franchise opportunity

NORTH PALM BEACH—PRNewswire

BurgerFi, among the nation’s fastest growing, award-winning better burger concepts, will launch a new marketing campaign which will feature the tagline “BURGERS for Every 1.” The campaign will focus on the company’s mission to serve only the top 1% of best-tasting certified, American Black Angus beef from the top ranches across the country. Known for delivering the all-natural burger experience in a fast-casual environment, the brand has a commitment to quality food that ensures no steroids, antibiotics, growth hormones, chemicals or additives are ever used.

The new advertising campaign, created by Rochester, New York-based agency Partners + Napier, highlights the fact that everyone has a niche and ability to excel in something and they deserve to celebrate what qualities make them unique with a burger that is special too. Creative assets will also correlate these qualities to specific burgers on the menu and feature fun, unexpected imagery and headlines. The unique alpha-numerical tagline is representative of both the top 1% of beef used by BurgerFi that “never-ever” contains hormones, antibiotics, steroids, or additives, and the perspective that BurgerFi restaurants will continue to serve the millions of one-of-a-kind guests.

From chef-driven menu items including their unrivaled certified angus craft burgers, their newest plant-based Beyond Burger, hand-cut fries and onion rings to Vienna hot dogs, frozen custard and shakes, BurgerFi offers guests an uncompromising and rewarding dining experience.

The “BURGERS for Every 1” campaign was inspired by the fact that only about 1% of the beef produced in the United States meets the strict BurgerFi standard of quality. We offer an experience that isn’t purely for “burger lovers” or “environmentalists” or “families” but for every unique individual who wants to reward themselves with something better,” said BurgerFi CEO Corey Winograd. “Our approach to every aspect of the BurgerFi experience – from the friendliness of our team to our sustainability efforts and fresh better burgers – is that guests can see and taste the difference.”

The campaign will begin rolling out on January 29 via national and local digital media, pre-roll video, radio, social media, billboards, email and in-store displays.

HAMPTON, NH— PRNewswire

Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced the upcoming opening of its first club in Monterrey, Mexico. The country’s first Judgement Free Zone® in Santa Catarina is expected to officially open this spring.

Planet Fitness has over 10.5 million members with clubs located in all 50 states, Puerto Rico, Canada, the Dominican Republic and Panama. Founded in 1992, Planet Fitness is known for the combination of its high-quality fitness experience, affordable prices, and hassle-free, non-intimidating environment known as the Judgement Free Zone®.

“We are excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally,” said Chris Rondeau, chief executive officer of Planet Fitness. “We continue to see an increasing global enthusiasm for our brand and we look forward to entering this new market and introducing the Santa Catarina community to the Judgement Free Zone.®”

Each Planet Fitness location features the brand’s iconic “Lunk Alarm” – a purple and yellow siren on the wall used as a light-hearted reminder that grunting, dropping weights or judging others is not permitted. As a member appreciation gesture, Planet Fitness Santa Catarina will provide free pizza on the first Monday of every month and free sweet bread, known locally as pan dulce, on the second Tuesday of every month while supplies last – a reminder that it’s okay to treat yourself every once in a while after a good workout.

The Santa Catarina club will feature brand-name cardio and strength equipment, circuit training, fully-equipped locker rooms with day lockers and showers, numerous flat screen televisions and free small group fitness instruction by certified trainers. PF Black Card® members will have the ability to bring a guest at no additional charge and have access to HydroMassage® recliners, massage chairs, PF Cuts, and much more. JEG-Fit LLC, a Planet Fitness franchisee group since 2011, is the owner and operator of the Monterrey location and currently owns 19 locations throughout Arizona and Washington.

To find a Planet Fitness club or learn more about the Judgement Free Zone®, please visit PlanetFitness.com.