fast-casual create-your-own salad franchise

29 09, 2021

Saladworks Celebrates 35 Year Milestone by Fundraising for No Kid Hungry

2021-09-29T16:33:06-04:00September 29th, 2021|Tags: , , , , |

Fast Casual Restaurant Franchise Creates Fall LTO to Drive Awareness and Donations for Kids in Need of Meals.

ST. PETERSBURG, Fla. — Saladworks, the nation’s leading fast-casual create-your-own salad franchise and part of the WOWorks family of brands, will celebrate its 35th birthday on Sept. 30. To commemorate this milestone, the brand wants to give back to the communities it serves by donating 35 cents from the sale of each of its new Amy’s Fall Fest entrees to No Kid Hungry. Saladworks will also give 35 bonus points to each Saladworks Rewards member that donates $5 to its No Kid Hungry fundraiser, the High Five Challenge, which started on September 1 and runs through October 17, 2021.

Amy’s Fall Fest was created from the winning recipe of the Saladworks’ Flavor Your World Original Recipe Challenge, which invited Saladworks Rewards members across the nation to create a new original recipe from Saladworks ingredients over the summer. Amy Sarli-Prelle was the winner of the Flavor Your World Original Recipe Challenge, and her recipe is featured for a limited time in the form of a themed Salad, Warm Grain Bowl, and Wrap.

Sarli-Prelle’s winning salad, Amy’s Fall Fest, is perfect for the fall weather rolling in. The entree is a blend of radiatore pasta, romaine/iceberg blend, roasted turkey, smoky bacon, diced apples, diced red onions, applewood smoked gouda cheese, walnuts and apple cider vinaigrette.

The Saladworks’ Flavor Your World Challenge was developed to help support No Kid Hungry, a cause to help end childhood hunger. The High Five Challenge has been created by Saladworks’ parent company WOWorks’, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek. Collectively, WOWorks brands are trying to raise $400,000 to give 4 million meals to kids in need.

There are five ways guests can team up with Saladworks to be a part of the High Five Challenge and support No Kid Hungry:

  • Making a donation of $1 or $5 to No Kid Hungry after purchasing their meal, either in person at a Saladworks restaurant or via online ordering. $1 donors receive an “I Joined the Team” sticker and an opportunity to sign a “High Five Hand” image symbolizing their personal commitment to the cause. To sweeten the deal, every guest who donates $5 or more receives the above, along with a high five value coupon for use on a future visit through October 31, 2021. Each individually signed “High Five Hand” will be posted on the wall signifying the progress made.
  • Purchasing Saladworks limited-time only Amy’s Fall Fest entrees will donate 35 cents to No Kid Hungry.
  • Additionally, purchasing a Saladworks Kids Works meal will give a donation of 10 cents to No Kid Hungry.
  • For each catering order, guests will also have the option to donate $5, $10 or $25 to No Kid Hungry on an ongoing basis.
  • Making a donation via a special WOWorks section within the Fundraising page of the No Kid Hungry website at: https://www.nokidhungry.org/partners/homepage-partner/WOWorks

“We’re so proud of Saladworks reaching an amazing milestone. There is no better way to celebrate this birthday than to partner with an impactful organization that helps end childhood hunger. WOWorks is all about making the communities they service a “WOW” place to live and we are continuously working to reach that goal,” said Kelly Roddy, CEO of WOWorks.

Saladworks, throughout its 35 years, has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its 12 Signature recipes, Saladworks offers Create-Your-Own options — including Salads, Warm Grain Bowls, Wraps — as well as Soups and a Kids Works menu – plus, new Signature Sandwiches and Panini Melts in many locations.

For more information about its menu, current offers, or to become a Saladworks Rewards member, visit www.saladworks.com or download the Saladworks Rewards app.

ABOUT NO KID HUNGRY:
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 6 kids could still face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

ABOUT SALADWORKS:
Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 150 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

ABOUT WOWORKS:
WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

16 09, 2021

Saladworks and Frutta Bowls Debuts First US Walmart Location

2021-09-16T12:14:15-04:00September 16th, 2021|Tags: , , , |

Saladworks and Frutta Bowls Open Location at Walmart in Rochester, NY after Partnering with Ghost Kitchen Brands.

ROCHESTER, N.Y.WOWorks, the parent company of health-centric fast-casual brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, has debuted its first location in a Walmart Grocery store in Rochester, NY at 2150 Chili Ave. The Ghost Kitchen location will include Saladworks, the nation’s leading fast-casual entrée salad franchise, and Frutta Bowls, the nation’s fastest-growing superfoods café, right alongside other mouthwatering brands. This opening comes after WOWorks signed a deal for 90 non-traditional retail presences with Ghost Kitchen Brands in the spring of this year.

Saladworks currently has over 150 locations across North America, more than 40 of those having opened in the past year. For Saladworks, the initiative to open restaurants in non-traditional venues began in early 2019 and continues to be at the forefront of its future goals. Frutta Bowls, which has over 30 locations, is also following suit with an emphasis on both traditional and non-traditional growth after becoming part of the WOWorks family in December 2020.

“We’re thrilled to make yet another debut for Saladworks inside a major retailer, and the first for Frutta Bowls. These partnerships have proven to be incredible opportunities for WOWorks, and we’re looking forward to the growth that will come out of this opening,” said Eric Lavinder, Chief Development officer for WOWorks. “Guests continue to receive the same hospitality and healthy experience they have at our stand-alone restaurants, but with even more accessibility and convenience at Walmart locations.”

Saladworks provides guests a variety of healthy and delicious items through their Signature salad options, as well as Create-Your-Own options, which include salads, wraps, grain bowls, soups and more. The brand always maintains a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients.

Frutta Bowls represents more than just a meal or snack to sate an appetite for the moment – it serves as “fuel” that stimulates your mind, energizes your body, lifts your spirit and feeds your soul. The menu features customizable Bowls, Smoothies, and Protein Bites that are packed with vitamin-rich superfoods such as Acai, Pitaya and Kale that are high in antioxidants along with Almonds, Blueberries, Oatmeal and Dark Chocolate to help boost immunity levels.

In addition to simply ordering in-person at the Walmart locations, Saladworks and Frutta Bowls guests will also have the choice to order online through the brands’ websites, by using the Ghost Kitchen Brands website or using 3rd party delivery platforms. For more information about Saladworks, visit www.saladworks.com, and for more information about Frutta Bowls, visit www.fruttabowls.com.

ABOUT WOWorks
WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

ABOUT SALADWORKS:
Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 150 locations across 18 states and two countries. Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for 35 years. For more information, visit www.saladworks.com.

ABOUT FRUTTA BOWLS:
Founded in 2016 to fulfill a need for fresh and flavorful plant-centric dining options, Frutta Bowls has since grown from its original location in Freehold, New Jersey to more than 30 locations. From Acai to Zinc, Frutta Bowls uses only the freshest, ripest and most flavorful plant-based, whole-food ingredients featured in customizable Bowls, Smoothies, Toasts and Protein Bites. For more information, visit www.fruttabowls.com

6 08, 2021

Saladworks to Expand Presence in Ohio with New Locations

2021-08-06T10:10:02-04:00August 6th, 2021|Tags: , , , |

Leading Fast-Casual Salad Brand Looks to Develop More Franchise Restaurants in State.

CINCINNATISaladworks, the nation’s leading fast-casual create-your-own salad destination, is pushing its next wave of growth and expansion in Ohio and Kentucky by opening several new locations. The fast-casual entrée salad franchise is opening four more local Kroger stores in the Cincinnati and Northern Kentucky area this summer and plans to ramp up franchise growth plans in the state. Company leaders say the latest growth drive within the state has been strategically designed to meet the demand for healthy, customizable fast-casual meals.

The four new Kroger Saladworks stores opening during the summer months include:

  • 11390 Montgomery Road, Cincinnati, OH (now open)
  • 7580 Beechmont Ave, Cincinnati, OH (now open)
  • 3636 Springdale Road, Cincinnati, OH (now open)
  • 130 Pavilion Parkway, Newport, KY (coming soon)

These new Ohio restaurants will add on to the two existing Saladworks locations in Columbus and another Kroger store in Cincinnati. WOWorks’ plan to grow Saladworks locations in Ohio is directly tied with the opportunity present within the state’s growing millennial and Gen Z guests’ spending power and lifestyle needs. These target demographics and their desire to buy nutritious customizable meals which will accommodate a variety of health, wellness and dietary needs, is a big factor that is driving the brand’s growth in Ohio.

Saladworks’ focus on menu items which are fresh and do not require cooking, grills, hoods, and skilled kitchen staff, proves to be a big win with franchisees. Couple this with Ohio’s inventory of affordable real estate, Saladworks expects to see strong and accelerated growth in Columbus, Cleveland, Cincinnati, Toledo and Akron.

“We are excited to grow our Saladworks brand in Ohio in these high-traffic stores and believe it will lay the foundation for future franchise growth of Saladworks throughout the state,” said Eric Lavinder, Chief Development Officer for WOWorks, parent company of Saladworks. “We are looking to recruit potential franchisees who want to join our health-focus family of brands with exciting development opportunities in an untapped state.”

The move to open restaurants within grocery chains and other non-traditional venues began in early 2019, when Saladworks opened its first in-store location in Philadelphia. Much like their stand-alone locations across the country, these non-traditional restaurant locations focus on customization through their array of over 60 fresh, flavorful and nutritious ingredients.

The in-store restaurants provide guests a variety of healthy menu items to grab while shopping, including customizable salads, wraps, grain bowls, soups and more. To date, Saladworks has restaurants in 10 grocery stores in Pennsylvania, Maryland, Ohio, and New York, with additional locations projected to open in 2021 and 2022.

These new locations will also participate in Saladworks’ Local Heroes program. Police officers, firefighters, first responders, teachers, doctors and other workers who keep communities safe can sign up for Saladworks Rewards and receive 20 bonus points on every purchase along with special offers on relevant appreciation days and holidays.

The brand is actively seeking qualified franchise partners, preferably individuals with business experience and/or franchise experience, and a passion for serving guests. Before stores open, the training program for franchisees is designed to teach them the fundamentals for efficient skills to run a successful restaurant and is completed locally. The total initial investment to open a Saladworks restaurant is $199,726 – 549,295.

About WOWorks

WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful fuel along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, oatmeal bowls and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 130 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

30 07, 2021

Saladworks Announces Flavor Your World Original Recipe Contest Winner

2021-07-30T11:27:12-04:00July 30th, 2021|Tags: , , , |

Fast Casual Salad Franchise Will Add Recipe Contest Winner’s Original Recipe to Menu This Fall and Donate a Portion of Each Sale to No Kid Hungry.

ST. PETERSBURG, Fla. — Saladworks, the nation’s leading fast-casual create-your-own salad franchise and part of the WOWorks family of brands, announced today the winner of its Flavor Your World Original Recipe Challenge is Amy Sarli-Prelle. Building off the successful launch of its new globally inspired Flavor Your World menu, the challenge invited Saladworks Rewards members across the nation to demonstrate their originality by helping Saladworks create its next great Flavor Your World menu item with a chance to have it featured on the menu for a limited time in the form of a themed Salad, Warm Grain Bowl, and Wrap with a link to Saladworks 35th Birthday and donation to No Kid Hungry.

Sarli-Prelle’s winning Flavor Your World recipe, called Amy’s Fall Fest, is a creation that includes radiatore pasta, romaine/iceberg blend, roasted turkey, smoky bacon, diced apples, diced red onions, applewood smoked gouda cheese, walnuts and apple cider vinaigrette.

Over 1,000 entries were received by Saladworks during the Call for Entries and, per the judging criteria outlined in the Official Rules, these recipe concepts were culled down to a Top 10 list. From there, Saladworks Rewards members had a chance to vote on those Top 10 recipes to help narrow it down to a list of four finalists. At this point, a Blue-Ribbon Panel of judges that included Hope Cohen of CravePhilly, Keith Rudolf, Executive Chef of the Philadelphia Phillies, Josh Moore, Philadelphia Food & Lifestyle Blogger and WOWorks’ Executive Chef Katie Cavuto, deliberated over the Recipe Challenge’s four finalists to select the winner and runners-up who also walked away with special prizes:

Grand Prize:  Amy’s Fall Fest (Amy Sarli-Prelle, Clementon, NJ)
2nd Place:  Dusty’s Taco Sensation (Dusty Watts, Johnson City, TN)
3rd Place: Honolulu Hawaiian Chicken (Michelle Rogovich, Cherry Hill, NJ
4th Place:  Thanks, Giving & Comfort (Lyndsay Pocorobba, Langhorne, PA)

“It was truly an honor to serve alongside such an esteemed panel of celebrity judges to help select the winner of our Flavor Your World Original Recipe Challenge,” said Katie Cavuto, Executive Chef of Saladworks.  “The recipe concepts from the four finalists were all very creative and any one of them could have won; however, the consensus among our judges was that Amy’s Fall Fest recipe concept hit on all of our criteria and we expect these new limited-time menu items will be a huge “WOW!” for our guests.”

As the Grand Prize winner, Amy will receive a $5,000 travel voucher and get a Saladworks swag bag. In addition to those prizes, Amy’s recipe will be featured on the menu and will be a key component in Saladworks’ fundraising efforts for No Kid Hungry, part of the WOWorks ‘High Five’ Challenge. For every purchase of Amy’s Fall Fest, $0.35 will be donated to No Kid Hungry during the ‘High Five’ Challenge, which runs August 30thOctober 17th in commemoration of Saladworks’ 35th Birthday.

“After dining at Saladworks for the last 15 years, I’m truly honored to have my original recipe be named after me and offered on the Saladworks menu. It’s even more thrilling that Amy’s Fall Fest salad will raise funds for No Kid Hungry,” said Amy Sarli-Prelle. “While I’m really grateful to win the Flavor Your World Original Recipe Challenge and receive a wonderful getaway, a proceed from every sale to No Kid Hungry is what it’s really all about. I’m one of six kids who grew up in an urban city and know how valuable a meal can be.”

“Every day Saladworks celebrates the originality of our guests through the tremendous number of ways our meals can be customized to meet their individual flavor, health, wellness, and convenience needs,” said Mark Mears, Chief Marketing Officer of WOWorks. “Our Flavor Your World Original Recipe Challenge offered our Saladworks Rewards members with an exclusive opportunity to help us create our next great flavor profile that will be offered in all Saladworks restaurants this fall.”

Saladworks, throughout its 35 years, has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its 12 Signature recipes, Saladworks offers Create-Your-Own options — including Salads, Warm Grain Bowls, Wraps — as well as Soups and a Kids Works menu – plus, new Signature Sandwiches and Panini Melts in many locations.

For more information about its menu, current offers, or to become a Saladworks Rewards member, visit www.saladworks.com or download the Saladworks Rewards app.

ABOUT WOWORKS:
WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

ABOUT NO KID HUNGRY:
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 6 kids could still face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

SOURCE Saladworks

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 150 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

16 06, 2021

Saladworks Doubles Down on Guest Originality with Flavor Your World Original Recipe Challenge

2021-06-16T10:27:44-04:00June 16th, 2021|Tags: , , , |

Fast-Casual Salad Brand Gives Rewards Members the Opportunity to Create New Menu Items with a Donation to No Kid Hungry During its Fall Fundraising Campaign.

WEST CONSHOHOCKEN, Pa. — Last month, Saladworks, the nation’s leading fast-casual create-your-own salad franchise and part of the WOWorks family of brands, launched its new “WOW!” Menu filled featuring an array of global flavors its guests can order as a Salad, a Warm Grain Bowl or a Wrap. As part of its Flavor Your World launch campaign, the brand created a Flavor Passport promotion for its Saladworks Rewards members designed to drive awareness and reward trial of its new menu items. As yet another exclusive perk for its Saladworks Rewards members, the brand is offering an opportunity to showcase their own originality by participating in the Flavor Your World Original Recipe Challenge starting on June 14 with an entry deadline of July 9, 2021.

The Recipe Challenge invites Saladworks Rewards members to create their own Flavor Your World menu concept with a chance to have it featured on the menu for a limited time this fall in the form of a named/themed Salad, Warm Grain Bowl and Wrap. The company will narrow down all entries to a list of four finalists from which both a Blue-Ribbon Panel of judges – along with Saladworks Rewards members – will select a winning concept based upon Originality, Flavor, Seasonality and Brand ‘Fit.’ And to commemorate Saladworks’ 35th birthday, 35 cents from the purchase of these special menu items will be donated to No Kid Hungry to help eradicate childhood hunger in America.

The prizes guests can qualify for include:

  • Grand Prize: $5,000 travel voucher, concept featured on menu and a Saladworks swag bag
  • Second Place: $2,500 travel voucher, free salad for a year and a Saladworks swag bag
  • Third Place: $1,000 travel voucher, free salad for a month and a Saladworks swag bag
  • Fourth Place: $500 travel Voucher, free salad and a Saladworks swag bag

“The Idea behind our Flavor Your World campaign is to provide exciting new flavor profiles from different cultures around the world that our guests could enjoy as a fresh, crisp Salad, a hearty Warm Grain Bowl or a portable hand-held Wrap,” said Mark Mears, Chief Marketing Officer of WOWorks. “And by inviting our guests to submit their own original menu creations, the experience becomes even more inclusive and engaging. We can’t wait to feature the winning concepts on our menu this fall and associate them with our No Kid Hungry fundraising campaign to help those in need.”

Last month’s menu revamp was the most ambitious update in the brand’s 35-year history with the goal of capitalizing on the popularity of global and regional flavor profiles. Each of the six new recipes can be ordered as a Salad, a Warm Grain Bowl or a Wrap all for the same price. The new Signature menu items represent different flavors and cultures from around the world including: Asian Crispy Chicken (China); Grilled Chicken Mediterranean (Italy); Smoky BBQ Crispy Chicken (Kansas City); Southwest Chipotle Ranch (Mexico); Classic Greek (Greece); and Farmers Market (California).

In addition to the Original Recipe Challenge, Saladworks will continue to build upon its Flavor Your World campaign by providing exclusive offers for its Saladworks Rewards members throughout June:

  • Rewards Rush offering progressive more Bonus Points for each visit – including a Free Entrée on their fifth one
  • Gamification approach where Saladworks Rewards members can earn various designations:
    • The Jetsetter — Highest number of Total Visits
    • The World Traveler — Highest number of new Global Flavors purchased
    • The Wanderer — Highest number of Create-Your-Own menu items purchased
  • Buy One, Get One Free (BOGO) promotion on Father’s Day
  • Free Kids Works meal (with adult entrée purchase) every Wednesday in June
  • $2 Off any Pick 2 every Tuesday in June

Saladworks has been in business for 35 years and is the nation’s first ever salad-based fast-casual restaurant.  The brand has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its 12 Signature recipes, Saladworks offers Create-Your-Own options — including Salads, Warm Grain Bowls, Wraps — as well as Soups and a Kids Works menu – plus, new Signature Sandwiches and Panini Melts in many locations.

For more information about its menu, current offers, or to become a Saladworks Rewards member, visit www.saladworks.com or download the Saladworks Rewards app. For more information about the Flavor Your World Original Recipe Challenge, visit https://saladworks.com/fywrecipechallenge. For more information about No Kid Hungry, visit https://www.nokidhungry.org/.

ABOUT NO KID HUNGRY:

No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could still face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 130 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #7 on Fast Casual’s Top 100 Movers and Shakers in 2021, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

4 05, 2021

Saladworks has ‘Revolutionized’ the Salad Experience!

2021-05-04T09:48:29-04:00May 4th, 2021|Tags: , , , |

Kicks Off National Saladworks Month with New Globally Inspired Menu and Flavor Your World Campaign.

WEST CONSHOHOCKEN, Pa. — Saladworks, the nation’s leading fast-casual create-your-own salad franchise and part of the WOWorks family of brands, has launched a new “WOW!” menu designed to ‘revolutionize’ the salad experience for its guests.  This is the most ambitious menu update in the brand’s 35-year history and, combined with its training and operations-led Vow to “WOW!” guest hospitality program, will ‘revolve’ everything around the specific needs, wants and desires of its Millennial family and Gen Z guests.  All based upon the shared 4 ME characteristics of Personalization, Customization, Self-Expression and Connection:

May is known as National Salad Month; however, Saladworks has renamed it, National Saladworks Month based upon its comprehensive and integrated plan to revolutionize the Salad experience in a variety of ways.

  • Revolutionizing its famous Create Your Own menu category by adding the option for guests to create a customized Salad, a Warm Grain Bowl — or a mixture of both — built upon a Base of greens, grains or both.
  • Revolutionizing its Chef-created Signatures menu category by adding the option for guests to order any one of them as a Salad, a Warm Grain Bowl — or a mixture of both — built upon a Base of greens, grains or both. in addition to adding six exciting new global and regional flavor profiles (e.g., Asian, Mediterranean, Greek, Southwestern Chipotle, Smoky BBQ, Farmers Market).
  • Revolutionizing its Wraps with the ability for guests to order a Create Your Own or any of its 12 Signatures recipes in the form of a portable, hand-held Wrap — “The First Salad You Can Eat With Your Hands!”
  • Revolutionizing its Pick 2 and Saladworks Catering menu categories by enhancing an already high-perceived value proposition by providing guests with (many) more options from which to Flavor Their Originality.

In a bold move to capitalize on the popularity of global and regional flavor profiles, Saladworks is launching a summer-long Flavor Your World campaign that will feature its six adventurous new recipes – each of which can be ordered by a guest in whatever way they choose – as a Salad, a Warm Grain Bowl or a Wrap – for the same price. The new Signature menu items represent different flavors and cultures from around the world including: Asian Crispy Chicken Wrap (China); Grilled Chicken Mediterranean (Italy); Smoky BBQ Crispy Chicken (Kansas City); Southwest Chipotle Ranch (Mexico); Classic Greek (Greece); and Farmers Market (California).

In a pent-up world waiting for travel advisories to be lifted, people are continuing to find other ways to satisfy their need for adventure. Just in time for summer vacations, the new Saladworks Flavor Your World menu will be available for exploration through a unique “Flavor Passport” — exclusively for Saladworks Rewards members only.

From May 3rd through June 12th, Saladworks Rewards members will have the opportunity to try each of the six new Signature menu items and receive a post check-in email with a custom ‘passport stamp’ representing each region to add to their “Flavor Passport.” Guests will receive 20 Bonus Points for their first check-in after ordering a new Signature menu item. If the guest tries all six new Signature Flavor Your World menu items during this timeframe, they will receive a Free Entrée, valid for fourteen days.

“At Saladworks, we have always believed that everything we do should ‘revolve’ around anticipating and fulfilling the needs, wants and desires of our guests,” said Mark Mears, Chief Marketing Officer of WOWorks. While other restaurant concepts are shrinking their menus, we’re doubling down on the 4 ME Millennial/Gen Z mindset featuring the desire for Personalization, Customization, Self-Expression and Connection that, together, creates a “WOW!” moment for our guests. We live in a Food Network culture, so the idea behind our Flavor your World campaign and its ‘Flavor Passport’ promotion is to generate awareness, trial and repeat of our six new Signature menu flavors; giving our guests a fun and safe way to travel around the globe without ever leaving the neighborhood!”

In addition to its ‘Flavor Passport’ promotion, Saladworks will also provide exclusive offers for its Saladworks Rewards members in May:

  • Extra Bonus Points on Teacher Appreciation Day and Memorial Day Weekend
  • Buy One, Get One Free (BOGO) promotion on Mother’s Day
  • Free Kids Works meal (with adult entrée purchase) on Cinco De Mayo and every Wednesday in May
  • A $5.17 Wraps Special to wrap up tax season on Tax Day
  • And $2 Off any Pick 2 every Tuesday

Saladworks, which has been in business for 35 years, has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its Signature recipes, Saladworks offers create-your-own options, including Salads, Warm Grain Bowls, Wraps and more.

For more information about its menu, current offers, “Flavor Passport” or to become a Saladworks Rewards member, visit www.saladworks.com or download the Saladworks Rewards app.

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 130 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

28 04, 2021

Saladworks and Parent Company WOWorks Expand to New Markets in First Quarter

2021-04-28T10:42:26-04:00April 28th, 2021|Tags: , , , |

Fast-Casual Salad Concept Continues to Grow with Double Digit New Store Openings.

WEST CONSHOHOCKEN, Pa. — Saladworks, the nation’s leading fast-casual create-your-own salad concept and part of the WOWorks family of brands, continued to expand its reach in the first quarter of 2021 with double digit new store openings, bringing WOWorks’ total number of locations to 217 across the U.S. and Canada. The 11 new Saladworks locations are located in Nevada, Florida, Tennessee, and Ontario, Canada and include traditional and non-traditional retail presences such as inside grocery stores, ghost kitchens and more.

In addition to new store openings, Saladworks recently signed a deal with Ghost Kitchen brands to bring more than 90 new “store within a store” locations to Walmarts across the U.S. and Canada. Saladworks will continue to expand in this non-traditional vertical and sees this path as one that will outlast COVID, as guests continue to look for convenience and better-for-you options. Across all of its brands, WOWorks anticipates exponential growth in 2021 that is expected to be double their number of units through a variety of channels, including a robust pipeline of traditional franchise owners who have yet to open and non-traditional presences like airports, universities and more “store within a store” locations.

“The growth Saladworks has experienced over the course of only a few months in 2021 has been extraordinary, especially considering the challenges the restaurant industry has faced due to the pandemic,” said Kelly Roddy, CEO of WOWorks. “We will continue to expand the brand through traditional and non-traditional formats to help bring Saladworks’ healthier options to more customers across the US and Canada.” 

Saladworks is part of WOWorks brands, which also includes Garbanzo Mediterranean Fresh, a leading fast-casual Mediterranean restaurant brand, The Simple Greek, a franchise of fast-casual Greek restaurants, and Frutta Bowls, a unique fast-casual concept serving a variety of superfood bowls, fresh fruit smoothies and more. The newly formed family of brands share a core DNA designed to meet a growing demand among Millennial families and GenZ guests who crave healthy, nutritious and flavorful dining options with a high level of customization and convenience.

For more information about Saladworks and to find a restaurant near you for dining in, take-away, online ordering, delivery or catering, visit www.saladworks.com. If you are interested in owning a Saladworks franchise, visit https://saladworks-franchising.com/ to learn more. 

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 130 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh, The Simple Greek and Frutta Bowls, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

20 04, 2021

Fresh on the Heels of WOWorks Acquisition, Saladworks and Frutta Bowls Team Up with Combo Kitchen

2021-04-20T10:24:45-04:00April 20th, 2021|Tags: , , , |

Ghost Kitchen Franchise to Offer Well-Recognized Brands in Latest Partnership.

WEST CONSHOHOCKEN, Pa. — In late December 2020, Saladworks‘ parent company WOWorks acquired Frutta Bowls to blend together their flavorful common cores and create expansion synergies in the process. A new endeavor marks a large step in this quest, as the joint brands have announced a partnership with Combo Kitchen, a franchise system that allows entrepreneurs to invest in a ghost kitchen and operate multiple food concepts listed in its network. Initially formed in October of 2020 before Frutta Bowls became part of the family, the partnership recently brought the first Combo Kitchen incorporating a Saladworks to Miami, FL on April 10. Last week, locations opened in New York City and Jersey City, New Jersey.

As a ghost kitchen company to utilize well-recognized restaurant brands as opposed to virtual brands, Combo Kitchen sought these two WOWorks restaurants because of their long-established, widely-known presences. Combo Kitchen has found while customers enjoy trying new brands, they’re more reluctant to order online without access to customer reviews, established social media pages or other forms of consumer feedback that virtual brands inherently lack. Saladworks and Frutta Bowls are well-recognized restaurants and industry leaders in their sector, and Combo Kitchen intends to help expand these brands even further.

This partnership allows Combo Kitchen franchisees to add Saladworks or Frutta Bowls into their restaurant and operate as a ghost kitchen. Operators benefit by generating additional revenue with the incorporation of a proven concept, while maintaining or even reducing their standard restaurant expenses. Combo Kitchen anticipates substantial growth nationwide with the WOWorks brands. In the first 60 days of the partnership, Combo Kitchen signed Saladworks for 14 initial locations. It foresees growing Saladworks and Frutta Bowls brands at a rate of 5-7 locations monthly throughout the remainder of 2021.

“What’s powerful about this partnership is its mutual benefit for all parties involved. Our unique ghost kitchen model calls for proven brands, which Saladworks and Frutta Bowls exemplify. Saladworks and Frutta Bowls can experience exponential growth while Combo Kitchen handles all franchise sales, royalty collections and other operational responsibilities,” said Combo Kitchen CEO Hossein Kasmai. “Restaurant operators boost their revenue with the incorporation of a recognized and established brand, while consumers can take advantage of new flavors being brought to their area. We continue to enjoy working with the Saladworks and Frutta Bowls team to redefine the norm for the restaurant industry.”

In the past year alone, Saladworks has grown by more than 40 restaurant locations, entering new markets such as Canada, California, Tennessee, Rhode Island, Ohio, Florida and Indiana. Roughly 80% of these openings mark non-traditional presences, i.e. ghost kitchens, food trucks, grocery retail, hospitals and universities, as the brand continues to flex its muscles as an industry disruptor. Frutta Bowls is a fast-casual trend-setter centering on a unique menu that is made fresh-to-order with no sweeteners, no juices and no fillers added.

About WOWorks

WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful fuel along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, oatmeal bowls and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.

1 04, 2021

Saladworks Has Finally Found The ‘Extra Hour’ In A Day!

2021-04-01T13:58:04-04:00April 1st, 2021|Tags: , , , |

Saladworks Offers Social Media Challenges and Discounts for Rewards Members to “Spring Forward”.

WEST CONSHOHOCKEN, Penn. — After a tough winter indoors and the continuing impact of COVID-19, Saladworks is helping its guests discover the “extra hour” in their day following the transition to Daylight Saving Time. The nation’s leading fast-casual salad franchise is encouraging Saladworks Rewards members to get outside and get moving featuring meals and activities that promote a healthy and active lifestyle.

During April, which is also known as ‘Get Moving Month,’ Saladworks fans are invited to share how they are taking advantage of Spring’s new beginnings and getting ready for Summer by using #SWSpringForward on social media for a chance to win free salads for an entire year. To enter the contest, guests will be asked to post a photo of their favorite Saladworks salad and what they are doing to Spring Forward! in pursuit of their passions and living their best life. As motivation, Saladworks content includes nutritious meal options, health and wellness tips and SaladworksOut classes with live fitness instructors on its Instagram page.

Throughout April, Saladworks Rewards members will be inspired to Spring Forward! their Rewards status from New Member to Gold Member to Platinum Member — receiving surprises via social, push notifications and email. To become a Saladworks Rewards member and participate, guests can enroll on the company’s website or mobile app.

In addition to Saladworks’ Spring Forward! initiatives, Saladworks Rewards members have access to several other opportunities that earn rewards and fuel their body throughout April. Every Tuesday is “Pick2sDay” during which Saladworks Rewards members can save $2 when they order any Pick 2 menu option. Wednesdays are “Kids Night” during which after 4 p.m., kids get a free Kids Works menu item with the purchase of one adult entrée. On certain weekends (April 10th-11th and April 24th-25th), Saladworks Rewards members can “Share More, Earn More” – receiving a progressively higher number of Bonus Points for every entrée purchased. Lastly, for those looking to garner even more points, Saladworks is giving members 100 Bonus Points when a referral makes their first Saladworks purchase and 50 points to every member who completes a Saladworks Rewards survey.

“While COVID-19 isn’t over, vaccinations are well underway; providing hope for a better year ahead as our guests look forward to getting life ‘back to normal,'” said Mark Mears, Chief Marketing Officer for Saladworks. We want our guests to look forward to Spring weather, new beginnings, and productively using that extra hour in our day — while Saladworks provides the ‘fuel’ to help them Spring Forward! in pursuit of their passions.”

For more information about Spring Forward! or to become a Saladworks Rewards member, visit www.saladworks.com or download the Saladworks Rewards app.

ABOUT SALADWORKS:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 100 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh and Frutta Bowls, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.

29 03, 2021

Saladworks Signs Deal with Ghost Kitchen Brands to Open 90 Non-Traditional Locations by End of 2021

2021-03-29T14:33:03-04:00March 29th, 2021|Tags: , , , |

Massive Deal will Nearly Double Brand’s Footprint with 60 Kitchens in the US and 30 in Canada.

WEST CONSHOHOCKEN, Penn. Saladworks, the nation’s leading fast-casual salad brand, has partnered with Ghost Kitchen Brands in a deal that will double its footprint across the United States and Canada and better serve its delivery and in-restaurant guests. The recently signed agreement will bring 60 non-traditional locations to the U.S. and 30 to Canada by the end of 2021. Many of these new kitchens will live inside Walmart stores offering some seating, and all locations included in the deal will offer carry-out and third-party delivery.

“Saladworks is a perfect strategic partner for Ghost Kitchen Brands as we continue to grow and reinvent the restaurant industry with our unique restaurant concept,” said George Kottas, Founder and CEO of Ghost Kitchen Brands. “We are excited to include Saladworks’ range of healthy and flavorful options to our customers allowing customizations and combinations with other brands, all in the convenience of one order.”

Saladworks, which is part of the newly formed WOWorks family of brands, currently has around 130 locations in North America. The deal will bring Saladworks into untapped states, including South Carolina, Iowa, Idaho, Kansas, Louisiana, Missouri, Oklahoma, Oregon and Washington, as well as Canadian provinces, including Ontario, Quebec and Alberta. Fellow WOWorks brands, Frutta Bowls and Garbanzo Mediterranean Fresh, have also partnered with Ghost Kitchen Brands for expansion as part of a smaller test agreement.

“We are very excited to have Saladworks included in this growth vertical to bring our healthy, fresh concept to millions of new guests across North America,” said Eric Lavinder, Chief Development Officer for WOWorks. “Ghost kitchens have already proven to be an economical and highly successful expansion tactic for us, and this new deal with Ghost Kitchen Brands will allow us to continue solidifying Saladworks as the leading fast-casual salad brand.”

The impressive deal with Ghost Kitchens marks yet another major milestone for Saladworks in a banner year of growth. After growing by more than 40 restaurant locations in 2020, which included non-traditional retail presences such as universities, ghost kitchens and more, Saladworks’ parent company recently acquired Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek to form WOWorks. The newly formed family of brands share a core DNA designed to meet a growing demand among Millennial families and GenZ guests who crave healthy, nutritious and flavorful dining options with a high level of customization and convenience. In addition to Saladworks, the new WOWorks entity is also expecting significant growth for Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek in 2021.

Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks continues to revolutionize the fast-casual space, even after nearly 35 years in business. To learn more about the brand and franchising options, visit www.saladworks.com/franchise.

About Ghost Kitchens Brands:
Ghost Kitchen Brands has partnered with famous restaurant brands, iconic consumer packaged goods and the most innovative technology companies to create the most advanced and scalable Ghost Kitchen concept. GKB has locations across Canada and the US that focus on third-party delivery, as well as stand alone, interior mall and big box locations where walk-ins and pickup are fundamental. Ghost Kitchen Brands reaches consumers when, where, and how they want their favorite eats. For additional information, please visit www.ghostkitchenbrands.com and social media pages – Facebook, LinkedIn and Instagram.

About Saladworks:

Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 130 locations across 18 states and two countries. Part of the WOWorks family of brands, which also includes Garbanzo Mediterranean Fresh and Frutta Bowls, Saladworks encourages guests to be original, giving them the option to choose from salads, warm grain bowls or wraps, along with an endless array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit www.saladworks.com.