, strategic planning, saving costs, increasing revenue, streamlining processes, and developing top performing teams. LaCour’s passion for helping people led him to the role as president of the International Franchise Group. Call LaCour at 561-502-7283 or email him at blacour@internationalfranchisegroup.com. Visit https://www.internationalfranchisegroup.com/.

2 06, 2019

Franchise Precheck

2019-07-08T13:38:09-04:00June 2nd, 2019|Tags: , , |

Checklist

Franchise Precheck

Here’s how you can simplify the process

by Diana Capirano

When contemplating my exit from corporate life several years ago, I began by investigating franchises online. I clicked various links in hopes of finding clear, succinct information. And OMG, I created a cyber frenzy! My phone and email were blowing up, and I couldn’t even remember what buttons I’d pushed. I had started my search indiscriminately, without taking the following crucial first steps.

Gut Check

Make sure your motives are legitimate and defined. How seriously have you thought about owning a business, or are you reacting to a bad day at work? This doesn’t mean you know exactly what you want, just that you don’t want to work for anyone else. ASK: If I found a business that met my needs, would I commit?

Speak with your spouse or partner even if he or she won’t be involved. Will your significant other support your goals? ASK: How important is that approval to my decision?

Stay open-minded to various categories of businesses even if you’re leaning toward a particular one. Few franchises
require that you have experience in a specific field and 98 percent of franchise owners invest in something outside their wheelhouse. ASK: Can I leave my comfort zone?

Face reality and fear of the unknown. This mainly has to do with your confidence level and inner motivation. ASK: What’s the worst that could happen? Weigh it against the best-case scenario. This requires a second gut check. ASK: Do I take ownership and accountability by relying on yourself, or do you tend to rely on others?

Financial Check

Determine your comfortable investment level. Spending money without a guarantee means risk, but franchising is the lowest-risk option statistically. There are many budget-friendly possibilities, or if your resources allow, you can adopt the go-big-or-go-home approach. Start-ups go from $10,000 to $4 million. ASK: What amount can I comfortably assume? What is feasible?

Figure out your net worth and know your liquidity. Some franchisors have stringent requirements; lower-investment franchises may have none. ASK: What are the best options with my financial profile? If you need funding, a credit score of 685 or higher is preferred, but there are options even with poor credit. ASK: What is my credit score? (Then pull a free credit report.)

Know your WHY

Focus on what’s driving you to business ownership. Be objective and remove emotion. ASK: What’s my present need and what’s my end goal? If you’re just burned out, your present need may be a vacation. If being an owner represents the best route to the end goal—better quality of life—take the vacation and then start your search.

Know your WHEN

Have you been thinking of business ownership but failed to make a solid plan? If you’ve vetted opportunities before, ASK: Why did I not move forward?

Timing is everything. Maybe you did not complete the checks above. Maybe you weren’t serious enough before or were just exploring. ASK: What’s different now? Am I ready now?

Know your HOW (and your WHO)

In doing research, brand websites, online articles, social media, other business owners, and books can help. But too much information can create confusion. ASK: Would I benefit from objective expert advice? Franchise consultants have access to many brands but are trained to assist you beyond the search. A skilled adviser will educate, research, present, coach, and provide resources.

Your consultant and franchisors will lay out a process. Be engaged and be honest. This is the first step to understanding whether you’ll make a good franchisee. Speak to any successful franchise owner and you’ll hear, “just follow the process.” From your initial encounters, franchisors will determine whether you can follow the system and whether this opportunity is right for you.

Diana Capirano, CFC, has an expansive career that includes corporate and franchise sales and development, marketing and operations, mergers and acquisitions, structuring and negotiations, and business ownership. As a highly respected consultant and mentor, Diana espouses a profound commitment to helping prospective business owners and investors understand and navigate the process of deciding on a franchise business. Contact Diana at 941-999-0095, email diana@focusfranchise.com, or visit http://www.focusfranchise.com.

31 05, 2019

June 2019: Franchisees of the Month

2019-06-04T11:07:11-04:00May 31st, 2019|Tags: , , , , |

Franchisees of The Month

by Jill Abrahamsen

Joel and Jessica Winters
Kitchen Tune-Up, Castle Rock, CO

Joel Winters knew he made the right choice in becoming a Kitchen Tune-Up® franchisee early on. He couldn’t believe the warm welcome from the Home Office team that he and his wife Jessica received when arriving for training. “It really spoke volumes about the company and the culture. This is a family-run business, not a cold, corporate machine,” he says.

Before deciding to invest in Kitchen Tune-Up in 2018, Joel and Jessica did their due diligence and explored options in different business sectors. “Nothing really excited us. But when we looked at Kitchen Tune-Up, Jessica loved it right away. I wasn’t so hot on the concept initially, but then I examined the details,” Joel says. “The more I looked, the more I liked. I love the fact that it’s a turnkey business, it provides a niche service, and the brand has a great reputation.”

A Family Affair
Dave Haglund launched Kitchen Tune-Up in 1986. His daughter Heidi Morrissey joined the company in 2003 and took the top spot as President when her father retired. Haglund developed the original concept, a “Tune-Up” that’s an inexpensive way for customers to get a new look in their kitchens (and bathrooms) without the hassle of a major overhaul. The company continues to offer the 1 Day Tune-Up in addition to refacing, redooring, new cabinets, Granite Tune-Up, organizers, and more.

Ramping Up
The Winters were busy within weeks of opening in Castle Rock, Colorado. “The company has a formula for success that works. If you follow it, you will make money. It’s as simple as that,” Joel says. “As soon as we activated our website, the leads started to pour in. The company has a well-executed marking plan. We met our initial 12-month goals in the first six months.”

The couple divvies up responsibilities by pulling from their strengths. “I’m an ops guy, so I take care of running the day-to-day business, which includes managing two teams of subcontractors who do the hands-on work. I tried doing some of the work myself and almost cut my finger off,” he jokes. “Jessica is a natural people person and works on sales and service. She really enjoys consulting with our clients and working on the design process. The best part for both of us is the ‘reveal’ at the end of a job. More often than not, our customers are overjoyed, and that’s a great feeling.”

A Welcome Change
As Joel and Jessica get ready to open a second location, they’re excited for continued growth. Kitchen Tune-Up has been a refreshing change for Joel, who logged more than 20 years in corporate America and had to wear a suit and tie every day. “I spent years building companies for other people, and now I’m investing in myself,” he says.

For more information, visit KTUfranchise.com.

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Franchisees of The Month

by Jill Abrahamsen

Joel and Jessica Winters
Kitchen Tune-Up, Castle Rock, CO

Joel Winters knew he made the right choice in becoming a Kitchen Tune-Up® franchisee early on. He couldn’t believe the warm welcome from the Home Office team that he and his wife Jessica received when arriving for training. “It really spoke volumes about the company and the culture. This is a family-run business, not a cold, corporate machine,” he says.

Before deciding to invest in Kitchen Tune-Up in 2018, Joel and Jessica did their due diligence and explored options in different business sectors. “Nothing really excited us. But when we looked at Kitchen Tune-Up, Jessica loved it right away. I wasn’t so hot on the concept initially, but then I examined the details,” Joel says. “The more I looked, the more I liked. I love the fact that it’s a turnkey business, it provides a niche service, and the brand has a great reputation.”

A Family Affair
Dave Haglund launched Kitchen Tune-Up in 1986. His daughter Heidi Morrissey joined the company in 2003 and took the top spot as President when her father retired. Haglund developed the original concept, a “Tune-Up” that’s an inexpensive way for customers to get a new look in their kitchens (and bathrooms) without the hassle of a major overhaul. The company continues to offer the 1 Day Tune-Up in addition to refacing, redooring, new cabinets, Granite Tune-Up, organizers, and more.

Ramping Up
The Winters were busy within weeks of opening in Castle Rock, Colorado. “The company has a formula for success that works. If you follow it, you will make money. It’s as simple as that,” Joel says. “As soon as we activated our website, the leads started to pour in. The company has a well-executed marking plan. We met our initial 12-month goals in the first six months.”

The couple divvies up responsibilities by pulling from their strengths. “I’m an ops guy, so I take care of running the day-to-day business, which includes managing two teams of subcontractors who do the hands-on work. I tried doing some of the work myself and almost cut my finger off,” he jokes. “Jessica is a natural people person and works on sales and service. She really enjoys consulting with our clients and working on the design process. The best part for both of us is the ‘reveal’ at the end of a job. More often than not, our customers are overjoyed, and that’s a great feeling.”

A Welcome Change
As Joel and Jessica get ready to open a second location, they’re excited for continued growth. Kitchen Tune-Up has been a refreshing change for Joel, who logged more than 20 years in corporate America and had to wear a suit and tie every day. “I spent years building companies for other people, and now I’m investing in myself,” he says.

For more information, visit KTUfranchise.com.

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31 05, 2019

June 2019: Featured Entrepreneur

2019-06-04T11:13:27-04:00May 31st, 2019|Tags: , , , , , |

An entrepreneurial journey with purpose

by Jill Abrahamsen

Featured Entrepreneur
Peter Ross, CEO, Senior Helpers

Peter Ross spent some 20 years in corporate America before realizing he was an entrepreneur at heart. Ross had a little push from longtime friend Tony Bonacuse, whom he describes as an “entrepreneur from birth.”

Bonacuse convinced Ross to partner with him on a business, although he wasn’t quite clear on what exactly that business would be. The pair brainstormed and took some time to develop a concept. They wanted to provide a service that was in demand, had recurring revenue streams, and had a growing demographic. They also wanted the business to make a difference and provide an important service.

Looking at many industries, one kept coming up that satisfied all of their criteria: senior care. “It became clear to us that there were huge opportunities,” Ross says. The pair launched Senior Helpers in 2002 and grew the business to more than 300 locations today. The company offers in-home companion care and personal care as well as Alzheimer’s and dementia care. “Our growth and success is due to our passionate franchisees. This is a mission-driven business, so we are very selective about who joins our family,” Ross says.

The Next Step
With this huge success, you might think that Ross’s entrepreneurial aspirations were fulfilled, but he was actually just getting started. Ross was presented with a unique opportunity in January, 2018. The Glenner Foundation (www.glenner.org) introduced Ross to its innovative adult day care, which is set up to look like a town square. Using reminiscence therapy as its foundation, the goal is to trigger memories for people with dementia. The centers contain a number of vignettes that offer interactive activities for seniors, including a full-service ’50s diner and a movie theater that plays classic films. These prompts help elicit long-term memories, reduce anxiety, and improve mood and sleep quality in those with dementia.

Ross fell in love with the concept and realized that it could be a perfect complement to Senior Helpers. So he put his entrepreneurial cap back on and created Senior Helpers Town Square. “The businesses are perfect complements to each other,” Ross says. “A Senior Helpers location can fully staff the town square. The referrals are right there. It’s a perfect synergy.” But the best part for Ross is the reward of helping others. “We are not just caring for seniors – we are engaging them,” he says. “We have amazing programming that gives seniors a sense of purpose. It’s like a Disney World for seniors. They are gardening, woodworking, and socializing in a really, really cool, stimulating environment,” he says. “And at $11 an hour, it’s affordable. It’s a great way to give the family caregiver a break.”

Ross is certain that Senior Helpers Town Square will be a huge success. “We’re going to disrupt this whole industry. I pity the adult day care in the next town from us.”

Learn more at www.shtownsquarefranchise.com.

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An entrepreneurial journey with purpose

by Jill Abrahamsen

Featured Entrepreneur
Peter Ross, CEO, Senior Helpers

Peter Ross spent some 20 years in corporate America before realizing he was an entrepreneur at heart. Ross had a little push from longtime friend Tony Bonacuse, whom he describes as an “entrepreneur from birth.”

Bonacuse convinced Ross to partner with him on a business, although he wasn’t quite clear on what exactly that business would be. The pair brainstormed and took some time to develop a concept. They wanted to provide a service that was in demand, had recurring revenue streams, and had a growing demographic. They also wanted the business to make a difference and provide an important service.

Looking at many industries, one kept coming up that satisfied all of their criteria: senior care. “It became clear to us that there were huge opportunities,” Ross says. The pair launched Senior Helpers in 2002 and grew the business to more than 300 locations today. The company offers in-home companion care and personal care as well as Alzheimer’s and dementia care. “Our growth and success is due to our passionate franchisees. This is a mission-driven business, so we are very selective about who joins our family,” Ross says.

The Next Step
With this huge success, you might think that Ross’s entrepreneurial aspirations were fulfilled, but he was actually just getting started. Ross was presented with a unique opportunity in January, 2018. The Glenner Foundation (www.glenner.org) introduced Ross to its innovative adult day care, which is set up to look like a town square. Using reminiscence therapy as its foundation, the goal is to trigger memories for people with dementia. The centers contain a number of vignettes that offer interactive activities for seniors, including a full-service ’50s diner and a movie theater that plays classic films. These prompts help elicit long-term memories, reduce anxiety, and improve mood and sleep quality in those with dementia.

Ross fell in love with the concept and realized that it could be a perfect complement to Senior Helpers. So he put his entrepreneurial cap back on and created Senior Helpers Town Square. “The businesses are perfect complements to each other,” Ross says. “A Senior Helpers location can fully staff the town square. The referrals are right there. It’s a perfect synergy.” But the best part for Ross is the reward of helping others. “We are not just caring for seniors – we are engaging them,” he says. “We have amazing programming that gives seniors a sense of purpose. It’s like a Disney World for seniors. They are gardening, woodworking, and socializing in a really, really cool, stimulating environment,” he says. “And at $11 an hour, it’s affordable. It’s a great way to give the family caregiver a break.”

Ross is certain that Senior Helpers Town Square will be a huge success. “We’re going to disrupt this whole industry. I pity the adult day care in the next town from us.”

Learn more at www.shtownsquarefranchise.com.

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31 05, 2019

June 2019: Mobile Franchising

2019-06-04T11:19:04-04:00May 31st, 2019|Tags: , , , , |

ON THE COVER

It’s All About Service

A focus on the customer is the secret to this mobile brand’s success.

by Jill Abrahamsen

President & CEO Don Powers
Fitness Machine Technicians (FMT)

Don Powers knows a thing or two about the fitness industry. He spent more than 30 years managing health clubs and exercise equipment stores, and he holds a master’s degree in exercise physiology.

Powers’ biggest takeaway from his work experience is that the customer is king. “Fitness is all about helping people achieve their goals, so when a piece of equipment is out of service, it needs prompt attention.” He was always amazed and appalled at the poor service he received when equipment needed repair. Technicians either didn’t return calls, showed up late, or left the job without any explanation of the work that had been performed.

Knowing the industry and having a desire to work for himself, Powers experienced an “aha” moment. He thought of a way he could bring a much-needed service to the market and build a business at the same time. His solution was Fitness Machine Technicians (FMT), which he launched in 2002 and began franchising in 2012.

As the name suggests, this mobile franchise repairs and services fitness machines. The concept may seem simple, but Powers knows what it takes to do it well—and why so many have failed at similar efforts. “It’s all about communication and follow-up,” he says. “We’ve put together a system that works, with exceptional service as the main goal. The bottom line is that folks want reliable service, and that’s what we provide.”

Powers is looking to partner with investors who are excited about the business and have a commitment to excellence. “We will train franchisees on everything, but a mechanical inclination doesn’t hurt. The ability to network is also key.”

FMT franchisees have a huge customer base that goes far beyond the local gym. “We work with individuals who have home gyms,
apartment complexes, hotels, universities, you name it,” he says. “This is a $10 billion industry growing at about 4 percent each year. There’s a lot of business to be had.”

For more information, visit www.fmtfranchise.com.

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ON THE COVER

It’s All About Service

A focus on the customer is the secret to this mobile brand’s success.

by Jill Abrahamsen

President & CEO Don Powers
Fitness Machine Technicians (FMT)

Don Powers knows a thing or two about the fitness industry. He spent more than 30 years managing health clubs and exercise equipment stores, and he holds a master’s degree in exercise physiology.

Powers’ biggest takeaway from his work experience is that the customer is king. “Fitness is all about helping people achieve their goals, so when a piece of equipment is out of service, it needs prompt attention.” He was always amazed and appalled at the poor service he received when equipment needed repair. Technicians either didn’t return calls, showed up late, or left the job without any explanation of the work that had been performed.

Knowing the industry and having a desire to work for himself, Powers experienced an “aha” moment. He thought of a way he could bring a much-needed service to the market and build a business at the same time. His solution was Fitness Machine Technicians (FMT), which he launched in 2002 and began franchising in 2012.

As the name suggests, this mobile franchise repairs and services fitness machines. The concept may seem simple, but Powers knows what it takes to do it well—and why so many have failed at similar efforts. “It’s all about communication and follow-up,” he says. “We’ve put together a system that works, with exceptional service as the main goal. The bottom line is that folks want reliable service, and that’s what we provide.”

Powers is looking to partner with investors who are excited about the business and have a commitment to excellence. “We will train franchisees on everything, but a mechanical inclination doesn’t hurt. The ability to network is also key.”

FMT franchisees have a huge customer base that goes far beyond the local gym. “We work with individuals who have home gyms,
apartment complexes, hotels, universities, you name it,” he says. “This is a $10 billion industry growing at about 4 percent each year. There’s a lot of business to be had.”

For more information, visit www.fmtfranchise.com.

Share this story