A Sign of the Times: Bold Color Options Available in 2018

WEST PALM BEACH, FL – 24-7PressRelease

Signage can be the link between success or failure, and for more than 30 years, Signarama has created signs that make an impression, catch the eye, and turn a passerby into a frequent customer. Known as the industry leader with 800 locations in 60 countries, Signarama provides multiple indoor and outdoor sign options that are bold, bright, and beautiful.

The year is marked by a move away from neutrals and a bigger focus on brighter, bolder colors. Palettes of pink, orange, blue, yellow, and red are favorable, but the “Pantone Color of the Year,” for 2018 is Ultra Violet. Described as “dramatically provocative and thoughtful,” purples have long been a symbol of counterculture, unconventionality, and artistic taste. While the choice may be surprising, digital media designers say vibrant violets have become a popular color choice, especially for Web and mobile app designs.

Signarama is ahead of the curve in design and color palette availability. “Our franchisees offer exceptional signs and branding solutions that are on trend to meet virtually every need,” said A.J. Titus, brand president. “There are multiple color combinations and each offer a unique and fresh approach compatible with brand recognition.”

Appealing signs are an integral part of branding strategy, and a crucial component is an understanding of how the psychology of color influences people. Since 80 percent of the information we process starts with what is seen, the importance of proper color schemes can’t be underestimated as they initiate responses that provide a sense of stability and comfort.

According to the research summary, “Impact of Color in Marketing,” researchers report that up to 90 percent of snap judgments about products are based on color alone (depending on the product). Another report, “The Interactive Effects of Colors,” examined the relationship between brands and found that color hinges on a perception of appropriateness of the color used by a particular brand. “The color scheme has to correlate to what is being sold,” Titus commented. “Choosing the right color combinations for promotional materials and digital signage can increase sales and keep a company a step ahead of the competition.”

Most fast-food restaurants, for example, are decorated with vivid reds and oranges; colors that encourage a person to eat quickly and leave – exactly what the manager wants to turn over volume. On the other hand, luxurious brands favor softer colors that appear more sophisticated and encourage a patron to linger and order more drinks.

“From sidewalk signs, and vinyl banners to menu boards and advertising, Signarama helps business grow,” remarked Titus. “All components are integral to everyday business and directly impacts sales making a difference between positive and negative customer service.”

Signarama uses quality, durable materials to ensure a long-lasting and impactful presence. From consultation to production and installation, Signarama provides distinct signage that meets the needs of any brand.