Monthly Archives: September 2020

23 09, 2020

Xponential Fitness Debuts Five Boutique Fitness Brands in Saudi Arabia

2020-09-23T12:02:48-04:00September 23rd, 2020|Tags: , , , , , , , , |

Global Boutique Fitness Curator Opens Flagship Studios in EVOX Fitness and Wellness Clubs in Riyadh.

IRVINE, Calif. — As part of a major multi-brand deal, Xponential Fitness, the largest curator of boutique fitness brands in the world, opened its first studios in Saudi Arabia today. The newly opened studios represent the brands – Club Pilates, Pure Barre, CycleBar, YogaSix, and AKT – included in the Master Franchise Agreement signed last summer to bring more than 50 Xponential Fitness studios to the country over the next few years.

The initial studios are housed inside of the brand new, state-of-the-art EVOX Clubs, which have separate facilities for both men and women, in Riyadh. The EVOX Club for Women was created to serve the growing population of women seeking fitness options, following recent reforms in the country, and features studios for all five Xponential Fitness concepts. The EVOX Club for Men features the CycleBar brand.

“These openings are not only a huge step forward for Xponential Fitness and its brands, but a cultural milestone in Saudi Arabia as we introduce its citizens to the exhilarating world of boutique fitness,” said John Kersh, Chief International Development Officer for Xponential Fitness. “Notably, Xponential Fitness is excited to bring the benefits of boutique fitness to the women of Saudi Arabia, who are now able to pursue and embrace a lifestyle of health and wellness, which is a new development. We expect this will be one of hundreds more successful international openings for our brands.”

The studios opening in the EVOX Clubs in Riyadh mark the first collaboration between Xponential Fitness and Ezdihar Sports, one of the portfolio businesses of experienced industry leaders, the Fawaz Abdulaziz Alhokair Company. The Alhokair company is publicly traded on the Saudi Stock Exchange, and operates in a range of industries including movie cinemas, food and beverage, construction and fashion retail, with over 1,700 stores across the Middle East.

After its initial overseas expansion, which began with the signing of a large-scale deal to bring 165 Club Pilates studios to Japan, two of which are now open, Xponential Fitness set its sights on further expansion outside the U.S. Since then, the company has signed deals to open studios in 11 countries, including Germany, Australia, South Korea, and Austria , lifting its reach to four continents. As of August 31, 2020, Xponential Fitness has over 1600 studios across its eight brands.

For more information about Xponential Fitness and its eight brands, visit To learn more about its new facilities in Saudi Arabia, visit


Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, Stride, a treadmill-based cardio and strength training concept. Visit to learn more.

23 09, 2020

Franworth Announces Launch of Nonprofit Company Franchise For Good

2020-09-23T11:53:04-04:00September 23rd, 2020|Tags: , , , , , , , |

Franchise Industry Powerhouse Firm Forms New Philanthropic Arm to Assist Nonprofit Organizations with Growth and Inks First Partnership with Colorado Homebuilding Academy. 

ANN ARBOR, Mich.Franworth® announced today the launch of its nonprofit arm Franchise For Good. A 501(c)(3) organization, Franchise For Good was founded by Franworth President and COO Dave Keil and aims to help nonprofit organizations grow by leveraging Franworth’s expertise and 450 years of combined experience in scaling businesses through the franchising model. As the only full-service agency in the nonprofit space offering a suite of flexible franchisor services, Franchise For Good is a pioneering philanthropic initiative that offers nonprofit organizations of all sizes an avenue for growth.

“Nonprofit organizations need to grow and innovate to survive just like for-profit businesses do. Through Franchise For Good, we hope to make a positive impact in communities nationwide by providing great organizations with the resources they need to fuel sustainable growth and expand their missions and reach,” said Keil. “As franchise industry veterans, we know the power of the franchise model and have seen firsthand how companies can use these tools to propel success. We’re excited for this incredible opportunity to apply franchising’s proven processes and playbooks in a new way and provide the nonprofit space with an innovative, best-in-class suite of support services.”

The first Franchise For Good partnership was recently signed with Colorado Homebuilding Academy, a nonprofit training organization founded by Oakwood Homes CEO, Pat Hamill, that aims to solve the construction industry’s need for motivated and skilled workers and increase employment opportunities in the communities it serves. As part of this partnership, Franchise For Good and Colorado Homebuilding Academy will form BuildStrong Academy, a developmental program with a mission to develop more than 20 locations over 15 years and train 1 million under/unemployed people across the U.S. in trade jobs, including those seeking a second career and looking for an opportunity to transform their life course. Home Builders Institute, the nation’s leading educational resource for career technical education in the building industry, is also a founding member of BuildStrong and will provide its best-in-class certification and curriculum to this new venture.

“Partnering with Dave Keil and the team at Franchise For Good has propelled and accelerated our vision to expand our nonprofit’s support systems nationwide,” said Hamill. “With unemployment remaining in the double digits, people are hungry for work but need the training to fulfill the estimated 700,000 open jobs available within the nation’s flourishing construction industry. Over the years, we’ve witnessed hundreds of lives reshaped by entering the trades workforce, and we’re eager to change more lives by providing students with the best-in-class curriculum and certification to fill these jobs. We are optimistic about the impact we can make with Franchise For Good supporting our efforts.”

Through local brand champions, like Franworth Executive Partner and New Orleans Saints Quarterback Drew Brees, BuildStrong Academy is slated to begin operating extensions of its nonprofit organization in new markets by the end of the year.

“My love for New Orleans runs deep, and I’m proud to be a part of this great initiative that will help create new employment opportunities. I want one of the first new academies to be in NOLA,” said Brees. “With the power of Franchise For Good behind the organization, I have no doubt that BuildStrong Academy is positioned to make a huge impact both in our region and nationwide. I’m thrilled to see this partnership come to life and look forward to being a part of all the good we can do together.”

To learn more about how Franchise For Good helps nonprofit organizations grow, visit

About BuildStrong Academy
BuildStrong Academy is a collaborative, industry-driven initiative focused on creating a much needed skilled workforce for construction. Students receive hands-on learning, job placement, and mentoring as they build careers in construction. BuildStrong Academies are accelerating opportunities across the United States in support of the construction industry, economic and community development, and family and individual vitality. For more information on BuildStrong Academy visit

About Franworth

Headquartered in Ann Arbor, Michigan, Franworth helps brands build a strong foundation, navigate their acceleration, and create economic value for both franchisors and their franchisees. Through its expansive suite of professional services and best-in-class processes, talent, technology and proprietary supply chain system, Franworth specializes in mentoring emerging franchisors and helping them scale their businesses efficiently to achieve profitability and maximize their potential for success. The company’s executive board includes Founder, CEO and Managing Director John Rotche, CFE; Managing Director and Partner David Barr; and Partner Drew Brees. Franworth’s Leadership Team includes seasoned franchise executives President and Chief Operating Officer Dave Keil; General Counsel and Chief of Staff Jonathan Koudelka; and Chief Financial Officer David Taccolini. Franworth’s current portfolio of franchise brands includes Title Boxing Club®, The Lash Lounge®, CITYROW®, skoah®, Madison Reed Color Bar® and The Barre Code®. For more information on Franworth or to learn more about how it can help your company grow, visit

23 09, 2020

Senior Care Authority® Offers Course for Certified Dementia Practitioner Accreditation

2020-09-23T11:35:10-04:00September 23rd, 2020|Tags: , , , , |

Senior Care Authority® is enhancing its capacity to help families by providing the Certified Dementia Practitioner Accreditation course.

PETALUMA, Calif. — In order to empower seniors, families, financial and legal professionals, and health care providers who are working with someone living with dementia, Senior Care Authority® is now offering a course leading to Certified Dementia Practitioner (CDP) certification. Their first seminar, to be held on Sept. 29, 2020, will precede the Fall 2020 launch of the Senior Care Authority Academy, a vehicle for equipping the industry and the public with the latest information on dementia and other information related to senior care. For more information or to register go to:

“Our company prides itself on providing the best-trained and most caring senior care advisors,” stated Senior Care Authority Managing Director Marcy Baskin. “We have recently added CDP certification as a requirement for all our franchisees. Through this certification, we are able to augment our existing range of services and make certain that our seniors and families are getting the maximum level of service.”

In addition to extensive training and coaching in related and complementary services, Senior Care Authority® requires that all franchisees acquire the prestigious Certified Senior Advisor (CSA) and Certified Dementia Practitioner (CDP) designations. They now have a team of three instructors, authorized to train and prepare others for CDP certification.

Senior Care Authority® franchise owners are well versed in the theory and practice of caring for dementia patients. Advisors skillfully and compassionately assist families in exploring all areas of senior care.

Placement assistance:

Our Certified Senior Advisors can help as families search for reputable communities and care homes, including Assisted Living and Memory Care communities. All locations are inspected, and state reports are reviewed for any citations issued against a particular provider.

Eldercare Consulting:

Whether the need is for finding a skilled nursing facility, in-home care management, long-distance caregiving, or providing families with “peace of mind visits” when they are unable to visit their loved ones, Senior Care Authority® offers families customized services to help problem solve and reduce their stress.


The advocates at Senior Care Authority® stand by families as they navigate the often-confusing healthcare arena.

Family coaching:

An independent set of eyes and ears can be invaluable when tough decisions must be made. Senior Care Authority® staff work diligently to make sure that the viewpoints and feelings of each family member are brought to light.

As Certified Senior Advisors and Certified Dementia Practitioners, the team provides families with compassion and expertise to help them navigate this experience. Our communication is accessible and consistent. With Senior Care Authority®, families are never alone.

About Senior Care Authority®

Senior Care Authority® was founded in 2009 and currently serves locations nationally in 25 states and Canada. The network is comprised of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care, nursing care and navigating a complex health care system. Learn more at For additional information, please visit:


22 09, 2020

AlphaGraphics celebrates top franchises during 50th anniversary event

2020-09-22T10:18:13-04:00September 22nd, 2020|Tags: , , , , |

Global industry leader in printing and marketing goes virtual for five-day annual conference.

DENVER — AlphaGraphics, a leading franchisor of printing and marketing solutions, honored its top franchise owners and rising stars at the company’s recent annual conference. Due to the ongoing COVID-19 pandemic, the five-day event was held virtually, with center owners connecting safely from around the globe while celebrating AlphaGraphics’ 50th anniversary.

AlphaGraphics, which offers worldwide print design, marketing and sign creation services, was founded in 1970, and the company began offering franchise opportunities in 1979.

“This has been a difficult year on many levels, but the AlphaGraphics brand has persevered and grown stronger,” said Bill McPherson, vice president of franchise development. “Shifting to a virtual conference is just one of the many ways we’ve offered innovative solutions to our center owners and staff members in 2020. We were grateful to have the opportunity to celebrate the dedication and hard work of those in the AlphaGraphics network.”

This year’s winners included:

Rising Star: Jeff Bailey (Las Vegas, Nevada) 
A 20-year veteran of the print industry, Bailey was chosen for his consultative approach, high-tech investments and strategic partnerships with local leaders and vendors.

Most Improved: Carmine and Victoria Camerato (Boston, Massachusetts 
The Cameratos opened their first Boston AlphaGraphics in 2003 under the motto “failure is not an option.” They were chosen for their continued growth as well as attention to networking and focus groups.

Project of the Year: Gregg McDonough (Salt Lake City, Utah) 
McDonough was recognized for a successful $75,000 contract with Tour of Utah, producing everything from large advertising banners to coloring books. He also landed a repeat contract for the next race.

Best Web to Print Storefront: Bill and Clare Meehan and Sarah Meehan Parker (Pittsburgh, Pennsylvania) 
The trio was celebrated for their clear and user-friendly work in dual-branding an independent pharmacy. The pharmacy now has the ability to send postcards, emails, and generate graphics for social media.

Best AgSigns Solution: Frank Leone (Stamford, Connecticut) 
Leone made the list after successfully completing an innovative six-figure logo rebranding for CX Loyalty. Leone helped replace signage in six corporate locations.

Best Customer Marketing Campaign: Bill and Clare Meehan and Sarah Meehan Parker (Pittsburgh,  Pennsylvania) 
The trio was recognized for creating thoughtful and impactful marketing materials for Shenango on the Green, a family of senior living and service options.

Community Impact: Phil Davis and Auburn Peterson (Lehi, Utah) 
Davis and Peterson were chosen for volunteer work, which was instrumental in raising over $10,000 for the Leukemia & Lymphoma Society. Peterson also volunteers with Tiny Hero, Operation Underground Railroad and LOVELOUD.

AlphaGraphics has more than 285 locations in six countries. The brand recognizes standout franchise owners each year at its international conference where business owners gather as peers.  For more information, visit

About MBE Worldwide
MBE Worldwide S.p.A. (“MBE”), is a privately-owned holding company based in Milan, Italy. Small and medium-sized enterprises and retail customers find shipping, fulfillment, printing, and marketing solutions through MBE’s network of independently owned and operated franchised locations. MBE Service Centers facilitate the activities of entrepreneurs, people, and businesses through an easy-to-access distribution network. Customized services and products are delivered with a uniquely high level of customer service. MBE presently operates under three different brands: Mail Boxes Etc., AlphaGraphics, and PostNet. Globally, the entire MBE network currently operates over 2,550 locations in 47 countries, with FY2018 system-wide sales of €861($956) Million.

SOURCE AlphaGraphics

About AlphaGraphics

AlphaGraphics, Inc., with more than 285 locations in 6 countries, is one of the largest U.S.-based networks of locally-owned and operated Business Centers offering a complete range of print, visual communications, and marketing products. Solutions include: full-service digital, offset, and large format printing; design services; mailing; one-to-one marketing solutions; promotional products; and web to print solutions. For more information about AlphaGraphics services, visit To learn about franchise opportunities, visit

22 09, 2020

InXpress Americas Now Offering Expanded Shipping Options

2020-09-22T10:09:41-04:00September 22nd, 2020|Tags: , , , , , |

Shipping and Logistics Franchise Expands Carrier Shipping Solutions for Small and Mid-Size Enterprises.

SOUTH JORDAN, UtahInXpress, a shipping and logistics franchise with a network of almost 400 franchises in 14 countries, has expanded its service offering to now include UPS® shipping for companies based in the U.S. market. The enhanced domestic small parcel and international shipping options, which benefit from InXpress’ purchasing power, offer great value, visibility and personalized service mindful of both time-in-transit and money.

InXpress first started offering UPS® services to customers in 2004 in the UK. Being a customer-centered company, InXpress USA knew it could enhance the customer experience to offer the full-range of UPS® small parcel shipping services to help more small-to-medium size enterprises (SMEs) with vast shipping needs. No matter the time required to ship, frequency of shipments, volume, size, destination or need – InXpress can deliver on a personalized shipping solution.

InXpress customers will now have access to the following shipping options:

  • UPS Next Day Air®
  • UPS Next Day Air Saver®
  • UPS 2nd Day Air® and UPS 3 Day Select®
  • UPS® Ground and UPS® Standard Service to Canada
  • UPS Worldwide Express®, UPS Worldwide Saver® and UPS Worldwide Expedited®

“InXpress has always been centered on helping bolster small-to-medium size enterprises around the world and we believe by adding to our robust shipping service offerings, we will strengthen and reinforce our commitment to entrepreneurs in need of immense shipping solutions,” said Dustin Hansen, CEO of InXpress Americas. “We don’t just want to accommodate customers, we want to evolve and provide the best-in-class support we can for our SME partners.”

InXpress franchisees are global shipping specialists who serve SMEs seeking strategic partners and cost-saving advocates, who provide shipping rates traditionally only available to high-volume clients. InXpress provides customers with real-time visibility, the ability to ship efficiently and a single local point of contact who will go the extra mile with one-stop-shop access to multiple carrier options. InXpress is the only non-asset authorized reseller company that can offer customers multiple shipping solutions through a global network of robust carrier partners.

About InXpress:

InXpress, a global business-to-business franchise company in the shipping and logistics industry, with a network of over 400 franchisees provides SMEs with unrivaled time and cost-saving shipping solutions through consultative services and innovative software. Due to the franchise’s size and its global connection to more than 50 trusted carrier partners, InXpress franchisees can offer big shipping discounts to small and medium-sized business. With automated shipping preparation and one-on-one account management, InXpress customers are treated with the care and services typically reserved for Fortune 1000 companies. The core services include international small parcel, domestic small parcel and LTL (freight). The company was founded in 1999 in the United Kingdom and currently operates in 14 countries. InXpress Americas began franchising in 2006. To learn more about the franchise opportunity and the reoccurring revenue potential, visit

21 09, 2020

AtWork Group Opens New Office in the Greater Nashville, Tennessee Area

2020-09-21T11:08:11-04:00September 21st, 2020|Tags: , , , |

Leading national staffing franchise expands national footprint with new Tennessee location.

NAHSVILLE, Tenn. — AtWork Group, a rapidly growing national staffing franchise announced today the opening of its new office in the Nashville, Tennessee area, extending the company’s overall reach in the state of Tennessee. The location is owned and operated by Mike Kull, a veteran sales and marketing professional.

“With this expansion into Nashville we’re looking forward to developing a strong presence in Middle Tennessee,” said Jason Leverant, president and COO of AtWork Group. “By coupling Mike’s experience with the knowledge, tools, and resources of AtWork’s national franchise network, clients and associates alike will be able to realize why AtWork has been named a Best of Staffing award winner for 5+ years!”

“I am looking forward to helping the people in my community connect with the many job opportunities available in the greater Nashville area,” said Mike Kull, owner of AtWork South Nashville. “I absolutely love the idea of making these connections!”

The new office is located at 3011 Harrah Dr., Suite M, Spring Hill, Tennessee 37174 and will be placing candidates into light industrial, manufacturing, warehouse, administrative, and clerical positions. The business may be reached at 615-392-5359 or by visiting

AtWork Group has been ranked in: Staffing Industry Analysts’ report on the Largest Staffing Firms in the United States, Franchise Business Review’s Top Innovative Franchises, Forbes’ America’s Best Executive Recruiting Firms and America’s Best Professional Recruiting Firms, Entrepreneur Magazine’s Franchise 500®, Franchise Times’ Fast & Serious, Franchise Times’ Top 200+ and Inc. Magazine’s Inc. 5000.

About AtWork Group

AtWork Group is an industry leading staffing franchise, based in Knoxville, Tenn. Providing temporary, temp-to-hire and direct-hire services across industries, AtWork specializes in three lines of service – AtWork Personnel, AtWork Medical and AtWork Search. There are locations across 27 states, with the goal to reach 325 by 2029. AtWork franchisees execute region-based decisions that make a difference in their local economies to strengthen their communities. The company facilitated 50,000 hires last year. For more information about franchise opportunities, visit

18 09, 2020

ComForCare and At Your Side Home Care Hosts Fall Prevention Webinar on First Day of Fall

2020-09-18T16:05:40-04:00September 18th, 2020|Tags: , , , , |

Webinar to address causes and solutions of falls in older adults.

DETROIT — In light of Fall Prevention Awareness Day on September 22, ComForCare and At Your Side Home Care, a franchised provider of in-home caregiving services, will host a webinar with Tiffany Shubert, PhD, PT, a nationally recognized fall expert, who will present “Falls in Older Adults: Identifying Causes and Solutions.”

The webinar will be from 7:30pm ET- 8:15pm on Tuesday, September 22. Those interested in attending can register HERE.

The webinar will review:

  • Factors and causes that lead to falls
  • Which medications increase fall risk
  • Practical tools to use to manage fall risk
  • Solutions and steps most important to try and embrace

“Each year, one in four older adults experiences a fall, and those who fall once are two to three times more likely to fall again. The result of a fall can be both physical and emotional, and in some instances, the fall can be deadly,” says Stephanie Wierzbicka, Manager, Strategic Health Programs. “Our mission at ComForCare is to create safer communities and we hope this webinar will be a valuable resource for older adults and their caregivers.”

For more information on ComForCare, visit

About ComForCare

ComForCare is a premier provider of home care services with more than 200 independently owned and operated locations in the U.S. and Canada helping older adults live independently in their own homes. ComForCare is committed to helping people live their best life possible and offers special programs for people with Alzheimer’s disease and other forms of dementia. Founded in 1996, ComForCare was acquired by private equity firm The Riverside Company in 2017 and now is part of Best Life Brands, LLC, a multi-brand franchise parent company, which has plans for continued expansion of service brands across the continuum of care for aging adults. ComForCare operates as At Your Side Home Care in Houston. For more information, visit

17 09, 2020

Authority Brands acquires Monster Tree Service

2020-09-17T10:10:28-04:00September 17th, 2020|Tags: , , , , , , , , , , , , , |

COLUMBIA, Md. — Authority Brands, LLC announced today the purchase of Monster Tree Service. Terms of the transaction were not disclosed. The acquisition marks the sixth brand addition for Authority Brands since October 2018, with Monster Tree Service representing the company’s eighth brand in its home service portfolio.

Founded in 2008, Monster Tree Service is the leading tree care company in the U.S., and the only franchise offering local certified arborist teams in multiple locations nationwide. With more than 200 territories across the country, Monster Tree Service is committed to keeping trees healthy and customers satisfied. The brand provides a suite of effective and environmentally friendly services including tree removal, trimming and pruning, land and lot clearing, and more.

Authority Brands’ companies include leading home service brands The Cleaning Authority, Homewatch CareGivers, America’s Swimming Pool Company, Mosquito Squad, Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning, which operate across the residential cleaning, at-home care, swimming pool repair and maintenance, pest control services, plumbing, electrical and heating, ventilation and air-conditioning (“HVAC”) sectors respectively. Authority Brands supports individual franchisee growth by providing strong marketing, technology and operational support.

“Monster Tree Service is a terrific addition for Authority Brands. As the largest franchised residential tree service in North America, they’re a great complement to our other leading home service brands. We’re excited to help them continue their extraordinary growth by putting all of our marketing, operations and IT resources behind them,” said Rob Weddle, CEO of Authority Brands.

“The acquisition of Monster Tree Service supports our strategy of growing Authority Brands and furthers its position as a leader in home service business franchising. We’re pleased to support the expansion of Authority Brands’ network and we are confident that this collaboration will help strengthen their portfolio of brands,” said Ashish Karandikar, Partner at Apax Partners.

“We’re excited to be joining Authority Brands as its newest home service company. This is a significant step for our brand that will help propel our growth and success as we continue to provide unparalleled services to customers across the country. We look forward to this new venture together,” said Scott Hilary, Vice President of Operations at Monster Tree Service.

Boxwood Partners represented Monster Tree Service and acted as their financial advisors for the transaction.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include eight leading home service franchisors, America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, and One Hour Heating and Air Conditioning. Together, these brands provide home services through more than 1,875 territories operated by nearly 1,000 franchise owners in the U.S., Canada, Latin America, Kenya and Indonesia. Authority Brands is dedicated to supporting individual franchisee growth through providing strong marketing, technology and operational support. See for more information.

16 09, 2020

Saladworks Unveils New Restaurant Design Buildout in Charlotte

2020-09-16T10:04:43-04:00September 16th, 2020|Tags: , , , |

Fast-Casual Salad Concept Incorporates New Elements to Save Franchisees Buildout Costs.

WEST CONSHOHOCKEN, Pa. — Saladworks, the nation’s leading fast-casual create-your-own salad concept, unveiled its newly designed restaurant buildout first at the new Charlotte restaurant on September 9, to be followed by all new restaurant openings thereafter.

“In addition to aesthetically-pleasing form elements like Instagram Walls and Manifest Walls, we’re redesigning for function too, such as the mechanically-fastened floor specifications, mounted digital menu boards and total restaurant layout reconfiguration,” said Mark Mears, Chief Marketing Officer of Saladworks. “While strategically saving buildout costs in the process, we’re honing into the Saladworks experience as part of our new ‘BE Original’ positioning, helping guests fulfill their passion and live their best lives.”

Saladworks updated restaurant design treatments in its new Charlotte location illustrates the healthy, active lifestyles of guests who’ve come to love the brand – highlighting their originality via visually engaging elements. One example is a “WOW” Wall where a guest can stand in front of this image and share their photo on Instagram. Also, a Saladworks Manifesto is placed prominently to signify the relevance of its new BE Original brand positioning celebrating the uniqueness and originality of every guest.

In terms of buildout, Charlotte is the first to roll out strategically chosen cost-saving structure and design elements. These include converting flooring into clear-coated concrete, which will save roughly $10,000 per restaurant, mounted digital menu boards to illuminate the many options and save roughly $1,300 per restaurant, as well as chair rail, restroom hallway, ladder and paint changes – all to wow customers and optimize refreshing senses.

First in Charlotte and for every new location moving forward, Saladworks has value engineered its buildout to save each restaurant roughly $60,000$80,000 without changing the total footprint. Each restaurant will have an average of six more seats, furthering its impressive sales-to-buildout ratio of more than 2:1, via reducing the back of house and serving lines. This improving ratio and reduced buildout cost shortens the payback period for franchisees.

“The cost to buildout has significantly decreased since I made it a focus area two years ago with our restaurants, and it’s saving everyone money, including our franchisees most of all,” said Eric Lavinder, VP of Development for Saladworks. “We’re not cutting corners in the process either. We’re just being more efficient and selective with equipment, lights, flooring and the like to actually enhance aesthetics and guests’ experience too. All the small buildout pieces we’re adjusting, down to a rail selection, add up to big savings for our franchise owners.”

Saladworks, which has been in business for more than 30 years, has always placed a focus on guest originality through its healthy and fresh ingredients and create-your-own options. Ranked number 22 among this year’s Top 100 Fast Casual Movers and Shakers, the brand is currently experiencing impressive growth due to a rise in health-conscious consumer behaviors and its unique avenues for expansion.

For more information about Saladworks and to find a restaurant near you for dining in, take-out or delivery, visit


Founded in 1986, Saladworks is the nation’s leading fast-casual create-your-own salad destination, with over 100 locations across 18 states and two countries. Saladworks encourages guests to be original, giving them the option to choose from bowls or wraps with greens, grains or both, along with an array of fresh vegetables, fruits, proteins and delicious dressings. Ranked #22 on Fast Casual’s Top 100 Movers and Shakers in 2020, Saladworks has been delivering the most original and incredible salad experience to guests for more than 30 years. For more information, visit

15 09, 2020

Teacher-preneur to CEO

2020-09-15T10:50:25-04:00September 15th, 2020|Tags: , , , , , |

Sharon Estroff, CEO of the World’s #1 Educational Enrichment Franchise in the World, Empowers Women Across the Country.

ATLANTASharon Duke Estroff is truly making a difference in her community and beyond. Estroff is a teacher who has created a company that empowers other women, showing them that they too can be business owners. Estroff was a teacher who 18 years ago started Challenge Island® in her second-grade classroom and began running it as an enrichment business. It has been growing by leaps and bounds ever since.

Captured here in Star Central Magazine, and here on NPR, as well as in various local and national publications featured here, Estroff is the founder and CEO of Challenge Island, the world’s #1 STEAM educational enrichment franchise according to Entrepreneur Magazine.

STEAM is STEM+Art because, as Steve Jobs famously said, technology alone is not enough.

Estroff’s company now has 105 locations across the USA and internationally and has been featured on Entrepreneur’s Franchise 500 for 3 years straight – having just been added to Entrepreneur’s Top Global Franchises list this year.  Challenge Island has touched the lives of over 1 million children in over 6,000 schools and community locations.

But what makes this program so special is this moment in time.

Teachers by nature aren’t usually entrepreneurial. But this teacher seized an opportunity, broke out, and created this company for other teachers.

“Now there is a way for teachers to own their own business while still staying in the field of education where they can continue to enjoy everything they love about teaching,” explains Estroff.

When COVID-19 hit, the educational enrichment market – an $8 billion industry that operates hand in hand with the schools – was on the front lines of impact. Estroff saw her franchisees (many of whom are former teachers) begin to panic. Estroff stayed strong and pivoted immediately to launch “Home Island,” Challenge Island’s virtual alter-ego.

“As we enter the Fall, we continue to be met with unprecedented challenges at every turn. But in every challenge, there exists an immense opportunity. You just have to be open-minded enough to see it and to seize it,” says Estroff.

In many markets across the country as we head back to school, there are a lot of teachers that are feeling helpless. Many feel like they can’t win; they’re stuck, not sure what else they can do now. They feel incredibly unempowered and that they are not in control of their life.

Challenge Island ownership can be an opportunity for teachers to build a business that will thrive past this pandemic. This program was created by teachers for teachers, offers one of a kind learning experiences to children, and arms franchise owners with the tools to succeed professionally.

18 years ago, Estroff was a teacher who was also tutoring just to make ends meet. She took her future into her own hands and created the #1 educational enrichment franchise in the world. This female CEO can help teachers who are struggling find a new path and create a rewarding new opportunity.

About Challenge Island®

Challenge Island® is a home-based/mobile children’s educational enrichment franchise.  Franchisees run STEM / STEAM afterschool enrichment classes, in-school field trips, camps, Girl Scout and Boy Scout badge workshops, as well as Challenge Island Junior™ and Challenge Island Senior™ programming in preschools and senior living communities.

Learn More About Challenge Island programming near you at and

Learn More About Challenge Island franchising opportunities at and  (985) 209-8430