Monthly Archives: December 2022

2 12, 2022

Authority Brands Promotes Franchise Industry Leader Heather McLeod to Chief Growth Officer

2022-12-02T10:58:18-05:00December 2nd, 2022|Tags: , , , , , , , , , , , , , , |

In her new role, McLeod will oversee both marketing and franchise development growth strategies for the entire home-services system.

COLUMBIA, Md.Authority Brands, a premier home service franchisor in North America, announced the promotion of vital team member Heather McLeod from Chief Marketing Officer to Chief Growth Officer, effective immediately. In the newly created position, McLeod will be responsible for leading growth strategies within the company including marketing and franchise development initiatives.

Heading into another chapter of planned expansion, the Authority Brands executive team carved out this new position specifically aimed at managing growth within the marketing channel and identifying new business development opportunities. Serving as Chief Marketing Officer since 2017, Heather McLeod was tapped for the newly developed role. With a proven track record of success and a strong history in the marketing and development space, McLeod initially joined the Authority Brands family from The Dwyer Group (now Neighborly) and has built an impressive career in the franchise space based on empowering her teams to be successful through scalable and supportive systems and processes.

“Since her first day with the company Heather has played an integral role in growing our Authority Brands profile. Her diligence and strong work ethic have played a large part in our overall success in the last five years,” said Craig Donaldson, CEO of Authority Brands. “As we celebrate the official mark of half a decade in business with unprecedented success in the industry, I am confident that Heather is the perfect person to continue to propel our business forward as we expand and continue to diversify our home services portfolio. Her unique approach to team leadership and vast knowledge of the franchising industry inspires confidence as we look forward to many more years of success with her at the helm of our growth division.”

McLeod joined Authority Brands’ The Cleaning Authority in 2015 and became a vital part of the formation of the Authority Brands family of industry-leading home service brands, largely due to her focus on customer experience, rigorous attention to process detail, and passion for team collaboration.

McLeod founded the Howard County, Maryland chapter of IFA’s Women’s Franchise Network in 2020 and is an active member of the IFA Marketing & Innovation Committee. She also sits on the Board of Directors of the Boys & Girls Clubs of Metropolitan Baltimore and serves on the University of Louisville College of Business YUM! CGFE Board of Advisors. She received her Certified Franchise Executive designation in 2016 and her Master’s in Business Administration from Baylor University in 2010.

Authority Brands currently has 12 home services franchisors which encompasses more than 1,000 franchise owners nationwide, with plans for more in the near future. In her new role, McLeod will focus on growth strategies and implementation for the companies within Authority Brands’ impressive portfolio including America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, STOP Restoration, and Woofie’s. Authority Brands supports individual franchisee growth by providing strong marketing, technology and operational tools and resources.

To learn more about Authority Brands’ companies and the executive team, please visit https://www.authoritybrands.com/.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 12 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.

1 12, 2022

The Solution to the Poké Perception Predicament

2022-12-01T14:40:55-05:00December 1st, 2022|Tags: , , |

ORLANDO, Fla. — Imagine a meal that is colorful, gluten-free, low fat, packed with top-quality protein, healthy and, most importantly, incredibly delicious. All these factors describe poké, yet many do not know what poké is. So, to inspire people to expand their palates, Florida based fast-casual, national franchise, Island Fin Poké Co., created a solution: come into any of their locations for a free sample, try a bite and fall in love. Starting on Dec. 1, from 11am2pm and 5pm8pm, all Island Fin Poké Co. locations will be offering free two-ounce sample sizes to welcome new guests to experience the bold flavors in each bowl.

At Island Fin, each poké bowl is created with a combination of proteins beyond the commonly presumed option of tuna, with endless possibilities of mix-ins, toppings, and handcrafted sauces that surprise even the most hesitant guests whenever they try it. Franchisees have experienced almost a one hundred percent sales conversion after guests are offered to sample the poké at Island Fin because the experience is so surprisingly delightful, turning them into loyal guests.

“When a guest comes into Island Fin Poké Co., it is our goal to provide them with an incredible sensory experience. This means the environment is beautiful, there’s thematic music always playing, all the surfaces are clean andwelcoming with a fresh scent, and everything tastes incredible. We also have a sixth sense here at Island Fin, we call it Ohana. Everyone feels the friendliness, vibe and welcoming environment of Ohana during every visit,” says Mark Setterington, CEO and Founder of Island Fin Poké Co.

Known for its Hawaiian-style, build-your-own poké bowls that are more than just a bowl, Island Fin Poké Co. is a lifestyle. The brand is built the Ohana Way, making sure there is a family-like experience in all aspects of the company, while combining unique and delicious flavors into a healthy bowl. Each bowl is personally created to the liking of each guest while using top-quality ingredients, making every guest experience incrediBOWL.

This sample size consists of the four of Island Fin’s most popular options for guests to choose from to introduce this healthy offering to people who are new to poké. Guests can choose their sample of Ahi Tuna, Spicy Tuna, Salmon, or Chicken. Each protein is paired with the best combination of mix-ins, toppings, and sauces, breaking the raw fish stigma, one bowl at a time.

At Island Fin Poké Co., each regular bowl is completely customizable, offering endless possibilities for guests to experience. There are three bases to choose from: white rice, brown rice, and spring mix. Next, guests choose from eight options of top-quality protein such as tuna, chicken, salmon, tofu, spam, octopus, and shrimp. Each protein is offered with a choice of marinating sauce and mix-ins of five options, then leveled up with 21 toppings options, and finally, drizzled with one of their unique, exotic finishing sauces.

Supporting the CEO’s mission, all Island Fin Poké Co. locations offer an amazing sensory experience and provide guests with friendly service in a clean environment during every visit, which is implemented into every aspect of the brand, and in each interaction. Guests walk into a bright and friendly environment, greeted by a welcoming staff, with curated music and friendly conversation among all employees and guests. Most importantly, senses are heightened with the incredible and fresh combination of flavors of poké, toppings, mix-ins and sauces in every bite.

All of this is demonstrated and supported by their team members personally serving each order out to the table of each guest, then clearing plates and cleaning up after each guest as soon as they are finished, with no trash cans in the dining area at all, to avoid the unsightly view and odor that a trash can in a fast-casual restaurant can create. Each experience is personalized at every location from the moment guests walk through the doors until the moment they leave, as if guests were dining at their family’s home, because that’s the Ohana Way.

As Island Fin Poké Co. remains on its steady path of growth, the brand continues to welcome more guests and franchisees to its Ohana. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/. For media inquiries, please contact: bianca@teaminnovision.com.

About Island Fin Poké Co.

Island Fin Poké Co. is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls. From farm-to-fork, the brand uses the freshest ingredients to bring traditional flavors from the islands to local communities nationwide. Founded in 2017, Island Fin Poké Co. has 26 locations open, with numerous others in various stages of development. Island Fin Poké Co. was listed in Fast Casual’s 2022 Movers & Shakers List. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/.

1 12, 2022

Local Saladworks Raises $5,345 For No Kid Hungry to Help Provide Healthy Meals to Children

2022-12-01T14:32:15-05:00December 1st, 2022|Tags: , , , |

Better-for-You Restaurant in Bristol, TN, Raises Highest Amount of Funds Across Saladworks Chain.

BRISTOL, Tenn. — According to new estimates, 1 in 8 kids in America could face hunger this year. To help eradicate childhood hunger, Saladworks partnered with No Kid Hungry to support the communities they serve across the nation. With the help of her guests, local entrepreneur Diane Taveau raised $5,345 at her restaurant which is the highest percentage of donations to their gross sales during the promotion across out of all Saladworks locations in the country. The $5,345 raised by Saladworks Bristol can help provide 53,450 healthy meals for kids*.

“My team and I were thrilled to contribute to Saladworks fundraising efforts for No Kid Hungry this year,” said Diane Taveau, owner of Saladworks Bristol. “Seeing the staff and community come together to give back to those in need has been such a rewarding experience. I am proud of what we were able to accomplish together and that the money we raised will provide so many meals to kids and their families.”

Saladworks fundraising began nationally on September 7 and ran through November 1 at all their restaurant locations across the country and offered guests various ways to support their No Kid Hungry fundraising efforts. As the first-place winner of the Donation Competition, Saladworks Bristol will receive matching donations up to $2,500 from WOWorks, the parent company of Saladworks. The restaurant will also receive a visit from WOWorks CEO Kelly Roddy and $500 to share among their staff.

WOWorks is excited to have had the opportunity to partner with No Kid Hungry again this year, and remain committed to help end childhood hunger in America,” said Kelly Roddy, CEO of WOWorks. “Saladworks is proud to provide guests with a variety of fresh and nutritious ingredients on our menu to customize and enjoy. We have the honor again this year to raise money and awareness for the incredible work No Kid Hungry is doing to fight childhood hunger in our communities. I am proud of the hard work the Saladworks team in Bristol has contributed towards our fundraising efforts and we are grateful for the participation of our guests.

*$1 can help provide up to 10 meals. Meal equivalency varies. No Kid Hungry does not provide individual meals; your donations help support programs that feed kids. Learn more at NoKidHungry.org/OneDollar.

About WOWorks:
WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with its Vow to “WOW!” guest hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio, in addition to its newest brands, Barberitos Southwestern Grille and Cantina and Zoup! Eatery, consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

About No Kid Hungry:
No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 165 locations across 25 states and two countries. Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for more than 35 years. Saladworks is part of WOWorks, a parent company family of restaurant brands that also includes Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberito’s Southwestern Cantina and Grille and Zoup! Eatery. For more information, visit http://www.saladworks.com

1 12, 2022

Massage Heights Partners with the Zenoti Foundation and Awards $50,000 Worth of Scholarships to Massage Therapy Students

2022-12-01T14:22:54-05:00December 1st, 2022|Tags: , , , , , , , |

Ten Recipients Received a $5,000 Scholarship as Part of New Industry Relations Initiative.

SAN ANTONIOMassage Heights, a North America spa franchise brand offering high-quality massage, skincare and wellness services, recently launched a $50,000 scholarship program for massage therapy students and has announced the inaugural 2022 winners. In partnership with the Zenoti Foundation, the two organizations have gifted a $5,000 scholarship to 10 massage therapy students who are enrolled in a training program at a select group of U.S. massage therapy schools.

The scholarship has been awarded to each student and will support their educational goals. The 10 recipients who were chosen to receive a $5,000 scholarship are:

  • Ashley Avalos from Austin Community College (Austin, TX)
  • Geneva Flesher from Academy of Natural Therapy (Greeley, CO)
  • Ashley Forgus from Indiana Wellness College (Carmel, IN)
  • Leticia Sarmento from National Holistic Institute (Santa Ana, CA)
  • Marquisha Mcphail from Austin Community College (Austin, TX)
  • Michelle Wallace from Indiana Wellness College (Carmel, IN)
  • Quinnese Reese from Austin Community College (Austin, TX)
  • Soraya Ceja from Body Wisdom Massage (Urbandale, IA)
  • Vianey Granado from Body Wisdom Massage (Urbandale, IA)
  • Yakzen Lopez Sosa from Colorado School of Healing Arts (Lakewood, CO)

In applying for this scholarship, applicants were asked to submit written responses to a series of questions on their reasons for pursuing a career in massage therapy and how the scholarship will help them reach their goals. The ten scholarship recipients were chosen for their high level of commitment, professionalism, and passion for their future career as a massage therapist.

“Massage Heights is committed to supporting the massage therapy industry through initiatives like these,” said CG Funk, SVP of Culture and Industry Relations. “Massage therapy is a unique career, and the work of massage therapists is more important than ever in our world today. Through these scholarships, we are helping students achieve their career aspirations while supporting the schools in ensuring graduates are professionally trained and ready to enter the workforce.”

The scholarship program is part of the Massage Heights brand’s strategic industry relations plan that focuses on creating programs to support the massage therapy industry, its associations, massage therapists and massage therapy schools.

“The Zenoti Foundation is pleased to partner with Massage Heights to extend this scholarship opportunity to students matriculating in massage therapy programs”, said Elizabeth Galloway, Manager of the Zenoti Foundation. “At Zenoti, we truly believe in helping others find their greatness and joining together for this scholarship opportunity is a perfect example of that.”

Founded on a passion and an authentic belief that the wellness benefits of high-quality massage therapy and skincare should be accessible to everyone, Massage Heights has a history of care within its actions and culture.

To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram and Twitter.

About Zenoti

Zenoti powers more than 20,000 beauty, wellness, and fitness businesses worldwide. Its comprehensive, cloud-based, mobile-led solution elevates the guest experience, unifies the brand, and streamlines operations. Zenoti enables users to seamlessly manage every aspect of running a service business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. To learn more about Zenoti, visit www.zenoti.com.

About Massage Heights

The massage franchise started in 2004 and has grown to 120 Retreats throughout North America by providing personalized wellness treatment options through massage and skincare services. Massage Heights is a family-owned massage and wellness franchise dedicated to elevating the lives of others by providing Members and Guests with professional, affordable and resort-quality massage, skincare and wellness services. For more information about Massage Heights and its franchise opportunities, please visit MassageHeightsFranchise.com.