home repair

Franchise Growth, Leadership Expansion, and Manufacturer-Backed Training Fuel the Rapid 2025 Momentum of America’s Largest Siding Renovation Company

VANCOUVER, BC — Ideal Siding, North America’s largest siding renovation company, is marking the halfway point of 2025 with record-setting momentum. The brand has already awarded 12 new franchise agreements and opened 10 new locations this year alone pushing its total footprint to 82, more than double what it was in April 2024.

Fueling this growth is the continued success of Ideal Siding’s existing franchisees, whose strong performance, word-of-mouth referrals, and high satisfaction rates have served as the brand’s greatest growth engine in early 2025.

“Franchisees are our best ambassadors,” said Alex Filipuk, CEO and Founder of Ideal Siding. “Their achievements and dedication have driven incredible organic growth, allowing us to scale with confidence and speed.”

Ideal Siding is on track to reach over 100 locations by the end of 2025, with expansion into new markets including Philadelphia, Virginia Beach, and additional high-potential regions across North America. As the company scales, it has also strengthened its leadership structure with the appointment of longtime franchisee, Arkady Vitrouk, as Brand President, a move that underscores Ideal Siding’s commitment to long-term leadership development and operational excellence.

Siding Academy Grows into Industry-Supported Training Platform

Ideal Siding’s rapid expansion has also accelerated the growth and evolution of its proprietary Siding Academy, a university-style training platform that equips franchisees and crews with the knowledge and certifications needed to succeed.

In the first half of 2025, Ideal Siding entered active discussions with leading siding manufacturers to sponsor specific “faculties” within the Academy, similar to how university departments are named after major benefactors. Each sponsored faculty will specialize in a specific siding material category (e.g., fiber cement, vinyl, wood), and offer structured coursework modeled after a collegiate curriculum, including:

• Siding 101 – Introductory Concepts
• Siding 201 – Intermediate Practices
• Siding 301/302 – Advanced Installation, Troubleshooting & Product Knowledge

In addition to sponsoring departments, manufacturers will send their technical and product specialists to serve as guest speakers and instructors within their respective categories. These experts will bring real-world experience, advanced product insight, and best-in-class installation practices directly into the classroom.

“This approach brings together the best of both worlds with our operational expertise and the manufacturer’s product mastery,” said Filipuk. “The result is a uniquely powerful training program that gives our franchisees and their teams a real edge in the field.”

Recognized Culture and Strong Outlook Ahead

Ideal Siding was recently named by Franchise Business Review as one of the Top Franchise Cultures for 2025, an honor that reinforces the brand’s commitment to building a system rooted in transparency, excellence, and partnership. With a strong foundation, growing brand awareness, and an evolving training infrastructure, Ideal Siding is poised for continued momentum through the remainder of 2025 and beyond.

Ideal Siding’s proven model eliminates many of the barriers in traditional home improvement businesses, offering franchisees a turnkey system with centralized marketing, lead generation, and operations support all designed to drive performance from day one. At the same time, the brand helps homeowners enhance curb appeal and energy efficiency, transforming neighborhoods with high-quality, modern siding solutions across North America.

To learn more about the Ideal Siding franchise opportunity, visit www.idealsiding.com/franchise. To learn more about Ideal Siding, visit www.idealsiding.com.

Ideal Siding Shares Expert Tips on Preventing Warped, Cracked, and Faded Siding as Temperatures Rise

VANCOUVER, BC — With record-setting heat waves already hitting many parts of the U.S. this summer, home experts are warning that extreme temperatures can do more than strain power grids: they can also silently degrade your home’s exterior. According to experts at Ideal Siding, North America’s largest siding renovation company, the combination of high UV exposure, humidity, and poor ventilation can lead to significant siding damage if not addressed early.

“We see it every year, vinyl that melts, wood that cracks, or paint that just can’t hold up,” said Alex Filipuk, CEO of Ideal Siding. “The sun can do serious damage, and it doesn’t take long for it to become a costly money pit for homeowners.”

Common Issues Homeowners Face in the Heat

Different siding materials respond to heat in different ways:

• Vinyl siding is the most vulnerable, often warping or melting under high heat or concentrated sunlight reflected off nearby windows.
• Wood siding, while aesthetically appealing, can crack, split, or fade when not regularly sealed or stained.
• Fiber cement siding is the most heat-resistant and durable, but it still requires proper installation and paint upkeep to perform at its best.

“Even the best materials can underperform if they’re installed incorrectly,” continued Filipuk. “We always emphasize that product choice and professional installation go hand-in-hand, especially in hot climates.”

What Homeowners Can Do Now

To protect your home’s siding through the hottest months of the year, Ideal Siding recommends:

• Inspecting your siding at the beginning and end of summer for signs of warping, fading, or cracked caulking.
• Cleaning gently mid-season to remove dirt and pollen buildup that can degrade finishes.
• Avoiding heat traps by trimming back vegetation and keeping grills, fire pits, and reflective surfaces away from your home.
• Choosing the right material and color can also play a significant role. Lighter shades reflect heat better and fiber cement options offer superior resistance to high temperatures.

Homeowners in especially hot climates may also benefit from UV-reflective coatings or investing in fiber cement siding, which is specifically engineered for high-heat regions.

The Golden Rule to Remember

“If there’s one golden rule we share with homeowners every summer, it’s this: match your siding to your climate and don’t cut corners on the install,” said Filipuk. “The right choices upfront can prevent years of headaches and costly repairs.”

With over 80 locations across the U.S. and Canada, Ideal Siding has seen firsthand the impact heat can have on home exteriors. For more information about siding maintenance and material recommendations, visit www.idealsiding.com.

Leading Siding Renovation Company Continues Its U.S. Growth Through Midwest Expansion

CHICAGO — Ideal Siding, North America’s largest siding renovation company, has expanded into Illinois with its first franchise location in the Chicago market. This milestone marks an exciting step in the brand’s U.S. expansion, bringing Ideal Siding’s expert exterior renovation services to Illinois homeowners for the first time.

Leading the new Chicago location is local entrepreneur and franchise consultant, Tim Michaels, who will serve communities across Chicago’s North and Northwest suburbs, from Arlington Heights to Lake Forest. A former Fortune 500 strategy executive and MBA graduate from the University of Michigan with over a decade of experience in franchising, Michaels brings deep industry insight and a strategic mindset to the Ideal Siding system. After years of helping others evaluate and purchase franchises through his company, Kickstart My Franchise, he found himself consistently recommending Ideal Siding to clients and decided it was time to invest in the brand himself.

“I went from presenting Ideal Siding to clients to signing myself,” said Michaels. “It’s one of the most scalable, well-supported home services franchises I’ve seen. Being able to bring this to my hometown and build something long-term for my family is incredibly rewarding.”

Michaels wasted no time getting his business up and running in Chicago. Within days of completing his franchise training, he began meeting with prospective clients, coordinating operations, and launching his first projects. His immediate focus is on building strong relationships with trusted contractors while delivering top-notch results to homeowners.

“We’re thrilled to welcome Tim to the Ideal Siding family and to officially launch in Illinois,” said Alex Filipuk, Founder and CEO of Ideal Siding. “His experience in franchising and strategic approach to business makes him the perfect partner to bring our brand to the Chicago market. Tim understands what makes a franchise thrive, and we’re excited to support his journey as we continue to scale nationwide.”

With Illinois’ booming housing market and increasing demand for high-quality home renovations, the brand sees significant growth opportunities for Ideal Siding in the region. As Michaels settles into his market, he remains committed to setting a high standard of service, building trusted relationships with homeowners, and ultimately expanding his reach in the Chicago community.

Ideal Siding’s proven model eliminates many of the barriers in traditional home improvement businesses, offering franchisees a turnkey system with centralized marketing, lead generation, and operations support all designed to drive performance from day one. At the same time, the brand helps homeowners enhance curb appeal and energy efficiency, transforming neighborhoods with high-quality, modern siding solutions across North America.

To learn more about the Ideal Siding franchise opportunity, visit www.idealsiding.com/franchise. To learn more about Ideal Siding, visit www.idealsiding.com.

Key Mistakes to Avoid and How to Protect Your Home Before the Storm Hits

VANCOUVER, BC — With hurricane season officially underway, Ideal Siding, North America’s largest siding renovation company, urges homeowners in storm-prone regions to take a hard look at their home’s exterior before the next major storm hits.

“Most people don’t think about their siding until a storm causes major damage,” said Alex Filipuk, Founder and CEO of Ideal Siding. “But siding is your home’s first line of defense. Small issues like cracks, loose panels, or failed caulking that seem harmless now can become major entry points for wind and water during a hurricane.”

Key Mistakes That Leave Homes Vulnerable
The most common siding-related mistakes during hurricane season include:

• Skipping pre-storm inspections: Problems like cracked panels, warped boards, or loose siding may go unnoticed until they fail under pressure. Even minor imperfections can quickly escalate when exposed to hurricane-force winds and driving rain.
• Ignoring seals and caulking: Weak spots around windows, doors, and trim are prone to water intrusion. Over time, this can lead to mold, rot, and structural damage, so pay close attention to areas where siding meets other surfaces.
• Neglecting yard maintenance: Tree limbs and loose debris can cause serious damage to your home when winds pick up. Regularly trim trees and shrubs, secure outdoor items, and clear gutters and downspouts to minimize potential hazards and reduce the risk of impact damage during storms.

Best Practices for Siding Prep
At a minimum, homeowners should inspect their siding twice a year, once in the spring and once in the fall. In areas that are prone to hurricanes or heavy storms, it is smart to check before the start of hurricane season and again after any major weather event.

A quick walk-around inspection can help spot early signs of damage, like soft spots, bubbling paint, or siding pulling away from the home. Catching these early makes repairs easier and prevents bigger issues down the road.

“If a full siding replacement isn’t realistic, focus on high-risk areas,” said Filipuk. “Start with the most storm-exposed sections, especially the south and west sides of the home. Even reinforcing trim, corners, and moisture barriers can make a big difference.”

What Siding Materials Work Best in Storm Zones
Fiber cement siding is recommended for areas frequently impacted by hurricanes. Its strength, fire resistance, and ability to withstand high winds make it a reliable choice. Engineered wood can also perform well with proper installation and maintenance.

In contrast, traditional wood siding can absorb moisture and deteriorate quickly, while low-grade vinyl is more likely to detach or crack in high winds. If those materials are already installed, reinforcement or targeted upgrades may help reduce risk.

Regional Expertise Matters
Siding performance depends heavily on local weather patterns. In coastal areas vulnerable to hurricanes, extra attention should be given to storm-resistant fasteners and water barriers. In colder regions, materials should be selected for their ability to handle freeze-thaw cycles and insulate effectively.

“Understanding your region’s specific weather risks is key,” said Filipuk. “Storm season looks different depending on where you live, and siding should be part of that conversation.”

To learn more about Ideal Siding, visit www.idealsiding.com. To learn more about the Ideal Siding franchise opportunity, visit www.idealsiding.com/franchise.

Leading Siding Renovation Company Builds Momentum Across the Southeast with Multi-Owner Launch

VANCOUVER, BC — Ideal Siding, North America’s largest siding renovation company, has expanded in Tennessee with its first franchise location in the Nashville market. This marks the brand’s second location in Tennessee, joining an existing territory in Chattanooga, as Ideal Siding continues its expansion across the Southeast United States. The new Nashville location has already begun operations, and is actively serving customers across the area.

Nashville Location Led by Experienced Team
Leading the new Nashville location is Alex Johnston, a seasoned finance and banking executive currently serving as president of a division of a Tennessee-based bank. With more than two decades of experience and a sharp business acumen, Johnston brings valuable leadership to the venture. He is joined by partners Zack Simon and Will Maus, successful Ideal Siding owners in Salt Lake City and San Antonio, who bring deep operational knowledge and franchise expertise to the team. Together, the trio aims to leverage their combined expertise to establish a strong presence in the Nashville market while setting the foundation for future growth.

“We’ve had our eye on Nashville for some time; it’s a city that’s booming with both growth and opportunity,” said Johnston. “There’s a clear demand for specialized siding renovations, especially for older homes, and Ideal Siding is uniquely positioned to deliver high-quality service that stands out in this market.”

Bringing Expert Siding Services to Nashville
Ideal Siding specializes in transforming homes with premium materials and expert craftsmanship. The company offers a wide range of services, including vinyl siding installation, fiber cement siding, and insulated siding solutions designed to enhance curb appeal, improve energy efficiency, and protect homes from the elements.

“We’re excited to welcome Alex the Ideal Siding family,” said Alex Filipuk, Founder and CEO of Ideal Siding. “His expertise and passion for excellence combined with Zack and Will’s franchising experience make them the perfect team to lead our expansion into Nashville. We’re confident their presence in Nashville will set a new standard for siding renovations in the region.”

Growing Demand in Tennessee and Beyond
With Nashville experiencing a wave of residential growth and renovations, the brand sees significant growth opportunities for Ideal Siding in the region. Additional territories are available throughout Tennessee, including cities like Knoxville, Murfreesboro, Mt. Juliet, and Spring Hill, as well as across high-demand regions such as the North, South, and East.

With over 80 locations across the U.S. and Canada, Ideal Siding’s proven business model eliminates many of the common hurdles in the home improvement industry by providing franchisees with cutting-edge marketing, lead generation and operational support. This approach allows franchisees to focus on delivering outstanding results while building a business with long-term growth potential.

To learn more about the Ideal Siding franchise opportunity, visit www.idealsiding.com/franchise. To learn more about Ideal Siding, visit www.idealsiding.com.