Pür & Simple: Building Out the U.S. Market
![PurSimple-_Oct24](https://franchisedictionarymagazine.com/wp-content/uploads/2024/09/PurSimple-_Oct24.jpg)
Mauricio Araque always had an entrepreneurial spirit. As a university student in Venezuela, he would buy cheese wholesale from a local factory and resell it to supermarkets. This venture eventually led to even greater success, as Araque went on to own restaurant franchises throughout the country. By Kelsi Trinidad