fast-casual concept

1 12, 2022

The Solution to the Poké Perception Predicament

2022-12-01T14:40:55-05:00December 1st, 2022|Tags: , , |

ORLANDO, Fla. — Imagine a meal that is colorful, gluten-free, low fat, packed with top-quality protein, healthy and, most importantly, incredibly delicious. All these factors describe poké, yet many do not know what poké is. So, to inspire people to expand their palates, Florida based fast-casual, national franchise, Island Fin Poké Co., created a solution: come into any of their locations for a free sample, try a bite and fall in love. Starting on Dec. 1, from 11am2pm and 5pm8pm, all Island Fin Poké Co. locations will be offering free two-ounce sample sizes to welcome new guests to experience the bold flavors in each bowl.

At Island Fin, each poké bowl is created with a combination of proteins beyond the commonly presumed option of tuna, with endless possibilities of mix-ins, toppings, and handcrafted sauces that surprise even the most hesitant guests whenever they try it. Franchisees have experienced almost a one hundred percent sales conversion after guests are offered to sample the poké at Island Fin because the experience is so surprisingly delightful, turning them into loyal guests.

“When a guest comes into Island Fin Poké Co., it is our goal to provide them with an incredible sensory experience. This means the environment is beautiful, there’s thematic music always playing, all the surfaces are clean andwelcoming with a fresh scent, and everything tastes incredible. We also have a sixth sense here at Island Fin, we call it Ohana. Everyone feels the friendliness, vibe and welcoming environment of Ohana during every visit,” says Mark Setterington, CEO and Founder of Island Fin Poké Co.

Known for its Hawaiian-style, build-your-own poké bowls that are more than just a bowl, Island Fin Poké Co. is a lifestyle. The brand is built the Ohana Way, making sure there is a family-like experience in all aspects of the company, while combining unique and delicious flavors into a healthy bowl. Each bowl is personally created to the liking of each guest while using top-quality ingredients, making every guest experience incrediBOWL.

This sample size consists of the four of Island Fin’s most popular options for guests to choose from to introduce this healthy offering to people who are new to poké. Guests can choose their sample of Ahi Tuna, Spicy Tuna, Salmon, or Chicken. Each protein is paired with the best combination of mix-ins, toppings, and sauces, breaking the raw fish stigma, one bowl at a time.

At Island Fin Poké Co., each regular bowl is completely customizable, offering endless possibilities for guests to experience. There are three bases to choose from: white rice, brown rice, and spring mix. Next, guests choose from eight options of top-quality protein such as tuna, chicken, salmon, tofu, spam, octopus, and shrimp. Each protein is offered with a choice of marinating sauce and mix-ins of five options, then leveled up with 21 toppings options, and finally, drizzled with one of their unique, exotic finishing sauces.

Supporting the CEO’s mission, all Island Fin Poké Co. locations offer an amazing sensory experience and provide guests with friendly service in a clean environment during every visit, which is implemented into every aspect of the brand, and in each interaction. Guests walk into a bright and friendly environment, greeted by a welcoming staff, with curated music and friendly conversation among all employees and guests. Most importantly, senses are heightened with the incredible and fresh combination of flavors of poké, toppings, mix-ins and sauces in every bite.

All of this is demonstrated and supported by their team members personally serving each order out to the table of each guest, then clearing plates and cleaning up after each guest as soon as they are finished, with no trash cans in the dining area at all, to avoid the unsightly view and odor that a trash can in a fast-casual restaurant can create. Each experience is personalized at every location from the moment guests walk through the doors until the moment they leave, as if guests were dining at their family’s home, because that’s the Ohana Way.

As Island Fin Poké Co. remains on its steady path of growth, the brand continues to welcome more guests and franchisees to its Ohana. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/. For media inquiries, please contact: bianca@teaminnovision.com.

About Island Fin Poké Co.

Island Fin Poké Co. is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls. From farm-to-fork, the brand uses the freshest ingredients to bring traditional flavors from the islands to local communities nationwide. Founded in 2017, Island Fin Poké Co. has 26 locations open, with numerous others in various stages of development. Island Fin Poké Co. was listed in Fast Casual’s 2022 Movers & Shakers List. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/.

29 10, 2022

Island Fin Poké: Spreading Aloha Across the U.S.

2022-10-29T21:15:08-04:00October 29th, 2022|Tags: , |

Impressed by the family culture ingrained in Island Fin Poké, Matthew Gustafson and his business partner opened their Spring, Texas, location in January 2021. While the co-owners have business backgrounds from their previous corporate lives, and Gustafson grew up in the restaurant industry, they both found the fast-casual concept refreshing and unique. By Brianna Bohn

(more…)

19 10, 2022

Island Fin Poké Co. is Bringing the Taste and Culture of Hawaii To Salt Lake City, Utah for The First Time Ever

2022-10-19T09:48:38-04:00October 19th, 2022|Tags: , , |

SALT LAKE CITY — National franchise, Island Fin Poké Co. is expanding its fast-growing Ohana for the very first time to the community of Utah, bringing its Hawaiian custom poké bowls to Salt Lake City with a new location set to open on October 24. To welcome guests into their Ohana, prior to opening day, on October 22, Island Fin is treating its new community members to a free regular bowl of delicious poké from 11:30am to 1pm. This marks its first ever location in Utah, with plans to expand and two more scheduled locations to open in the state.

The expansion to a new market is reflective of Island Fin Poké Co.’s incredible growth. The brand is accelerating its national expansion, recently entering into four new markets, with 24 locations open, 58 sold, with multiple franchise areas under development.

Island Fin Poké Co. is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls that are more than just a bowl, they’re a lifestyle. Guests can choose from responsibly sourced ingredients and can customize and curate their own poké bowl, with options including over eight proteins, 25 different toppings, gluten-free house-made sauces that have been creatively crafted, and specialty mix-ins.

Island Fin Poké Co.’s brand is built on the principle of treating every franchise, guest, and community like Ohana. It is focused on offering a friendly and welcoming atmosphere, so every person apart of the brand feels special and a part of its Ohana during every visit.

“Island Fin Poké Co. is fresh, healthy, and such a fun concept to be a part of, we couldn’t be happier to share it with our family and friends in Utah,” said Hannah Stout, new Island Fin Poké Co. franchise owner. “Being a part of the Island Fin Poké Co. family is amazing, and we are thrilled to grow that passion and serve our community at large. This location will not only be a place of comfort and family, but also give this community a new experience of Hawaiian cuisine.”

From the curated music to the friendly service at each counter, the smiling team members carrying food to each table and the genuine farewell each guest receives upon leaving, Island Fin Poké Co. offers a full-service experience to every guest that walks through its doors, treating everyone like family.

“This expansion is very exciting for our brand,” says Mark Setterington, CEO and co-owner. “As the poké industry continues to grow, we want people to not only taste great food, but experience an environment that is welcoming and a place where guests can leave feeling like they belong to our Ohana.”

As Island Fin Poké Co. continues to grow, the brand is always looking to add to its Ohana. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/.

About Island Fin Poké Co.

Island Fin Poké Co. is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls. From farm-to-fork, the brand uses the freshest ingredients to bring traditional flavors from the islands to local communities nationwide. Founded in 2017, Island Fin Poké Co. has 24+ locations open, with numerous others in various stages of development. Island Fin Poké Co. was listed in Fast Casual’s 2022 Movers & Shakers List. For more information, or if interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/

30 08, 2022

Island Fin Poké: Making Waves With Record-setting Expansion

2022-08-30T18:10:42-04:00August 30th, 2022|Tags: , , , |

Riding on its wave of incredible growth, Island Fin Poké is accelerating its national expansion, recently entering four new markets with 24 locations open, 57 sold and many others in development. Island Fin Poké is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls. Provided by InnoVision Marketing Group

(more…)