In the early 2000s, the owners of Hofbräuhaus of America looked at the Las Vegas strip and thought, “There’s everything here in Las Vegas. There’s Italy and France, but where’s Germany?” By Kelsi Trinidad
In the early 2000s, the owners of Hofbräuhaus of America looked at the Las Vegas strip and thought, “There’s everything here in Las Vegas. There’s Italy and France, but where’s Germany?”
In 2004, the owners decided to open Hofbräuhaus Las Vegas as the only Bavarian beer hall and restaurant in the city. Today, its spot has been preserved for 20 years. To celebrate the location’s 20th anniversary, there will be a VIP celebration on March 12. This celebration will feature a special menu of delicious German fare, local celebrities and, of course, lots of beer!
Hofbräuhaus of America is proud to be one of the first and only restaurant franchises in the U.S. to celebrate an authentic Oktoberfest every year.
“We always say if you can’t go to the real thing in Munich, then Hofbräuhaus is the next best thing to celebrate Oktoberfest in the U.S.,” said Marketing and Office Manager of Hofbräuhaus Las Vegas Jessica Maass.
One advantage of the Las Vegas location is its proximity to a diverse array of talent and celebrities. For a long time, it was tradition that Siegfried and Roy perform the first ceremonial keg tapping of Oktoberfest every year. These days, big names like actress Pamela Anderson, 98 Degrees member Jeff Timmons and ventriloquist Terry Fator have all tapped the ceremonial keg during Oktoberfest, as have members of the Chippendales dance troupe.
In addition to the star-studded cast, Hofbräuhaus Las Vegas takes pride in creating a truly authentic German experience for its customers. The experience includes everything from the building, which is a replica of the real German beer hall, to the menu, which is crafted and executed by German chefs. Additionally, all of the beer is imported from the brewery in Munich.
Maass has worked at the Las Vegas location for nine years, but living life around the strip has never gotten old for her.
“I feel very fortunate. I’m able to live in the U.S. and work for a German restaurant, being a German,” said Maass. “But having the surroundings of the American Dream and being in the U.S. and living here, that’s a dream come true.”
Kelsi Trinidad